$7.00 when purchased online
Target Online store #3991
About this item
Highlights
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps, and gives skin a natural finish
- Enriched with Hyaluronic Acid to retain moisture for a plump complexion
- Goes on clear with a translucent finish for all skin types and skin tones
- Non-comedogenic (does not clog pores!)
- Travel-friendly mini size – 0.05 fl. oz.
- 100% vegan, cruelty-free, and Leaping Bunny Certified.
Description
Power Grip Primer is #1 Primer in America.*
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer Mini grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
• Why you'll love it:
• Gel formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
• Travel-friendly mini size – 0.05 fl. oz.
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer Mini grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
• Why you'll love it:
• Gel formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
• Travel-friendly mini size – 0.05 fl. oz.
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Trial/Mini/Travel Size: Yes
Suggested Age: 10 Years and Up
Health Facts: Contains Hyaluronic Acid, Vegan
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .5 fl oz (US)
Features: Long Lasting
TCIN: 86657281
UPC: 609332836655
Item Number (DPCI): 052-16-0115
Origin: Imported
Ingredients:
water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1,2-hexanediol [+/-]: blue 1 (ci 42090), yellow 5 (ci 19140)' '
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATER.Shipping details
Estimated ship dimensions: 0.98 inches length x 1.57 inches width x 4.13 inches height
Estimated ship weight: 0.057 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this also be used on the eyelids for eyeshadow?
submitted by Darcy - 7 months ago
A: This was not specifically tested for use on the eyelids. For an eye primer we suggest the e.l.f. Lock It Down Eyeshadow Primer.
submitted bythe elfcareteam - 7 months agoA: Hey Darcy, The e.l.f. Power Grip primer is for the face. We recommend the e.l.f. Lock It Down Eyeshadow Primer to intensify your eyeshadow color, increase wear time and prevent smudging and creasing! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: Item listed as 0.5 ounce. However the small description states 0.05 ounce. Which is correct??
submitted by Tanzy9 - 1 year ago
A: Hey, Great question! The e.l.f. Power Grip Primer Mini is 0.5 fl oz (15 mL). For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: .05 oz for real? So what is that, a single use??
submitted by Meg - 2 years ago
A: Hey Meg, Great question! The e.l.f. power grip primer in the mini size is travel friendly! This will provide many uses for your makeup application to last all day! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Frequently bought together
$10.99
Buy 3, get 1 free on select beauty minis
4.1 out of 5 stars with 604 ratings
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Guests are saying
The e.l.f. Power Grip Primer Mini is a highly praised product that offers a strong grip for makeup, ensuring it lasts throughout the day. Guests appreciate its hydrating properties, smooth texture, and travel-friendly size. Many find it effective for various skin types, providing a flawless finish without feeling heavy. The pump packaging is also noted for its convenience and cleanliness, making it a staple in many makeup routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 5590 reviews
easy to apply: 4.52 out of 5
easy to remove: 4.5 out of 5
long lasting: 4.21 out of 5
quality: 4.19 out of 5
value: 4.33 out of 5
76% would recommend
65 recommendations
Elf, you broke my heart.
1 out of 5 stars
Thumbs down graphic, would not recommend
lana616 - 9 days ago, Verified purchaser
This was one of my staple products in my make up bag. But I can't keep buying products from this company due to your advert with Matt rife. Just when I was so happy with your support of king of drag. This is serious, and trust must be earned back before I spend my money on elf products again.
Best results
5 out of 5 stars
Mehwish - 10 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) Keeps makeup in place all day with a smooth matte finish no shine, just long-lasting grip. I received this product for free from Topbox Marketing for testing and review purposes
Makeup Longevity!
5 out of 5 stars
myliferules131 - 11 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I’ve been using the e.l.f. Power Grip Primer Mini, and loving it! My makeup stays fresh all day without feeling heavy. It glides on smoothly, feels light on the skin, and really helps foundation look flawless. Perfect for everyday use, especially for busy mornings. Highly recommend! I received this product for free from Topbox Marketing for testing and review purposes.
Hydrates Skin
4 out of 5 stars
TravelGirl7 - 11 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I really enjoyed having the opportunity to try this product! The product was easy to apply and despite it feeling sticky at first, the sticky feeling went away after it absorbed into my skin after the recommended 30 seconds of wait time. My makeup was easy to apply over top of this primer and it helped my makeup last longer. This primer also hydrated my skin like a cream, instead of drying it out like some primers. The packaging was also the perfect size and easy to use. Overall, I really enjoyed this product and will continue to use it. I received this product for free from Topbox Marketing for testing and review purposes.
must have!!
5 out of 5 stars
sherry - 11 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) This primer is a game-changer. It grips makeup all day without feeling heavy, and the niacinamide helps smooth and brighten my skin. Perfect size for travel, and a little goes a long way. My foundation looks flawless and lasts longer. Definitely worth trying if you want a reliable, affordable primer that actually works I received this product for free from Topbox Marketing for testing and review purposes.
Great Product!
