$23.00 when purchased online
Target Online store #3991
About this item
Highlights
- Waterproof eyeliner pencil: Can't cry this stuff off
- Smudge-proof: It's gonna stay #cuzitsUrbanDecay
- Long lasting: These colored eyeliners are built to last, because your artistry deserves to last all day long.
- No dragging, no pulling: The hydrating, creamy formula glides on smoothly and softly for super-easy blending
- More than 1 way to wear: Use as a liner, blend to an eyeshadow, or (wear however) with our multi-use eye pencil.
- #1 Eye Pencil in the U.S.*: 1 sold every 20 seconds *Source: The NPD Group
- Award-winning formula with an epic range of shades and finishes
- Choose from 37 colors: With vibrantly colored eyeliners in everything from bold black to funky-fresh shades.
- Matte, shimmer, satin, metallic and glitter eyeliner finishes to create a variety of eye looks.
- Moisturizing with vitamin E, jojoba oil, and cottonseed oil.
- Paraben-free
- Cruelty-free
- Vitamin E: Hydrates, moisturizes, and conditions.
- Jojoba Oil and Cottonseed Oil: Condition and soften the skin.
Description
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil is an award-winning formula that glides on smoothly with vibrant shades in multiple finishes for long-lasting wear.
Suggested Age: 13 Years and Up
Color Finish: Shimmer
Color Palette: Metallic
Product Form: Pencil
Beauty Purpose: Defining
Net weight: .04 Ounces
Features: Waterproof
TCIN: 82678067
UPC: 604214445406
Item Number (DPCI): 342-02-0280
Origin: Made in the USA
Shipping details
Estimated ship dimensions: 6.2 inches length x 0.6 inches width x 0.6 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 19540 reviews
44% would recommend
18 recommendations
Great Eyeliner, Horrible Cap
1 out of 5 stars
Ali44 - 4 days ago
originally posted on urbandecay.com
I've bought many colors hoping they fixed the cap. I love the formula and shades but the cap keeps falling off causing the liner to dry out. Some of the browns have lasted an couple months but the blue and purple shades dried out and were rock hard after 2 weeks. Like as hard as a crayon where you have to push and rub hard just go get any color on the back of your hand. Would maybe be ok if you just kept it on a shelf but if you carry makeup in a bag, the cap is going to fall off
1 reply from Consumer Care Center team - 3 days ago
Hi there! We're so sorry to hear about your 24/7 Waterline Eyeliner. We'd be happy to help, please call us at 800-784-8722 and provide case number 42522932. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you!
Favorite Eyeliner
5 out of 5 stars
Pickles13 - 5 days ago
originally posted on urbandecay.com
My favorite eyeliner that I’ve been using for many years. It stays on and they have many color selections. It rarely smears when applying. Just a overall great eyeliner!
Pretty good
4 out of 5 stars
chris - 7 days ago
originally posted on http://www.ulta.com
I'm always looking for a plum eyeliner that goes on dark as an alterative to black or brown, but doesn't smudge. This does smudge a bit, but I'll just use less and see if that helps. Pretty shade (empire) and goes on easily.
Good Waterline Eye Liner
5 out of 5 stars
Arley - 8 days ago
originally posted on http://www.ulta.com
So far this is the only water line eye liner I have found that lasts. A little pricey because it finishes quick but its a good one.
The perfect Brown-Black liner
5 out of 5 stars
MishellaBella - 8 days ago
originally posted on http://www.ulta.com
This liner stays on like a champ! The pencil is easy to glide on, has a touch of sparkle without looking cheap or juvenile, and is the darkest brown possible without being black. Love it!
Is it me? Because these don't stay put.
1 out of 5 stars
Mlf104 - 8 days ago
originally posted on http://www.ulta.com
None of these stay where i put them. I recently purchased the waterline version hoping it would be more resilient to moving, but alas no. On my upper waterline it easily transferred to my lower line and then onto my under eye area just like every other UD eyeliner. Usually within a few hours or leass no matter matte, glitter or shimmer. I keep thinking i am missing some basic application trick since so many people have positive reviews of these. They do go on easily and i love the colors but if i look like I've been crying before noon than its not worth the time or $$.
Not for contact lens wearers
2 out of 5 stars
Dee - 9 days ago
originally posted on http://www.ulta.com
Within 2 hours of applying I couldn't see - traveled down into my contact lenses. Had to remove them.
Don't like
1 out of 5 stars
Lynn - 10 days ago
originally posted on http://www.ulta.com
Used once,doesn't go on easy. Need to bring back.
Easy to apply, stays in place
5 out of 5 stars
Lori - 11 days ago
originally posted on http://www.ulta.com
My usual brand of eyeliner discontinued all my colors, so I tried these. I got Vice, Viper, Overdrive, and Black Market. These glide on well and stay put as long as I wear primer (I have hooded eyelids, so I really need primer). The colors are great. Next time I will get one of the matte blacks, since the shininess of the Black Market takes it a bit into charcoal territory on my skin.
Customer
1 out of 5 stars
Thumbs down graphic, would not recommend
Betsey - 16 days ago
Worst eyeliner ever bought. Doesn’t sharpen at all and if you manage to get a slight point it immediately smooths down to edges and scratches
Love product, but too much waste!
1 out of 5 stars
Krisie B - 17 days ago
originally posted on urbandecay.com
I have to review this, not that I will stop buying it because I love how it stays put all day. HOWEVER, I am tired of not being able to sharpen it. This includes YOUR sharpener. I have frozen it, everything I can think of and I waste a ton. I just bought a new one that's halfway gone on my first sharpening. 4 full sharpeners before I got enough to even use. For tge cost, that is very disappointing and frustrating.
More grey than black
3 out of 5 stars
Jana - 19 days ago
originally posted on http://www.ulta.com
I got the color Black Market but it is more grey than black. It stays on decently but not wonderfully.
Couldn't last the hour
1 out of 5 stars
KP - 19 days ago
originally posted on http://www.ulta.com
I'm confused how this has so many good reviews. I bought it looking for a waterline pencil to use. It faded off before I even got to work and left me with smudges on my undereye lids. For the price I expected at least bare minimum it could stay on. If you look up reviews outside of the app you'll see that others also don't like their experience. I feel like all the positive reviews on this are misleading. Its the first product I'm ever returning because I'm so dissapointed.
Love them all
5 out of 5 stars
Binky1954 - 20 days ago
originally posted on urbandecay.com
I used a similar color called crash and I loved it
MY FAV!
5 out of 5 stars
TraRa - 22 days ago
originally posted on urbandecay.com
I love this eyeliner. It goes on very smoothly, and stays put all day.
STUNNING!!
5 out of 5 stars
Jilly - 23 days ago
originally posted on http://www.ulta.com
Beautiful emerald green jewel tone goes on smoothly and really accents!
My favorite eyeliners!
5 out of 5 stars
Ashes - 24 days ago
originally posted on http://www.ulta.com
Urban Decay 24/7 eyeliners are my favorite and have been for a solid couple decades now. They're smooth, super pigmented and blend just enough. Hope they never discontinue these like they did their amazing eyeshadow line!
I would buy this product again very soon
5 out of 5 stars
JP - 28 days ago
originally posted on http://www.ulta.com
The eyeliner goes on very smooth and stays on with true color. Love it!
LOVE IT
4 out of 5 stars
Caraline - 28 days ago
originally posted on http://www.ulta.com
long lasting; doesn't smudge; use it every day; awesome!
Needed to create the book!
5 out of 5 stars
Carolyn - 28 days ago
originally posted on http://www.ulta.com
Created to look as promised!