Sponsored
COVERGIRL Lash Blast Cleantopia Mascara - 0.32 fl oz
$10.49
ColorBrown
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- EXTREME LUSH VOLUME: For up to 302% more volume*.
- PLANT-POWERED MASCARA: Inspired by the power of plants, with 100% Cellulose plant fibers.
- CLEAN, VEGAN FORMULA: Infused with Aloe Leaf extract, Ceramide and sustainably-sourced Rainforest Maracuja Oil. 72% natural origin ingredients.
- HOURGLASS LUSH BRUSH: Wraps, lifts, and volumizes each lash from root to tip. For all lash types.
- UP TO 24HR WEAR: Smudge-proof, flake-proof, clump free. (*vs. bare lashes)
Description
The Covergirl Lash Blast Cleantopia Mascara is the brand’s first plant-powered clean vegan mascara formulated with 100% cellulose plant fibers. Its clean, vegan formula is made with 72% natural origin ingredients and infused with aloe leaf extract, ceramide and sustainably sourced rainforest maracuja oil. The hourglass lush mascara brush wraps, lifts, lengthens and volumizes every single lash from root to tip, for up to 302% more volume*. Formulated for all types of eyelashes, the easy-to-remove formula leaves lashes feeling conditioned, nourished, and cared for. This mascara provides up to 24-hour smudge-proof, flake-free wear without any clumping.
Based on a consumer study of 102 women: • 96% say doesn’t cause lash fallout • 96% say formula is gentle on lashes • 94% say provides buildable volume • 90% say lengthens lashes • 89% say lifts lashes (*vs. bare lashes)
How to use: Use an eyelash curler for an even bolder effect, then hold the mascara brush horizontally and swipe upward from base to tip of eyelashes for intense volume.|Apply additional coats until you reach the desired thickness and intensity.
Based on a consumer study of 102 women: • 96% say doesn’t cause lash fallout • 96% say formula is gentle on lashes • 94% say provides buildable volume • 90% say lengthens lashes • 89% say lifts lashes (*vs. bare lashes)
How to use: Use an eyelash curler for an even bolder effect, then hold the mascara brush horizontally and swipe upward from base to tip of eyelashes for intense volume.|Apply additional coats until you reach the desired thickness and intensity.
Suggested Age: 18 Years and Up
Health Facts: Paraben-Free, No Fragrance Added, Vegan, Contains Ceramides, Sulfate-Free, Talcum-Free, Mineral Oil-Free
Color Palette: Dark Tones
Sustainability Claims: Post-Consumer Recycled Material, Plant-Based, Cruelty-Free
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .32 fl oz (US)
Features: Long Lasting, Non-Clumping, Unscented, Smudgeproof, Multiplier Brush
TCIN: 88474726
UPC: 3616304011573
Item Number (DPCI): 052-08-0309
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, paraffin, stearic acid, pvp, cetyl alcohol, microcrystalline wax, hydrogenated vegetable oil, arginine, polysorbate 20, propylene glycol, rhus verniciflua peel wax, copernicia cerifera cera/copernicia cerifera (carnauba) wax, 2,3-butanediol, stearyl stearate, synthetic wax, panthenol, candelilla cera/euphorbia cerifera (candelilla) wax, caprylyl glycol, hectorite, simethicone, silica, tocopheryl acetate, kaolin, pantolactone, argania spinosa kernel oil, camellia sinensis seed oil, cellulose, passiflora edulis seed oil, ricinus communis (castor) seed oil, sclerocarya birrea seed oil, immondsia chinensis (jojoba) seed oil, cocos nucifera (coconut) oil, caprylic/capric triglyceride, persea gratissima (avocado) oil, biotin, ceramide ng, chamomilla recutita (matricaria) flower extract, cucumis sativus (cucumber) fruit extract, aloe barbadensis leaf extract, tocopherol, [may contain/+/: iron oxides (ci 77491, cl 77492, (ci 77499), ultramarines (ci 77007)]' '
Shipping details
Estimated ship dimensions: 5.44 inches length x 2.8 inches width x 0.99 inches height
Estimated ship weight: 0.066 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Guests also viewed
Discover more options
Related Categories
Guests are saying
The mascara in question appears to have a mixed reception, with some guests appreciating its clean ingredients and suitability for sensitive eyes, while others faced issues with clumping, flaking, and smudging. The product seems to offer a natural look and is easy to remove, but may not provide the desired volume or longevity for all users. It's a plant-based option that is gentle, yet may require careful application to avoid clumps and ensure even coverage.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 901 reviews
easy to apply: 3.48 out of 5
easy to remove: 4.07 out of 5
long lasting: 3.14 out of 5
quality: 3.1 out of 5
value: 3.1 out of 5
68% would recommend
148 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
20 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
- Eye color: Blue
not my fav
always tends to lose flakes while applying and have to wipe off
1 out of 5 stars
19 October, 2025
originally posted on covergirl.com
Worst mascara I have ever tried.
