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Pacifica Glow Baby Vitaglow Face Lotion
$17.99 ($10.58/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- All Skin Types
- Visibly Hydrates & Brightens Skin
- Firm Skin & Reduce Signs of Photoaging
- Lightweight Non-Greasy Formula
- Vitamin C, Vitamin E, Vanilla Extract
- 100% Vegan Cruelty Free
- Made in USA with global ingredients
Description
Hydrated skin is glowing skin with Pacifica’s Glow Baby VitaGlow Face Lotion. Powered by our Brightfirm ComplexTM, this formula is packed with multiple forms of Vitamin C, plant extracts and Vitamin E to help visibly bright, firm, and reduce the appearance of signs of photoaging. Find your glow, no filters needed.
KEY INGREDIENTS:
Vitamin C: Powerful antioxidant that promotes skin glow
Vitamin E: Hydrating antioxidant
Vanilla Extract: antioxidant
FORMULATED WITHOUT:
Parabens, phthalates, mineral oil, silicones, or sulfates.
PACIFICA PROMISE:
Always 100% vegan & cruelty-free made with compassion for the planet, animals & you.
HOW TO USE:
Apply to clean skin. Can be used day or night.
GOOD FOR: All skin types.
BETTER PACKAGING:
Packaging switched from plastic to paper, aluminum, steel, or glass. Packaging contains recycled content - Glass Bottle, 30% PCR (Post Consumer Recycled) Plastic Pump
KEY INGREDIENTS:
Vitamin C: Powerful antioxidant that promotes skin glow
Vitamin E: Hydrating antioxidant
Vanilla Extract: antioxidant
FORMULATED WITHOUT:
Parabens, phthalates, mineral oil, silicones, or sulfates.
PACIFICA PROMISE:
Always 100% vegan & cruelty-free made with compassion for the planet, animals & you.
HOW TO USE:
Apply to clean skin. Can be used day or night.
GOOD FOR: All skin types.
BETTER PACKAGING:
Packaging switched from plastic to paper, aluminum, steel, or glass. Packaging contains recycled content - Glass Bottle, 30% PCR (Post Consumer Recycled) Plastic Pump
Scent: Orange
Health Facts: No Fragrance Added, Phthalate-Free, Vegan, Paraben-Free, Contains Vitamin E, Sodium Lauryl Sulfate-Free, Sulfate-Free, Contains Vitamin C
Product Form: Lotion
Sustainability Claims: Cruelty-Free, Not Tested on Animals, Recyclable
Beauty Purpose: Brightening, Soothing, Moisturizing, Hydrating
Recommended Skin Type: Combination, Normal, Acne-Prone, Oily
Net weight: 1.7 fl oz (US)
TCIN: 80139406
UPC: 687735305022
Item Number (DPCI): 037-05-3395
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (eau), aloe barbadensis leaf juice, caprylic/capric triglyceride, helianthus annuus (sunflower) seed oil, glycerin, ascorbic acid (vitamin c), boswellia serrata resin extract, terminalia ferdinandiana (kakadu plum) fruit extract, glyceryl stearate, cetyl alcohol, stearic acid, glyceryl stearate citrate, phenoxyethanol, tocopherol (vitamin e), xanthan gum, bisabolol, ethylhexylglycerin, citrus aurantium dulcis (orange) peel extract, vanilla planifolia fruit extract, citrus tangerina (tangerine) peel extract.' '
Allergens & Warnings:
Caution: Do not use directly in the eye. If irritation occurs, discontinue use. Keep out of reach of children. External use only. Attention: Ne pas utiliser directementShipping details
Estimated ship dimensions: 6.65 inches length x 1.75 inches width x 1.75 inches height
Estimated ship weight: 0.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This lotion is a versatile addition to any skincare routine, providing hydration and a glow that many guests appreciate. While it excels in moisturizing and is suitable for various skin types, some guests noted concerns about its thickness and scent. The product is vegan and cruelty-free, making it a great choice for conscious consumers. Overall, it offers a nourishing experience that can enhance your daily skincare regimen.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 426 reviews
effectiveness: 3.68 out of 5
quality: 4 out of 5
value: 3.52 out of 5
51% would recommend
70 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2025Verified purchase
Loving this
I am really liking this lotion, first Pacifica product in while I have been happy with, I hope this return in quality keeps up!
5 out of 5 stars
10 September, 2025Verified purchase
Smooth like butter
The best affordable face lotion. Love!!
5 out of 5 stars
28 June, 2025
originally posted on https://www.pacificabeauty.com/

But chemically, but still a great moisturizer.
I started using this about a month ago, after I ran out of the face moisturizer I used before. I was looking for something more to my liking, the last was given to me. Something vegan, cruelty free. Since discovering Pacifica I've loved their products, but only really started getting properly into skincare recently. So naturally, I looked for something from them. On this product, I was iffy after reviews. Some people didn't like the smell, or said the lotion pilled up (which was an issue I had with a past formula). But I'm glad I tried this one! It does have a slight... chemical? Smell to it. But I don't find it strong, and it doesn't bother me. Especially since other than that this moisturizer does great! It goes on smooth, is light, and doesn't aggravate my adult acne. In fact, I think my skin's been clearer than ever. Bi still have small breakouts, but it's mostly under control.
