Sponsored
Almay Smart Shade Skintone Matching Makeup with SPF 15 - 1 fl oz
$13.69 ($13.69/fluid ounce)
In Stock
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At a glance
Sponsored
About this item
Highlights
- Lightweight formula starts out white and instantly transforms into your ideal foundation shade
- Natural, streak-free, medium coverage foundation with a luminous glow that builds
- Almay's Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin
- As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free
- Available in 6 skintone adjusting shades
Description
Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone, instantly!
The lightweight liquid formula starts out white and instantly transforms into your ideal foundation shade, while seeming to become one with your skin as you smooth it on. To achieve this, our Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin.
The buildable texture of this medium-coverage foundation allows you to choose the exact level of natural-looking, streak-free color you desire. We’re looking out for your skin, Smart Shade Skintone Matching Makeup has SPF 15 broad-spectrum protection.
As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free. Available in 6 skin-tone-adjusting shades
The lightweight liquid formula starts out white and instantly transforms into your ideal foundation shade, while seeming to become one with your skin as you smooth it on. To achieve this, our Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin.
The buildable texture of this medium-coverage foundation allows you to choose the exact level of natural-looking, streak-free color you desire. We’re looking out for your skin, Smart Shade Skintone Matching Makeup has SPF 15 broad-spectrum protection.
As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free. Available in 6 skin-tone-adjusting shades
Suggested Age: Adult
Health Facts: Sulfate-Free, Hypoallergenic, Artificial Fragrance-Free, Vegan, No Fragrance Added
Product Warning: Keep out of reach of children
Color Finish: Natural
Color Palette: Light Tones
Product Form: Liquid
Cosmetic Coverage: Medium
Skin Tone: Light
Skin Undertone: Neutral
Sustainability Claims: Cruelty-Free
Beauty Purpose: Sun Protection
Recommended Skin Type: Sensitive, Mature, Oily, Dry, Combination, Normal
Net weight: 1 fl oz (US)
SPF: 15
Features: Non-Comedogenic, Dermatologist Tested, Lightweight
TCIN: 14840516
UPC: 309975603019
Item Number (DPCI): 052-01-0358
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
titanium dioxide (4.0%), zinc oxide (2.1%);
Purpose
Purpose: Sunscreen.Uses
Helps prevent sunburn. If used as directed with other sun protection measures (see Directions), may decrease the risk of skin cancer and early skin aging caused by the sun.Stop use and ask a doctor if
rash occurs.For use
For external use onlyKeep out of reach
If product is swallowed, get medical help or contact a Poison Control Center right away.Do not use
on damaged or broken skin.When using
keep out of the eyes. Rinse with water to remove.Directions
Apply liberally 15 minutes before sun exposure. Use a water resistant sunscreen if swimming or sweating. Reapply at least every 2 hours. Sun protection measures: Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures including: Limit time in the sun, especially from 10 am - 2 pm. Wear long-sleeved shirts, pants, hats and sunglasses.Children Under 6 Months:
Ask a doctor.Inactive ingredients
aqua ((water) eau), cyclopentasiloxane, cyclohexasiloxane, dimethicone, butylene glycol, hdi/trimethylol hexyllactone crosspolymer, cetyl peg/ppg-10/1 dimethicone, nylon-12, talc, peg/ppg-18/18 dimethicone, disteardimonium hectorite, alumina, sodium chloride, melanin, tocopheryl acetate, aloe barbadensis leaf juice, sodium hyaluronate, trisiloxane, glycerin, hydrolyzed glycosaminoglycans, vitis vinifera (grape) seed extract, centaurea cyanus flower extract, camellia sinensis leaf extract, panax ginseng root extract, ginkgo biloba leaf extract, moringa pterygosperma seed extract, trimethylsiloxysilicate, galactoarabinan, triethoxycaprylylsilane, acrylonitrile/methacrylonitrile/methyl methacrylate copolymer, boron nitride, alcohol denat., methicone tribehenin, sorbitan sesquioleate, silica, ammonium polyacryloyldimethyl taurate, pvp, polysorbate 20, polysorbate 80, tetrasodium edta, phenoxyethanol, methylparaben, ethylparaben, propylparaben. may contain: mica, titanium dioxide (cl 77891), iron oxides (cl 77491, 77492, 77499).
Question or comments?
