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COLOR WOW Root Cover Up - 0.07oz - 2 of 4COLOR WOW Root Cover Up - 0.07oz - 3 of 4COLOR WOW Root Cover Up - 0.07oz - 4 of 4
COLOR WOW Root Cover Up - 0.07oz - 1 of 4

COLOR WOW Root Cover Up - Black - 0.07oz: Paraben-Free, Dye-Free, Includes Brush, All Hair Types

ColorBlack
  • Red
  • Black

In Stock

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Return this item by mail or in store within 90 days for a full refund.
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About this item

Highlights

  • Water Resistant
  • Covers Gray Roots
  • Retains Shine and Natural Feel
  • Instant results

Description

Color Wow Root Cover up covers gray roots instantly and seamlessly. Even camouflage dark regrowth - without peroxide! One Professional mineral powder adheres to hair without feeling sticky, oily, or stiff. Hair retains shine and natural feel. If you have gray roots and want a simple fix, try Color Wow Root Cover Up. This product conceals the undesired gray hairs or visible roots with its mineral pigments that complement your hair and let you have your color back! With instant results, you will feel like you have thicker and fuller hair. This product comes in a small container and a brush. The container is easy to store because of its small size.
Hair Type: All Hair Types
Number of Pieces: 2
Health Facts: Dye-Free, Paraben-Free
Product Form: Powder
Includes: Brush
Beauty Purpose: Hair Coloring
Processing Time: 0 seconds
Features: Reusable
TCIN: 76160105
UPC: 5060150185458
Item Number (DPCI): 063-01-1190
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5 inches length x 2.5 inches width x 0.75 inches height
Estimated ship weight: 0.145 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Need brown shades. Please make dark brown.

submitted by Red rose - 10 months ago

  • A: Thank you for your inquiry and feedback!

    submitted byTarget Brand Expert - 10 months ago

Q: Can my stylist apply color over it, or do I need to wash it out before I got have my hair treated for color? I just want this for touchup when my roots peek through between touchups. Thanks!

submitted by Mimi - 1 year ago

  • A: Hi Mimi! Your hair stylist may likely prefer clean roots for color application. You can absolutely use this in between touchups! Thank you for your interest.

    submitted byTarget Brand Expert - 1 year ago

Q: Will this work for my bald spot? I have a noticeable spot with little hair on top of my hairline and you can see my scalp

submitted by Samantha - 2 years ago

  • A: Hi Samantha! Yes, this product would work great for you to fill in a bald spot. Thank you for your interest!

    submitted byTarget Brand Expert - 2 years ago

Q: how chemical free is it exactly? I'm going through chemo not supposed to use sulfites or other specific chemicals on my hair

submitted by Dixie - 3 years ago

  • A: Hi there! I would urge you to look at the Label Information tab or on the packaging to peek at the ingredients list before using. Thanks! :)

    submitted byTarget Brand Expert - 3 years ago

Q: What is country of origin for this product and what are ingredients?

submitted by Elaine - 3 years ago

  • A: China. Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenyls

    submitted byAmanda T - 3 years ago

Q: I only wash my hair several times per week - can you sleep with this in your hair or will it transfer to the pillow, etc.?

submitted by cleveland shopper - 5 years ago

  • A: You will probably see some transfer. Maybe not a lot, but just little

    submitted byAdamC - 5 years ago

Q: Do you apply to dry clean (African American) hair

submitted by Linda - 5 years ago

  • A: Yes, ideally apply to dry hair

    submitted byAdamC - 5 years ago

Q: Hi! I don't have any grays yet, but I have brown roots, with dyed platinum blonde hair. Would this product work for me? Thanks!

submitted by Hannah _ - 6 years ago

  • A: Hello, yes it will cover well

    submitted byAdamC - 6 years ago

Q: does this run if sweating and is it water proof for swiming

submitted by flower - 6 years ago

  • A: Hello, this formula is water-resistant. It will hold up well against sweat but not sure about being completely submerged under-water. It is meant to be washed out

    submitted byAdamC - 6 years ago

Q: Does this cover silver or grey hair {the red shade in particular)?

submitted by Terry - 7 years ago

  • A: It does a great job at covering and making the area look more full as well.

    submitted byhair4you - 7 years ago
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Guests are saying

The product has received mixed feedback from guests, with many praising its effectiveness in covering grey roots and providing a natural finish. Guests appreciate its ease of use and long-lasting results, making it a great option for those looking to extend the time between salon visits. However, some guests have expressed disappointment with the color match and coverage, particularly for lighter shades. Overall, it offers a convenient solution for root touch-ups.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 646 reviews
    effectiveness: 3.61 out of 5
    quality: 3.59 out of 5
    value: 3.31 out of 5
    67% would recommend
    28 recommendations
    5 out of 5 stars
    23 April, 2026
    originally posted on Colorwow
    Image

    Works for me!

