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Soft & Strong Toilet Paper - up&up™

Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4
$14.49 when purchased online
Target Online store #3991

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 18 rolls
Features: Septic-Safe
TCIN: 75558489
UPC: 013100302271
Item Number (DPCI): 253-06-0076
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP ALL PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS.

Shipping details

Estimated ship dimensions: 10.7 inches length x 12.24 inches width x 15.29 inches height
Estimated ship weight: 6.34 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 2 years ago
  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 2 years ago
    Target staff support
  • A: There are 1,203 square feet for the entire package of 30 rolls. I always base price comparison on that.

    submitted byLinsifer - 5 months ago
  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 2 years ago

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 3 years ago
  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 3 years ago
    Target staff support
  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 1 year ago
  • A: There are 5 packs containing 6 rolls of toilet paper. (30 rolls total) Target customer service answer is wrong. I'm looking right at mine.

    submitted byWestHamptonBeach - 7 months ago
  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 2 years ago

Q: How many square feet in the 30 roll package. The question (not answered correctly above) is how many toral square feet of toilet paper in the package, NOT sheets/roll.

submitted by dbrat1010 - 6 months ago
  • A: According to the label on the packaging. 1203.3 square feet.

    submitted byLS - 5 months ago
  • A: 1,203 square feet total in the package of 30 rolls.

    submitted byLinsifer - 5 months ago
  • A: Hi dbrat1010 - Thank you for reaching out to us with your query about the Soft & Strong Toilet Paper - up&up. The roll has 380 * 30 = 11,400 Ft for 30 rolls. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 6 months ago
    Target staff support

Q: How many square feet of Soft and Strong toilet paper in the 30 roll package, please.

submitted by Bleu - 8 months ago
  • A: Soooo....how many square feet in the 30 roll pkg? Thanks.

    submitted byBeth - 6 months ago
  • A: Hi Bleu - Thank you for your interest in the Soft & Strong Toilet Paper. There are 380 sheets per roll. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. Happy shopping! - Emma

    submitted byEmma - 8 months ago
    Target staff support

Q: Is this comparable to Scott’s toilet paper? The old packaging used to state what is was comparable too, but this doesn’t.

submitted by Debbie - 11 months ago
  • A: Here's the one they sell now that's similar to Scott's - it's called dealworthy 1000 - they're single ply sheets. Put dealworthy 1000 toilet paper in the search.

    submitted byWestHamptonBeach - 8 months ago
  • A: That was a different UP AND UP product. I looked in my purchase history, clicked on it and it says it's no longer available. I wish they'd bring it back, it was awesome.

    submitted byWestHamptonBeach - 8 months ago

Q: Is this the one that compares to Scott toilet paper? Not sure now since the packaging has changed.

submitted by Debbie - 11 months ago
  • A: That was the purple up and up packaging, 1000 single ply sheets that was comparable to Scott's. They don't make it anymore.

    submitted byWestHamptonBeach - 8 months ago
  • A: No, it's not.i looked through my purchase history and it says it is not available any longer. It was really good toilet paper.

    submitted byWestHamptonBeach - 8 months ago

Q: how many sheets per roll?

submitted by Robin - 2 years ago
  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 2 years ago
  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 2 years ago
    Target staff support

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 3 years ago
  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 3 years ago
    Target staff support
  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 2 years ago

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 3 years ago
  • A: no it does not shred

    submitted byMJ - 3 years ago
    Target staff support
  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLAH - 3 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 7 years ago
  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 6 years ago
  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 6 years ago

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Guests are saying

This toilet paper offers a balance of affordability and functionality, making it a popular choice for families. Many guests appreciate its decent softness and strength, especially for the price. However, some have noted a decline in quality with recent changes, leading to mixed experiences. Overall, it remains a reliable option for everyday use, especially for those looking to stock up without breaking the bank.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 19595 reviews
    quality: 3.8 out of 5
    softness: 3.76 out of 5
    thickness: 3.7 out of 5
    value: 3.92 out of 5
    69% would recommend
    1943 recommendations

    Quality changed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Great Toy - 24 hours ago, Verified purchaser
    The quality on the product was drastically changed. It’s no longer soft. You can feel the difference right away. Even the packaging changed. It’s just bad. I’m going to have to look for something else.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Decreased softness

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Meland - 2 days ago, Verified purchaser
    I used to always buy this toilet paper, but no more. The quality has significantly decreased. It is no longer soft. My family is in agreement that it has changed and not for the better.
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 3 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?