I bought this mascara 3 weeks ago, and I have used it 3 times. It is very disappointing. It clumps, it smears and it flakes off. Left me looking like a raccoon. Not happy. This product needs a lot of work.
1 out of 5 stars
26 September, 2025
originally posted on covergirl.com
Awful product….very disappointing!
I recently purchased your Cleantopia, lash blast mascara; and I’m very disappointed in this product. It’s thick and not user-friendly. The brush is horrible design and made applying the mascara almost impossible.I would never recommend this product to anyone.
1 reply from CoverGirl Consumer Affairs Department team - 22 days ago
Hello! We appreciate you taking the time to share your experience with our Lash Blast Cleantopia Mascara. We are sorry to hear this mascara did not perform as you expected. This is not the experience we hope for you to have, and we encourage you to reach out to our team. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
1 out of 5 stars
15 September, 2025
originally posted on covergirl.com
Clumpy and smears
I just bought this since the one I typically use is no longer available. I dont like it at all. You pull the brush out and it is so saturated with mascara that you have to wipe it off, it is very clumpy and smears all over
1 reply from CoverGirl Consumer Affairs Department team - 1 month ago
Hello! We appreciate you taking the time to share your experience with our Lash Blast Cleantopia Mascara. We are sorry to hear this mascara does not perform as you expected. This is not the experience we hope for you to have, and we will be sure to share your comments with the appropriate teams. We also regret to learn that the mascara you typically use is no longer available. We encourage you to reach out to our team so we can help you find a similar alternative. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
1 out of 5 stars
7 August, 2025
originally posted on covergirl.com
Caused eye infection first use
I have sensitive eyes so I haven't been wearing mascara very often the past few years. I was so excited when I saw this "clean" mascara while on my lunch break, I purchased it and immediately put it on when I got back to my office. By the end of the day my eyes were bothering me. Irritated, a bit itchy... I went home and thoroughly cleaned my face and made sure there were not traces of the mascara. By morning my eyes were sealed shut with goop from an eye infection. I had to use antibiotic eye drops to get rid of it. Even though I've had mild irritation from other mascara, this one just about did me in. I could hardly see to do my job the first day because my eyes were so swollen, irritated and running. If you have sensitive eyes, run!
1 reply from CoverGirl Consumer Affairs Department team - 2 months ago
Hello! We are so sorry to hear that this was your experience with our Cleantopia Mascara. We appreciate you letting us know, and we will be reaching out to you by email soon to assist you further. Thank you!
1 out of 5 stars
Thumbs down graphic, would not recommend
16 July, 2025Verified purchase
Did not like
Too much product comes out when you take the wand out. The consistency is hard to separate on lashes. Definitely not waterproof
1 reply from TheCoverGirlTeam team - 3 months ago
Hello! Thanks for sharing your experience with our plant powered Cleantopia Mascara. We're sorry to hear that the application with the hourglass lush brush did not perform as expected. Your feedback is important and helps us improve. We'd love the chance to make this right—please reach out to us at 1-800-426-8374 or through the Contact Us page on our website.
