$34.99 when purchased online
Target Online store #3991
About this item
Highlights
- Water Resistant
- Covers Gray Roots
- Retains Shine and Natural Feel
- Instant results
Description
Color Wow Root Cover up covers gray roots instantly and seamlessly. Even camouflage dark regrowth - without peroxide! One Professional mineral powder adheres to hair without feeling sticky, oily, or stiff. Hair retains shine and natural feel. If you have gray roots and want a simple fix, try Color Wow Root Cover Up. This product conceals the undesired gray hairs or visible roots with its mineral pigments that complement your hair and let you have your color back! With instant results, you will feel like you have thicker and fuller hair. This product comes in a small container and a brush. The container is easy to store because of its small size.
Hair Type: All Hair Types
Number of Pieces: 2
Health Facts: Dye-Free, Paraben-Free
Product Form: Powder
Includes: Brush
Beauty Purpose: Hair Coloring
Processing Time: 0 seconds
Features: Reusable
TCIN: 76160105
UPC: 5060150185458
Item Number (DPCI): 063-01-1190
Origin: Imported
Shipping details
Estimated ship dimensions: 5 inches length x 2.5 inches width x 0.75 inches height
Estimated ship weight: 0.145 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This product has garnered mixed feedback from guests, with many praising its ability to effectively cover gray roots and blend seamlessly with natural hair color. Guests appreciate its ease of application and the natural look it provides, making it a great option for touch-ups between salon visits. However, some guests have expressed disappointment with certain shades not performing as expected, particularly for blonde hair. Overall, it offers a convenient solution for maintaining hair color.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 622 reviews
effectiveness: 3.61 out of 5
quality: 3.59 out of 5
value: 3.31 out of 5
70% would recommend
27 recommendations
No use :(
1 out of 5 stars
Susan - 24 days ago
originally posted on Colorwow
I purchased the blonde cover up but it had absolutely no effect. I couldn’t see it at all. I love colour wow products but this was an expensive waste of money sadly :(
Waste of money
1 out of 5 stars
S G. - 1 month ago
originally posted on Colorwow
Purchased platinum blonde to blend my regrowth where my ‘money piece’ at front is. Absolutely useless - looks like a good match but I don’t get near results I’ve seen on promotion videos and picture. Don’t waste your money. Must say though, other hair products are brilliant.
I had this for years
5 out of 5 stars
Jean K. - 1 month ago
originally posted on Colorwow
This product is brilliant and lasts for ages, mine lasted so long my husband was clearing out the bathroom cabinet and thought I no longer used it and through it out, almost ended in divorce 😂
Watch out for the colour of your nails!
3 out of 5 stars
Lynsey - 2 months ago
originally posted on Colorwow
I loved the colour and it totally works BUT it dyed my BIAB nails brown. I had out my hands through my hair and the next day noticed my nails had been dyed as well which has made me annoyingly reluctant to try it again
Touch up
4 out of 5 stars
Amanda W. - 2 months ago
originally posted on Colorwow
[This review was collected as part of a promotion.] Overall pleased with the product, takes some time to do ,as you have to press it on not sweep it, I did find that there was some transfer but with practice im hoping to master the application. Would recommend.
Blow dry products
3 out of 5 stars
Fran F. - 2 months ago
originally posted on Colorwow
[This review was collected as part of a promotion.] I used two. They sped up the drying process and left my hair feeling light and glossy. They are grest
5 Stars
5 out of 5 stars
Debra - 3 months ago
originally posted on Colorwow
This product is great to cover up but works out expensive as i use it daily.
5 Stars
5 out of 5 stars
Lisa - 3 months ago
originally posted on Colorwow
Amazing touch-up root cover, especially when you're waiting for the next colour appointment
New to WOW
4 out of 5 stars
jeanette l. - 3 months ago
originally posted on Colorwow
[This review was collected as part of a promotion.] Bought to touch up roots o holiday, very happy with product.
This my prefered root touch-up.
4 out of 5 stars
Janis D. - 3 months ago
originally posted on Colorwow
[This review was collected as part of a promotion.] This my prefered root touch-up. It works really well
Root cover
5 out of 5 stars
Rebecca B. - 4 months ago
originally posted on Colorwow
[This review was collected as part of a promotion.] Highly recommend this product, gives a natural finish and hides greys really well!
Easy to use and excellent coverage
5 out of 5 stars
Heather B. - 4 months ago
originally posted on Colorwow
[This review was collected as part of a promotion.] Really impressed with this root cover up and how you can build up coverage. Very easy to use and suits all shades of blonde.
Root touch uo
5 out of 5 stars
Kathrine M. - 4 months ago
originally posted on Colorwow
[This review was collected as part of a promotion.] Great and looks more natural than the spray root touch ups I have tried in the past
Excellent product
5 out of 5 stars
Antonia B. - 4 months ago
originally posted on Colorwow
[This review was collected as part of a promotion.] Covers white and grey near the face without splodges or staining the skin. Subtle coverage and easy to use. Works well for me.
good solution between colouring
5 out of 5 stars
Jacqueline R. - 4 months ago
originally posted on Colorwow
[This review was collected as part of a promotion.] covers roots that have outgrown between colourings. easy to apply and stay in place.
5 Stars
5 out of 5 stars
Mrs - 4 months ago
originally posted on Colorwow
Does want it says on the tin. . . brilliant product
Absolutely brilliant
5 out of 5 stars
ros l. - 4 months ago
originally posted on Colorwow
[This review was collected as part of a promotion.] Absolutely brilliant! Tried many root cover up products and this by far the best. Thoroughly recommend.
Very disappointing
1 out of 5 stars
Ruth - 5 months ago
originally posted on Colorwow
I purchased the colour wow root cover up supposedly suitable for platinum/light blonde as it was the only one I could find for platinum blonde hair. It is yellow! And has highlighted my roots even more and looks awful. I am so disappointed as reviews for colour wow have been excellent. I won't be using it again, a complete waste of money, as I could have got the same results from a similar computers product at a third of the price 😔
Amazing!
5 out of 5 stars
Mandy P. - 5 months ago
originally posted on Colorwow
[This review was collected as part of a promotion.] I wanted something to darken my hair where the sun has lightened it. Bit nervous about using a dye, so thought I would try this. Its amazing - one application and the bright blonde has gone and I'm left with a lovely dark blonde. All the Colour Wow products I've used have been brilliant.
2 Stars
2 out of 5 stars
Rasika - 5 months ago
originally posted on Colorwow
Not very good coverage of white hair unfortunately the powder doesnt stick well to your white hair