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L'Oreal Paris Feria Advanced Lightening System Permanent Hair Color - 2 of 4L'Oreal Paris Feria Advanced Lightening System Permanent Hair Color - 3 of 4L'Oreal Paris Feria Advanced Lightening System Permanent Hair Color - 4 of 4
L'Oreal Paris Feria Advanced Lightening System Permanent Hair Color - 1 of 4

L'Oreal Paris Feria Advanced Lightening System Permanent Hair Color - Hyper Platinum: Hair Bleach, Conditioner Included


Color FamilyHyper Platinum

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

About this item

Highlights

  • Feria Is Multi-Faceted Permanent Platinum Blonde Hair Color: Known for shimmering color and edgy colors, Feria permanent blonde hair dye kit transforms hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Blonde Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Number of Pieces: 3
Product Form: Cream
Includes: Conditioner
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 80142373
UPC: 071249422748
Item Number (DPCI): 063-01-7303
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

hyper bleaching powder 1260045: potassium persulfate, sodium silicate, ammonium persulfate, kaolin, sodium persulfate, ci 77891 / titanium dioxide, sodium lauryl sulfate, silica, hydrogenated polydecene, edta, fil code d255945/1, hyper lightening crème 1260046: aqua / water, cetearyl alcohol, propylene glycol, ethanolamine, deceth-3, laureth-12, ammonium hydroxide, oleth-30, lauric acid, glycol distearate, polyquaternium-22, silica dimethyl silycate, fragrance, carbomer, edta, vitis vinifera seed oil / grape seed oil, olea europaea fruit oil / olive fruit oil, persea gratissima oil / avocado oil, ribes nigrum seed oil / black currant seed oil, tocopherol, helianthus annuus seed oil / sunflower seed oil, rosmarinus officinalis extract / rosemary extract, glycine soja oil / soybean oil, fil code d255948/1, developer crème 1190207: aqua / water, paraffinum liquidum / mineral oil, hydrogen peroxide, cetearyl alcohol, peg-40 hydrogenated castor oil, sodium cetearyl sulfate, phosphoric acid, tetrasodium etidronate, sodium salicylate, tetrasodium pyrophasphate, sodium sulfate, fil code c224280/3, anti-brass purple conditioner 1236207 c: aqua / water, ceteary alcohol, behentrimonium chloride, amodimethicone, fragrance, isopropyl alcohol, phenoxyethanol, glycerin, benzoic acid, trideceth-6, ci 60730 / acid violet 43, potassium hydroxide, butylene glycol, linalool, cetrimonium chloride, hexyl cinnamal, hydroxycitronellal, sorbitol, hibiscus sabdariffa flower extract, fil code d230039/1

Shipping details

Estimated ship dimensions: 6.65 inches length x 3.58 inches width x 2.91 inches height
Estimated ship weight: 0.56 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Can I use it if I have curly hair or will it damage them?

submitted by Cat - 3 months ago
  • A: Hey Cat, The L'Oreal Paris Feria Advanced Ligthening System is for all hair types. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 3 months ago
    Brand expert
  • A: Hi there, Cat! Yes, Féria is safe for curly hair! However, because curly hair is naturally more porous, it may absorb the color more quickly. We suggest performing a strand test first to see how your specific curl pattern reacts to the timing. After coloring, try to avoid heat styling for a few days to let your curls 'reset.' For extra protection, you might also love our EverPure Sulfate-Free line to keep that Féria shine without stripping your curls' natural oils.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: Will it turn my hair brassy?

submitted by Lis - 3 months ago
  • A: Hello Lis! We understand your concern about brassiness when using a lightening system, as it's a common worry for anyone coloring their hair. The Feria Advanced Lightening System is designed to provide advanced lightening results. However, brassy tones can sometimes emerge during the lightening process, particularly if your natural hair color has warmer undertones. This happens because, as your hair lifts to a lighter shade, the underlying warm pigments (red and orange) become more visible. Our Feria lightening system works to counteract these warm tones, but the extent to which they are neutralized can vary based on your hair's unique characteristics and its previous color history. To help maintain a cooler tone and minimize brassiness after lightening, many people find it beneficial to incorporate purple-toning products into their hair care routine. These products are specifically formulated to neutralize unwanted yellow and orange hues. Always remember to follow the instructions precisely and perform a strand test first, as this can give you a good indication of how your hair will react to the lightening process and help you anticipate any potential brassiness.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert
  • A: Hey Lis, Great question! The L'Oreal Paris Feria Advanced Lightening System Permanent Hair color comes with an anti-brass conditioner. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 3 months ago
    Brand expert

Q: What type of hair is this hair color suitable for?

submitted by AI Shopping Assistant - 1 month ago
  • A: This hair color is suitable for all hair types.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does this product come with any accessories?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, the kit includes gloves for application.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What should I be cautious of when using this product?

submitted by AI Shopping Assistant - 1 month ago
  • A: It is not recommended for individuals with sensitive skin.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How long does the hair color take to process?

submitted by AI Shopping Assistant - 1 month ago
  • A: The processing time for this hair color is 25 minutes.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this hair color free from any harmful additives?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, it is paraben-free and aluminum-free.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: what vol of bleach is it

submitted by ariana - 2 months ago
  • A: Hi Ariana. Thank you for reaching out to L'Oreal regarding the Feria Hyper Platinum Advanced Lightening System. This product contains a 30 Volume Developer.