1 out of 5 stars
9 June, 2025
originally posted on covergirl.com
Needs work
This is the messiest mascara I've ever had. It clumps, if you blink it gets everywhere, just putting it on its messy (almost like it doesn't stick at first). After you put it on, it's awkwardly hard. Also, the brush needs work, it's not the best for application. Overall, not my fav and won't be buying again.
1 reply from CoverGirl Consumer Affairs Department team - 4 months ago
Hello! We appreciate you taking the time to share your experience with our Lash Blast Cleantopia Mascara. We are sorry to hear this mascara is very messy and does not apply well for you. This is not the experience we hope for you to have, and we will be sure to share your comments with the appropriate teams. We suggest trying our Lash Blast Supercloud Mascara instead. Take your lashes to the highest heights with up to 125% weightless length and instant up to 20° lift. Infused with super ingredients, vegan collagen, vitamin B5, and amino acids, the air-whipped emulsion formula feels weightless on lashes for a lash lift effect in a swipe. The dual-sided Cloudflex brush wraps and extends lashes: Short bristles load and lift lashes while long bristles separate and lengthen. Experience up to 24HR clump-free, smudge-free, flake-free wear that is gentle on lashes and easy to remove. We hope you give it a try! If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
5 out of 5 stars
Thumbs up graphic, would recommend
27 May, 2025Verified purchase
Found this accident...tried it...LOVED it...will not go back
Been looking for mascara that was made with natural ingredients after my last brand disappeard at Target. Found this & thought I'd give it a shot. So glad I did. When I wear this on my thin, short blond lashes, they are SO much thicker, longer and darker plus it easily washes off. Will continue to buy this.
1 reply from TheCoverGirlTeam team - 5 months ago
Hello! We appreciate you taking the time to share your experience with our Lash Blast Cleantopia Mascara. Your feedback regarding the ingredients and performance of this mascara is very important to us, and we will be sure to share the love with our team! If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
1 out of 5 stars
12 May, 2025
originally posted on covergirl.com
Disappointed
I purchased this and have worn it a handful of times so far with no issues. It was great, until it wasn’t. I made dinner one evening and when I went to take the dish from the oven, the heat caused some sort of reaction with the mascara. My lashes felt as though they were drawing up into a curl. It burned along my lash line. I ran to the mirror and thankfully, everything looks okay, my lashes just seem glued together. I cook all the time and have never experienced something like this before. I checked the ingredients and a lot of the ingredients are flammable or combustible. I realize that’s likely the case for a lot of cosmetic things, but I figured trying by to go cleaner wouldn’t backfire in anyway. I won’t be using this mascara again.
1 reply from CoverGirl Consumer Affairs Department team - 5 months ago
We are so sorry to hear this was your experience with our Lash Blast Cleantopia Mascara. Consumer safety is, and always has been, our first priority. So that our safety experts can better understand your experience, we ask for your assistance in calling us at 1-800-426-8374, so we can share it with our quality and safety teams. Our phone hours of operation are Monday-Friday, 8:30 AM-8:30 PM EST. We hope to hear from you.
1 out of 5 stars
11 May, 2025
originally posted on covergirl.com
Clumpy mess
This stuff is horrible- just a big clumpy mess and the wand is a weird shape. So disappointing I wasted my money on 2 tubes of this junk.