    Clean butts!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lux - 2 days ago, Verified purchaser
    This is my favorite toilet paper!! Better than the bear brand !! Easy on the plumbing too! And doesn’t leave any trails behind! Very soft and plush
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    They are a yes every time.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Reb - 2 days ago, Verified purchaser
    They are soft and thick. I'd buy again. Definitely can complete with brand names.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Not the same....

    3 out of 5 stars
    AGM - 3 days ago, Verified purchaser
    Loyal customer and frequent consumer of this TP….I think they changed it up? Not feeling nearly as soft in my recent purchase 😬
    quality: 3 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?

    Angel soft dupe

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Ambermarie432 - 3 days ago, Verified purchaser
    Fav store brand toilet paper. It’s not too thick like some brands but also not thin.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Strong paper towels

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Air - 4 days ago, Verified purchaser
    These paper towels are a good thickness and don’t rip easily like some others do.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Change of manufacturing?

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Ms W - 4 days ago, Verified purchaser
    Shreds of toilet paper fall off every time you use it.
    quality: 1 out of 5
    1 guest found this review helpful. Did you?

    Great quality

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Caroline D - 4 days ago, Verified purchaser
    I was honestly surprised by how great this toilet paper is for the price. It’s soft, but doesn’t fall apart easily, and it holds up really well compared to more expensive name brands. Great value for everyday use and gentle enough for sensitive skin. Definitely a staple in our household now!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Go-to toilet paper

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kelly - 6 days ago, Verified purchaser
    This is the only toilet paper I buy! Everyone in the family loves the soft and strong, and the value is terrific.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Not soft

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    GGD - 6 days ago, Verified purchaser
    This stuff is anything but soft. So rough, wish i knew before getting a huge pack
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 3 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?

    Ugh

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    soveryblessed - 7 days ago, Verified purchaser
    The 2-plys constantly separate when I grab a bit to use. I’ve not had tp this bad since elementary school a thousand years ago. I’ve bought Target tp tons of times, but have never had this problem. Maybe it’s a one-off problem. Maybe not. Regardless, I am never buying this particular version again.
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Great!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    search party - 8 days ago, Verified purchaser
    T.P. is soft and strong as described in the package. No complaints.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    Decent

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Beccamo - 8 days ago, Verified purchaser
    It's a good value, does feel like it's gotten a bit rougher over the years but nor enough to stop purchasing
    2 guests found this review helpful. Did you?

    Christine

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Christine - 8 days ago, Verified purchaser
    This product is very economical.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Yikes!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    AT - 8 days ago, Verified purchaser
    Affordable but the texture is awful!!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?

    Review of Toilet paper target brand

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MG - 8 days ago, Verified purchaser
    Price was right and it’s just as good quality as name brand
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Worse than gas station toilet papef

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    T - 8 days ago
    Two ply that just tears apart. It doesn’t stay put together and is so thin.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Quality definitely declined

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jen - 9 days ago
    This was our favorite toilet paper for years, but as of the last two purchases it's clear that they've completely killed the quality, the tissue used to be much softer and durable than it is now. We've switched to another brand.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    9 guests found this review helpful. Did you?

    Not good anymore

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Morticia - 11 days ago, Verified purchaser
    These used to be great for the price soft and worked fine but now it’s like every other roll the ply starts to split apart and it’s not as soft anymore.
    7 guests found this review helpful. Did you?

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