It's a 10 Hair Care Miracle Leave-in Conditioner Product - 4 fl oz: Sulfate-Free Spray with Vitamin C and Fresh Scent
$18.99 ($4.75/fluid ounce)
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$23.49 - $43.49
Buy 3, get 1 free on select beauty minis on select items
4.5 out of 5 stars with 492 ratings
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Guests are saying
This leave-in conditioner is highly praised for its ability to detangle, protect against heat, and leave hair feeling soft and manageable. Guests appreciate its effectiveness on various hair types, including curly, wavy, and straight hair. While some find it pricey, many believe it is worth the investment due to its long-lasting results and pleasant scent.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1840 reviews
effectiveness: 4.44 out of 5
quality: 4.4 out of 5
value: 3.94 out of 5
83% would recommend
291 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
2 April, 2026Verified purchase
Might've made my hair feel smooth, but it's full of parabens!
I am soo disappointed! This product has not one, but THREE different parabens and a multitude of other ingredients that are known to be toxic! I've used this on my hair every day for years but today was the last.
4 out of 5 stars
Thumbs up graphic, would recommend
12 March, 2026Verified purchase
pricey, but worth it imo
I have dry hair so am always looking for ways to add moisture. this is so silky, smells amazing, and easy to use
1 out of 5 stars
2 March, 2026Verified purchase
(no review title)
Item wasn’t included in my order. Reported it was told I would receive a credit. Never got it
1 out of 5 stars
Thumbs down graphic, would not recommend
28 February, 2026Verified purchase
(no review title)
I used to use this product a few years ago, but switched to other brands because the price was so high. Recently, I decided I would splurge and was disappointed. I’m wondering if I they have changed the ingredients. Definitely not helping manage my frizz. And expensive to boot.
5 out of 5 stars
21 February, 2026Verified purchase
(no review title)
Love this leave in conditioner!
1 out of 5 stars
Thumbs down graphic, would not recommend
1 February, 2026Verified purchase
number 10
it will not spray properly for the price this is ridiculous
5 out of 5 stars
Thumbs up graphic, would recommend
20 January, 2026Verified purchase
(no review title)
best smelling and working detangler ever. i’ve grown up with this all my life and i will use it forever! it is soooo worth the money because it actually works.
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2026Verified purchase
Frizz-free, soft and silky
Easy to apply. Keeps hair frizz-free, soft and silky. B
3 out of 5 stars
2 January, 2026Verified purchase
Great product, packaging sucks
I love the product but the pump/ spray head is so cheap that it breaks when about 1/2 through the bottle. For $12+ per travel size you think they would have a better pump/ spray head.
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
It's A 10
I have thick long hair. I use It’s A 10 before drying my hair and using a ceramic flat iron. This product leaves my hair silkier than it would without it. Smells great. The product is of a thick consistency, and I’ve found that the sprayer is ineffective. I unscrew the bottle top and pour about a quarter-size dollop into my hand to distribute in my hair. I’ve even added water into the bottle when it is near empty, and notice no difference. It is expensive, so adding water helps stretch the use!
5 out of 5 stars
Thumbs up graphic, would recommend
21 December, 2025Verified purchase
Gift for daughter
seems a little expensive but it is a gift for my daughter and when I asked her how she would rate it she said "It's a 10!" 😆
5 out of 5 stars
Thumbs up graphic, would recommend
18 December, 2025Verified purchase
Nothing better!
Never fails! Detangles, reduces frizz and makes hair so easy to brush. Love it. My OG! Been using this for 20+ years.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 December, 2025
Not great for fine, dense waves
Just made my hair feel heavy and greasy.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 December, 2025Verified purchase
Product fantastic. Pump sucks!
I have used this product for years. I love the product itself. This is the second time I have had to return due to the pump not working. I give up!
1 out of 5 stars
Thumbs down graphic, would not recommend
26 November, 2025Verified purchase
(no review title)
This is genuinely the worst leave-in ever. I have finer, frizzy, wavy hair and every time I use this and then style my hair feels like straw. It also leaves so much residue (even after 1-2 sprays in my hair for a section) that I have to go and brush it out because I don’t want to wash my hair again. I don’t know if I’m doing something wrong but this product is a colossal disappointment, especially for how expensive it is.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 November, 2025Verified purchase
Too much fragrance
Smells heavily of cheap perfume. Why do they feel the need to add so much fragrance to a hair care product? I had to wash it off right away, after trying it. Returned.
5 out of 5 stars
6 November, 2025Verified purchase
(no review title)
Great product, makes my hair smell good and feel soooo soft!
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase
Try this for tangles!!!!
This product has helped my daughter’s hair when nothing else will.
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Amazing
It is a definitely yes! My hair is big mess after shower and this spray helps reducing 2 minutes brushing
4 out of 5 stars
Thumbs up graphic, would recommend
1 October, 2025Verified purchase
Salon fresh
1-2 sprays and brushing through does the trick. It leaves my hair soft and looking fresh like I got a new cut. My only critique is that if you accidentally use a little too much then it causes your hair to be weighed down. Only use from mid length to ends and sparingly (for reference I have straight thick hair)