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L'Oreal Paris Voluminous Butterfly Mascara - 2 of 4L'Oreal Paris Voluminous Butterfly Mascara - 3 of 4L'Oreal Paris Voluminous Butterfly Mascara - 4 of 4
L'Oreal Paris Voluminous Butterfly Mascara - 1 of 4

L'Oreal Paris Voluminous Butterfly Waterproof - 871 Blackest Black - 0.21 fl oz

$13.89

ColorWaterproof Blackest Black 871

Out of Stock

Free & easy returns

Free & easy returns

Return this item in store within 90 days for a full refund.
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Stretches lashes corner to corner
  • Wing Tip Brush lengthens, stretches and volumizes every lash
  • Up to 6x the volume
  • Every lash extended for a dramatic lash fringe

Description

Stretch and extend your lashes like wings! L’Oreal Paris Voluminous Butterfly Mascara is a volumizing mascara that creates a fanned-out lash look. Its revolutionary Butterfly Brush, with asymmetrical lash line shape, extends and lifts outer corner lashes to give you a winged-out effect, instantly volumizing lashes at the roots and stretching lashes outward. The unique Cocoon Fibers instantly wrap lashes in a soft, delicate veil to create silky, spectacular lashes that flutter. Packaging may vary. What you receive may not be what is reflected on site.

To use: Place brush at base of lashes and gently sweep up to tip.

To safeguard L’Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated or infected. Consult a physician promptly.
Suggested Age: 13 Years and Up
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening, Thickening
Net weight: .21 fl oz (US)
Features: Non-Flaking, Waterproof, Non-Clumping
TCIN: 14774226
UPC: 071249256695
Item Number (DPCI): 052-04-1253
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

isododecane, cera alba / beeswax, copernicia cerifera cera / carnauba wax, disteardimonium hectorite, aqua/water, alcohol denat., allyl stearate/va copolymer, oryza sativa cera / rice bran wax, paraffin, polyvinyl laurate, vp/eicosene copolymer, propylene carbonate, talc, ethylenediamine/stearyl dimer dilinoleate copolymer, peg-30 glyceryl stearate, rayon, pentaerythrityl tetraisostearate, propylene glycol, hydrogenated jojoba oil, ethylene/acrylic acid copolymer, phenoxyethanol, soluble collagen, silica dimethyl silylate, silica, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, butylene glycol, sodium chondroitin sulfate, caprylyl glycol, trisodium edta, atelocollagen, potassium sorbate, hexylene glycol, bht, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77891 / titanium dioxide, mica, ci 75470/carmine, ci 77007/ultramarines, ci 77510/ferric ferrocyanide], fil code b160978/5

Shipping details

Estimated ship dimensions: 7 inches length x 2.69 inches width x 1.21 inches height
Estimated ship weight: 0.07 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this a tubing mascara?

submitted by Gigi - 2 years ago
  • A: Hey Gigi, Great question! The L'Oreal Voluminous Butterfly mascara is not a tubing mascara. This volumizing mascara is formulated with unique Cocoon Fibers that instantly wrap lashes in a soft, delicate veil to create silky, spectacular lashes that flutter! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: Hi Gigi. Thank you for reaching out to L'Oreal regarding the Voluminous Butterfly This mascara is not a tubing mascara. This volumizing mascara is formulated with unique cocoon fibers that instantly wrap lashes in a soft, delicate veil to create silky, spectacular lashes that flutter!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: What are the color black options for L’Oreal butterfly mascara?

submitted by Waterbaby - 2 years ago
  • A: Hey there!Great question! The Voluminous Butterfly Mascara comes in the colors: Black 867, Blackest Black 868, and Waterproof Blackest Black 871. We hope you give it a try and love your results!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hey, Great question! The L'Oreal Paris Voluminous Butterfly Mascara comes in the colors: Black 867, Blackest Black 868, and Waterproof Blackest Black 871. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: What’s the difference between black and blackest black colors

submitted by Jean - 1 year ago
  • A: Hi there Jean! Thank you for reaching out to us about the Voluminous Butterfly Mascara. The shade Black is lighter than the Blackest Black shade. We hope this answer is helpful and that you will continue to try and use our products in the future with satisfaction.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Can this mascara be removed with baby oil?

submitted by Mom of 2 - 2 years ago
  • A: Hi there! Thank you for reaching out to us about how to remove the Voluminous Butterfly Mascara. While we do not recommend using baby oil on your eyes we do suggest using the We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this and love your results!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Additional product information and recommendations

Guests also viewed

Guests are saying

The discontinued mascara has garnered a loyal following for its unique wand design and effective formula that lengthens and separates lashes without clumping. Many guests have expressed their disappointment over its discontinuation, highlighting its ability to hold up against sensitive eyes and oily conditions. The wand's innovative design has been praised for its versatility, making it a staple in many makeup routines. Guests are eager for its return, as they struggle to find a comparable alternative.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 451 reviews
    easy to apply: 4.47 out of 5
    easy to remove: 4.34 out of 5
    long lasting: 4.49 out of 5
    quality: 4.24 out of 5
    value: 4.16 out of 5
    76% would recommend
    56 recommendations
    5 out of 5 stars
    17 May, 2026
    originally posted on lorealparisusa.com
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    Bye Bye L’Oréal

    Not that it matters because for some reason L’Oréal discontinued this mascara but it was the best I’ve ever used. I will have to find a replacement but I won’t even consider another L’Oréal product.
    Disappointed
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on lorealparisusa.com
    Image

    BRING IT BACK

    PLEASE BRING THIS PRODUCT BACK. So disappointed that it was discontinued. It’s the only mascara I had used for over a decade. Now I’ve had to try 3 others, and they’re all terrible! Why discontinue a product that was perfection? You have let down a lot of your customers.
    Disappointed customer
    Did you find this review helpful?
    1 out of 5 stars
    17 May, 2026
    originally posted on lorealparisusa.com
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    Was the best!

    I like the others, love this mascara. I bought one of your others, Panorama voluminous and it’s always smeared under my eyes. Too bad because I see a lot of other people loved it too
    1 reply from consumer care center team - 8 days ago
    Hi there! We are so happy to hear that Butterfly Mascara is a favorite of yours—it really is a classic for that winged-out lash look! We’re sorry to hear that Voluminous Panorama didn’t perform as well for you. Smudging can sometimes happen depending on lash type or skin moisture levels. Since you love the look of Panorama but need more staying power, we recommend trying the Waterproof version of Panorama; it offers the same fanned-out volume but with a smudge-proof finish that lasts all day. Thank you for being such a loyal fan of our mascaras, and we appreciate your honest feedback!
    Sue Red
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 May, 2026Verified purchase
    • Skin type: Oily
    • Skin tone: Medium

    The best ever

    Why is this gone???? I use this snorkeling and in hot yoga and it’s flawless
    Ashleyart
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    12 May, 2026
    originally posted on lorealparisusa.com
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    Love the waterproof butterfly mascara

    This is very disappointing that you are discontinuing this product. Have used it for years and always bought 2 and 3 at a time so I would never be without. Have tried some of your other mascaras and none compare. Why would you do this?
    1 reply from LeCare team - 14 days ago
    Hello! Thank you for sharing your feedback on our Butterfly Mascara. We understand how disappointing it is when a longtime favorite product is discontinued, especially one you have relied on for years. We appreciate you taking the time to let us know that our other mascaras have not compared, and we have shared your comments with our team for review. To help you discover another option that may be right for you, we invite you to explore our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find a new favorite with L'Oréal Paris!
    Dana
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on lorealparisusa.com
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    Amazing mascara!

    I only use the butterfly mascara!!!! It is the best on the market. I hope you haven’t discontinued it! What a mistake it would be!
    Steffy
    Did you find this review helpful?
    1 out of 5 stars
    2 May, 2026
    originally posted on lorealparisusa.com
    Image

    So disappointed they discontinued

    My poor rating is due to the discontinued product only. This is hands down the best mascara. The unique wand design made my lashes look amazing. L’Oréal has countless mascara, with the old school wand. Why remove this product that was the only one in your line. Such a disappointment. I will have to move to a different brand.
    1 reply from LeCare team - 19 days ago
    Hi Dee1813! Thank you for sharing how you feel about the disappearance of Voluminous Butterfly Mascara. It is never easy to discontinue any of our products. We apologize for the inconvenience and will pass along your feedback to others in our company for consideration.
    Dee1813
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    30 April, 2026
    originally posted on lorealparisusa.com
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    Mascara

    I am so disappointed i requesting you bring back the Loreal volumous butterfly mascara. I have used this for years and it is the best as far as I am concerned on the market. I have not found a better product. I have tried other mascaras none match it.
    1 reply from LeCare team - 19 days ago
    Hi Chris! Thank you for your interest in Voluminous Butterfly Mascara. We know how disappointed it can be when a favorite product is no longer available. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company for consideration.
    Chris
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on lorealparisusa.com
    Image

    Perfect

    Can’t believe this is discontinued. Hope you put it back on the market.
    Waulene
    Did you find this review helpful?
    5 out of 5 stars
    16 April, 2026
    originally posted on lorealparisusa.com
    Image

    L’Oreal lost a customer.

    I have thin, wonky, short eyelashes. There aren’t words to describe how frustrated I am that L’Oreal discontinued this mascara. It’s the only one, because of the brush, that I could use and have my eyelashes look decent. I always buy several at a time, and I have one unopened package left. And I’ve tried virtually every other L’Oreal mascara, and they don’t work for me. I can’t have a gigantic brush or a very thin brush, I need the butterfly mascara brush. L’Oreal has lost a customer because they were fools to get rid of this mascara. Tells me they don’t care about their customers. (I’ll eat my words if you can point me to this particular style brush ANYWHERE else on the market.)
    Jerhee
    Did you find this review helpful?
    5 out of 5 stars
    15 April, 2026
    originally posted on lorealparisusa.com
    Image

