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e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz: Contains Hyaluronic Acid, Vegan, Recommended for Normal Skin - 2 of 4e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz: Contains Hyaluronic Acid, Vegan, Recommended for Normal Skin - 3 of 4e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz: Contains Hyaluronic Acid, Vegan, Recommended for Normal Skin - 4 of 4
e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz: Contains Hyaluronic Acid, Vegan, Recommended for Normal Skin - 1 of 4

e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz: Contains Hyaluronic Acid, Vegan, Recommended for Normal Skin

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At a glance

About this item

Highlights

  • Gel-based, hydrating face primer
  • Gel formula grips makeup for long-lasting, all-day wear
  • Moisturizes, preps, and gives skin a natural finish
  • Enriched with Hyaluronic Acid to retain moisture for a plump complexion
  • Goes on clear with a translucent finish for all skin types and skin tones
  • Non-comedogenic (does not clog pores!)
  • Travel-friendly mini size – 0.05 fl. oz.
  • 100% vegan, cruelty-free, and Leaping Bunny Certified.

Description

Power Grip Primer is #1 Primer in America.*

Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer Mini grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.

• Why you'll love it:
• Gel formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
• Travel-friendly mini size – 0.05 fl. oz.

Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion

Great for: All skin types

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Trial/Mini/Travel Size: Yes
Suggested Age: 10 Years and Up
Health Facts: Contains Hyaluronic Acid, Vegan
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .5 fl oz (US)
Features: Long Lasting
TCIN: 86657281
UPC: 609332836655
Item Number (DPCI): 052-16-0115
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1,2-hexanediol [+/-]: blue 1 (ci 42090), yellow 5 (ci 19140)

Allergens & Warnings:

EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATER.

Shipping details

Estimated ship dimensions: 1.14 inches length x 1.54 inches width x 4.16 inches height
Estimated ship weight: 0.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can this also be used on the eyelids for eyeshadow?

submitted by Darcy - 1 year ago

  • A: This was not specifically tested for use on the eyelids. For an eye primer we suggest the e.l.f. Lock It Down Eyeshadow Primer.

    submitted bythe elfcareteam - 1 year ago

  • A: It doesn't have color so I assumed no

    submitted byYou do not need to know - 2 months ago

  • A: Hey Darcy, The e.l.f. Power Grip primer is for the face. We recommend the e.l.f. Lock It Down Eyeshadow Primer to intensify your eyeshadow color, increase wear time and prevent smudging and creasing! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Is this product suitable for sensitive skin?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, the primer is non-comedogenic and suitable for all skin types, including sensitive skin.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the main function of this primer?

submitted by AI Shopping Assistant - 3 months ago

  • A: This primer grips makeup for long-lasting wear while hydrating and prepping the skin for a smooth finish.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does it work for all skin tones?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, the primer has a translucent finish and is designed to work well with all skin tones.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How is the product packaged for travel?

submitted by AI Shopping Assistant - 3 months ago

  • A: The primer comes in a travel-friendly mini size of 0.5 fl oz, making it easy to carry.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What are the key ingredients in the primer?

submitted by AI Shopping Assistant - 3 months ago

  • A: The key ingredient is Hyaluronic Acid, which helps retain moisture for a plump and hydrated complexion.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Item listed as 0.5 ounce. However the small description states 0.05 ounce. Which is correct??

submitted by Tanzy9 - 2 years ago

  • A: Hey, Great question! The e.l.f. Power Grip Primer Mini is 0.5 fl oz (15 mL). For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: .05 oz for real? So what is that, a single use??

submitted by Meg - 3 years ago

  • A: Hey Meg, Great question! The e.l.f. power grip primer in the mini size is travel friendly! This will provide many uses for your makeup application to last all day! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
See all questions (8)

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Guests are saying

This primer is highly praised for its ability to keep makeup in place all day while providing a smooth and glowy finish. Guests appreciate its lightweight texture and the way it grips makeup, making it ideal for various skin types. Many have found it to be a game changer, especially for those who prefer a dewy look without the heaviness of traditional foundations. Its effectiveness has led to numerous repeat purchases, making it a staple in many makeup routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 6323 reviews
    easy to apply: 4.57 out of 5
    easy to remove: 4.55 out of 5
    long lasting: 4.26 out of 5
    quality: 4.24 out of 5
    value: 4.4 out of 5
    77% would recommend
    72 recommendations
    5 out of 5 stars
    9 May, 2026
    originally posted on elfcosmetics.com
    Image

    Holy grail worthy

    Amazing! So affordable and such a unbelievable product.
    kristip
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on elfcosmetics.com
    Image

    It really works

    I like how great this product works. I use it before I apply eyeshadow and noticed a difference.
    Arait762
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on elfcosmetics.com
    Image

    Amazing hold!

