New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsEasterWomen’s Western OutfitsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores
COLOR WOW Root Cover Up - 0.07oz - 2 of 4COLOR WOW Root Cover Up - 0.07oz - 3 of 4COLOR WOW Root Cover Up - 0.07oz - 4 of 4
COLOR WOW Root Cover Up - 0.07oz - 1 of 4

COLOR WOW Root Cover Up - Black - 0.07oz

$34.99
ColorBlack
  • Red
  • Black

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

About this item

Highlights

  • Water Resistant
  • Covers Gray Roots
  • Retains Shine and Natural Feel
  • Instant results

Description

Color Wow Root Cover up covers gray roots instantly and seamlessly. Even camouflage dark regrowth - without peroxide! One Professional mineral powder adheres to hair without feeling sticky, oily, or stiff. Hair retains shine and natural feel. If you have gray roots and want a simple fix, try Color Wow Root Cover Up. This product conceals the undesired gray hairs or visible roots with its mineral pigments that complement your hair and let you have your color back! With instant results, you will feel like you have thicker and fuller hair. This product comes in a small container and a brush. The container is easy to store because of its small size.
Hair Type: All Hair Types
Number of Pieces: 2
Health Facts: Dye-Free, Paraben-Free
Product Form: Powder
Includes: Brush
Beauty Purpose: Hair Coloring
Processing Time: 0 seconds
Features: Reusable
TCIN: 76160105
UPC: 5060150185458
Item Number (DPCI): 063-01-1190
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5 inches length x 2.5 inches width x 0.75 inches height
Estimated ship weight: 0.145 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
See all questions (11)

Additional product information and recommendations

Frequently bought together

Guests are saying

The product has received mixed feedback from guests, with many praising its effectiveness in covering grey roots and providing a natural finish. Guests appreciate its ease of use and long-lasting results, making it a great option for those looking to extend the time between salon visits. However, some guests have expressed disappointment with the color match and coverage, particularly for lighter shades. Overall, it offers a convenient solution for root touch-ups.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 641 reviews
    effectiveness: 3.61 out of 5
    quality: 3.59 out of 5
    value: 3.31 out of 5
    67% would recommend
    28 recommendations
    5 out of 5 stars
    9 February, 2026
    originally posted on Colorwow
    Image

    Best coverage

    So easy to use and has the best coverage for my roots !!
    Lorraine D.
    Did you find this review helpful?
    5 out of 5 stars
    2 February, 2026
    originally posted on Colorwow
    Image

    Root cover up

    Lovely product, given me a new confidence in my appearance.
    vikki m.
    Did you find this review helpful?
    2 out of 5 stars
    24 January, 2026
    originally posted on Colorwow
    Image

    Going to be expensive!

    Good coverage and lasts until next hair wash. But, need to use a lot more product than expected. It is not going to last long and will be expensive to continue.
    Deborah B.
    Did you find this review helpful?
    5 out of 5 stars
    8 December, 2025
    originally posted on Colorwow
    Image

    Brilliant

    I love this root cover, if I don’t have time to dye my hair this covers up the grey really naturally. Also very quick and easy
    Lucy K.
    Did you find this review helpful?
    1 out of 5 stars
    2 December, 2025
    originally posted on Colorwow
    Image

    Very disappointed

    I use a lot of Wow products and I have been so disappointed with with the Root Cover up in Dark blonde
    Marilyn C.
    Did you find this review helpful?
    5 out of 5 stars
    24 November, 2025
    originally posted on Colorwow
    Image

    Great coverage

    First time using this product excellent coverage and easy to use
    shelly u.
    Did you find this review helpful?
    5 out of 5 stars
    13 November, 2025
    originally posted on Colorwow
    Image

    Brilliant

    Have bought before, great for blending in my greys!
    Marlene S.
    Did you find this review helpful?
    1 out of 5 stars
    29 August, 2025
    originally posted on Colorwow
    Image

    No use :(

    I purchased the blonde cover up but it had absolutely no effect. I couldn’t see it at all. I love colour wow products but this was an expensive waste of money sadly :(
    Susan
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    15 August, 2025
    originally posted on Colorwow
    Image

    Waste of money

    Purchased platinum blonde to blend my regrowth where my ‘money piece’ at front is. Absolutely useless - looks like a good match but I don’t get near results I’ve seen on promotion videos and picture. Don’t waste your money. Must say though, other hair products are brilliant.
    S G.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 August, 2025
    originally posted on Colorwow
    Image

    I had this for years

    This product is brilliant and lasts for ages, mine lasted so long my husband was clearing out the bathroom cabinet and thought I no longer used it and through it out, almost ended in divorce 😂
    Jean K.
    Did you find this review helpful?
    3 out of 5 stars
    24 July, 2025
    originally posted on Colorwow
    Image

    Watch out for the colour of your nails!

    I loved the colour and it totally works BUT it dyed my BIAB nails brown. I had out my hands through my hair and the next day noticed my nails had been dyed as well which has made me annoyingly reluctant to try it again
    Lynsey
    Did you find this review helpful?
    4 out of 5 stars
    23 July, 2025
    originally posted on Colorwow
    Image

    Touch up

    [This review was collected as part of a promotion.] Overall pleased with the product, takes some time to do ,as you have to press it on not sweep it, I did find that there was some transfer but with practice im hoping to master the application. Would recommend.
    Amanda W.
    Did you find this review helpful?
    3 out of 5 stars
    15 July, 2025
    originally posted on Colorwow
    Image

    Blow dry products

    [This review was collected as part of a promotion.] I used two. They sped up the drying process and left my hair feeling light and glossy. They are grest
    Fran F.
    Did you find this review helpful?
    5 out of 5 stars
    28 June, 2025
    originally posted on Colorwow
    Image

    5 Stars

    This product is great to cover up but works out expensive as i use it daily.
    Debra
    Did you find this review helpful?
    5 out of 5 stars
    25 June, 2025
    originally posted on Colorwow
    Image

    5 Stars

    Amazing touch-up root cover, especially when you're waiting for the next colour appointment
    Lisa
    Did you find this review helpful?
    4 out of 5 stars
    12 June, 2025
    originally posted on Colorwow
    Image

    New to WOW

    [This review was collected as part of a promotion.] Bought to touch up roots o holiday, very happy with product.
    jeanette l.
    Did you find this review helpful?
    4 out of 5 stars
    11 June, 2025
    originally posted on Colorwow
    Image

    This my prefered root touch-up.

    [This review was collected as part of a promotion.] This my prefered root touch-up. It works really well
    Janis D.
    Did you find this review helpful?
    5 out of 5 stars
    8 June, 2025
    originally posted on Colorwow
    Image

    Root cover

    [This review was collected as part of a promotion.] Highly recommend this product, gives a natural finish and hides greys really well!
    Rebecca B.
    Did you find this review helpful?
    5 out of 5 stars
    3 June, 2025
    originally posted on Colorwow
    Image

    Easy to use and excellent coverage

    [This review was collected as part of a promotion.] Really impressed with this root cover up and how you can build up coverage. Very easy to use and suits all shades of blonde.
    Heather B.
    Did you find this review helpful?
    1 out of 5 stars
    1 June, 2025
    originally posted on Colorwow
    Image

    1 Star

    Its really difficult to apply, does not cover well and bery small for how much it costs. Not worth the money at all.
    Jackie
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy