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Pura Plus Smart Fragrance Diffuser - 2 of 4Pura Plus Smart Fragrance Diffuser - 3 of 4Pura Plus Smart Fragrance Diffuser - 4 of 4
Pura Plus Smart Fragrance Diffuser - 1 of 4

Pura Home Plus Smart Fragrance Diffuser White

$79.99

ColorWhite

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Fill Space: Designed for large rooms, including open concept and areas with vaulted ceilings
  • Long lasting: Enjoy 2 fragrance vials for up to 4 weeks when diffusing 6-8 hours per day
  • Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
  • Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
  • Adaptive diffusion: Get a consistent scent experience based on the temperature in your home
  • Fragrance sold separately

Description

Powerful scent dispersion: Dual internal heaters and an ultra-quiet built-in fan mean that Pura Plus disperses scent across large and open-concept spaces in the quickest and most efficient way possible.

Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.

A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.

Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.

Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Dimensions (Overall): 5.9 Inches (H) x 3 Inches (W) x 3 Inches (D)
Oil Diffuser Type: Fan
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 93566797
UPC: 810076678368
Item Number (DPCI): 054-09-1595
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.8 inches length x 4.5 inches width x 7.75 inches height
Estimated ship weight: 1.7 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Do you have to link it to wifi to use it?

submitted by Cici - 3 months ago
  • A: Hi there! The short answer is that while Wi-Fi is not strictly required to use the device, it is definitely the preferred way to go. Connecting to Wi-Fi unlocks the full "smart" experience, allowing you to control schedules, adjust fragrance intensity from anywhere, and swap between scents right from your phone. However, if you prefer to keep things simple or don’t have a steady connection, you can absolutely use the diffuser in Manual Mode. This allows you to start and stop the fragrance directly on the device so you can still enjoy your favorite scents without being tethered to the app. If you have any further questions, feel free to reach out to support@pura.com for further details.

    submitted byPurascents Team - 3 months ago
    Brand expert

Q: How long is the cord?

submitted by CCJ - 4 months ago
  • A: The Pura Plus cord is 3 feet long.

    submitted byPurascents Team - 4 months ago
    Brand expert

Q: What square footage does this cover if not open concept home?

submitted by Scent lover - 5 months ago
  • A: Hello! This covers large areas up to 1000 sq feet.

    submitted byPurascents Team - 5 months ago
    Brand expert

Q: Approximately how long does each vial last? Understand there’s ability to control intensity, but are replacements typically needed every other week or do they last a month?

submitted by LC13 - 5 months ago
  • A: Each vial lasts up to approximately 100 hours of use. The exact lifespan depends on the intensity setting, how long the fragrance is run per use, and the size of the space being scented. For most customers, this typically translates to several weeks to about a month of use, rather than needing replacement every other week.

    submitted byPurascents Team - 5 months ago
    Brand expert

Q: Are the scents non toxic and safe to breathe

submitted by Carwm - 6 months ago
  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 6 months ago
    Brand expert

Q: Do I have to use 2 scents at one time or can I just use one scent?

submitted by Nurserh10 - 7 months ago
  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 7 months ago
    Brand expert

Q: Can I use only one vial at a time in this

submitted by Kmk954 - 7 months ago
  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 7 months ago
    Brand expert

Q: Is this diffuser dual voltage?

submitted by DrNurseEbs - 7 months ago
  • A: No, the Pura Plus is not dual-voltage. It is designed for standard 120-volt electrical outlets.

    submitted byPurascents Team - 7 months ago
    Brand expert

Q: Are these considered pet safe?

submitted by Munchkin83h - 10 months ago
  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 10 months ago
    Brand expert

Q: can you use any oil in the unit or do you have to use Pura brand?

submitted by Candy - 10 months ago
  • A: Hello! Pura fragrance refills are the only refills compatible with the Pura diffuser.

    submitted byPurascents Team - 10 months ago
    Brand expert

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Guests are saying

The Pura diffuser has transformed many guests' homes into inviting spaces filled with delightful scents. Its user-friendly app allows for easy scheduling and scent control, making it a convenient choice for busy families. Guests appreciate the sleek design and the ability to customize fragrances, creating a unique atmosphere in each room. While some have experienced issues with scent strength, the overall sentiment is that this product enhances the home experience significantly.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1831 reviews
    60% would recommend
    5 recommendations
    5 out of 5 stars
    12 June, 2026
    originally posted on Pura Scents
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    Pura home plus

    [This review was collected as part of a promotion.] It was easy to set up. I am having trouble putting in the second fragrance it changes to the first. It does work well and covers a lot of area
    Rhonda E.
    Did you find this review helpful?
    5 out of 5 stars
    11 June, 2026
    originally posted on Pura Scents
    Image

    Love love love

    [This review was collected as part of a promotion.] Absolutely love my Pura products! From the diffusers to the scents and how easy to operate. Absolutely ingenious design!
    Brooke M.
    Did you find this review helpful?
    4 out of 5 stars
    11 June, 2026
    originally posted on Pura Scents
    Image

    Pure Bliss

    [This review was collected as part of a promotion.] The perfect addition to our house making it feel more like home. We love either waking up in the morning or coming home after a full day at work to the "retreat-like" smell as you open the front door. Thanks for the good vibes, Pura.
    Thomas S.
    Did you find this review helpful?
    5 out of 5 stars
    10 June, 2026
    originally posted on Pura Scents
    Image

    AMAZING!