    I never used primer before and always smudged everything- this is such a great lightweight way to keep everything in place!
    ellie1234566
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on elfcosmetics.com
    Image

    Ain't no joke, sticky!!

    I have tested a few primers from other brands but this one really holds up and is sticky! If you need your makeup to practically glue to your face lol this is it!! Will last all day.
    LeeeeBby
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026
    originally posted on elfcosmetics.com
    Image

    Super stay

    This keeps my eyes looking beautiful even when Im sweating my butt off
    Lmv55
    Did you find this review helpful?
    4 out of 5 stars
    30 April, 2026
    originally posted on elfcosmetics.com
    Image

    Primer

    I can’t believe it worked sooo well with my makeup’s
    ldejulius
    Did you find this review helpful?
    4 out of 5 stars
    27 April, 2026
    originally posted on elfcosmetics.com
    Image

    primer

    this primer is good. i use it on my makeup every time
    madiiiii
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026
    originally posted on elfcosmetics.com
    Image

    Power grip primer

    Such a good product and keeps my makeup in place all day and doesn’t move. It doesn’t cake my makeup up and doesn’t separate
    certs
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on elfcosmetics.com
    Image

    Great grip

    Very good grip! It holds my makeup on all day and keeps my face from getting too oily.
    Nikki 99
    Did you find this review helpful?
    5 out of 5 stars
    22 April, 2026
    originally posted on influenster.com
    Image

    Lightweight primer, long-lasting finish

    [This review was collected as part of a promotion.] Has a lightweight feel and comes in a small, travel size friendly. It has. I no noticeable scent, which is great for sensitive skin. The finish leaves the skin hydrated and grippy
    JulietteS
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2026
    originally posted on elfcosmetics.com
    Image

    Amazing Primer

    My staple primer for any type of makeup look! Doesn’t pill or separate!!
    jenny013999
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2026
    originally posted on elfcosmetics.com
    Image

    A Staple

    My nieces love this product, so much, that when the older one left for college, they fought over it. They live abroad, so it was difficult for them to get this. Rest assured, I bought them both the large size and one of the holiday boxes had an additional one. They were SOOOO HAPPY.
    NYNIC
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2026
    originally posted on elfcosmetics.com
    Image

    Brilliant produce '

    Te beso primer on te history of make up te grip on te sin is serial
    Estefi n
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2026
    originally posted on elfcosmetics.com
    Image

    MY FAVORITE PRIMER

    This primer is so good and affordable I love it so much
    123467
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on elfcosmetics.com
    Image

    long hold!

    this primer is so grippy and tacky my makeup stays all day!!
    layney
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on elfcosmetics.com
    Image

    great

    The e.l.f. Power Grip Dewy Setting Spray is fantastic! It gives my makeup a beautiful, natural dewy finish while keeping everything in place all day
    ngocdiep
    Did you find this review helpful?
    5 out of 5 stars
    15 April, 2026
    originally posted on elfcosmetics.com
    Image

    Favorite primer

    Best primer on the market. Not too heavy or irritating
    Araviolii
    Did you find this review helpful?
    5 out of 5 stars
    13 April, 2026
    originally posted on elfcosmetics.com
    Image

    LOVE THIS

    Amazing primer i use it everytime i do my makeup, helps makeup last all day
    cedes3
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    12 April, 2026
    • Skin tone: Light
    • Skin type: Normal
    • Skin concern: Acne, Redness
    • Hair color: Red
    • Eye color: Hazel

    ElfElfElf

    Got because I heard a grippy primer was better for skin tints or bb cream as I dont like foundation. The rumors were true and I will be getting the big size when this is empty.
    would buy again
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    11 April, 2026
    originally posted on elfcosmetics.com
    Image

    elf power grip primer

    #love my new  power grip primer by elf it makes my skin glow keeps my makeup on recommended number 1best ( :
    ann tat
    1 guest found this review helpful. Did you?

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