Sponsored
e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz
$7.00
In Stock
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At a glance
Sponsored
About this item
Highlights
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps, and gives skin a natural finish
- Enriched with Hyaluronic Acid to retain moisture for a plump complexion
- Goes on clear with a translucent finish for all skin types and skin tones
- Non-comedogenic (does not clog pores!)
- Travel-friendly mini size – 0.05 fl. oz.
- 100% vegan, cruelty-free, and Leaping Bunny Certified.
Description
Power Grip Primer is #1 Primer in America.*
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer Mini grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
• Why you'll love it:
• Gel formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
• Travel-friendly mini size – 0.05 fl. oz.
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer Mini grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
• Why you'll love it:
• Gel formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
• Travel-friendly mini size – 0.05 fl. oz.
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Trial/Mini/Travel Size: Yes
Suggested Age: 10 Years and Up
Health Facts: Contains Hyaluronic Acid, Vegan
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .5 fl oz (US)
Features: Long Lasting
TCIN: 86657281
UPC: 609332836655
Item Number (DPCI): 052-16-0115
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1,2-hexanediol [+/-]: blue 1 (ci 42090), yellow 5 (ci 19140)' '
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATER.Shipping details
Estimated ship dimensions: 0.98 inches length x 1.57 inches width x 4.13 inches height
Estimated ship weight: 0.057 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this also be used on the eyelids for eyeshadow?
submitted by Darcy - 9 months ago
A: This was not specifically tested for use on the eyelids. For an eye primer we suggest the e.l.f. Lock It Down Eyeshadow Primer.
submitted bythe elfcareteam - 9 months agoA: Hey Darcy, The e.l.f. Power Grip primer is for the face. We recommend the e.l.f. Lock It Down Eyeshadow Primer to intensify your eyeshadow color, increase wear time and prevent smudging and creasing! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Q: How does the primer affect makeup longevity?
submitted by AI Shopping Assistant - 7 days ago
A: The gel formula grips makeup for long-lasting, all-day wear, ensuring it stays in place.
submitted byAI Shopping Assistant - 7 days agoAi generated
Q: What is the main ingredient in this primer?
submitted by AI Shopping Assistant - 7 days ago
A: The main ingredient is Hyaluronic Acid, which helps retain moisture for a plump complexion.
submitted byAI Shopping Assistant - 7 days agoAi generated
Q: Does the primer have any color when applied?
submitted by AI Shopping Assistant - 7 days ago
A: No, it goes on clear with a translucent finish, suitable for all skin tones.
submitted byAI Shopping Assistant - 7 days agoAi generated
Q: Is this primer suitable for sensitive skin?
submitted by AI Shopping Assistant - 7 days ago
A: Yes, it is non-comedogenic and suitable for all skin types, including sensitive skin.
submitted byAI Shopping Assistant - 7 days agoAi generated
Q: Can this primer be used on oily skin?
submitted by AI Shopping Assistant - 7 days ago
A: Yes, it is suitable for all skin types, including oily skin, providing a smooth base.
submitted byAI Shopping Assistant - 7 days agoAi generated
Q: Item listed as 0.5 ounce. However the small description states 0.05 ounce. Which is correct??
submitted by Tanzy9 - 1 year ago
A: Hey, Great question! The e.l.f. Power Grip Primer Mini is 0.5 fl oz (15 mL). For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: .05 oz for real? So what is that, a single use??
submitted by Meg - 2 years ago
A: Hey Meg, Great question! The e.l.f. power grip primer in the mini size is travel friendly! This will provide many uses for your makeup application to last all day! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
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Guests are saying
The e.l.f. Power Grip Primer Mini is a highly praised product that offers a strong grip for makeup, ensuring it lasts throughout the day. Guests appreciate its hydrating properties, smooth texture, and travel-friendly size. Many find it effective for various skin types, providing a flawless finish without feeling heavy. The pump packaging is also noted for its convenience and cleanliness, making it a staple in many makeup routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 5631 reviews
easy to apply: 4.53 out of 5
easy to remove: 4.51 out of 5
long lasting: 4.23 out of 5
quality: 4.2 out of 5
value: 4.34 out of 5
77% would recommend
66 recommendations
Best primer !
5 out of 5 stars
saram753_8194 - 28 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Absolutely love this product! It’s my favorite primer and it makes my makeup last all day! I’ve heard a lot about this product and was so excited to try it for myself.
Great affordable primer
5 out of 5 stars
Thumbs up graphic, would recommend
Jules - 30 days ago, Verified purchaser
- Eye color: Blue
- Skin type: Combination
- Skin tone: Light
- Skin concern: Sensitivity
- Hair color: Brunette
Great dupe for the hydrogrip primer. I actually prefer this for my water based foundations.
Not my favorite primer
2 out of 5 stars
stephaniep3846_6693 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was excited to receive this product because I’ve seen so many reviews on TikTok. After getting the chance to use it. It’s definitely not my favorite. After applying and letting it dry it made my face feel sticky. Only upside is it has no scent. And it made me break out.
Long-lasting!
