Downy Intense Floral Liquid Fabric Softener - 77oz
$7.99 ($0.10/fluid ounce)
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- $12.99($0.14/fluid ounce)Coupon: $3 off4.7 out of 5 stars with 228 ratings
- $9.99($0.18/fluid ounce)4.8 out of 5 stars with 191 ratings
- $12.99($0.12/fluid ounce)Coupon: $3 off4.5 out of 5 stars with 443 ratings
- $12.99($0.14/fluid ounce)Coupon: $3 off4.8 out of 5 stars with 629 ratings
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- $12.99($0.14/fluid ounce)Coupon: $3 off4.8 out of 5 stars with 629 ratings
- $12.99($0.14/fluid ounce)Coupon: $3 off4.7 out of 5 stars with 228 ratings
- $9.99($0.18/fluid ounce)4.8 out of 5 stars with 191 ratings
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- $12.99($0.14/fluid ounce)Coupon: $3 off4.7 out of 5 stars with 228 ratings
- $9.99($0.18/fluid ounce)4.8 out of 5 stars with 191 ratings
- $12.99($0.14/fluid ounce)Coupon: $3 off4.8 out of 5 stars with 629 ratings
- $12.99($0.12/fluid ounce)Coupon: $3 off4.5 out of 5 stars with 443 ratings
- $7.79($0.12/fluid ounce)Coupon: $1.50 off4.6 out of 5 stars with 699 ratings
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Guests are saying
The Downy Intense Fabric Softener in floral scent has garnered positive feedback for its delightful and long-lasting fragrance that leaves clothes smelling fresh and soft. Guests appreciate the effective performance in reducing static and enhancing fabric texture. The packaging is noted for its aesthetic appeal and practicality, making it easy to measure and use. While some express concerns about environmental impact and scent strength, many find it a worthwhile addition to their laundry routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 117 reviews
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
66% would recommend
3 recommendations
5 out of 5 stars
12 May, 2026
originally posted on influenster.com

Best scent
Love this fabric softener packaging caught my attention😍 makes my clothes feel soft.all you have to do is pour softener in cap then into load. The less product you use the better.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 April, 2026Verified purchase
(no review title)
smell didn't last past the dryer. didn't smell like flowers. smelled like candy
1 reply from Downy team - 23 days ago
Hi Janice! Thank you for sharing your feedback regarding the Downy Intense Floral fabric softener. We understand how important it is for the scent to meet your expectations and to last through the laundry process. Downy Intense Floral is designed to provide a beautiful blend of floral notes with touch-activated technology that releases bursts of scent as you handle your clothes. It also offers lasting freshness, keeping fabrics fresh for up to 60 days from wash to wear. However, we recognize that scent perception can vary and that your experience did not align with the intended floral fragrance. Please know that we take product quality very seriously and want to ensure your satisfaction. We would appreciate the opportunity to look into this matter further. We encourage you to contact our service team at 1-800-688-7638 so we can assist you directly and address your concerns. Thank you again for your valuable input and for choosing Downy.
5 out of 5 stars
21 February, 2026
originally posted on influenster.com

Clothing stays floral scent for days!
Downy Intense Floral scent fabric softner keeps the floral scent for days on my laundry! I only use about a 1/4 of the lid measurement, saving product while getting the desired scent. The spout is easy to pour with a decent consistency and lather. I love to open my dresser drawer to smell flowers fill the room! The packaging fits Downy so well. I highly recommend to enhance laundry experience!
5 out of 5 stars
19 January, 2026
originally posted on influenster.com

Nice
[This review was collected as part of a promotion.] Smells very good. Nice addition to laundry with pods. Smells good and I probably would buy this again. I like using the crystals and they smells good
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
(no review title)
I love it
5 out of 5 stars
Thumbs up graphic, would recommend
26 November, 2025Verified purchase
(no review title)
love тнe ѕcenт
5 out of 5 stars
16 September, 2025
originally posted on influenster.com

Strong floral scent
[This review was collected as part of a promotion.] For the last 2 months I have been trying the Downy Intense Fabric Softener in Floral Scent, and I just love fragante scents. The smell is very strong and sweet — you notice it as soon as you open the bottle. After washing, my clothes it kept that floral scent all day, sometimes even longer. If you like the strong fragrance, it feels nice, floral and fresh, but if you prefer something light, it might not be for you. The softener works well. My clothes came out soft, and less static. For the effectiveness, I would give it credit. The part I’m not fully happy about is the environmental impact. It comes in a plastic bottle, and the formula has chemicals that may not be the best for water life. That makes me think twice about using it often. Price-wise, it is more expensive than basic softeners. Still, I think it’s fair if you enjoy strong scents and how long it lasts so it balances it out. Overall, I like using it when I want clothes to smell extra fresh, but I wouldn’t call it an eco-friendly choice.
5 out of 5 stars
31 July, 2025
originally posted on influenster.com