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert

Q: Can I color my hair after this?

submitted by Lis - 3 months ago
  • A: Hello Lis! Thank you for reaching out about coloring your hair after using our Feria Advanced Lightening System Permanent Hair Color. We understand you're eager to continue your hair transformation! After any lightening process, your hair has undergone a significant change, and its structure can be more porous. For the best and safest results, we generally recommend allowing some time for your hair to recover and be in its optimal condition before applying another permanent hair color. It's always crucial to prioritize the health of your hair. We highly advise carefully reviewing the instructions provided within your Feria Advanced Lightening System kit, as it will contain specific guidance on subsequent coloring. Additionally, performing a strand test and a patch test before any new color application is incredibly important to assess both the color outcome and any potential sensitivities. If you have any concerns or are unsure, consulting with a professional stylist is always the best approach to ensure beautiful and healthy results.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: Should I use this if my hair is already golden blond and want it lighter?

submitted by Jay - 5 months ago
  • A: Hey Jay, Great question! Yes, the L'Oreal Paris Feria Advanced Lightening System is a great option to lighten your golden blonde hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert

Additional product information and recommendations

Guests are saying

The product has received mixed feedback from guests, with many praising its effectiveness in lightening hair while others experienced unexpected results. Guests appreciated the easy application process and the included purple conditioner that helps combat brassiness. However, some reported issues with achieving the desired platinum shade, often ending up with brassy or orange tones instead. Overall, it offers a convenient option for at-home hair lightening, but results may vary based on hair type and previous treatments.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.4 out of 5 stars with 3087 reviews
    effectiveness: 3.54 out of 5
    quality: 3.52 out of 5
    value: 3.42 out of 5
    58% would recommend
    55 recommendations
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    9 March, 2026Verified purchase

    It really doesn't lighten up for light brown hair.

    FYI! If you’re just trying to color hair from light brown to the blonde, this dye won’t do the trick. Thought it would and then I could tone it differently, Wrong. I ended up with bright brassy yellowish/ orange hair. It’s better to bleach it if you’re trying to get a lighter color than tone it.
    1 reply from L'OrealParisProductExpert team - 22 days ago
    Hi Tracy. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Haircolor. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Tracy
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    6 March, 2026
    originally posted on lorealparisusa.com
    Image

    My go to hair bleach 10/10

    My favorite lightening bleach I would absolutely love to receive free products. I'm a loyal Loreal Paris costumer. I use this dye every 2-3 months to keep my blonde long locks perfect. I use 3 boxes on my hair and getting help to save and or free products would be amazing.
    Corabeth
    Did you find this review helpful?
    3 out of 5 stars
    4 February, 2026
    originally posted on influenster.com
    Image

    Need a toner

    [This review was collected as part of a promotion.] Ended up with very brassy, yellow hair. I had to use another box and the toner. I still ended up dyeing my hair brown because I did not like the color.
    1 reply from LeCare team - 2 months ago
    Hi krystalp23_9875! Thank you for trying Feria Hyper Platinum, and for sharing feedback! We are committed to bringing our consumers products that meets their needs and expectations. Your feedback is appreciated and will be shared with others in our company. We hope you will keep exploring and discovering more with L'Oreal!
    krystalp23_9875
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 January, 2026Verified purchase

    Wouldnt recommend

    My hair turned NEON yellow/Green while processing followed by ORANGE roots. Doesnt have the lifting power as if you were to just get it done at a salon or go to sallys. My roots were about a level 7 for reference.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi Rachel. We are sorry to hear that L'Oreal Paris Feria Hyper Platinum did not lighten your hair as expected. The product can be left on up on an hour for lighter results. Please reach out for assistance at 800-631-7358 M-F 9am to 5:30pm EST. Please have the product available when calling we look forward to hearing from you.
    Rachel
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 January, 2026

    Cutie

    I started using this when I was 13 years old, with no help and with no issues. I was born a natural platinum blonde which turned to dark blonde in my teens. I would only use this expecting a great result if you were born a blonde and now want the bleached look. Five stars.
    BeautyGuru
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    13 January, 2026
    originally posted on lorealparisusa.com
    Image

    BEST lightened ever!

    Ive had my hair bleached for years, I m a retired hairdresser. After bleaching and toning for years, I decided to give my hair a break. Grew out the bleach and decided to try Absolute Platinum. I thought there was no way this was gonna get my hair.As light as it shows on the box. And if it did, it was gonna be very bright.Yellow. Boy, was I wrong. This got my color so perfect. I didn't even need to use antibrasy shampoo These reflexes, this lifted better than cream oil. Bleach with 40 volume developer. I don't know how, but this is the best lightner ever.
    JJ13
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    15 December, 2025
    originally posted on lorealparisusa.com
    Image

    I give it all 5 out of 5 stars.