    [This review was collected as part of a promotion.] I love my Pura Home Plus! Everyone walks into our house and asks us why it always smells so good!
    Mary-Margaret A.
    Did you find this review helpful?
    5 out of 5 stars
    10 June, 2026
    originally posted on Pura Scents
    Image

    Love love love

    [This review was collected as part of a promotion.] The way this device emits fragrance is amazing. The whole living room smells incredible.
    Erica B.
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2026
    originally posted on Pura Scents
    Image

    Love!

    This is my new favorite thing! I have one of the Pura Home Plus and I also got a plug in one my entryway. Sweet Grace is such a lovely scent! I have also tried the Capri Blue Volcano scent and it is very nice too! These diffusers are so easy to set up and I love being able to control them with the app.
    Amy C.
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2026
    originally posted on Pura Scents
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    Highly Recommend - Open Concept Space

    [This review was collected as part of a promotion.] It has been great! Super easy to use app that allows you to easily choose between scents, set up schedules, and turn on your pura before you get home! We use the Pura Home Plus for our open concept living room and love it. Love how luxurious all the scents are!
    Kendyl C.
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2026
    originally posted on Pura Scents
    Image

    Pura home plus

    [This review was collected as part of a promotion.] Easy to use and clean lines. Nice addition to Pura’s line.
    Nikki W.
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2026
    originally posted on Pura Scents
    Image

    Smells Great!

    [This review was collected as part of a promotion.] Such a great product. I love the timer. I set it to come on before a get home from work and before I go the bed. The aroma are great. My order was on time and perfect. Thanks so much for the order. I love Pura.
    Kimberly A.
    Did you find this review helpful?
    4 out of 5 stars
    9 June, 2026
    originally posted on Pura Scents
    Image

    Would recommend

    [This review was collected as part of a promotion.] Works well, love the scent varieties and that they’re sold at multiple retailers and in stores too
    Taylor S.
    Did you find this review helpful?
    5 out of 5 stars
    8 June, 2026
    originally posted on Pura Scents
    Image

    Love my pura. Has my

    [This review was collected as part of a promotion.] Love my pura. Has my house smelling great. Exactly what I was hoping for. Smells great and blends in perfectly with my decor
    Maria G.
    Did you find this review helpful?
    5 out of 5 stars
    8 June, 2026
    originally posted on Pura Scents
    Image

    Pura Home Plus

    [This review was collected as part of a promotion.] Love the Pura Home Plus! It makes the living room/house smell great. Walking in to a clean smelling home is wonderful!
    Amy R.
    Did you find this review helpful?
    5 out of 5 stars
    8 June, 2026
    originally posted on Pura Scents
    Image

    Love Our Pura Home Plus

    [This review was collected as part of a promotion.] We love our Pura Home Plus!!! It is so easy to work, and set up!! The timer is everything!!! The Blend of the items and scents are amazing!!! And the packaging looks so beautiful!!!
    Patience W.
    Did you find this review helpful?
    5 out of 5 stars
    8 June, 2026
    originally posted on Pura Scents
    Image

    My New FAVORITE Thing

    [This review was collected as part of a promotion.] I absolutely love my Pura diffuser! It’s the perfect way to get that 'luxury candle' experience without the stress of an open flame, especially with a busy household. Being able to set schedules through the app is a total game-changer—I love coming home to a house that already smells amazing. The designer scents are top-tier and feel much more sophisticated than standard plug-ins.
    Courtney T.
    Did you find this review helpful?
    4 out of 5 stars
    7 June, 2026
    originally posted on Pura Scents
    Image

    It is great but why

    [This review was collected as part of a promotion.] It is great but why does it make noise, unlike the ones that plug in to a wall?
    NOEMIE H.
    Did you find this review helpful?
    5 out of 5 stars
    6 June, 2026
    originally posted on Pura Scents
    Image

    Pura Home Plus

    [This review was collected as part of a promotion.] I love my new Pura Home plus. I like that I can set it on a side table in the corner. I also like the ease in replacing cartridges.
    Sandy D.
    Did you find this review helpful?
    5 out of 5 stars
    5 June, 2026
    originally posted on Pura Scents
    Image

    Love my new Pura Home!

    [This review was collected as part of a promotion.] Super easy to use and enjoy. Great gift for anyone in the family. Everyone can enjoy. Sleek design and easy to use with the app interface. The package was also easy to wrap as a gift.
    Gannon D.
    Did you find this review helpful?
    5 out of 5 stars
    5 June, 2026
    originally posted on Pura Scents
    Image

    Pura home plus

    [This review was collected as part of a promotion.] I love how these new diffusers work and I love the smells as always!!!
    Lindsay B.
    Did you find this review helpful?
    4 out of 5 stars
    5 June, 2026
    originally posted on Pura Scents
    Image

    It’s been a month

    [This review was collected as part of a promotion.] Setup of the device and getting started on the app were super easy. I’m still playing around with the schedules to get it to my liking. No automatic random burst available.
    Stephanie V.
    Did you find this review helpful?
    5 out of 5 stars
    5 June, 2026
    originally posted on Pura Scents
    Image

    Stunning aroma through out my house

    [This review was collected as part of a promotion.] This is so quit and the scents I place inside ork excellent on dinner smells after cooking and also just release the right amount all through my phone. You must get this discussed.
    Rebecca S.
    Did you find this review helpful?

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