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Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent - 2 of 4Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent - 3 of 4Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent - 4 of 4
Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent - 1 of 4

Tide Scented Free & Gentle Liquid Laundry Detergent 23 Loads - 31 fl oz

52 Questions
$4.99

In Stock

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At a glance

About this item

Highlights

  • Deeper clean that is gentle on skin vs. leading national competitor Free detergent
  • Dermatologist Recommended
  • Free of Dyes and Perfumes
  • Hypoallergenic
  • Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer

Description

Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent that will keep your clothes brilliantly clean and your family's skin safe. Tide Free and Gentle is a powerful hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food and stains than the leading Free detergent.*  *vs. leading national competitor Free detergent
Scent: Unscented
Health Facts: Phosphate-Free, Bleach-Free, No Fragrance Added, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free, Hypoallergenic, Dye-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Cold Water Detergent, Dermatologist Tested, Color Care, All-Temperature Detergent
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 23
TCIN: 95267453
UPC: 030772244654
Item Number (DPCI): 003-08-5005
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, cleaning agents (c10-16 alketh, sodium c10-16 alkylbenzenesulfonate, sodium lauryl sulfate), cleaning aids (polyethyleneimines alkoxylated), suds reducer (sodium salts of c12-18 fatty acids), solvent (propylene glycol), water softener (sodium citrate), cleaning agent (c10-16 alkyldimethylamine oxide), solvents (alcohol, sodium cumenesulfonate), cleaning aids (peg propylene glycol terephthalic acid polymer, tetrasodium glutamate diacetate), stabilizer and/or process aid (calcium and/or sodium formate), enzymes (subtilisin, amylase enzyme, cellulase enzyme, mannanase enzyme), quality preserver (benzisothiazolinone).

Shipping details

Estimated ship dimensions: 3.54 inches length x 6.15 inches width x 8.808 inches height
Estimated ship weight: 2.278 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Your Tide Free and Clear HE says it is now 84 fl. oz. and it does 64 loads. I used to purchase 92 fl. oz. and it also said 64 poads. Is the product now somehow stronger?

submitted by SJ - 2 years ago

  • A: With all of our liquid detergents, there was a change to the formula to make it more concentrated. This means that while there are fewer liquid oz in the package, you will still get the same number of cleaning loads.

    submitted byTide - 2 years ago
    Brand expert

  • A: Tide's answer about the number of loads for the 84 oz. container is completely misleading. See details. Line 5 of measuring cup for full load = 4 oz. That's 21 loads/ 84 oz. container.

    submitted bySammy34 - 2 years ago

Q: Is the 156 fluid ounces HE also? it is not on the top of the container did they just forget to put it there. I would like to know if it is also High Efficiency the 156 fluid ounce?

submitted by RiRi001 - 6 years ago

  • A: The Tide Free and Gentle HE will have an HE logo or symbol on the front of the package. This particular listing is for the HE Free and Gentle. If you have any questions please call us at (800) 879-8433.

    submitted byTide - 6 years ago
    Brand expert

  • A: I bought the 154 oz. It came with the HE logo on the bottle.

    submitted byKelen - 6 years ago

  • A: I called my local store and asked them to verify whether the 154 oz version (DPCI: 003-08-0159) is in fact High Efficiency (HE). They verified that it is HE. The person I spoke with said the HE logo is on the bottle — admittedly, I haven't yet purchased so I'm verifying this second hand.

    submitted byNick - 6 years ago

Q: I have a traditional (non-HE) machine. I know I'll need to use a bit more since trad uses more water than HE. How much detergent do I need to use for S, M, L and XL loads?

submitted by Old School - 2 months ago

  • A: For your traditional (non-HE) machine, you’ll generally use a bit more detergent since these machines use more water. Here’s a quick guide for Tide detergents: - Small/Medium loads: Fill the measuring cap to the fill line (usually bar 1 or line 1). - Large loads: Fill the cap to about bar 3 or line 2. - Extra Large (XL) loads or heavily soiled: Use two capfuls or fill to bar 5. Make sure to add the detergent after your machine fills with water and before adding clothes. Also, always check the specific product label for exact dosing. Hope this helps your laundry come out great!

    submitted byP&G - 2 months ago
    Brand expert

Q: How effective is it with hard water?