5 out of 5 stars
Thumbs up graphic, would recommend
9 April, 2025Verified purchase
Love it
No weird smells and this didn’t break out my sensitive skin. I love using it in the morning before I apply my sunscreen. Definitely will buy again.
1 out of 5 stars
22 March, 2025
originally posted on https://www.pacificabeauty.com/

Why is it tinted?
I was disappointed because it was too thick to smooth over my face evenly without alot of pulling on my face. I also hated that it's tinted!! Why is this not listed anywhere? I see no place where it's advertised as tinted or I would not have bought it. It's more of a foundation than a lotion and in my opinion it's not being sold properly.
3 out of 5 stars
Thumbs down graphic, would not recommend
27 January, 2025
Not the best for darker skin
It definitely will leave a white cast on darker skin. It will go away in about a half an hour, but I would not recommend for anyone who has darker skin.
2 out of 5 stars
Thumbs down graphic, would not recommend
22 January, 2025
Not very moisturizing
I used to use Pacifica’s vegan collagen lotion and then the target by me stopped carrying it. I tried this one and it is awful for me. It hardly moisturizes, so I end up using a lot (and it’s expensive). It also has left my skin feeling itchy and irritated. It’s not the first time target has removed one of my tried and true products, leaving me with a subpar alternative, and it’s so frustrating.
4 out of 5 stars
Thumbs up graphic, would recommend
7 January, 2025Verified purchase
Ok
It’s ok. Not extremely moisturizing
2 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2024Verified purchase
Stinky + Clumpy
Love the plant extracts and cruelty-free aspects, and it does dry velvety.. but it’s got an icky smell and does this super annoying clumping thing with every use. No other moisturizer I’ve got does this. Always onto clean skin; then balls up into little clumps I’ve got to brush off my face with a towel. I’ll probably just throw the bottle out.
2 out of 5 stars
Thumbs down graphic, would not recommend
9 December, 2024Verified purchase
The smell...
I really wanted to like this product but I can not get past the smell.
3 out of 5 stars
Thumbs down graphic, would not recommend
6 December, 2024Verified purchase
Good lotion, bad smell
Feels very nice on my skin, but returning because of the unpleasant smell.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 August, 2024Verified purchase
Disappointed
I was so disappointed when I first used this. The tube was half full, if that. I barely got any use out of it.
4 out of 5 stars
Thumbs up graphic, would recommend
31 July, 2024Verified purchase
I like it.
I didn’t notice a scent which is good. It felt greasy when I put it on but it does not make me break out. It glides on smoothly. I recommend putting it on right after cleansing while skin is damp as it seems to absorb best. I wear it only when I go to bed. In the morning when I wash my face it feels soft and just looks good as if I got good rest. I like it. It works well and is decently priced.
5 out of 5 stars
Thumbs up graphic, would recommend
7 July, 2024
Must Get -Give This a Try
I’m in my 40s and my skin complexion significantly looks brighter and even. The smell can be slightly off putting for some but quickly dissipates. I don’t care. The results are totally worth it. My combination skin has not looked better and have less breakouts/blemishes. It took just 2-3 weeks too.
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2024Verified purchase
Extremely sensitive/acne-prone/accutane skin!
I’m in accutane, so my skin is very dry and is still acne-prone. I also have perioral dermatitis. I was a little nervous about the fruit extracts possibly being irritating, but my skin LOVES this lotion. It’s fading the acne scars I’ve had for years! It is a “thicker” lotion, it kind of applies like a zinc sunscreen and takes a while to rub in but that doesn’t bother me. Some reviews mention a bad smell, but my bottle doesn’t smell like anything. My only complaint is that it is expensive for a drugstore moisturizer, but one small pump is enough for my entire face so I can see this lasting a while.
5 out of 5 stars
Thumbs up graphic, would recommend
9 February, 2024Verified purchase
Love this!
I have been using this for 6 months now and I’m in love. I have really sensitive skin so almost anything can cause my skin to break out and this one didn’t so that’s a win already. People are complaining about a smell but I haven’t noticed it at all and I’m not being on fragrance either so not sure what’s going on. I just don’t understand how it’s cheaper to buy 2 of the 1 oz than it is to buy the 1.7 oz
3 out of 5 stars
Thumbs down graphic, would not recommend
6 February, 2024Verified purchase
Ok, not worrh the price
This is an average face lotion. After using it for a few weeks it’s not hydrating enough for the winter or dry skin. May work better for oily skin types.
3 out of 5 stars
9 January, 2024
glazed donuts
it smells like a glazed donut (you’d think that’s nice but somehow….its not). I’m still going to use it, maybe
2 out of 5 stars
Thumbs down graphic, would not recommend
20 December, 2023
Wanted to like this but...
I really wanted to like this however it seems to have a rather strong unpleasant smell (think saw dust) and it stays rather then fades with time. I'm sensitive to smells and this did it for me. I'm not sure on whether it is effective on its claims to brighten and make skin glow as I couldn't use it for more then a few days - during that time though I saw no difference. Hydrates moderately.
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2023Verified purchase
Good for winter!
Lasting hydration, no strong fragrance