800-992-5629Ingredients:
active ingredients: titanium dioxide (4.8%), zinc oxide (2.4%). purpose: sunscreen. inactive ingredients: aqua ((water), eau), cyclopentasiloxane, dimethicone, phenyl trimethicone, peg-9 polydimethylsiloxyethyl dimethicone, glycerin, boron nitride, trimethylsiloxysilicate, dimethicone/peg-10/15 crosspolymer, butylene glycol, disteardimonium hectorite, alumina, ginkgo biloba leaf extract, panax ginseng root extract, camellia sinensis leaf extract, centaurea cyanus flower extract, vitis vinifera (grape) seed extract moringa oleifera seed extract, tocopheryl acetate, niacinamide, melanin, sodium hyaluronate, aloe barbadensis leaf juice, polyester-1, polyglyceryl-3 diisostearate, sodium chloride, methicone, triethoxycaprylylsilane, xanthan gum, dimethicone crosspolymer, silica dimethyl silylate, tetrasodium edta, maltodextrin, dipropylene glycol, sodium citrate, tocopherol, propylene glycol, pentylene glycol, pvp, hydrolyzed glycosaminoglycans, phenoxyethanol, methylparaben, ethylparaben, may contain: mica, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.47 inches width x 4.54 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This foundation is praised for its ability to blend seamlessly into the skin, providing a natural and poreless finish. Guests appreciate its lightweight feel, good coverage, and skin tone matching capabilities. However, some have experienced issues with shade matching and dryness. Overall, it is highly recommended for its performance and skin-friendly properties.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 326 reviews
easy to apply: 4.39 out of 5
easy to remove: 4.72 out of 5
long lasting: 4.24 out of 5
quality: 4.39 out of 5
value: 4.44 out of 5
72% would recommend
22 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
6 September, 2025Verified purchase
- Eye color: Blue
- Skin concern: Pores, Acne
- Skin type: Combination
- Skin tone: Light
- Hair color: Brunette
Almay Foundation
Almay foundation is my favorite foundation
4 out of 5 stars
Thumbs up graphic, would recommend
4 September, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Dullness, Sun damage
- Hair color: Brunette
- Eye color: Brown
I use it during the off-season when I need a little glow.
Seems to work well for me. It blends well, just make sure your face is moisturized
5 out of 5 stars
Thumbs up graphic, would recommend
31 August, 2025Verified purchase
Highly recommend
Gives your skin such a pretty glow
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Sensitivity
AWESOME!!
I love this foundation no worries over color matching , beautiful coverage !
1 out of 5 stars
Thumbs down graphic, would not recommend
14 June, 2025
Not safe
Beware… this product contains paraben… not good for anyone and causes an allergic reaction for me.
5 out of 5 stars
25 May, 2025
originally posted on almay.com
Best foundation ever
O wow!! Matches me perfectly. Which never happens. I have a honey colored indigenous skin . Super hard to match. Also it controls shine and lasts all day. Unbelievable
5 out of 5 stars
16 May, 2025
originally posted on almay.com
Best face makeup ever
I am 77 and have tried many different foundation makeups. This is by far the best I have used. It is so light and makes my skin feel dewy and hydrated. Love this product.
5 out of 5 stars
11 April, 2025
originally posted on almay.com
I love this!!
Bought over a year ago... I work remotely and this is the perfect daily no makeup makeup for daily life. Please don't ever discontinued it!
1 out of 5 stars
2 March, 2025
originally posted on almay.com
I wanted to love this
Major breakout after several uses. At first I was very impressed and thinking, “ I’ve found my new everyday foundation”, as I thought the color blending was good and it didn’t seem to cake or dry out my skin. But after several uses, I had some atypical breakouts and at first I didn’t make the connection. But after multiple uses and horrific breakouts, even on my eyelid and earlobe, I have come to the conclusion that this product doesn’t agree with me. I wish it had because I really did think the color matching was good and the product felt light and comfortable on my skin. I tend to have slightly sensitive skin, but this extreme breakout is like nothing I’ve experienced in my adult years. This reminds me of horrible teenage acne when I wasn’t as diligent at washing my face and I routinely went to bed with a face full of makeup and I wore heavy foundation. Anyway, my hormones are not raging, I have good skin care, have no history of any breakouts as such in recent years, so the only think I can attribute this to is adding this product to my beauty regimen. I’m glad to hear others are not breaking out as I have, because I really did like the product until my whole face had these breakouts. I wont include pic of the breakout, It’s too embarrassing to look like this
5 out of 5 stars
7 December, 2024
originally posted on almay.com
54 years old and this is for us!
Don’t believe negative reviews. I have tried everything, liquid, sheer tints, baked, mineral powder, and I keep reaching for my Almay smart shade light. The coverage is beautiful. It’s hydrating. It stays and stays and stays. It really is the best I’ve used and I am very happy with it. I hope they don’t discontinue it.
5 out of 5 stars
Thumbs up graphic, would recommend
28 November, 2024
Very Disappointed Almay Dropped Anti-Aging of this Product
I double-checked the almost identical My Best Light foundation I bought earlier this year, and Almay apparently dropped the Anti-Aging version of this same product. Very, very disappointed. This summer, I bought Almay's Smart Shade, Anti-Aging, Skintone Matching foundation w/SPF 15. I used Neutrogena's high SPF suncreen underneath, and this foundation, with the anti-aging feature seemed like it protected my skin better. I have long commutes, plus at times work outside, so, I felt this product with the Anti-Aging was valuable to me as a customer. So, while I love this product, I am very disappointed Almay would drop the anti-aging version. Most *all* of us over 30 appreciate an anti-aging feature! The product blends in well, stays all day, and provides protection from sun's rays.