submitted by El paso - 2 months ago

  • A: Tide Free & Gentle Liquid is designed to provide a deep and robust clean in all water temperatures and hardnesses, so it works effectively even with hard water. It’s also free of dyes and perfumes, making it gentle on sensitive skin.

    submitted byP&G - 2 months ago
    Brand expert

Q: The bottle I received today does not have HE on the bottle anywhere (as pictured in the app on the front of the bottle). Is this still formulated for HE machines?

submitted by Jenna W - 2 months ago

  • A: Hello! Tide Free & Gentle is available in both HE (High Efficiency) and Non-HE versions. Even if your bottle doesn't have the HE label on the front, it may still be formulated for HE machines. The Free & Gentle line is designed for sensitive skin, safe on colors, and works well in HE washers. If you want to be sure, check the back label for any HE indications or usage instructions. Thanks for choosing Tide!

    submitted byP&G - 2 months ago
    Brand expert

Q: can i safely use this in a regular non he washer

submitted by carolyn - 2 months ago

  • A: Hi Carolyn! Thank you for your question! You can safely use Tide Free Liquid Laundry Detergent HE in a regular (non-HE) washing machine. Please know that HE detergents are formulated to be compatible with both high-efficiency (HE) and traditional washing machines. This means you can use HE detergent in a regular washer without any issues. If you have any more questions about using Tide products or need further assistance, feel free to contact us at (800) 879-8433.

    submitted byP&G - 2 months ago
    Brand expert

Q: Is this safe for dark and graphic t-shirts? I’ve heard someones shirts faded after using this product. Does cellulase eat the cotton under the print causing it to crack quicker?

submitted by Ben - 3 months ago

  • A: Hi there Ben! Great question. Our product is safe for use on dark and graphic t-shirts. The cellulase used in our formula has no bad effects on cotton fibers and was endorsed by an external institute as being safe to clothing. Please feel free to contact us at (800) 879-8433 so we can take care of you. Your satisfaction is highly important for us at Tide.

    submitted byP&G - 2 months ago
    Brand expert

Q: What is the directions? ie amounts for small, medium, large loads in standard washing machine.

submitted by Terri - 4 months ago

  • A: Hey there! Great question. Our Tide Free & Gentle Unscented HE Liquid Laundry Detergent has the instructions located below the top section of the back label of the bottle. All size loads measured with the internal lines in the dosing cap: - Medium Loads "below bar 1" - Large Loads "below bar 3" - he Full Loads "below bar 1" - In Deep Fill Water Setting "use more" Please feel free to contact us at (800) 879-8433 so we can take care of you. Your satisfaction is highly important for us at Tide.

    submitted byP&G - 4 months ago
    Brand expert

Q: What is the ph of this product? The item we are washing has a fireproof layer & so the detergent used needs to be before a specific ph. Your product was recommended, but clearly there are several variations.

submitted by MJovan - 4 months ago

  • A: Hi there! Excellent question. We apologize, but we cannot share the pH levels of our detergents. Please feel free to contact us at (800) 879-8433 so we can take care of you. Your satisfaction is highly important for us at Tide.

    submitted byP&G - 4 months ago
    Brand expert

Q: Height of 32 oz. Container?

submitted by Monica - 5 months ago

  • A: Hello Dear Consumer. Thanks for your question. As per the reference data system a 32oz bottle height is around (223.72 MM or 8.808 Inches), please note that we cannot assure the exact height. If you have further questions please give us a call at (800) 879-8433.

    submitted byP&G - 5 months ago
    Brand expert
See all questions (52)

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Guests are saying

Tide Free and Gentle Liquid Laundry Detergent is a popular choice among guests, especially those with sensitive skin. It effectively cleans clothes without harsh chemicals, dyes, or fragrances, making it suitable for families with allergies. Many guests appreciate its gentle formula that leaves fabrics feeling soft and fresh. However, some have reported issues with packaging and leakage. Overall, it is a reliable option for those seeking a hypoallergenic detergent that delivers on cleaning power.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 5874 reviews
    cleans effectively: 4.68 out of 5
    quality: 4.56 out of 5
    scent: 4.6 out of 5
    value: 4.44 out of 5
    83% would recommend
    454 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 October, 2026Verified purchase

    Liquid Tide

    Good value, good product.
    Mk
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 September, 2026Verified purchase

    An absolute terror for sensitive skin

    Bought and used a small jug of this on vacation and I'm still recovering from a miserable full-body rash. At home I use a truly "free and clear" detergent and I will never again stray into mainstream detergent territory.
    Aimee
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 September, 2026Verified purchase