1 reply from CoverGirl Consumer Affairs Department team - 5 months ago
Hello! We appreciate you taking the time to share your experience with two tubes of our Lash Blast Cleantopia Mascara. We are sorry to hear this product did not perform as you expected. This is not the experience we hope for you to have, and we will be sure to share your feedback with the appropriate teams. We suggest trying our Lash Blast Clean Volume Mascara instead. This volume and length mascara has a clean formula free of parabens, sulfates, talc, and mineral oil. Argan and Marula oils leave lashes conditioned as you create the high-volume lash look of your dreams. With 10x the volume from bare lashes, there's no smudging or clumping - just long, full eyelashes that stay put all day! To apply this lengthening mascara, simply wiggle from base to tip for lift and shape. We hope you give it a try! If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
1 out of 5 stars
9 May, 2025
originally posted on covergirl.com
Does not wash off.
I have been using Remarkable washable mascara for 20+ years and have decided to give Cleanotopia in hopes of a cleaner alternative for make-up. The formula is clumpy, the wand brush is in-effective for shaping lashes and worst of all it does not wash off. I have resorted to various soaps, makeup remover and coconut oil and after all three most of it comes off but leaves specks behind. TERRIBLE. I want makeup that comes off, easily. For this reason I will be trashing it.
1 reply from CoverGirl Consumer Affairs Department team - 5 months ago
Hello! We appreciate you taking the time to share your experience with our Lash Blast Cleantopia Mascara. We are sorry to hear you are having trouble removing this mascara. This is not the experience we hope for you to have, and we will be sure to share your feedback with the appropriate teams. We suggest using an oil-based make-up remover (containing Paraffinum Liquidum) or baby oil to remove this mascara. Apply makeup remover or baby oil to your lashes. Leave the makeup remover or baby oil on your lashes for a few seconds to let it soak in. Wipe it away gently with a cotton pad or cotton ball. Repeat as needed. We hope this helps! If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
5 out of 5 stars
Thumbs up graphic, would recommend
23 March, 2025
- Skin tone: Light
- Skin type: Dry
- Skin concern: Aging, Redness, Sensitivity
- Hair color: Brunette
- Eye color: Hazel
Love the dense brush and washability
I love the density of the brush. Goes on and layers well. I love that it's easily washable and doesn't irritate my eyes.
1 reply from TheCoverGirlTeam team - 7 months ago
Hello! We appreciate you taking the time to share your experience with our Lash Blast Cleantopia Mascara. Your feedback regarding the brush, application, and how easy it is to remove this mascara is very important to us and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.
2 out of 5 stars
28 February, 2025
originally posted on covergirl.com
(no review title)
It was very clumpy. There was nothing in the tube to stop the excess mascara from staying on the brush. I don’t understand the shape of the wand. It didn’t fit my eyes or something. I was very disappointed. I went back to the orange tubed mascara.
1 reply from CoverGirl Consumer Affairs Department team - 8 months ago
Hi there! We appreciate you taking the time to try out our Lash Blast Cleantopia Mascara. We are sorry to hear this product did not perform as you expected. This is not the experience we hope for you to have. We would love to connect with you to make this right. Give us a call at 1-800-426-8374 or send us an email through our Contact Us page. Thank you for your feedback and we will be sure to share it with the correct teams. We hope you reach out!🩵
3 out of 5 stars
28 February, 2025
originally posted on covergirl.com
Lovely packaging, but clumpy formula
Color and formula aren’t bad, but it’s really clumpy so I had to stop using it after the third time. It’s unfortunate cause I really wanted to like the product- although I wil say the packaging and feel of the applicator was really high quality. I will stick to the LashBlast fusion
1 reply from CoverGirl Consumer Affairs Department team - 8 months ago
Hi there! We appreciate you taking the time to try our Lash Blast Cleantopia Mascara. We value your feedback regarding the applicator and will be sure to share your comments with the appropriate teams. For the best experience with this mascara start with the brush at the base of your lashes and, gently wiggling the wand back and forth, sweep up and through to the lash tips. We hope this helps! If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 January, 2025Verified purchase
- Eye color: Hazel
- Skin concern: Aging
- Skin type: Dry
- Skin tone: Light
- Hair color: Grey
Disappointed!
I’ve worn Cover Girl products for many years but the Cleantopia mascara is a big disappointment. Itchy eyes, clumpy wand, mascara clumps every time I’ve tried to apply. Certainly not worth almost $10!
1 out of 5 stars
8 January, 2025
originally posted on covergirl.com
Nasty
This is the stickiest, gooiest, mascara I have encountered in 60 years of using mascara.
1 reply from CoverGirl Consumer Affairs team - 10 months ago
Hi there! Thank you for taking the time to try our CoverGirl Cleantopia Mascara. We are sorry to hear that it did not perform as we would expect. We understand that this is not the experience you were hoping for. We would like to learn more about this and want to help you out, we suggest contacting our beauty experts. You can reach us by phone at 1-800-426-8374 or by sending an email through our website's Contact Us page. We are dedicated to making things right and look forward to assisting you.
2 out of 5 stars
Thumbs down graphic, would not recommend
4 January, 2025
I don’t know why, but she’s terrible and I just don’t understand how the girls are happy with her?!
I bought this mascara a few weeks ago, before buying I read reviews and many reviews were great... but! I liked the color black-brown, but the durability is terrible! It’s not worth that money! After 5 hours it starts to drip and my lashes are like naked! I never had such problems with other brands! I can’t recommend it to other people!
1 reply from TheCoverGirlTeam team - 10 months ago
Hello! We appreciate you taking the time to try our Lash Blast Cleantopia Mascara. We are sorry to hear this mascara dripped off your lashes after 5 hours. This isn’t the experience we wish for you, and please know that we will share your concerns with the appropriate teams. We suggest trying our Eye Enhancer 3D Mascara instead. Enhance your lashes with a 3-dimensional curl + lift + fan, for an up and out effect without a lash curler. The 50° curved fiber brush wraps every lash from root to tip, catching even the smallest and straightest lashes. Infused with haircare-inspired, plant-based keratin and lifting waxes to keep lashes lifted and fanned-out all day. Universal mascara for all lash types. Up to 24h wear, transfer-proof, smudge-proof, flake-free. We hope you give it a try! If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.
5 out of 5 stars
23 December, 2024
originally posted on covergirl.com
(no review title)
I can’t believe how good this mascara is. It is sweat proof and lasts all day. It does not clump unless you get too heavy handed with application, it provides adequate length and fullness. It’s soft and gentle to the touch on your lashes, it doesn’t glue them together into crunchy spider legs like most mascaras do. It also washes off super easily which is really nice.
1 out of 5 stars
16 December, 2024
originally posted on covergirl.com
Greatly disappointed
Bought this hoping it would work for sensitive eyes. Eyelashes came out in clumps randomly and my eyes were itchy. Will be trying something new. So disappointed and don’t have time to call costumer care.
1 reply from CoverGirl Consumer Affairs Department team - 10 months ago
We are so sorry to hear this was your experience with our Lash Blast Cleantopia Mascara. Consumer safety is, and always has been our first priority. So that our safety experts can better understand your experience, we ask for your assistance in calling us at 1-800-426-8374, so we can share it with our quality and safety teams. Our phone hours of operation are Monday-Friday, 8:30 AM-8:30 PM EST. We hope to hear from you.
3 out of 5 stars
8 November, 2024
originally posted on covergirl.com
Texture à retravailler
Je l’utilise depuis environ 3 mois, et dès l’ouverture le produit était trop pâteux, et faisait des grumeaux
1 reply from CoverGirl Consumer Affairs team - 1 year ago
Merci de nous avoir contactés chez CoverGirl et d'avoir essayé ce produit ! Pour vous accompagner au mieux, nous vous recommandons de faire appel à nos expertes beauté. Vous pouvez nous appeler au 1-800-426-8374 ou envoyer un e-mail via la page Contactez-nous de notre site Web. Nous serons plus qu’heureux de vous aider davantage.