$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- 10X Grease Cleaning Power: More grease fighting ingredients than leading bargain laundry detergent
- 3-in-1: Tide liquid laundry detergent attacks grease, tackles odors, fights stains
- Don't pay for water, pay for clean: less water per drop versus leading bargain laundry detergent
- Tough stain removal: Laundry soap that works on 100% of common stains
- Power in cold and quick: liquid laundry detergent that works in all cycles and water temperatures
- Fresh scent: Infused with the Tide Original scent you love
- America's most trusted: voted Most Trusted laundry detergent in 2025 BrandSpark American Trust Study
Description
Face it, the world can be a really dirty place. In a world where common stains can be mere moments away, you need a clean that can stand up to them. When it comes to stains, you want a solution that you can trust in any circumstance. Tide Liquid Laundry Detergent will give you the Tide clean you love - every single time. A surprisingly powerful clean in one step-even in cold water and quick cycles. Tide Laundry Soap works on 100% of common stains, including grease stains, giving you the clean and freshness you know and love. When it comes to choosing a laundry detergent that works on all of life's messes, don't pay for water, pay for clean. Tide Liquid Laundry Detergent is America's #1 trusted detergent brand** and is designed to work even in cold water, delivering outstanding performance every time. Get a quality clean from your liquid laundry detergent. Tide laundry soap keeps your whites white and your colors colorful, infused with the Original Scent you love. Tide laundry detergent is easy to measure and easy to pour. If it's clean, it's got to be Tide.
** Voted most trusted laundry detergent brand by American shoppers based on the 2025 BrandSpark American trust survey.
** Voted most trusted laundry detergent brand by American shoppers based on the 2025 BrandSpark American trust survey.
Scent: Original
Health Facts: Perchloroethylene-Free, Paraben-Free, Trichloroethylene-Free, Aluminum-Free, Phosphate-Free, Bleach-Free
Product Warning: Keep out of reach of children, seek medical help if product is swallowed, keep container tightly sealed
Features: Color Care, Odor Control
Formulation: Concentrated, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Surfaces Not Recommended: Leather
Net weight: 84 fl oz (US)
Number of uses: 64
TCIN: 13918059
UPC: 030772121085
Item Number (DPCI): 003-08-0703
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Ingredients:
c10-16 pareth, sodium and mea c10-16 alkylbenzenesulfonate, sodium lauryl sulfate, c10-16 alkyldimethylamine oxide, c10-16-alkyldiméthyl, mea laureth sulfate, sodium borate, sodium cumenesulfonate, calcium formate, sodium and mea salts of c12-18 fatty acids, sodium and mea citrate, subtilisin, amylase enzyme, mannanase enzyme, mannanase, polyethyleneimines alkoxylated, tetrasodium glutamate diacetate, sodium formate, fluorescent brightener 71, diethylenetriamine, methyl di-t-butyl hydroxyhydrocinnamate, alcohol, propylene glycol, ethanolamine, colorants, fragrances, water
Shipping details
Estimated ship dimensions: 7.3228 inches length x 5.3543 inches width x 10.9449 inches height
Estimated ship weight: 6.63 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: It says ORIGINAL but has the HE designation on the bottle -- is this still the Original for use in non-HE machines
submitted by Lynn - 2 years ago
A: Original is the scent
submitted byA kid can count to five - 1 year agoA: We apologize for the confusion. This is not an HE bottle.
submitted byTide - 4 months agoBrand expert
Q: Is this specific formula safe to use in HE machines? I bought this Aug 2020 but it doesn't have the HE logo. Oops.
submitted by Jamie - 5 years ago
A: If your regular detergent should not be used in an HE machine, then you should not have "For HE full loads, fill to bar 5" in the details for this product.
submitted byMidwest Mike - 5 years agoA: Jamie, we have two types of detergents, regular and HE. Our HE Detergent will have the HE logo on it. Otherwise it is the regular detergent. HE detergent is low sudsing and can be used in HE and traditional washers. Our regular detergent should not be used in an HE machine. IF you ahve any questions, or if we can help you further, please give us a call at (800) 879-8433.
submitted byTide - 5 years agoBrand expert
Q: HE detergents don't work at all cleaning clothes (neither do HE machines), so why not go back to making normal soap?
submitted by OG - 10 months ago
A: We appreciate you taking the time to share this with us, and we'll be sure to let the rest of our team know how you feel. If you'd like to share more, give us a call at (800) 879-8433.
submitted byTide - 10 months agoBrand expert
Q: Since the new 92 ounce Original Tide is rated at 64 loads, and the old 100 ounce Original Tide was rated at 64 loads too, did Tide's concentration formula change?
submitted by bill - 5 years ago
A: Yes, we did make our Tide more concentrated.
submitted byTide - 5 years agoBrand expert
Q: Did Tide stop making the 100 ounce size? This is only 92 ounces.
submitted by Tide lover - 5 years ago
A: We do still make the 100oz HE Original detergent.
submitted byTide - 5 years agoBrand expert
Q: Can this product be used with non HE washing machines?
submitted by Lillian - 5 years ago
A: Yes, this can be used in a washing machine that is not HE.
submitted byTide - 5 years agoBrand expert
Q: How do I get digital offer?
submitted by BruceT - 7 years ago
A: We suggest getting in contact directly with Target, as this offer is retailer specific.
submitted byTide - 6 years agoBrand expert
Q: what concentration is this detergent?
submitted by jml - 7 years ago
A: Our detergents are 2x concentrated.
submitted byTide - 7 years agoBrand expert
Frequently bought together
See price in cart
$15 Target GiftCard with $50 on select household items
4.8 out of 5 stars with 14023 ratings
See price in cart
$15 Target GiftCard with $50 on select household items
4.8 out of 5 stars with 14023 ratings
See price in cart
$15 Target GiftCard with $50 on select household items
4.8 out of 5 stars with 14023 ratings
Guests also viewed
$12.99
$15 Target GiftCard with $50 on select household items
4.4 out of 5 stars with 3386 ratings
$7.49 - $22.99
$15 Target GiftCard with $50 on select household items
4.6 out of 5 stars with 6437 ratings
$12.99($0.15/fluid ounce)
$15 Target GiftCard with $50 on select household items
4.2 out of 5 stars with 215 ratings
$12.99($0.15/fluid ounce)
$15 Target GiftCard with $50 on select household items
4.4 out of 5 stars with 951 ratings
$12.99($0.15/fluid ounce)
$15 Target GiftCard with $50 on select household items
4.5 out of 5 stars with 1735 ratings
$9.99 - $24.99
$15 Target GiftCard with $50 on select household items
4.3 out of 5 stars with 336 ratings
Discover more options
$7.49 - $22.99
$15 Target GiftCard with $50 on select household items
4.6 out of 5 stars with 6437 ratings
$12.99 - $22.99
$15 Target GiftCard with $50 on select household items
4.6 out of 5 stars with 2158 ratings
$12.99 - $22.99
$15 Target GiftCard with $50 on select household items
4.7 out of 5 stars with 1421 ratings
$12.99($0.15/fluid ounce)
$15 Target GiftCard with $50 on select household items
4.4 out of 5 stars with 951 ratings
$12.99($0.15/fluid ounce)
$15 Target GiftCard with $50 on select household items
4.5 out of 5 stars with 1735 ratings
$12.99($0.15/fluid ounce)
$15 Target GiftCard with $50 on select household items
4.2 out of 5 stars with 215 ratings
Related Categories
4.4 out of 5 stars with 3386 reviews
cleans effectively: 4.65 out of 5
quality: 4.62 out of 5
scent: 4.5 out of 5
value: 4.26 out of 5
91% would recommend
59 recommendations
Great detergent!
5 out of 5 stars
Thumbs up graphic, would recommend
TJLF - 9 days ago, Verified purchaser
Great detergent! Really eliminates odors and cleans well.
Tide getting so expensive.
5 out of 5 stars
Thumbs up graphic, would recommend
patk - 13 days ago, Verified purchaser
I love Liquid tide but I have noticed recently it is never on sale or listed with a coupon. Could we get more price breaks on an item we need routinely, please? Thank you
The new scent is HORRIBLE
1 out of 5 stars
Ejuliast - 18 days ago
originally posted on tide.com
The bottles look the same, but the new scent is just awful. It lingers everywhere, and it took an hour of wearing a shirt washed with it for my whole body to be covered in itchy hives. After a lifetime of Tide, I’ll be switching to a different brand. Shame on you, Tide.
1 reply from Customer Care team - 17 days ago
Thank you for taking the time to share this feedback. We're really sorry you had this reaction, and we hope your symptoms have improved. Your support and loyalty to Tide help us improve our products, and we perform extensive tests on our formulas to ensure they are safe and effective when used as directed. However, we understand preferences will vary from person to person. Please discontinue using the Tide Ultra Powder and set it aside for review. We want to have our Safety Team look into this further, and we'll be happy to suggest an alternative product you may love. Give us a call at 1-800-879-8433 for further assistance.
Scent is overpowering.
1 out of 5 stars
DoberMom73 - 1 month ago
originally posted on tide.com
Just bought a new jug of Tide as I had tried the Free
1 reply from Customer Care team - 1 month ago
We're sorry to hear that you're unhappy with the scent of your Tide detergent! We do extensive research and testing when we design our products to make sure we're creating features and scents that we hope you'll love, so please know that this isn't the experience we want you to have, and we really appreciate you taking the time to share your feedback. Your satisfaction is important to us, and we'd like to learn more, so that we can help you find the right detergent for you and assist further with this. Please give us a call at (800) 879-8433 any time from 9:00AM-6:00PM EST Monday-Friday.
Horrible Scent
1 out of 5 stars
TRO20 - 1 month ago
originally posted on tide.com
I primarily use Tide liquid with Downey, but the store that I was purchasing it did not offer that option. I decided that I would purchase the original tide sent, it’s always been tried and true. Big mistake! To my surprise, the scent is so strong and not anything like the original scent. I don’t understand why the company would make such a drastic change. Very disappointing. Bad marketing decision Proctor and Gamble.
1 reply from Customer Care team - 1 month ago
We're so sorry to hear that you're unhappy with the scent of your Tide detergent! Our products undergo thorough testing, and we do a lot of research when we design them to make sure we're creating features and scents that we hope you'll love, so please know that this isn't the experience we want you to have, and we really appreciate you taking the time to share your feedback. Your satisfaction is important to us, and we'd like to gather some additional information, so that we can help you find the right detergent for you, and assist further with this. Please give us a call at (800) 436-2229 any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Wanted non-HE
5 out of 5 stars
Thumbs up graphic, would recommend
Angie - 1 month ago, Verified purchaser
Very hard to find non-HE detergent. This soaps up so much better and clothes smell better.
Big deal
5 out of 5 stars
Carol - 2 months ago, Verified purchaser
Big deal ………………………..….!
Scent change
1 out of 5 stars
Tayfor20 - 2 months ago
originally posted on tide.com
Up until recently, I was loyal and dedicated to Tide for all my laundry needs. I loved the original scent and how well it cleaned our clothes. I noticed the scent change instantly and it literally made me sick and gave me a headache. I have never ever smelled a laundry detergent so putrid, overpowering, chemical-like, artificial, and down right nauseating and revolting. I had to re wash all of our laundry twice to get the stench out that this new scent left in the clothes. It even lingers in the laundry room and is noticeable outside when the dryer is running and we’re in a decent proximity to the vent. I am so disappointed. I went back to the store immediately to try another scent and they ALL were the same way. I ended up leaving with a different brand altogether and will be switching permanently due to this. How unfortunate as I’ve only used tide for my entire adult life. Bottom line: Poor move by changing the scents of the products. You ruined a good thing. Bring back the original scents.
1 reply from Customer Care team - 2 months ago
We're sorry to hear this. Due to the rigorous health and safety tests our products have gone through, this isn't the result we expect. Your well-being is very important to us, so we hope you're feeling better now. If you haven't yet, we recommend to discontinue using this detergent. So our Safety Team can learn more and gather some product information, could you please give us a call? You can reach us at (800) 879-8433.
What happened to the Original smell?
1 out of 5 stars
raypala - 3 months ago
originally posted on tide.com
I had switched to more environmentally friendly brands for a while and am just coming back to Tide and was expecting the 'Original' scent to be the the actual original scent. It is very different than it was and is much stronger and more perfumed. I tend to use a very small amount of detergent per load so I figured it would be ok when diluted, but it really isn't and I am not sure who I am going to pawn this bottle off on.
My Head is Killing Me!
1 out of 5 stars
kellyjoann2000 - 3 months ago
originally posted on tide.com
What in the world happened to the wonderful, clean smell of original Tide liquid??? My clothes smell like a cheap perfume factory now, even after washing the entire load for a second time with NO DETERGENT! The new scent is so overpowering, that I get headaches when I walk into my laundry area where my clothes are hanging to dry. I purchased 4 big jugs of this detergent, and now I have to return them to the store! I've been a loyal Tide customer for over 30 years! Wow!
1 reply from Customer Care team - 3 months ago
We're sorry to hear this, Kelly. and hope your head is feeling better. Your safety means the absolute most to us, so we test to ensue Tide Original is safe to use as directed. If you haven't already, we recommend to stop using the product. We'd like to find a Tide that's a better fit for you, as well as share your experience with our Safety Team. When you have a chance, please get in touch with us at (800) 879-8433.
Tide Original Scent is not the original at all
3 out of 5 stars
FrancoisNJ - 4 months ago
originally posted on tide.com
I've been reading through the reviews because I recently purchase Tide Original Scent in the bottle for the purpose of treating stains. I usually buy the individual pacs of the unscented free
1 reply from Customer Care team - 4 months ago
We appreciate you taking the time to share this with us, and for choosing Tide. If you ever have questions or would like to share more, you're always welcome to give us a call at (800) 879-8433.
