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Pura Plus Smart Fragrance Diffuser - 2 of 4Pura Plus Smart Fragrance Diffuser - 3 of 4Pura Plus Smart Fragrance Diffuser - 4 of 4
Pura Plus Smart Fragrance Diffuser - 1 of 4

Pura Plus Smart Fragrance Diffuser White

$63.99 reg $79.99
Sale save $16.00 (20% off)

ColorWhite
  • White

Out of Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 90 days for a full refund.
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Fill Space: Designed for large rooms, including open concept and areas with vaulted ceilings
  • Long lasting: Enjoy 2 fragrance vials for up to 4 weeks when diffusing 6-8 hours per day
  • Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
  • Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
  • Adaptive diffusion: Get a consistent scent experience based on the temperature in your home

Description

Powerful scent dispersion: Dual internal heaters and an ultra-quiet built-in fan mean that Pura Plus disperses scent across large and open-concept spaces in the quickest and most efficient way possible.

Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.

A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.

Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.

Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Dimensions (Overall): 5.9 Inches (H) x 3 Inches (W) x 3 Inches (D)
Oil Diffuser Type: Fan
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 93566797
UPC: 810076678368
Item Number (DPCI): 054-09-1595
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.8 inches length x 4.5 inches width x 7.75 inches height
Estimated ship weight: 1.7 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Do you have to link it to wifi to use it?

submitted by Cici - 2 months ago
  • A: Hi there! The short answer is that while Wi-Fi is not strictly required to use the device, it is definitely the preferred way to go. Connecting to Wi-Fi unlocks the full "smart" experience, allowing you to control schedules, adjust fragrance intensity from anywhere, and swap between scents right from your phone. However, if you prefer to keep things simple or don’t have a steady connection, you can absolutely use the diffuser in Manual Mode. This allows you to start and stop the fragrance directly on the device so you can still enjoy your favorite scents without being tethered to the app. If you have any further questions, feel free to reach out to support@pura.com for further details.

    submitted byPurascents Team - 2 months ago
    Brand expert

Q: How long is the cord?

submitted by CCJ - 3 months ago
  • A: The Pura Plus cord is 3 feet long.

    submitted byPurascents Team - 3 months ago
    Brand expert

Q: What square footage does this cover if not open concept home?

submitted by Scent lover - 3 months ago
  • A: Hello! This covers large areas up to 1000 sq feet.

    submitted byPurascents Team - 3 months ago
    Brand expert

Q: Approximately how long does each vial last? Understand there’s ability to control intensity, but are replacements typically needed every other week or do they last a month?

submitted by LC13 - 3 months ago
  • A: Each vial lasts up to approximately 100 hours of use. The exact lifespan depends on the intensity setting, how long the fragrance is run per use, and the size of the space being scented. For most customers, this typically translates to several weeks to about a month of use, rather than needing replacement every other week.

    submitted byPurascents Team - 3 months ago
    Brand expert

Q: Are the scents non toxic and safe to breathe

submitted by Carwm - 5 months ago
  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 5 months ago
    Brand expert

Q: Do I have to use 2 scents at one time or can I just use one scent?

submitted by Nurserh10 - 5 months ago
  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 5 months ago
    Brand expert

Q: Can I use only one vial at a time in this

submitted by Kmk954 - 5 months ago
  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 5 months ago
    Brand expert

Q: Is this diffuser dual voltage?

submitted by DrNurseEbs - 6 months ago
  • A: No, the Pura Plus is not dual-voltage. It is designed for standard 120-volt electrical outlets.

    submitted byPurascents Team - 5 months ago
    Brand expert

Q: Are these considered pet safe?

submitted by Munchkin83h - 8 months ago
  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 8 months ago
    Brand expert

Q: can you use any oil in the unit or do you have to use Pura brand?

submitted by Candy - 9 months ago
  • A: Hello! Pura fragrance refills are the only refills compatible with the Pura diffuser.

    submitted byPurascents Team - 9 months ago
    Brand expert

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Guests are saying

The Pura Plus diffuser is praised for its sleek design and ability to fill large spaces with delightful fragrances. Guests appreciate the ease of use, including the app for controlling scent intensity and scheduling. While many enjoy the variety of scents, some have experienced issues with noise and scent longevity. Overall, it offers a modern solution for creating a pleasant atmosphere in homes and offices, making it a popular choice for fragrance enthusiasts.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1718 reviews
    60% would recommend
    5 recommendations
    2 out of 5 stars
    23 April, 2026
    originally posted on Pura Scents
    Image

    Convenient, but just a fan that blows a scent off a sponge

    [This review was collected as part of a promotion.] I like the convenience of this product - it's nice to be able to load the machine with two scents and control how the scents from my smartphone. That said, I expected something better than a little fan that blows the scent up into the air. The Smart tech is great, but overall, nothing spectacular.
    Dan S.
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on Pura Scents
    Image

    Amazing product!

