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e.l.f. Lash It Loud Mascara - 0.24oz: Vegan, Lengthening, Volumizing - 2 of 4e.l.f. Lash It Loud Mascara - 0.24oz: Vegan, Lengthening, Volumizing - 3 of 4e.l.f. Lash It Loud Mascara - 0.24oz: Vegan, Lengthening, Volumizing - 4 of 4
e.l.f. Lash It Loud Mascara - 0.24oz: Vegan, Lengthening, Volumizing - 1 of 4

e.l.f. Lash It Loud Mascara - 0.24oz: Vegan, Lengthening, Volumizing

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Free & easy returns

Return this item by mail or in store within 90 days for a full refund.
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At a glance

About this item

Highlights

  • Volumizing Mascara
  • Formula's intensely rich pigment easily coats lashes for a bigger and bolder look
  • Vertical and horizontal bristles to amplify, define & add dimension
  • Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

Description

Volume that hits all the high notes! The formula of e.l.f.’s Lash It Loud Volumizing Mascara has intensely rich pigments that easily coats lashes for a bigger and bolder look. The sleek flexible wand hugs every single lash with both vertical and horizontal bristles to amplify, define & add dimension.

Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Net weight: .24 Ounces
Features: Built-In Brush
TCIN: 80160231
UPC: 609332815803
Item Number (DPCI): 052-16-0340
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), paraffin, glyceryl stearate, synthetic beeswax, stearic acid, acacia senegal gum, butylene glycol, palmitic acid, polybutene, oryza sativa cera (oryza sativa (rice) bran wax), vp/eicosene copolymer, ozokerite, aminomethyl propanol, hydrogenated vegetable oil, phenoxyethanol, stearyl stearate, hydroxyethylcellulose, tropolone, may contain: ci 77499 (iron oxides), ci 77007 (ultramarines)

Shipping details

Estimated ship dimensions: 0.84 inches length x 1.25 inches width x 5.82 inches height
Estimated ship weight: 0.034 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: ELF LASH IT LOUD, IS THIS WATERPROOF?????

submitted by Michele aka Mickey - 2 years ago
  • A: Hey Michele, Great question! The e.l.f. Lash it loud mascara does come in a waterproof formula, check it out: e.l.f. Lash It Loud Waterproof Mascara - Black! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: What color is this mascara?

submitted by HJC - 4 years ago
  • A: The shade is Black.

    submitted byThe Elf Team - 4 years ago
    Brand expert

Additional product information and recommendations

Guests are saying

This mascara has garnered a mix of opinions from guests, with many praising its ability to lengthen and define lashes without clumping. The wand design is often highlighted for its effectiveness in separating lashes, making it a go-to for those seeking a natural look. However, some guests have experienced issues with smudging and flaking throughout the day. Overall, it offers great value for those looking for an affordable mascara that delivers decent results.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 1134 reviews
    easy to apply: 4.06 out of 5
    easy to remove: 4.36 out of 5
    long lasting: 3.71 out of 5
    quality: 3.49 out of 5
    value: 3.75 out of 5
    47% would recommend
    65 recommendations
    4 out of 5 stars
    22 March, 2026
    originally posted on elfcosmetics.com
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    (no review title)

    I get a lot of compliments on my eye lashes when I use this mascara. My only con is the flakiness that begins a few hours after applying.
    sarahd7
    Did you find this review helpful?
    5 out of 5 stars
    28 February, 2026
    originally posted on elfcosmetics.com
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    Awesome!

    I bought the travel size of this mascara for in my purse and I keep taking out to use instead of my other mascara! I’ll have to get the normal version
    Emi10
    Did you find this review helpful?
    2 out of 5 stars
    25 February, 2026
    originally posted on elfcosmetics.com
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    Smudges

    Really disappointed with this mascara. Very clumpy application and it smudges under the eyes very quickly leaving me looking like a panda.
    Jazzyb
    Did you find this review helpful?
    4 out of 5 stars
    12 February, 2026
    originally posted on elfcosmetics.com
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    Comfortable, looks great, easy to remove

    Color tried: Black. I've never been a mascara fan because every one I've previously tried looked clumpy and made my eyes feel tired. Decided to give this one a try though because of the brush design and was impressed! Pros: Emphasizes eyelashes with minimal clumping. The little bit of clumping there is can be combed out with an eyelash comb. Does not tire my eyes at all! So comfortable I can almost forget I'm wearing it. The full size fits just fine in my travel makeup pouch; I'm honestly a little confused why this got a travel size version. Mascara stays put during wear, no escaping into my undereye and making me look (more) tired. Mixed: Very washable – washes off completely with only my gentle water-based cleanser, no scrubbing or double cleansing needed (although you can remove it with cleansing oil as well). It also gets removed by the wet cotton swabs I use to clean up mascara smears if I don't squeeze excess water out of them first. I have not worn this product in the rain or while crying yet, but I would predict a mess. 100% worth it to me as someone whose skin is too sensitive to double cleanse more than twice a week or to withstand a bunch of eye scrubbing. Cons: Does clump a little as previously mentioned, but that's easily fixed with a comb. Flakes a little bit as well, but I only notice this during application, and thankfully the flakes can be readily removed with a wet fingertip or cotton swab. Would recommend applying this product before anything else on your face or eyes so you're not also wiping off makeup you want to stay on your skin. Overall I am very happy with this mascara and would like to continue using it, which is not something I ever thought I'd say about a mascara. I have a sinking feeling this one is on its way out though because it's become increasingly more difficult to find in physical stores here. If it continues to be offered when my current tube runs out or expires, I would like to try the brown version next.
    Maria Emilio again
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026
    originally posted on elfcosmetics.com
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    Lash It Loud