Highly recommend
[This review was collected as part of a promotion.] Packaging was great, I loooooooved this my clothes smelled amazing and for what you get the price is great very effective and scent strength is 100%.
5 out of 5 stars
29 July, 2025
originally posted on influenster.com

Great smell!
[This review was collected as part of a promotion.] I love the smell of this! It makes my clothes feel nice and the packaging is cute and effective. Great value for the price. I just put a little in the measuring cup and put it in my washer. Works great!
5 out of 5 stars
28 July, 2025
originally posted on influenster.com

Smells good
[This review was collected as part of a promotion.] Would definitely recommend! Smells amazing. Levers a great smell on your clothes. The packaging is cute with details. Definitely I’ll be purchasing
5 out of 5 stars
22 July, 2025
originally posted on influenster.com

Smells amazing!
[This review was collected as part of a promotion.] This fabric softener has a delightful scent! It makes the clothes smell amazing! The packaging is really adorable. I definitely recommend it!
5 out of 5 stars
18 July, 2025
originally posted on influenster.com

Long Lasting Scent
[This review was collected as part of a promotion.] I didn’t receive it but I had gone to buy something similar so I can at least experience it and I have to say Downy is such amazing brand. I’m honestly always impressed by the longevity of the scent on my clothes, and the variety they had in store! I had picked something similar to the intense feel of the softener I was suppose to receive so I can assume it’ll be kinda similar! Super long lasting and projects the perfect amount! Would definitely recommend!
5 out of 5 stars
15 July, 2025
originally posted on influenster.com

It smells amazing
[This review was collected as part of a promotion.] Loved the floral scent it has. It leaves clothes smelling rich and soft for days. The bottle is really practical and small enough to carry. The downy floral is made with harsh ingredients, which is great for my sensitive skin.
5 out of 5 stars
14 July, 2025
originally posted on influenster.com

Incredible long lasting scent
[This review was collected as part of a promotion.] WOW! This scent is incredible and powerful. I could smell it on my clothes even after the double rinse cycle I set it too. It smells stronger than my normal downy softener. I usually opt for clean scents but this floral smells divine. I received this product in exchange for my honest review from Influenster.
5 out of 5 stars
13 July, 2025
originally posted on influenster.com

Great scent
[This review was collected as part of a promotion.] This has a great scent and is easy to add to the wash. It keeps my clothes smelling great and keeps my clothes nice and soft. You don’t need to use too much to get the effects either.
5 out of 5 stars
13 July, 2025
originally posted on influenster.com

Leaves fresh scent that lasts!
[This review was collected as part of a promotion.] This fabric softener is really fragranced. I like to use it on my towels and linens for a fresh lavender scent that lasts for days! You get a good amount in the bottle, and it does not take a lot of product to leave a fresh scent on the laundry. If you like lavender scents, this would be a great product for you. My linens are softer and fresher thanks to this product!
5 out of 5 stars
12 July, 2025
originally posted on influenster.com

Long lasting floral laundry
[This review was collected as part of a promotion.] Our laundry smells sooo good with this Downy Intense liquid fabric softer. Beautiful floral scent that is long lasting. I love that the liquid is milky clear white so it doesn’t stain my clothes. A little goes a long way because this bottle has lasted while and I do laundry a few times a week. The price is also very affordable which is a plus. The container is also very pretty and the top cap is perfect for measuring.
5 out of 5 stars
12 July, 2025
originally posted on influenster.com

Great scent!
[This review was collected as part of a promotion.] Definitely love downy as always. However I love this scent in particular is something I would buy again. Makes my clothes smell awesome!. Will definitely get this again, hopefully they make the scent in all sizes.
5 out of 5 stars
12 July, 2025
originally posted on influenster.com

The best floral scent!
[This review was collected as part of a promotion.] Im about to switch forever to this fabric softener, I used for first time today to wash my bedsheets and omg I had to put the same ones back because they smelled SO good, the floral scent is not too overpowering and it also doesn’t smells like fake floral, is truly a very pleasant aroma.
5 out of 5 stars
11 July, 2025
originally posted on influenster.com

Lasting Fabric Softener
[This review was collected as part of a promotion.] I received this Downy Intense Fabric Softener through Influenster in exchange for my honest review. I absolutely loved this fabric softener the smell is lovely very floral and elegant. I loved the way my clothes smelled after coming out of the dryer. I already purchased more and added it as my go to fabric softener scent. I would definitely recommend it is worth every penny. The smell last for days which is what I’m always looking for in fabric softener and Downy definitely did not disappoint with this one.