    I loved the color easy to apply didn't damage hair to bad at all and last for a while if use correct care afterwards.
    Jess
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    15 November, 2025

    (no review title)

    Missing the dye
    1 reply from L'OrealParisProductExpert team - 4 months ago
    Hi Colleen. Thank you for reaching out regarding Feria Hyper Platinum. This product doesn't contain dye its a bleach. If you need information on this product please contact us directly at 800-631-7358 M-F 9am to 5pm EST.
    Colleen
    Did you find this review helpful?
    5 out of 5 stars
    3 November, 2025Verified purchase

    (no review title)

    Great product
    Sally
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    24 October, 2025
    originally posted on lorealparisusa.com
    Image

    Not what it used to be to be

    Not sure what has happened to this product or brand. This dye use to be my go to for changing up my color because of the lift quality. The past two years of purchasing this and another bleach from Féria has been terrible! The boxes are clearly very old because they will NOT mix! The product is runny with clumps no matter how much it’s mixed. For the record, yes, I can read and follow the instructions correctly. Such a shame because this USE TO work and be wonderful. No I’m. It paid for this review. It’s honest.
    1 reply from LeCare team - 5 months ago
    Hi Keylee. Thank you for reaching out to L'Oreal regarding the Feria Hyper Platinum Bleach. We are sorry to hear the mixture was runny and also clumpy. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43364203. Please have the product with you when you call. Looking forward to hearing from you!
    Keylee
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 October, 2025Verified purchase

    Beautiful color

    Works beautifully color amazing not to harsh on the hair. Will get again
    Nickydarling
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 September, 2025
    originally posted on influenster.com
    Image

    Efficient!

    [This review was collected as part of a promotion.] Definitely the one I would rather use than another store brand bleach or toner! Works nice, easy instructions. Doesn't give off a horrible smell like most toners or bleach do! Gave me the blond I was looking for!
    simpliebrie_4146
    Did you find this review helpful?
    4 out of 5 stars
    13 September, 2025

    not 7 levels of lift

    some education - extreme platinum uses 20 developer, hyper platinum uses 30 developer. Skip hyper & use extreme. You will need 2 rounds. One strong bleach does more damage than 2 or more weaker lifts. Bleach = irreversible cuticle damage. It removes natural pigment by oxidizing melanin but also eats away at protein and lipids that protect hair. Hair doesn’t regenerate, but deep conditioning, protein treatments, and oils can temporarily reinforce it so it can withstand the next chemical process better. 2 weeks between sessions is the absolute shortest most professionals recommend, and only if your hair feels strong and healthy after the first round. 4–6 weeks is ideal though, it allows your hair’s cuticle to recover a bit, and gives you time to deep condition and restore strength before another round. An elasticity test - gently stretch a wet strand. If it springs back, it has resilience; if it stays stretched or snaps, it’s too damaged to bleach again yet. Texture check: If hair feels gummy when wet, straw-like when dry, or breaks easily when combing, wait longer.
    buyforealitynotpotential
    12 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 September, 2025Verified purchase

    Dont buy

    Turned my hair more orange than the bleach somehow.
    1 reply from L'OrealParisProductExpert team - 7 months ago
    Hello Amart. We are sorry to hear about the experience you had with L'Oreal Paris Feria Advanced Lightening System Permanent Hair Color. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Amart
    Did you find this review helpful?
    4 out of 5 stars
    1 August, 2025
    originally posted on influenster.com
    Image

    Not too bad

    [This review was collected as part of a promotion.] Honestly, this bleach system surprised me! It lifted my hair evenly without frying it, and it didn’t have that super harsh smell most bleaches do. My hair still feels soft, and the color came out way brighter than I expected.
    francesb1_5874
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 July, 2025

    Very brassy

    I’m cooked, I look like a golden chicken nugget. Head burns a little bit. Another satisfied costumer 🥀
    1 reply from L'OrealParisProductExpert team - 8 months ago
    Hi there, Oog! We are so sorry to hear about your experience with our Feria Advanced Lightening System Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
    Oog
    effectiveness: 2 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    4 July, 2025Verified purchase

    Its alright

    If you have dark hair ..,you will need more than 2 boxes and someone to help you .
    1 reply from L'OrealParisProductExpert team - 9 months ago
    Hi there, Bad! Thank you for reaching out about our Feria Advanced Lightening System. We appreciate feedback on your experience! If you have any questions, please reach out to our color experts any time! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. We look forward to speaking with you!
    Bad
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 June, 2025Verified purchase

    Love this box color

    I've been using this color for several years now. It gives me the color I want.
    Sonja
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 June, 2025Verified purchase

    One of my favs!!!

    I love this product! It’s easy to use bc the instructions are easy to follow😃
    KMMACCK
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 May, 2025
    originally posted on influenster.com
    Image

    Works and affordable

    [This review was collected as part of a promotion.] Great packaging and comes with mostly everything you need to achieve the perfect platinum color at an affordable price. I recommend using a good toner afterwards for darker hair colors.
    jessicas816_8906
    Did you find this review helpful?

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