    (no review title)

    Use this all the time
    Tracy
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    17 September, 2026Verified purchase

    Pick up orders are sketch now

    The person that brought my items to the car or whomever put the items in the bag couldn’t be bothered to ensure the detergent was properly sealed and now I have detergent all over my car. Thanks for that. I really appreciate it.
    1 reply from Tide team - 11 days ago
    We are so sorry to hear you had this experience with our Tide Free & Gentle Liquid Laundry Detergent, Mandy. It must upsetting that the product came in leaking. We appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. A lot of research goes into our bottle design and we strive to get the best quality for our consumers. We know that at times, there can be some occasional damage to our packages during shipping. Our packages are designed to withstand a certain amount of wear and tear. Even so, plastic packaging may become damaged or break if it's dropped, especially if it lands on a seam or corner. We’ll make sure we share what’s happening so that we can continue to improve our designs. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you for this issue. Your satisfaction is highly important for us at Tide.
    Mandy
    Did you find this review helpful?
    5 out of 5 stars
    17 September, 2026
    originally posted on tide.com
    Image

    (no review title)

    How clean it leaves your clothes and smelling really good
    Susan80
    Did you find this review helpful?
    5 out of 5 stars
    16 September, 2026
    originally posted on influenster.com
    Image

    My go-to detergent for gym clothes and synthetics

    I started using Tide Free & Gentle Liquid after doing a deep dive into the r/laundry subreddit. I use the liquid specifically for my dark clothing, synthetic fabrics, and especially my gym clothes. It gets everything feeling and smelling genuinely clean without adding a heavy fragrance. It's been especially good for my workout clothes, which can develop that dreaded odor "rebloom" if they aren't washed properly. I have a Samsung HE washer and very hard water, and this still performs really well. I also only use about 3/4 of the recommended amount and get great results. This has become a staple in my laundry routine.
    MarissaM
    Did you find this review helpful?
    1 out of 5 stars
    11 September, 2026Verified purchase

    Tide was not oacked correctly

    I ordered Tide quest chips, and fruit jerky and as you can see from the photo that leaked all over the food. Disappointed
    Jen
    Did you find this review helpful?
    5 out of 5 stars
    10 September, 2026
    originally posted on influenster.com
    Image

    Great for washing

    This product is great for skin and smells amazing. The packaging has an easy to hold handle and pouring spout. It helps clean and wash your clothes. It performs amazing.
    SheldonU
    Did you find this review helpful?
    5 out of 5 stars
    10 September, 2026
    originally posted on tide.com
    Image

    Gentle on skin, tough on Dirt

    [This review was collected as part of a promotion.] I really like Tide Free & Gentle. It cleans clothes effectively without add dyes or perfumes, leaving them fresh without a strong fragrance. It’s a great choice for sensitive skin. It has a highly concentration, it creates a rich lather and it is a powerful stainremoval.
    PatriciaM
    Did you find this review helpful?
    3 out of 5 stars
    7 September, 2026
    originally posted on tide.com
    Image

    Nice

    [This review was collected as part of a promotion.] I absolutely love it! It’s gentle, cleans really well, and leaves my clothes feeling fresh and soft. I also love that it’s fragrance-free. Perfect for sensitive skin and everyday use. Highly recommend!
    ChristinaG
    Did you find this review helpful?
    5 out of 5 stars
    7 September, 2026
    originally posted on influenster.com
    Image

    Great for sensitive skin!

    We started using this when my son was born because he’s super super sensitive to anything with scent! I also switched to using it for my and my husband so that hour son doesn’t have a reaction to our clothing! It still cleans our clothes so well and refreshes them, but we’re no longer dealing with the breakouts from other scented detergent! It’s easy to pour and a great deal, especially at Costco!
    JoannaN
    Did you find this review helpful?
    5 out of 5 stars
    5 September, 2026
    originally posted on influenster.com
    Image

    Safe for babies

    This is the only detergent we use for our baby and the entire family. Clothes doesn’t have that fresh laundry scent but it gets the job done and free of fragrant chemicals
    1 reply from Customer Care team - 2 days ago
    Thanks for sharing your experience! Tide Free & Gentle is designed to be free from dyes and perfumes, making it perfect for sensitive skin, including babies. While it may not leave a strong fresh laundry scent, it effectively cleans your clothes without added fragrances. Glad it’s working well for your family!
    VictoriaW
    Did you find this review helpful?
    3 out of 5 stars
    4 September, 2026
    originally posted on tide.com
    Image

