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Soft & Strong Toilet Paper - up&up™
Only at target
$14.49 ($0.21/100 count)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Packaging may vary. Same trusted quality
- Soft toilet paper offers a comfortable clean
- Septic-safe toilet paper keeps your home moving smoothly
- 2-ply for strength
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 18 rolls
Features: Septic-Safe
TCIN: 75558489
UPC: 013100302271
Item Number (DPCI): 253-06-0076
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP ALL PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS.Shipping details
Estimated ship dimensions: 10.7 inches length x 12.24 inches width x 15.29 inches height
Estimated ship weight: 6.34 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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4.6 out of 5 stars with 18840 ratings
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Guests are saying
This toilet paper offers a balance of affordability and functionality, making it a popular choice for families. Many guests appreciate its decent softness and strength, especially for the price. However, some have noted a decline in quality with recent changes, leading to mixed experiences. Overall, it remains a reliable option for everyday use, especially for those looking to stock up without breaking the bank.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 20051 reviews
quality: 3.58 out of 5
softness: 3.51 out of 5
thickness: 3.5 out of 5
value: 3.7 out of 5
63% would recommend
1666 recommendations
2 out of 5 stars
30 October, 2025Verified purchase
(no review title)
Toilet paper is rough
4 out of 5 stars
Thumbs up graphic, would recommend
30 October, 2025Verified purchase
Good for the price
Decent paper, shreds when trying to grab some off the roll, but it gets the job done.
5 out of 5 stars
Thumbs up graphic, would recommend
30 October, 2025Verified purchase
(no review title)
Good quality for the whole family to use
5 out of 5 stars
30 October, 2025Verified purchase
(no review title)
As I expected
1 out of 5 stars
Thumbs down graphic, would not recommend
28 October, 2025Verified purchase
Quality decreased
This used to be great toilet paper but the last two packages have been awful. It’s rough and breaks apart into little pieces when taking it off the roll. We’re lucky if we can get one full sheet at a time before it tears.
5 out of 5 stars
28 October, 2025Verified purchase
(no review title)
The delivery person was super sweet! I didn’t catch her name but I really appreciate it!
5 out of 5 stars
28 October, 2025Verified purchase
(no review title)
Very good toilet paper although it is pretty thin. Cant really beat the price though it’s an amazing deal for decent quality.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 October, 2025Verified purchase
Would not recommend
This toilet paper feels like something you’d find at a very cheap gas station. The label is very misleading as the tissue was neither soft or strong.
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
great value and quality
Best value for money. Great quality. Family of 8, this is the only toilet paper my family likes.
5 out of 5 stars
27 October, 2025Verified purchase
(no review title)
Great price
1 out of 5 stars
Thumbs down graphic, would not recommend
27 October, 2025Verified purchase
Definitely NOT SOFT / quality has decreased / another Target brand customer lost
Definitely NOT SOFT -- unless the feel of cardboard is considered to be soft. Quality has significantly decreased, all to save on production costs with no consideration for the customer or truth in the product's labeling: "Soft" & Strong. Will be purchasing alternative that IS actually soft, but NOT from the 'up&up' line
5 out of 5 stars
25 October, 2025Verified purchase
(no review title)
I had never bought your TP and decided to try it. It’s very much like Charmin and cheaper. I will be buying this again when needed.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 October, 2025Verified purchase
Neither soft nor strong!
I have always been a loyal Charmin toilet paper user. However, because Charmin decided to arbitrarily raise it's prices because other companies were doing so, the lint it leaves behind and the lack of proper performation, I decided to try Target's up & up soft and strong toilet paper. It is neither soft or strong and sometimes tears unevenly. It claims to be 2 ply, but is definitely not. Will be returning this pack and going back to Charmin!
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
Better than name brand!
This is my go to toilet paper better than the name brands; it's two ply so it absorbs moisture and it doesn't leave pieces behind so it does a great job cleaning and drying at the same time.
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
best t.p. good value!
great value for your buck. nice quality t.p.
4 out of 5 stars
15 October, 2025Verified purchase
Good overall
Strong and doesn’t tear, but not as soft as other off brand toilet rolls
1 out of 5 stars
Thumbs down graphic, would not recommend
14 October, 2025Verified purchase
(no review title)
Its ripped and they just left it
5 out of 5 stars
Thumbs up graphic, would recommend
12 October, 2025Verified purchase
Best toilet paper
Thick but not too thick. Soft but doesn't fall apart. No lint left behind. Amazing price.
5 out of 5 stars
Thumbs up graphic, would recommend
10 October, 2025Verified purchase
(no review title)
Good quality and at a great price!
5 out of 5 stars
Thumbs up graphic, would recommend
9 October, 2025Verified purchase
Great TP
Great for all uses . Soft and strong . Doesn’t cause irritation. Would recommend 10/10