3 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2024Verified purchase
Good skin match, drying, irritating
I owned this a couple years ago and thought it was great. Coverage is decent and there isn't a white cast if blended thoroughly. Re-bought this week and it ended up making my skin dry and scaly. It feels tight, like maybe it's dehydrating, and then the spread doesn't look as seamless as it used to. I ended up feeling like I had irritation on my forehead and around my jaw from this.
3 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2024Verified purchase
Extremely orange
Did not make me break out, which is always a plus, and lasts a decent while, but this is really bad for people with cool undertones in their skin. I looked grossly orange in this. If you have warm tones, though, I'd reccomend trying this out
5 out of 5 stars
27 October, 2024
originally posted on almay.com
Simply the best!
I’ve tried many light weight foundations.i won’t go anywhere without makeup (I’m 57) I’d wear my expensive full coverage all the time because I couldn’t find a light weight inexpensive one that covered and stayed on.well for all you girls that are like me (feel naked with no makeup)this is the best ever!going to the gym,the post office,dropping the kids off whatever you’re doing!keep your expensive makeup for special occasions!💃🏼this goes on so easy and covers my dark spots but is still a light weight daily foundation…also I wear contacts and this is so light I can put it all over my eyes and eyelids and it doesn’t bother them.most foundations bother my eyes I’m very sensitive.love this product!
2 out of 5 stars
27 September, 2024
originally posted on almay.com
Allergic Reaction Twice
I loved this product both times I used it. However, it is Not hypoallergenic. And I am fed up with products claiming they are, especially makeup. Within a couple hours my face got red, and swollen. My under eye, eyelids, eye brows and forehead swelled up. And it felt like I had gotten a sunburn. The first time I used it and it happened I attributed to something else. But this second time, there was nothing I ate nor changed in my environment and the same thing happened. My histamine level is thru the roof and I feel slightly anaphylactic. This happens with almost all brands of makeup, on me. But I have used Almay for years, hoping to get a good experience. Nope. And this has been the worst.
2 out of 5 stars
Thumbs down graphic, would not recommend
19 September, 2024Verified purchase
- Skin tone: Light
- Eye color: Brown
- Hair color: Brunette
- Skin concern: Aging, Pores, Dullness
- Skin type: Normal
Not great for light, cool toned skin
I liked the texture of this product, but the color was totally off. I am normally a light shade, but this was too orange. Had to return it.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 September, 2024Verified purchase
- Skin concern: Pores, Dullness, Redness, Uneven skin tone, Sensitivity, Dark circles
- Skin type: Combination
Sticky formula
I tried it a few times but ended up throwing it out. The formula is so thick and sticky compared to similar products I have tried. It looks cakey on my skin and seeps into fine lines. Also not the best color matching.
5 out of 5 stars
2 September, 2024
originally posted on almay.com
Top notch!
Don't believe any negative reviews. I'm a big fan and loyal customer. I've been blessed sensitive skin and a skin tone that is not easy to match. I've tried many different brands - everything from high-end to drugstore to dollar store. Smart Shade, Light Medium Mine is my go-to everyday foundation because it provides just enough coverage to improve the look of my skin and it adjusts to match perfectly. I have very dark under eye circles. The light/medium coverage is buildable so I dot on a second pass as a prep for under eye concealer. There's no creasing, cracking and it wears well all day. I've recommended Smart Shade to several friends who have complimented my skin and are as picky about foundations as I am. It's a great product and especially good when packing light for traveling.
1 out of 5 stars
27 August, 2024
originally posted on almay.com
Smart Shade
I purchased this product hoping that it would be exactly what I wanted. I was so very wrong! This product turned orange reminiscent of the foundations in the 80’s. It was awful. I looked like an oompah loompah. In addition to this, it felt sticky and heavy on my skin.
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2024
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Redness, Sensitivity, Uneven skin tone
- Hair color: Brunette
- Eye color: Blue
Does well on Vitiligo
I have vitiligo and intensely sensitive skin, so I'm always skeptical when I'm trying new cosmetics. I'm very impressed with Smart Shade. It doesn't hide the vitiligo, I don't think anything really does, but it definitely softens the edges of the patches and covers redness well on my not-yet-affected areas of skin. Picture is showing how it looks on my wrist to hand, my whole hand is vitiligo covered, for what it's covering, it's doing a good job. I like that it's not glaringly obvious on the vitiligo patches, just gives them a little boost of color.