    It works

    [This review was collected as part of a promotion.] It washes well, my clothes are clean. They feel nice when they come out of the dryer. I honestly can't really tell a difference between this and regular Tide. It would be great for folks who have sensitive skin or can't have fragrance.
    1 reply from Customer Care team - 25 days ago
    Kelsey, thank you for this wonderful review of Tide Free and Gentle Liquid Laundry Detergent! We are so glad to hear it works well for you, leaving your clothes clean and feeling nice out of the dryer. We especially appreciate your recognition that it would be great for folks with sensitive skin or fragrance sensitivities. That is precisely what we designed Tide Free and Gentle to do, deeply clean without dyes or perfumes, while still delivering the powerful clean Tide is known for. Your satisfaction is incredibly important to us. If you ever need further assistance or have any questions, please do not hesitate to contact us directly at 1-800-879-8433. We are always here to help. Thanks again for your positive feedback!
    KelseyL
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 September, 2026Verified purchase

    Tide liquid replacement item.

    This is a replacement item and Target makes it so easy to return items. Thank you
    Unhappy
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    2 September, 2026Verified purchase

    (no review title)

    The detergent was leaking all over everything. Nothing wrong with the product. It was the delivery from FedEx that was bad
    Sad
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 September, 2026
    originally posted on tide.com
    Image

    Tide

    [This review was collected as part of a promotion.] We usually use Tide anyway to wash our clothes I'm glad we got to try the free and gentle liquid detergent. I feel like it definitely got the job done as Tide usually does
    1 reply from Customer Care team - 1 month ago
    Hello there! It is wonderful to hear that, as loyal Tide users, you had a positive experience trying the Free and Gentle liquid detergent. I am pleased that it delivered the effective cleaning you typically expect from Tide products. Your continued trust in the brand is greatly appreciated.
    DallaynaB
    Did you find this review helpful?
    4 out of 5 stars
    1 September, 2026
    originally posted on tide.com
    Image

    Could smell better

    [This review was collected as part of a promotion.] This product is great for sensitive skin since it is fragrance and dye free. Although I do not find the scent pleasant on its own. I do recommend for sensitive skin but it could be improved scent wise.
    BryannaC
    Did you find this review helpful?
    5 out of 5 stars
    31 August, 2026
    originally posted on tide.com
    Image

    Great for sensitive skin and noses

    [This review was collected as part of a promotion.] This detergent works great for our family! My two younger sons and I have eczema-prone skin and I also have sensitivity to fragrance, and none of us have ever had reactions wearing clothes, sleeping on sheets, or using towels washed in Tide Free & Gentle. My workout clothes and my oldest son’s sport uniforms come out clean and fresh-smelling as well. If your family has sensitivity to dye or fragrance, I highly recommend this detergent and continue to purchase this for our home.
    1 reply from Customer Care team - 29 days ago
    Hello Julia! We are so genuinely touched to hear that our detergent provides such excellent results for your family. It is truly rewarding to know that it effectively cleans even athletic wear, while also accommodating sensitive skin and fragrance preferences so successfully. We sincerely appreciate you sharing your experience and your kind recommendation.
    JuliaP
    Did you find this review helpful?
    5 out of 5 stars
    31 August, 2026
    originally posted on influenster.com
    Image

    Gentle on sensitive skin and fragrance free, great for newborns!

    This is my go to laundry detergent for my newborn’s clothing. It is gentle on her sensitive skin, and I love that it is fragrance free. I also use this on my own clothing as I have sensitive skin as well. 
    GraceG
    Did you find this review helpful?
    1 out of 5 stars
    29 August, 2026Verified purchase

    Stop Leaving Packages Unattended

    I wish delivery drivers would just ring the customer's doorbell whenever they delivered a package instead of just leaving it in front of your property unattended then stolen
    1 reply from Tide team - 1 month ago
    We are so sorry to hear you had this experience with the delivery of our Tide Free & Gentle Unscented HE Liquid Laundry Detergent, Tam. We understand it must upsetting. Please contact the Target Customer Service team at 1-800-440-0680 so they can help and take care of you for the delivery of this item.
    Tam
    2 guests found this review helpful. Did you?

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