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Soft & Strong Toilet Paper - up&up™
Only at target
$14.49 ($0.21/100 count)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Packaging may vary. Same trusted quality
- Soft toilet paper offers a comfortable clean
- Septic-safe toilet paper keeps your home moving smoothly
- 2-ply for strength
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 18 rolls
Features: Septic-Safe
TCIN: 75558489
UPC: 013100302271
Item Number (DPCI): 253-06-0076
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP ALL PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS.Shipping details
Estimated ship dimensions: 10.7 inches length x 12.24 inches width x 15.29 inches height
Estimated ship weight: 6.34 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
The recent changes to this toilet paper have left many guests disappointed, as it no longer meets the quality they once loved. While some appreciate its affordability and decent strength, the softness has significantly declined, making it feel rough and thin. Guests are seeking a return to the previous quality, as many have relied on this product for years. It remains a budget-friendly option, but the inconsistency in quality has raised concerns.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 20425 reviews
quality: 3.55 out of 5
softness: 3.5 out of 5
thickness: 3.48 out of 5
value: 3.68 out of 5
63% would recommend
1740 recommendations
1 out of 5 stars
13 December, 2025Verified purchase
No.
If you like Angel soft you’ll like this but I don’t recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 December, 2025Verified purchase
Why did thry change a hood thing?
I had been loyal to this toilet paper for years and the last large pack we bought the quality had changed and it is no longer soft, feels like rough paper towel) and is not strong anymore either
1 out of 5 stars
Thumbs down graphic, would not recommend
12 December, 2025Verified purchase
Change in Quality
I’ve always purchased my toilet tissue from Target, but recently I’ve notice the quality has changed and not for the better. The tissue is much harsher. What happened to the softness? Unfortunately, I will have to purchase elsewhere.
5 out of 5 stars
11 December, 2025Verified purchase
(no review title)
The gentleman who delivered was great, courteous, and helpful. I would like him to know I felt this way and am thankful.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 December, 2025Verified purchase
Toilet paper that is awful.
The product says soft it is not. It's kind of rough when you wipe. I was very disappointed. I really thought I was getting a good deal it looked like it would be very soft but not at all.
1 out of 5 stars
10 December, 2025Verified purchase
(no review title)
Neither soft nor strong.
2 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2025Verified purchase
Tissue rips bad
Not durable as it use to be
4 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase
(no review title)
cheap and strong
3 out of 5 stars
5 December, 2025Verified purchase
(no review title)
Decent enough
5 out of 5 stars
1 December, 2025Verified purchase
(no review title)
Great quality great price
1 out of 5 stars
Thumbs down graphic, would not recommend
30 November, 2025Verified purchase
Falls apart. Terrible quality
Normally this is good quality. This last order I received is terrible. Have to use twice as much. It falls apart .
1 out of 5 stars
Thumbs down graphic, would not recommend
28 November, 2025Verified purchase
The worst TP Do not buy, newspsper would work better
Target brand TP used to be quality tissue at a fair price but now… The last pack I purchased is beyond awful. It literally just falls apart as you’re wiping your privates. It leaves wads of TP stuck in all your bits and dust everywhere. And sometimes you get tainted hands because of the shredding. I would equate the quality to the worst 1 ply TP you find at rest stops. My husband has forbidden me from buying this item and he gets no argument from me.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 November, 2025Verified purchase
Thumbs Down - Low Quality
This toilet paper isn’t worth the money. It might seem as if it’s a good price, but the toilet paper is narrow, I would say it’s about 65 percent or so the width of normal paper. Also, it doesn’t have as many sheet, so runs out pretty quickly. I had to replace it way sooner than when I buy normal brands.
5 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2025Verified purchase
Huge fan, gets the job done.
My favorite toilet paper
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
I loved
I love them very good quality. I ordered one pocket every two weeks.
5 out of 5 stars
19 November, 2025Verified purchase
(no review title)
i love these toilet paper target is the best
2 out of 5 stars
Thumbs down graphic, would not recommend
18 November, 2025Verified purchase
poor quality
the quality of this toilet paper has gone downhill. it's very thin now
1 out of 5 stars
Thumbs down graphic, would not recommend
16 November, 2025Verified purchase
Poor Quality
I don’t know why, but Target decided to change how they make their toilet paper. It shreds with every wipe, and breaks apart easily. It used to not be like this. I’m very disappointed.
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
Toilet Paper
Quality toilet paper.
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
A+
Nice and soft!