Roe Wellness Baby Body Lotion for Sensitive Skin for Baby & Kids, Fragrance and Dye Free with Glycerin, Shea Butter, Coconut Oil - 10 fl oz
$24.99
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Guests are saying
This lotion has garnered widespread praise for its gentle and effective formula, making it a favorite among parents for their children. Guests appreciate its clean ingredients, lightweight texture, and pleasant scent, which is subtle yet effective. Many have noted significant improvements in their kids' skin, particularly for those with sensitivities or dryness. The convenient pump design adds to its appeal, making application easy and mess-free.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.9 out of 5 stars with 104 reviews
90% would recommend
11 recommendations
5 out of 5 stars
6 June, 2026
originally posted on www.roewellness.com
Dry skin
[This review was collected as part of a promotion.] Love the ingredients of this lotion and for my baby’s sensitive skin, it works great!
5 out of 5 stars
9 May, 2026
originally posted on www.roewellness.com
Love
[This review was collected as part of a promotion.] We love this lotion for our baby.
5 out of 5 stars
6 May, 2026
originally posted on www.roewellness.com
Great lotion for babies with sensitive skin
[This review was collected as part of a promotion.] This lotion works great on my 10-month old granddaughter.
5 out of 5 stars
3 May, 2026
originally posted on www.roewellness.com
repeat buyer!
[This review was collected as part of a promotion.] I keep buying this product because it is that good!
1 out of 5 stars
23 April, 2026Verified purchase
(no review title)
I like how I left this item behind and got charged for it still.
1 reply from Roe Wellness team - 3 days ago
Hi there, thank you for your feedback. This sounds like it may be related to an order experience rather than the product itself. We recommend reaching out to Target Guest Services for assistance with this.
5 out of 5 stars
30 January, 2026
originally posted on www.roewellness.com
Great products
[This review was collected as part of a promotion.] We love all of our Roe products! This lotion is great.
5 out of 5 stars
11 November, 2025
originally posted on www.roewellness.com
Best For Kids
[This review was collected as part of a promotion.] I’ve been using on my son since birth. The Roe Body Lotion & Facial cream.
5 out of 5 stars
4 November, 2025
originally posted on www.roewellness.com
Baby body lotion
[This review was collected as part of a promotion.] This product has been great for our girls.
5 out of 5 stars
27 August, 2025
originally posted on www.roewellness.com
Love it
[This review was collected as part of a promotion.] This has been a great addition to our skin routine!
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2025
Favorite lotion
Favorite lotion. It's super smooth and not too thick but leaves the skin feeling hydrated. Love it doesn't have a smell too.
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2025
Great brand to trust!!
I love that I can trust this brand for my babies (and myself!) with its clean ingredients. It even has a great smell for not having artificial fragrance!
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025
Subtle, clean scent
I could rave on this lotion for hours! The subtle light scent is everything. It glides on so nicely and isn’t too heavy. I use it for my kids and myself! I love that it’s a pump as well. I leave them all over my house and just grab a little here and there!
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025
Love!!
We use this for allllll the babies in our family!! And for the adults as well lol. Keeps you moisturized all day and has clean ingredients!!! It's the only brand of lotion we use now
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025
Smells amazing with clean ingredients
This has to be the best smelling baby lotion ever and it's articifial fragrance-free so the scent is completley naturally derived. I feel so good about applying this on my baby and will rebuy!
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025
Mr.
Love this product! This really helped my grandson's skin. Thank you Roe!
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025
Amazing!
Use this for my grandkids, it is so clean, thick and hydrating. I love it so much my husband and I now use it! He really likes it too! It stays on and protects for a long time.
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2025
The best kids lotion
So so great!! So gentle on my kids’ skin. Love that it has clean ingredients.
5 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2025
My all time favorite baby product
Incredible product. Clean ingredients and leaves babies and kids skin soooo soft. Will buy over and over again. The bottle is also pretty decently sized but still kinda pricey but worth it
5 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2025
Great product. Non toxic.
Amazing product with great ingredients. The founder is a nurse practitioner and created this for her son’s sensitive skin. I love it.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 August, 2025
Stay Away
This stuff is awful, the “founder” also pretends to be a physician wearing a white coat. There are so many other brands out there with real and better ingredients that won’t mess up your kids skin.
1 reply from Roe Wellness team - 4 months ago
Thank you for sharing your concerns. Our founder, Alexa Anglin, is a board-certified pediatric nurse practitioner (DNP, APRN, CPNP-PC) with years of clinical experience caring for children. Our Baby Body Lotion is thoughtfully formulated with gentle, skin-conditioning ingredients and is designed for sensitive skin. We always encourage families to review ingredient lists to find what works best for them, and our customer care team is happy to answer any questions. .