L'Oreal Paris Root Rescue Permanent Hair Color - Medium Brown 5: Gel, All Hair Types, Paraben-Free
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Highly rated
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4.4 out of 5 stars with 2737 ratings
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4.3 out of 5 stars with 1974 ratings
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4.2 out of 5 stars with 4669 ratings
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4.5 out of 5 stars with 1253 ratings
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4.2 out of 5 stars with 897 ratings
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4.0 out of 5 stars with 1372 reviews
effectiveness: 3.3 out of 5
quality: 3.34 out of 5
value: 3.35 out of 5
54% would recommend
59 recommendations
5 out of 5 stars
15 April, 2026Verified purchase
(no review title)
Covers well and easy to apply
1 out of 5 stars
20 March, 2026
originally posted on lorealparisusa.com
Fraud
Not one gray was dyed but my time and money was wasted, you shouldn't be allowed to make money off of selling a product that is absolutely useless, I use your hair dye loreal excellence and it works great but I will figure out another brand based off this experience
1 reply from LeCare team - 22 days ago
Hi Nessa! We are sorry to hear that you did not achieve gray coverage with Magic Root Permanent. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
2 out of 5 stars
14 March, 2026
originally posted on lorealparisusa.com
Junk
Left product on for 45 minutes did NOT cover Grey!
1 reply from LeCare team - 1 month ago
Hi Donna! We apologize you did not achieve the results you expected from Magic Root Permanent. We know how disappointing it can be to look forward to a new application of color only to be disappointed by the result. For further assistance, please reach out to us at the 800 number on the box, and provide us with case #45673125 when you call.
2 out of 5 stars
27 February, 2026
originally posted on lorealparisusa.com
New packaging
Did you change glove manufacturers recently because I could not open them whatsoever. Please don’t cheap out on your customers. Very frustrating.
1 reply from LeCare team - 1 month ago
Hi Heather4287! Thank you for sharing that you could not open the gloves for Magic Root Permanent. We apologize for the inconvenience. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
4 out of 5 stars
4 February, 2026Verified purchase
(no review title)
It’s good
5 out of 5 stars
24 January, 2026Verified purchase
(no review title)
Love this!! So easy!
1 out of 5 stars
17 December, 2025
originally posted on lorealparisusa.com
Terrible
Absolutely no change in my hair color. The gray is exactly the same. I'm very disappointed. I choose Loreal as I have always been pleased with your products
1 reply from LeCare team - 4 months ago
Hi Buffysil! We apologize for the inconvenience caused from using Magic Root Permanent. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback from our customers is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
(no review title)
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2025Verified purchase
Good product
Perfect for covering gray hair in between colorings. Easy to apply. Not messy. No chemical smell.
1 out of 5 stars
6 November, 2025Verified purchase
Wring item delivered. unable to return.
Ordered 3 medium brown and received 3 different type of medium brown. I can’t even return item.
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi Diana. You have reached the L'Oreal Company. We' re sorry to hear you didn't receive the correct items you ordered from Target. We suggest you contact Target directly since your order was from them.
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
Easy and fool proof
Love how quick and effortless this is to use. Looks great and buys time between appointments.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 August, 2025Verified purchase
Did not cover grays at all
This is the first and last time I will ever waste my time and money on this product. I had about 3mm of grays showing and I wanted to cover them because school is starting tomorrow. This product didn’t even tint the gray, it simply didn’t cover at all. I’ve been coloring my hair for 20 years and I never experienced a dye not leaving ANY color at all before today. What a waste. Add insult to injury, it cost more than the whole bottle of dye I normally use.
1 out of 5 stars
30 July, 2025
originally posted on lorealparisusa.com
Turned my hair orange
I used the medium brown and it turned my roots orange/brown. I followed the instructions and now need to get it fixed. Looks horrible. Will never use again.
2 out of 5 stars
Thumbs down graphic, would not recommend
2 July, 2025Verified purchase
Will not be purchasing again
Easy to use but did not cover grey.
1 reply from L'OrealParisProductExpert team - 9 months ago
Hello emilyxfaith! We are truly sorry to hear that our Root Rescue Permanent Hair Color in Medium Brown 5 did not fully cover your grey hairs, despite being easy to use. We understand how important grey coverage is, and we regret that our product did not meet your expectations in this regard. Your feedback is very valuable to us as we continuously strive to deliver the best possible results.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2025
I shouldnt have wasted my money
It did not cover my grays at all. It also gave my hair a reddish tone.
1 reply from L'OrealParisProductExpert team - 10 months ago
Hi there Jen, We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. If your grays tend to be resistant, this root touch up can be left on for up to 15 minutes. If you would like to speak to us directly about your recent purchase, give us a call @800-631-7358 AM to 5:30 PM ET M – F
3 out of 5 stars
19 June, 2025
originally posted on lorealparisusa.com
Great Color Coverage BUT Spreads- TOO too drippy
I have used the 9 color several times and I do really like the coverage and how long it lasts however it is incredibly thin and liquidy what that means is after a few minutes of application it starts to drip down as in my intention of covering the roots of a half inch slides to full inch or more- since this is permanent, I’m sure that means it is going over my old hair that does not to be need to be recolored. I am aftaid of causing extra damage. The quantity in the container is small so it only covers my crown area. I had to get this three stars because I cannot use it knowing that it will color my already colored hair by spreading, which will cause a lot of damage if they could make the formula thicker so it would not drip like crazy that would help. I also put thick conditioner on the rest of my hair dry that is not colored so that it will not wash into my longer blond strands at rinse out. I am a dedicated at home Hair Colorist so I have used numerous formulas over the last 35 years. I don’t recall using one that spreads so quickly. over untreated hair.
1 reply from LeCare team - 7 months ago
Hi Homehaircolorist! Thank you for sharing how you feel about the texture of Magic Root Rescue/Permanent. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback, which will be shared with others in our company for consideration.
5 out of 5 stars
19 June, 2025
originally posted on lorealparisusa.com
Easy Application, Amazing Results
I am so impressed with this product. I have been tinting my hair for decades. More often than not, I have been disappointed with the results as my natural base is medium brown and I have tried to color it everything from red to blonde. I have finally decided to embrace my natural color and color my grays. This does amazing. To be honest, I have a short pixi, so the product comtains just enough product to color my hair. The results are shiny and natural looking. I use Medium Ash Brown and it provides a medium/dark brown result.
1 out of 5 stars
15 June, 2025
originally posted on lorealparisusa.com
Too dark. Color does not match the color advertise
I bought a Medium Brown Root Touch-up kit since my hair was medium brown with some old highlights. Can you imagine my surprise when I washed my hair after coloring & my hair turned up BLACK with a little tint of of reddish color… it looked awful!!!
5 out of 5 stars
Thumbs up graphic, would recommend
14 June, 2025Verified purchase
Right size
Easy to use- just right amount of color to cover my grays m, no spills.
5 out of 5 stars
12 May, 2025
originally posted on lorealparisusa.com
Perfect
This product is excellent and easy to use. I buy and use because I have a emergency and I love the results.