5 out of 5 stars
Jesi387 - 12 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) The formula is very nice and it goes on smoothly! I would definitely recommend this product to others. I received this product for free from Topbox Marketing for testing and review purposes
Review
5 out of 5 stars
EmVl - 13 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) Receive this from Top Box Circle. Never tried it before Love the product ! Smooth. I will recommend this product !
Best primer
4 out of 5 stars
San96 - 14 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) After several used of this product for the first time, I must say it is a must for your glam bag. I love how it holds your makeup throughout the day and night. I received this product for free from Topbox Marketing for testing and review purposes.
Works great
4 out of 5 stars
Aks World - 14 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I'm absolutely loving this mini primer! e.l.f.'s Power Grip Primer is literally a game-changer for my morning makeup routine. I applied it under my foundation during the day, and it extended the wear of my makeup like magic. I didn't experience any pilling or uneven texture, and my makeup stayed flawless all day. The application was so smooth and silky, and I loved the subtle, neutral scent it had. It didn't feel greasy or heavy on my skin, which is perfect for my combination skin. I've been using it for a while now, and I can honestly say it's one of my favorite primers. I received this product for free from Topbox Marketing for testing and review purposes.
really tacky
4 out of 5 stars
rach - 14 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) i used a thin layer in the mornings and it has really good staying power. you do have to wait for moisturizers and sunscreen to really finish absorbing before applying. I received this product for free from Topbox Marketing for testing and review purposes.
Great primer!
5 out of 5 stars
stephlauu - 14 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) The e.l.f. Power Grip Primer provides a smooth and dewy base for my makeup, while making sure it lasts all day. I really like the gel texture and that it spreads very nicely, making my skin feel breathable. Highly recommend! I received this product for free from Topbox Marketing for testing and review purposes.
Love it The make up went on my face so smoothly
5 out of 5 stars
Zun010 - 15 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I am so happy with this It is amazing The private was so good and my makeup went on perfect so no creasing at all to be honest, this product is so good. I love it.
Does what it says!
3 out of 5 stars
jheyney - 15 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I have tried using this for my every day makeup and while it does it's job, I wouldn't say it's revolutionary. It's a sticky primer and provides me with that dewy finish but it doesn't last as long as I want it to. It is an e.l.f. product so with this price tag, I can't complain! I received this product for free from Topbox Marketing for testing and review purposes.
excellent product
5 out of 5 stars
luzo - 15 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) This is an excellent primer. The e.l.f. Power Grip Primer Mini delivers big results. The slightly sticky texture helps foundation grip perfectly, making my makeup last all day without sliding or fading. It also gives a soft, hydrated finish that works with both matte and dewy looks. Perfect for travel or testing before committing to the full size. Honestly, this mini changed my mind about primers. i am using it every day. I received this product for free from Topbox Marketing for testing and review purposes.
yes yes yes!
5 out of 5 stars
kshoe - 15 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I have combination skin (a bit oily on the nose and forehead, cheeks tend to be dyer), nothing too extreme but I do find makeup tends to look heavy on the dry parts and wet on the t-zone. I always use a primer but this is actually the first one i've found that really neutralizes my face and gives me a blank slate to work with... everything applies more consistently. It doesnt feel sticky or heavy and my makeup applies exactly as I'd want it to. Will absolutely be buying this one as part of my daily routine. I received this product for free from Topbox Marketing for testing and review purposes
Lightweight, smooth, and effective
4 out of 5 stars
Lare1408 - 16 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I really enjoyed trying out the e.l.f. Power Grip Primer with 4% Niacinamide. I applied it in the morning before my makeup routine, and I loved how it created a smooth, slightly tacky base that helped my foundation stay in place all day. The gel texture feels lightweight on the skin, and I didn’t notice any strong scent, which I appreciate. It also feels refreshing upon application, almost like a skincare step rather than just makeup. I have combination skin, and I feel like it helped balance the look of my complexion throughout the day. Overall, it’s a great primer that makes makeup last longer while also giving some skincare benefits. I received this product for free from Topbox Marketing for testing and review purposes.
Strong Primer, Great for oily skin!
4 out of 5 stars
Cazabel - 19 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) This is a crazy strong primer! It certainly keeps your make up in place and works really well at stopping shine & slip on foundation. The only challenge is if you're a dry/combo, this might not work great for you. This primer works amazing on oily skin & love it for my T zone! I received this product for free from Topbox Marketing for testing and review purposes.
Good primer
4 out of 5 stars
Just.machouw - 21 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) This mini primer is good enough to be use in everyday's makeup. I already tested it previously and it's a good one! I received this product for free from Topbox Marketing for testing and review purposes.
Locks makeup all day with a soft matte finish
5 out of 5 stars
sadaf - 22 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) The e.l.f. Power Grip Matte Primer delivers a strong, tacky grip that locks makeup in place all day while keeping shine at bay. Its lightweight, non-clogging gel smooths the skin to a soft matte finish, making it ideal for oily to combination types. The initial stickiness may feel unusual, but it’s the secret to its impressive staying power.I received this product for free from Topbox Marketing for testing and review purposes.
Great primer
5 out of 5 stars
kayrose22_9067 - 23 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this primer! I think it does a great job prepping the skin for foundation. I notice that it smooths my skin and it helps with keeping my foundation blended nicely but also lasts a lot longer!