SheaMoisture Baby Lotion 100% Virgin Coconut Oil Hydrate & Nourish for Delicate Skin - 8 fl oz
$8.29
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
- $1.99Buy 1, get 1 20% off select Johnson’s baby care3.9 out of 5 stars with 2901 ratings
Frequently bought together
- Highly rated$8.99 - $49.99Buy 1 get 1 25% off diapers, training pants & wipes4.5 out of 5 stars with 31015 ratings
- Bestseller$9.99($0.62/fluid ounce)$5 Target GiftCard with $30 hair & skin care purchase4.6 out of 5 stars with 7059 ratings
- $12.99($0.41/fluid ounce)$5 Target GiftCard with 4 select personal care items4.7 out of 5 stars with 3 ratings
Guests also viewed
Related Categories
Guests are saying
This baby lotion is praised for its moisturizing properties and pleasant scent, making it a popular choice among parents. Many guests appreciate its creamy texture and how well it absorbs into the skin, leaving it soft and smooth. However, some guests have raised concerns about the fragrance being too strong for sensitive skin. Overall, it is a versatile product suitable for both babies and adults, with natural ingredients that nourish the skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 529 reviews
quality: 4.12 out of 5
value: 3.98 out of 5
62% would recommend
118 recommendations
5 out of 5 stars
21 May, 2026
originally posted on influenster.com

Two kids later, still good
I have used this for both of my kids now and it has been a tried and true lotion for us! Even with my more skin sensitive child. The scent is far from strong even in the scented ones I’ve gotten. Not a watery texture or consistency at all
1 out of 5 stars
Thumbs down graphic, would not recommend
21 April, 2026Verified purchase
Disapointed!
We have been using it for 5 years because of the smell. My baby alway get compliments. But they changed the formula for less fargance. Why dont you just release the new one that is fargance free and keep the old formula. Not everybody the same.
1 reply from SheaMoisture team - 28 days ago
Hi Aingan, we are disappointed to hear that our SheaMoisture Baby Lotion didn't meet your expectations. We’re committed to delivering high quality experiences, and your input is valuable to us. We would like to request you to connect with our Consumer Services team at unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 54711639 and we will be glad to assist you further with your concern.
5 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2026Verified purchase
the best!
The best lotion. I use it for myself. It is very hydrating and smells so good! The consistency is more of a cream.
5 out of 5 stars
25 January, 2026Verified purchase
(no review title)
Favorite baby lotion, scores high on yuka app
1 out of 5 stars
Thumbs down graphic, would not recommend
21 January, 2026Verified purchase
100% pure coconut oil is SO misleading. Check the back always, thought what do I have to loose and now I'm out 8 dollars on the worst product I have ever used.
Dries skin out more then it hydrates
1 reply from SheaMoisture team - 2 months ago
HI, We're disappointed to hear that our product SheaMoisture Baby Lotion 100% Virgin Coconut Oil Hydrate & Nourish for Delicate Skin didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 53866809 so we can better understand your experience and work to improve.
2 out of 5 stars
Thumbs down graphic, would not recommend
29 October, 2025Verified purchase
Too much fragrance
The lightweight consistency is good and it does moisturize adequately. However the added scent of this lotion is way too much for a baby product. I am really sensitive to scents and this fragrance makes me feel nauseous when I use it ln myself. I would use this again if it were fragrance free.
1 reply from SheaMoisture team - 7 months ago
Thanks for reaching out Desertdwell, Sorry our product SheaMoisture 100% Virgin Coconut Oil Baby Lotion didn't work for you. We appreciate feedback like yours and it helps us improve our products- please connect with our team directly at Consumer.Services@Unilever.com, and share ref ID: 53053961, so we can ask a few questions. We look forward to hearing back from you.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 September, 2025Verified purchase
Rash
This gave my baby a rash and has a very strong fragrance. Definitely not for delicate skin as it is marketed.
5 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2025Verified purchase
Subtle Smell and Soft Skin
I have been using Shea Moisture baby lotions for my kids for years. This is the first time I used the Coconut Oil lotion and I love it. The texture of the lotion is fairly thick but doesn’t leave the skin feeling greasy. I also love how the smell isn’t so overpowering like other baby products are; it’s just enough so you could smell their cleanliness.
2 out of 5 stars
Thumbs down graphic, would not recommend
19 August, 2025Verified purchase
Gave my baby a rash.
smells amazing, and seems like it could be good for some babies, but it does have a scent and gave my toddler a bright red rash on his legs! So beware
1 reply from SheaMoisture team - 9 months ago
We're sorry to hear this. Your feedback is important to us, and we take it seriously. Our team would like to connect with you to gather some additional details. Please reach out to us at support@sheamoisture.com with your contact details and the ref id # 52251759. Thank you.
5 out of 5 stars
Thumbs up graphic, would recommend
4 August, 2025Verified purchase
nyla
It makes my skin so soft and I like how it’s kind of airy but nourishing, i’ve always loved shea moisture products because they are clean and they don’t leave you feeling oily.
5 out of 5 stars
Thumbs up graphic, would recommend
21 July, 2025
Love!
I’m obsessed with the smell of this! Leaves my baby super soft. 10/10!
5 out of 5 stars
Thumbs up graphic, would recommend
18 May, 2025
Great for whole family!
Using it for our whole family and none of us are babies. 🤣 Great mild scent! It’s so hard to find that these days! Plus the ingredient list is great and it goes on smooth. Not oily, watery or too thick. Always love this brand and this lotion does not disappoint!
5 out of 5 stars
Thumbs up graphic, would recommend
15 May, 2025Verified purchase
The best shea moisture line scent hands down!!
Over 9 years of baby products and using Shea Moisture, and this is hands down the absolutely best scented line they have created so far!! Even my 9 year old oldest is stealing his baby brothers shampoo in the shower because it just smells that great!! More importantly, the ingredients are impressively above 99% of other natural brands. And it still cleans well, doesn’t strip skin even on babies, and leave a gentle but amazing scent! I couldn’t recommend it more honestly!
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2025Verified purchase
Love this!
I love the light scent, natural ingredients, and affordable cost! It’s moisturizing without being too thick.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 January, 2025
Expired naybe?
Bought this lotion and it ended up all separated from the oil and lotion itself. Everytime I try to use it just oil comes and broken parts of the lotion’s components. Waste of money. Will be returning.
1 reply from SheaMoisture team - 1 year ago
We’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email support@sheamoisture.com with the ref id: 49742930.
5 out of 5 stars
7 November, 2024
originally posted on influenster.com