    [This review was collected as part of a promotion.] We are loving our Pura system. Should have gotten it a long time ago. Great scents, easy to use, easy to order & keep on top of subscription & refills. The only thing I still need to figure out is how to keep two of the night lights on when it’s not diffusing at night but that is probably just user error I need to figure out ;)
    Shannon M.
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on Pura Scents
    Image

    Heaven scent

    [This review was collected as part of a promotion.] I love my Pura plus! It makes the whole room and area smell great.
    Leila B.
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on Pura Scents
    Image

    Skip, the rest go straight to this one

    [This review was collected as part of a promotion.] One with the promotion and I loved it so much I had to get a second one . one is in our bedroom and one is in the living room. I love the alternating sense and it’s so fun being able to pick complementary sense. That’s not good together yet or not the same so that you get consistent smell.
    Priscylla F.
    Did you find this review helpful?
    2 out of 5 stars
    15 April, 2026
    originally posted on Pura Scents
    Image

    It worked fine for the

    [This review was collected as part of a promotion.] It worked fine for the 1st week and now. . . . nothing. . It doesn't take the schedule I've set.
    Renee H.
    Did you find this review helpful?
    5 out of 5 stars
    12 April, 2026
    originally posted on Pura Scents
    Image

    Heaven scent

    [This review was collected as part of a promotion.] I love my Pura plus! It makes the whole room and area smell great.
    Leila B.
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on Pura Scents
    Image

    Clean and functional

    [This review was collected as part of a promotion.] Clean, simple design that blends well with any decor. My only complaint is the location of the buttons on the bottom front. They accidentally get pressed where we place our pura.
    Lehigh M.
    Did you find this review helpful?
    5 out of 5 stars
    10 April, 2026
    originally posted on Pura Scents
    Image

    Scentsational!

    [This review was collected as part of a promotion.] The Pura Plus is a great addition to our home. Using the Pura app allows you to schedule your favorite scents perfectly tailored to your desires while also allowing you to choose the strength of the scent. The scents are awesome and long lasting at any setting.
    WALT S.
    Did you find this review helpful?
    1 out of 5 stars
    9 April, 2026
    originally posted on Pura Scents
    Image

    Not t worth it

    [This review was collected as part of a promotion.] I can smell the fragrance better in my small plug in one than in this big one. I would return it but I threw away the box. My advice do not bother
    Chana W.
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026
    originally posted on Pura Scents
    Image

    Love

    [This review was collected as part of a promotion.] Obsessed with this. Everyone needs one in their house
    Bianca R.
    Did you find this review helpful?
    4 out of 5 stars
    2 April, 2026
    originally posted on Pura Scents
    Image

    I like it alot but

    [This review was collected as part of a promotion.] I like it alot but I wish it had lights like the small one
    Sarah B.
    Did you find this review helpful?
    5 out of 5 stars
    2 April, 2026
    originally posted on Pura Scents
    Image

    Love this diffuser

    [This review was collected as part of a promotion.] This is a snap to set up, has great throw, and is quiet. I love this diffuser.
    Stacey S.
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2026
    originally posted on Pura Scents
    Image

    Absolutely LOVE Pura!

    [This review was collected as part of a promotion.] I started off with just one pura sent defuser and ended up with three around my house! I absolutely love the white tea and cozy cashmere scents. My house always smells so warm and inviting. I also love that it is safe for my fur babies and the app makes it so easy to turn on before I get home. Or set a schedule.
    Alisha R.
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2026
    originally posted on Pura Scents
    Image

    Perfect for main area of home

    [This review was collected as part of a promotion.] The Pura Plus is without a doubt the best product for home fragrance. It’s simple, beautiful, and fills the space so well.
    Emilie M.
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2026
    originally posted on Pura Scents
    Image

    Much more coverage

    [This review was collected as part of a promotion.] This Pura is much stronger than my last one and we need it to cover the living room area.
    Christina K.
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on Pura Scents
    Image

    LOVE LOVE Pura

    [This review was collected as part of a promotion.] So happy with the Pura device ! My mom is ordering one too!
    Michele L.
    Did you find this review helpful?
    4 out of 5 stars
    29 March, 2026
    originally posted on Pura Scents
    Image

    Works great

    [This review was collected as part of a promotion.] The Pura Plus does a great job in my 1100sq/ft appartment. The scent seems to last about a month on medium running it 15 hours a day all week. It seems to need WiFi internet connectivity to function. Other than that works great.
    Michael S.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 March, 2026
    originally posted on Pura Scents
    Image

    PURA PLUS

    [This review was collected as part of a promotion.] Easy to set up and keeps my house smelling amazing.
    Dina G.
    Did you find this review helpful?
    5 out of 5 stars
    27 March, 2026
    originally posted on Pura Scents
    Image

    Love My Pura!!!

    [This review was collected as part of a promotion.] If you’re considering one, do it! I love having them all around the house and set to different times of the day, it always smells nice and a little different in each room.
    Ivy H.
    Did you find this review helpful?
    4 out of 5 stars
    25 March, 2026
    originally posted on Pura Scents
    Image

    Pura plus

    [This review was collected as part of a promotion.] I would like there to be a cordless option or at a minimum a retractable cord.
    Kelly P.
    1 guest found this review helpful. Did you?

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