    Best 10/10

    Best mascara hands down gets every lash! Won't do my beauty routine without it!
    Christinabo
    Did you find this review helpful?
    5 out of 5 stars
    15 April, 2026
    originally posted on lorealparisusa.com
    Image

    The best mascara brush in existence

    I have used this mascara for over a decade. I'm so sad it's been discontinued. I've tried multiple other mascara's and none of the brushes compare. Super disappointing.
    KB30
    Did you find this review helpful?
    5 out of 5 stars
    14 April, 2026
    originally posted on lorealparisusa.com
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    Voluminous Butterfly

    Why was this mascara discontinued? It was the best. I cannot find anything comparable. I bought another L'Oreal mascara but it does not compare to the butterfly voluminous. I will not buy anymore L'Oreal products for fear if I like them, they would be discontinued as well.
    Mascara
    Did you find this review helpful?
    5 out of 5 stars
    5 April, 2026
    originally posted on lorealparisusa.com
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    Bring it back

    This was the only mascara I could use and not have my eyes itchy or irritated. Bring it Back!!! Now I have to try to find something comparable.
    Butterfly mascara
    Did you find this review helpful?
    5 out of 5 stars
    30 March, 2026
    originally posted on lorealparisusa.com
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    Bring back this product and wand!

    Please bring back L'Oreal Paris Voluminous Butterfly Waterproof Mascara!!! I have sensitive watering eyes and this is the only mascara that held up. In addition, the style of the wand is the best ever for my skimpy lashes. Please, please, PLEASE bring this back!
    Mums
    Did you find this review helpful?
    1 out of 5 stars
    28 March, 2026
    originally posted on lorealparisusa.com
    Image

    BRING THIS BACK!

    BRING THIS BACK! I have been solely using this mascara for over 10 years. I cannot find another formula like this. I am so disappointed to hear it has been discontinued as a decade long customer. Please reconsider this decision.
    1 reply from LeCare team - 2 months ago
    Hello! We truly understand your passion for our Voluminous Butterfly Mascara and appreciate you letting us know how much it has meant to your beauty routine over the past decade! We are sorry to inform you that this collection has been discontinued, but we have shared your enthusiastic request to bring it back directly with our product development team. To help you find a new favorite that provides that same winged-out, fluttery lash effect, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you discover your next holy grail mascara with L'Oréal Paris!
    Ec123
    Did you find this review helpful?
    1 out of 5 stars
    25 March, 2026
    originally posted on lorealparisusa.com
    Image

    DISCONTINUED?!?!!!!

    PLEASE BRING THIS BACK. THE ONLY AND BEST MASCARA EVER.
    1 reply from LeCare team - 2 months ago
    Hello! We truly understand your passion for our Voluminous Butterfly Mascara and appreciate you letting us know how much you miss it. We are sorry to inform you that this collection has been discontinued, but we have shared your enthusiastic request to bring it back directly with our product development team. To help you find a new favorite that provides that same winged-out, fluttery lash effect, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you discover your next holy grail mascara with L'Oréal Paris!
    Disappointedomfg
    Did you find this review helpful?
    1 out of 5 stars
    25 March, 2026
    originally posted on lorealparisusa.com
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    One star because it's now discontinued

    The Butterfly waterproof mascara has been my go-to for YEARS! Why are you discontinuing this line? Please bring it back!!!!
    1 reply from consumer care center team - 2 months ago
    Hello! We truly understand your passion for our Voluminous Butterfly Waterproof Mascara and appreciate you letting us know how much it has meant to your beauty routine over the years! We are sorry to inform you that this collection has been discontinued, but we have shared your enthusiastic request to bring it back directly with our product development team. To help you find a new favorite that provides that same winged-out, fluttery lash effect, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you discover your next holy grail mascara with L'Oréal Paris!
    Sadeyelashes
    Did you find this review helpful?
    1 out of 5 stars
    18 March, 2026
    originally posted on lorealparisusa.com
    Image

    Best Mascara - DO NOT DISCONTINUE!

    One star to bring it back!!! This is the best mascara.
    1 reply from LeCare team - 2 months ago
    Hello! We truly understand your passion for our Voluminous Butterfly Mascara and appreciate you sharing how much you miss it. We are sorry to inform you that this collection has been discontinued, but we have shared your request to bring it back directly with our product development team. To help you find a new favorite that provides that same winged-out, fluttery lash effect, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you discover your next holy grail mascara with L'Oréal Paris!
    jacqs42
    Did you find this review helpful?
    1 out of 5 stars
    17 March, 2026
    originally posted on lorealparisusa.com
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    Heartbroken

    The one star is because I can’t find it any longer! After years of trying to find a mascara that worked for me I was so happy to find this one. Have been using it for past 3 years. Only mascara that stayed on my oily lashes and the brush was designed by a genius with the ability to comb and separate the lashes. I actually looked like I had full lashes using this mascara. I’m heartbroken I can’t buy it anywhere. Unfortunately other L’Oreal mascaras I’ve tried aren’t even comparable. The new search begins unless L’Oreal brings it back.
    Kris
    Did you find this review helpful?

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