    This by far has the perfect brush. It's not to big, & not to small yet your separats lashes for a great spread. Not clumpy, & the more you use it the prettier it make your eyes as the formula holds great on your lashes. Not flakey at all. It definitely adds definition,volume,& LENGTH. My all time favorite!!! Love the travel size also. It isn't waterproof yet that's what I like anyway!!!
    Real Lashes
    Did you find this review helpful?
    5 out of 5 stars
    15 January, 2026
    originally posted on elfcosmetics.com
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    I'm blown away

    This mascara absolutely is a MUST HAVE and I love travel size easily slides in my purse so I have big mood too..but this one doesn't clump thickens the length and more
    Autumns08119
    Did you find this review helpful?
    5 out of 5 stars
    21 December, 2025
    originally posted on elfcosmetics.com
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    Best mascara ever!

    This mascara is amazing! Seriously lengthens my lashes instantly.
    Denyel butterfly
    Did you find this review helpful?
    5 out of 5 stars
    23 November, 2025
    originally posted on elfcosmetics.com
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    Lash & Live Loudly

    I received a free travel size version of this and it's literally the best mascara I have tried! It lifts, curls, separates, AND lengthens my lashes. This product is very easy to apply and take off <3
    sweetypie0220
    Did you find this review helpful?
    5 out of 5 stars
    7 November, 2025
    originally posted on elfcosmetics.com
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    The Best so far!

    I got this as a freebie mini but was skeptical because I already loved the ELF mascara I was using and I figured this type of mascara would look all clumpy and gloopy. Well I am pleasantly surprised, no clumps or gloops! I am now in love with ELF’s Lash Out Loud Mascara!
    BeaPeachy4
    Did you find this review helpful?
    5 out of 5 stars
    28 October, 2025
    originally posted on elfcosmetics.com
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    Great mascara

    I love it, I got it in brown and will get it in black. Great at separating and lengthening lashes.
    Rose ESHE 1
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2025
    originally posted on elfcosmetics.com
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    LOVE!

    Im a bit of a mascara snob but I LOVE this mascara! Gives great lift and volume without all the clumping! Doesn't dry my lashes out and is easy to remove!
    Did you find this review helpful?
    3 out of 5 stars
    24 September, 2025
    originally posted on elfcosmetics.com
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    It's okay

    It makes shadow on my face and come off really easy.
    IDgirl
    Did you find this review helpful?
    1 out of 5 stars
    4 September, 2025
    originally posted on elfcosmetics.com
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    No no no

    This mascara is absolutely booty cheeks, and looks like it to on my lashes, I would NOT recommend this mascara.
    Yourmotherisok
    Did you find this review helpful?
    2 out of 5 stars
    1 September, 2025
    originally posted on elfcosmetics.com
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    Stiff lashes

    This does have good pigmentation but it leaves my lashes really stiff. Not comfortable to wear.
    freebyrd
    Did you find this review helpful?
    3 out of 5 stars
    27 August, 2025
    originally posted on elfcosmetics.com
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    Like it

    It is okay I like it but don't love it dose not help keep your lashes culerled other than that it is grate.
    Brynnbhear
    Did you find this review helpful?
    3 out of 5 stars
    4 August, 2025
    originally posted on elfcosmetics.com
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    not a fan

    im not a huge fan of this product. if you want a cheap mascara then this is definitely the one for you. but ive found that it flakes a lot. and the bristles are not my favorite. they're kind of sharp in a way.
    mango123
    Did you find this review helpful?
    4 out of 5 stars
    29 July, 2025
    originally posted on elfcosmetics.com
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    Great product

    I’ve tried this in black and deep brown. They are both very dark shades. It stays all day but does leave some fallout in the creases under my eyes by the end of the day. I think it holds a curl well but it’s not the lightest formula. I haven’t tried other mascaras so I’m not sure how it compares.
    Ry guy
    Did you find this review helpful?
    1 out of 5 stars
    28 July, 2025
    originally posted on elfcosmetics.com
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    Maybe the worst applicator brush ever?

    I hate to this because I'm a HUGE E.L.F girlie but this does not hit the mark. The color and consistency is fine, but the applicator is small, plasticy spikes that actually almost hurt upon application. Doesn't remove as well as others with my regular process, so I'm left with lots of dry bits and residue on my face. Not great at all.
    lac508
    Did you find this review helpful?
    4 out of 5 stars
    19 July, 2025
    originally posted on elfcosmetics.com
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    Consistently good

    I've gotten this item a few times and unsure if I got a faulty set a few times it has seemed to dry out rather quick. BUT it's a very light look and I like the brush.
    Meme17
    Did you find this review helpful?
    5 out of 5 stars
    16 July, 2025
    originally posted on elfcosmetics.com
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    Really works!

    After chemo 9 years ago hair eyelashes and eyebrows did not return to normal. This is the first very AFFORDABLE mascara that delivers. I’ve tried the expensive ones. Waste of time and money. ELF is vegan - so a plus as I’m vegan. Cruelty free. Another must have. I love all their products!
    Claudia L
    Did you find this review helpful?

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