Great
[This review was collected as part of a promotion.] The scent was light and nice! The texture was smooth and made my babies skin really soft! It absorbed really well! The ingredients were all great for my babies sensitive skin!
4 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2024
NOT FRAGRANCE FREE
It's a great baby lotion but it has a scent. I was unaware and put this on my baby registry in full brain fog mode and didn't read or see it wasn't fragrance free even though when you search for no scents it's one of the first to show up. Just be aware. It smells great though.
4 out of 5 stars
3 November, 2024
originally posted on influenster.com

Amazing product
[This review was collected as part of a promotion.] The texture is very creamy. The packaging is attentive & the scent smells just like coconut oil. This lotion works wonders leaving your skin so soft and smooth. I 100% recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 October, 2024
Rash/Broken Out on Toddler
Received as a gift for baby shower. Used on toddler and is absolutely broken out with hives. Very unfortunate as I enjoy other Shea products. Also the scent is extremely overbearing and lingers forever.
1 reply from SheaMoisture team - 2 years ago
Hi there, we're sorry to hear this. Please reach out to the Target customer service for assistance.
5 out of 5 stars
2 October, 2024
originally posted on influenster.com

Smooth and great smelling!
[This review was collected as part of a promotion.] This lotion is very moisturizing and the smell is great! It leaves your skin feel smooth. I love the shea and coconut combination. A little product goes a long way too.