Go to detergent on heavily soiled items.
5 out of 5 stars
Thumbs up graphic, would recommend
Lindy - 5 months ago, Verified purchaser
Effective detergent I have used for years. Good on dirty clothes, towels and camping gear.
A TRUSTED RESOURCE
4 out of 5 stars
Kenyon1972 - 5 months ago
originally posted on tide.com
I have been a loyal Tide liquid user for a number of years and with great success. The only drawback is the repugnant fragrance as it no longer smells clothes line fresh
Horrible scent
1 out of 5 stars
Tally850 - 5 months ago
originally posted on tide.com
The new scent is so overpowering that I will never buy Tide original again. The old scent was perfect.
1 reply from Customer Care team - 5 months ago
Our goal is for you to enjoy doing your laundry, so having the scent be overpowering certainly isn't the experience we want you to have. Scent perceptions will vary from person to person, so we appreciate your feedback, and we'd love to find another product for you to use that you may find better suites you and your noses tastes. We can be reached at (800) 879-8433.
New scent is terrible
3 out of 5 stars
Gracie2018 - 6 months ago
originally posted on tide.com
I’m a 3rd generation Tide user. It’s my go to brand every time. My grandmother used it to remove oil stains from my grandpas work clothes. My mom used it. The fragrance hasn’t been good over the past few years though. It smells fruity. I grew up with the “clothesline fresh” scent. Sweet isn’t a clean smell to me. Please bring back OG Tide. I miss the smell of clean.
1 reply from Customer Care team - 5 months ago
Thank you so much for being a loyal Tide user and for your review, Gracie. We're very sorry that you're not a fan of our Original scent anymore. It has gone through quite a few changes over the years, but we always did extensive consumer testing to ensure the change was positive for our consumers, as we're always looking to make every users laundry day exceptional. Your feedback is important, and we'd love to connect about this. Please call us at (800) 879-8433.
New scent? Too strong!
1 out of 5 stars
Maxwell - 6 months ago
originally posted on tide.com
I just did a wash with a new bottle of Tide and found it had a new scent. The new scent is overpowering and smells like chemicals. The awful scent still clings to my clothes days later, even after running them through the dryer - I will have to buy a different brand of detergent and rewash those clothes. Note: the new scent is so strong that I cannot wear my clothes to choir practice where we are prohibited from wearing strong perfumes or colognes as they are offensive to some singers. I never had any issues with the old Tide scent. Please bring back the old scent. Until then I will use another brand.
1 reply from Customer Care team - 6 months ago
Thank you for sharing your experience with us, Maxwell. Our team is always researching, and taking in consumer feedback to help us design our Tide products. We understand that everyone has their own favorite scent, and we appreciate you sharing that it was too strong. We'll be sure to share this with our team, and if you'd like to share more, please feel free to give us a call at (800) 879-8433.
LOVE new smell
5 out of 5 stars
RD16 - 6 months ago
originally posted on tide.com
I have always loved Tide. The new scent is even better than the original! Absolutely LOVE!!!
Scent change: Excessively strong
2 out of 5 stars
dmccoyteach - 6 months ago
originally posted on tide.com
I have used Tide Original for years. I love that I can get nearly all stains out using it. It is the only detergent I will use. Due to asthma and strong fragrances causing breathing problems for me I have been happy that Original Tide was a detergent that wasn't to strong and I could have a I scent without having breathing issues. I just opened a new jug of Tide Original and put a load of clothes in the wash. I can't walk into my laundry room now because the scent is overwhelming. No where on the new container does it say anything about a scent change. I am very unhappy that I now have TWO 170 ounce jugs of detergent I will not be able to use with no warning of the change and a room I can not walk in to for several hours as I wait for the scent to dissipate with a window open in the middle of winter.
1 reply from Customer Care team - 6 months ago
We're sorry to hear that the scent of your Tide detergent was overwhelming, and we appreciate you taking the time to share your feedback with us. We know that scent can be really important, so we do a lot of research and testing when we design our products to ensure they're always safe and effective to use as directed, and to be sure that we're meeting the needs and preference of our consumers, so please know that this isn't the experience we want you to have, and your input is really invaluable to us. We'd like to assist you further and help you find a scent you love; please give our team a call at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday or 9:00 AM-5:30 PM EST Saturday, so we can help!
Mrs.
5 out of 5 stars
Thumbs up graphic, would recommend
No problem - 6 months ago, Verified purchaser
Tide is great ********
Scent change
1 out of 5 stars
gmoose20 - 7 months ago
originally posted on tide.com
I used to love Tide Original. Somewhere along the line the scent changed. It is overwhelming strong, almost chemically or to perfume like.