5 out of 5 stars
makeuplover - 2 months ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I applied the e.l.f. cosmetics Power Grip Primer in the morning, and my makeup didn't budge all day! It's very reliable for busy days, and was effective on my slightly oily skin. Some primers leave a feeling of heaviness on the skin, but this one felt very light. I received this product for free from Topbox Marketing for testing and review purposes.
Amazing hold!
5 out of 5 stars
prabhj23 - 2 months ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) i used this product for a 12 hour event and it held so well! I received this product for free from Topbox Marketing for testing and review purposes.
Good grip
5 out of 5 stars
Kamal - 2 months ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) this primer works best with my skin/skincare and made my base look so flawless. There was no caked up feeling that certain “heavy duty” primers give, it was just enough grip to ensure my base looked its best until I took it off. 10/10 recommend I received this product for free from Topbox Marketing for testing and review purposes.
It was okay
4 out of 5 stars
Meljo97 - 2 months ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) Not for my skin type which is dry. I would suggest this to someone with oily skin. It is budget-friendly which is a plus but its tacky texture and possible pilling make it worth easing into with the mini size first. I received this product for free from Topbox Marketing for testing and review purposes.
She eats downnn
5 out of 5 stars
mtayag_222 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I loveeeee herrrr. She gets so tacky and sticky, my makeup lasts allll day and night with her. I didn’t break out from it but I also don’t have sensitive/acne prone skin
A Must-Have for Long-Lasting Makeup!
5 out of 5 stars
neer21 - 2 months ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I love the e.l.f. Power Grip Primer Mini! I use it in the morning, and its cooling, tacky gel texture grips my makeup perfectly all day. No noticeable scent, which I appreciate. The mini size is great for travel, keeping my foundation smooth and lasting. I received this product for free from Topbox Marketing for testing and review purposes.
Holy Grail!
5 out of 5 stars
evie - 2 months ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) Best primer ever. Especially for those hot summer days your foundation seems to be melting off your face. It keeps my full face on the entire day, and never goes wrong. I received this product for free from Topbox Marketing for testing and review purposes.
Long lasting
5 out of 5 stars
Nyle - 2 months ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) It helps me keep my make up on without me worrying about fading out or melting. Would definitely purchase a full bottle for my personal stash
Best Primer Ever!
5 out of 5 stars
AnaK - 2 months ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I love using the e.l.f. cosmetics Power Grip Primer. This is the best primer ever! It has a good quality. It doesn't make my skin feel oily when I apply it and makeup lasts for a full day. My makeup also doesn't smudge when I use this primer so I really appreciate that and definitely recommend. I received this product for free from Topbox Marketing for testing and review purposes.
A must have!
4 out of 5 stars
Egiuggio - 2 months ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) So powerful for a tiny tube. It makes your makeup last all day. It doesn't feel heavy or drying. It's the perfect base to slightly diminish your pores. I would recommend this, if you are looking for a long lasting finish. I received this product for free from Topbox Marketing for testing and review purposes.
Great quality
4 out of 5 stars
Beckk - 2 months ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) Great quality primer especially for the cost! This primer has a great hold that lasts all day. I love how my makeup looks when I use it. I received this product for free from Topbox Marketing for testing and review purposes.
The best primer ever! Woah!
5 out of 5 stars
chrissy41 - 2 months ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I tried this very cute new e.l.f. Power Grip Primer product on my face. My skin feels absorbed when I put the primer on. After when I'm done using the primer, I dab the foundation on my face. It has a glowy and dewy feel to it on my skin. Wow! I'm amazed! I received this product for free from Topbox Marketing for testing and review purposes.
Must try!
4 out of 5 stars
Xorh - 2 months ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) The primer goes on sticky but dries nice and sleek. Feels nice on your skin and keeps your makeup in place. A great primer to add to your routine! I received this product for free from Topbox Marketing for testing and review purposes.
Best Drugstore Primer in the market!
5 out of 5 stars
radpats - 2 months ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I've been using the Power Grip Primer for years and it's been a repeat product for me. The texture is a smooth gel that dries down a little tacky which is perfect for liquid foundations. This primer really helps my foundation stay in place for hours and keeps your makeup looking fresh all day. A must in your makeup bag.
Okay not the best
3 out of 5 stars
Allyy0143 - 2 months ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I received this product for free from Topbox Marketing for testing and review purposes. Honestly, this primer wasn’t the best for me. It left a white residue and didn’t mix well with my moisturizer. The texture was thick, which made it difficult to apply smoothly under makeup. While it did help minimize the look of pores, I expected a better overall finish.
Stays all day!
4 out of 5 stars
Ainzmac - 2 months ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) Love this primer! My makeup lasts all day. It provides a smooth base, and keeps everything in place. I received this product for free from Topbox Marketing for testing and review purposes.
stayed nice all night long!
5 out of 5 stars
maddii13 - 2 months ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) Wow! This primer really impressed me from the very first use. The texture applied so smoothly, instantly creating a flawless base that made my makeup glide on beautifully. What stood out the most was how well it held up throughout the night—it stayed perfectly in place, even under the eyes, which is usually the hardest area for me to maintain. I was honestly surprised by how fresh everything still looked hours later. Best of all, it’s affordable, so you get great quality without overspending. This will definitely stay on my re-order list once I run out. I received this product for free from Topbox Marketing for testing and review purposes.