    Used this on 5% greys for years without bothering to dye the lengths as this did so well. I use it after spraying my face with setting spray and I think that helps it stick to my hair too (I don’t spray the hair deliberately!! It just goes around my hairline).
    Helen M.
    Did you find this review helpful?
    3 out of 5 stars
    18 March, 2026
    originally posted on Colorwow
    Image

    Quite good

    I have my roots coloured at the salon then I bought this to cover greys inbetween it does cover but I find it can leave unbleandid lines of colour and can make hair feel drier
    Natalie I.
    Did you find this review helpful?
    5 out of 5 stars
    13 March, 2026
    originally posted on Colorwow
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    Root cover up

    I have been used the root cover up since covid. I used to have my hair done every 4 weeks but now I can go 8 weeks before I have to go to hairdressers. Highly recommend.
    Dawn D.
    Did you find this review helpful?
    1 out of 5 stars
    10 March, 2026
    originally posted on Colorwow
    Image

    Do not buy!!!

    I’m really disappointed with the Wow hair root cover-up. I ordered the black shade hoping it would cover my greys between colour appointments, but it didn’t work at all. The product barely showed up on my hair and it looked like it wasn’t even touching the grey hairs, no matter how carefully I tried to apply it.For something that’s quite expensive, I expected much better coverage. Unfortunately, it didn’t blend, didn’t stick to the greys, and didn’t make any visible difference. It honestly felt like a waste of money.I would not buy this again and I wouldn’t recommend it to anyone looking to cover greys quickly. Very disappointed with Wow.
    Natalie
    Did you find this review helpful?
    5 out of 5 stars
    9 February, 2026
    originally posted on Colorwow
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    Best coverage

    So easy to use and has the best coverage for my roots !!
    Lorraine D.
    Did you find this review helpful?
    5 out of 5 stars
    2 February, 2026
    originally posted on Colorwow
    Image

    Root cover up

    Lovely product, given me a new confidence in my appearance.
    vikki m.
    Did you find this review helpful?
    2 out of 5 stars
    24 January, 2026
    originally posted on Colorwow
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    Going to be expensive!

    Good coverage and lasts until next hair wash. But, need to use a lot more product than expected. It is not going to last long and will be expensive to continue.
    Deborah B.
    Did you find this review helpful?
    5 out of 5 stars
    8 December, 2025
    originally posted on Colorwow
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    Brilliant

    I love this root cover, if I don’t have time to dye my hair this covers up the grey really naturally. Also very quick and easy
    Lucy K.
    Did you find this review helpful?
    1 out of 5 stars
    2 December, 2025
    originally posted on Colorwow
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    Very disappointed

    I use a lot of Wow products and I have been so disappointed with with the Root Cover up in Dark blonde
    Marilyn C.
    Did you find this review helpful?
    5 out of 5 stars
    24 November, 2025
    originally posted on Colorwow
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    Great coverage

    First time using this product excellent coverage and easy to use
    shelly u.
    Did you find this review helpful?
    5 out of 5 stars
    13 November, 2025
    originally posted on Colorwow
    Image

    Brilliant

    Have bought before, great for blending in my greys!
    Marlene S.
    Did you find this review helpful?
    1 out of 5 stars
    29 August, 2025
    originally posted on Colorwow
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    No use :(

    I purchased the blonde cover up but it had absolutely no effect. I couldn’t see it at all. I love colour wow products but this was an expensive waste of money sadly :(
    Susan
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    15 August, 2025
    originally posted on Colorwow
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    Waste of money

    Purchased platinum blonde to blend my regrowth where my ‘money piece’ at front is. Absolutely useless - looks like a good match but I don’t get near results I’ve seen on promotion videos and picture. Don’t waste your money. Must say though, other hair products are brilliant.
    S G.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 August, 2025
    originally posted on Colorwow
    Image

    I had this for years

    This product is brilliant and lasts for ages, mine lasted so long my husband was clearing out the bathroom cabinet and thought I no longer used it and through it out, almost ended in divorce 😂
    Jean K.
    Did you find this review helpful?
    3 out of 5 stars
    24 July, 2025
    originally posted on Colorwow
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    Watch out for the colour of your nails!

    I loved the colour and it totally works BUT it dyed my BIAB nails brown. I had out my hands through my hair and the next day noticed my nails had been dyed as well which has made me annoyingly reluctant to try it again
    Lynsey
    Did you find this review helpful?
    4 out of 5 stars
    23 July, 2025
    originally posted on Colorwow
    Image

    Touch up

    [This review was collected as part of a promotion.] Overall pleased with the product, takes some time to do ,as you have to press it on not sweep it, I did find that there was some transfer but with practice im hoping to master the application. Would recommend.
    Amanda W.
    Did you find this review helpful?
    3 out of 5 stars
    15 July, 2025
    originally posted on Colorwow
    Image

    Blow dry products

    [This review was collected as part of a promotion.] I used two. They sped up the drying process and left my hair feeling light and glossy. They are grest
    Fran F.
    Did you find this review helpful?
    5 out of 5 stars
    28 June, 2025
    originally posted on Colorwow
    Image

    5 Stars

    This product is great to cover up but works out expensive as i use it daily.
    Debra
    Did you find this review helpful?
    5 out of 5 stars
    25 June, 2025
    originally posted on Colorwow
    Image

    5 Stars

    Amazing touch-up root cover, especially when you're waiting for the next colour appointment
    Lisa
    Did you find this review helpful?
    4 out of 5 stars
    12 June, 2025
    originally posted on Colorwow
    Image

    New to WOW

    [This review was collected as part of a promotion.] Bought to touch up roots o holiday, very happy with product.
    jeanette l.
    Did you find this review helpful?

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