Sponsored
Tide Turbo High Efficiency Powder Laundry Detergent - Original
$16.99 ($0.20/ounce)
In Stock
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At a glance
Sponsored
About this item
Highlights
- DEEP CLEAN: Use Tide Original Powder Laundry Detergent for a deep clean that is safe for colors
- PROTECTS CLOTHES: Tide Powder Detergent protects brights and whites while still being tough on stains
- CLEAN DISSOLVE TECHNOLOGY: This laundry detergent powder features Clean Dissolve Technology that helps powder detergent dissolve quickly for a a clean with less residue
- HE MACHINE SAFE: Tide Original Laundry Detergent is safe for regular and high efficiency laundry washer machines
- EASY TO USE: Just add Tide Powder Laundry Detergent to the drum, add clothes, and start wash
- IF IT'S GOT TO BE CLEAN, IT'S GOT TO BE TIDE: America's #1 laundry detergent brand* (*Tide, based on laundry detergent sales)
Description
Discover the ultimate solution for a color-safe deep clean that tackles tough stains with ease - Tide Original HE Powder Laundry Detergent. This powerhouse detergent is equipped with Clean Dissolve technology, ensuring it quickly dissolves in water, for a clean with less residue left behind. Experience a clean that goes beyond surface-level, penetrating deep into the fibers of your clothes.No matter the challenge, Tide Original Powder Detergent rises to the occasion. From stubborn stains to everyday dirt, this detergent is specifically designed to deliver exceptional cleaning performance while safeguarding the vibrancy of your brights and whites. Your clothes will emerge from the wash looking fresh, rejuvenated, and ready to wear.Tide Powder Detergent is engineered to be compatible with both regular and high-efficiency machines, providing you with versatility and convenience. It's as simple as adding the recommended amount of Tide Powder Detergent to the drum, tossing in your clothes, and initiating the wash cycle. Sit back, relax, and let Tide do the hard work for you.With Tide, you can trust that your laundry is in safe hands. For generations, Tide has been the go-to choice for millions of households, delivering impeccable cleaning results time and time again. Experience the reliable power of Tide Original HE Powder Laundry Detergent and elevate your laundry routine to new heights of cleanliness and freshness.
Scent: Original
Health Facts: Phosphate-Free, Sodium Lauryl Sulfate-Free, Formaldehyde-Free, Vegan, Perchloroethylene-Free, Paraben-Free, Animal By-Product-Free, Trichloroethylene-Free, Sodium Laureth Sulfate-Free
Product Warning: Wash hands with soap and water after handling, keep out of eyes, seek medical help if product is swallowed, flush immediately if product enters eyes, keep out of reach of children, seek fresh air if product is inhaled
Features: Odor Control, Cold Water Detergent, Color Care, All-Temperature Detergent
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Product Form: Powder
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Net weight: 85 Ounces
Number of uses: 75
TCIN: 14711314
UPC: 030772166680
Item Number (DPCI): 003-08-1087
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
formula contains: cleaning agents (sodium c10-16 alkylbenzenesulfonate; c10-16 pareth), buffers (sodium carbonate; sodium silicate), cleaning aids (sodium polyacrylate; cellulose gum; anionic modified polyester), bleach (sodium carbonate peroxide), bleach activator (taed), enzymes (subtilisin; amylase enzyme), whitening agent (fluorescent brightener 71; disodium distyrylbiphenyl disulfonate), suds reducer organosilicone copolymer), process aids (sodium sulfate; zeolite; c16-18 fatty acids sodium salt), colorants fragrances water/aqua.
Shipping details
Estimated ship dimensions: 8.6 inches length x 8.9 inches width x 4 inches height
Estimated ship weight: 5.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Many guests have expressed their long-standing loyalty to Tide, particularly the original powder formula, which they believe has been compromised by recent changes in scent and effectiveness. While some appreciate the cleaning power and versatility of the product, a significant number are disappointed with the new fragrance, which they find overpowering and unpleasant. Guests are calling for a return to the classic scent that has been a staple in their homes for decades, highlighting the emotional connection to the product.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 996 reviews
cleans effectively: 4.52 out of 5
quality: 4.44 out of 5
scent: 4.29 out of 5
value: 4.23 out of 5
87% would recommend
156 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2025Verified purchase
(no review title)
The powder goes long way. Smelling great.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 November, 2025Verified purchase
Allergic reaction to scent
Works well but the fragrance made me feel like my throat was closing after an hour or so of sitting on a couch where the pillowcase and blankets had just been washed in this. Skip this if you’re sensitive to fragrance allergies
1 reply from Tide team - 6 days ago
We appreciate you reaching out and bringing this to our attention! Tide products undergo strict testing to ensure they're always safe and effective for use as intended, so we're very sorry to hear that it felt like your throat was closing up after washing your fabrics with your Tide detergent. Please know that this is very unexpected, and certainly not the experience we want you to have with Tide. For now, we recommend discontinuing use, if you haven't already. Your safety is our top priority, and we'd like to learn more about this to be able to offer you further assistance from here. Please hold on to your product and call our team at (800) 879-8433 any time from 9:00AM-6:00PM EST Monday-Friday.
4 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase
(no review title)
Good value and I love the classic Tide scent
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase
Go Back To Powder
Best soap (original formula) to get the stains n stink out. I regret switching to liquid decades ago. Plus the box is cardboard and not plastic.
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase
(no review title)
I love Tide! It is the only laundry detergent I use. It gets our clothes clean which is no easy feat with my husband.
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
(no review title)
I like to use powder
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2025Verified purchase
(no review title)
I love that you sell and keep in stock TIDE Original! I need the powder in a large quantity
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
More than just a powder
I like the powder tide the best. I am not overly impressed with their tide pods. It's great for laundry, its a degreaser, and it can be used to clean floors, walls, and other house hold items. I love the OG brand and will always use it.
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2025Verified purchase
The OG cleaning product
Original Tide powder not only fights laundry stains. I use 1 tsp of Tide in a gallon of HOT water to mop walls, tile and wood floors. It doesn’t leave any residue behind. Leaves your entire house smelling laundry fresh too.
4 out of 5 stars
7 September, 2025
originally posted on tide.com
Where has all the powdered Tide gone?
We have used Tide for years. We have not found a local store that even has the large boxes of Tide Original (False advertising!!! It is NOT the great, wonderful original.) powder. Why don't they carry them anymore? We keep using Tide even though you keep changing it, because we can still tolerate the perfumes you use. That doesn't mean we like them, but they don't cause massive allergic reactions like the perfumes in your competitor's products.
1 out of 5 stars
7 September, 2025
originally posted on tide.com
New formula is terrible!!
[This review was collected as part of a promotion.] The old formula powder original tide was GREAT. The new formula smells like cat urine and they've removed the lipase, so it no longer removes greasy stains, smells and body oil. Can Tide just stop changing everything that's worked for so long?! This used to be my absolute favorite detergent, but the changes they've made had rendered it useless and stinky. They keep going up in price and reducing how well things work.
1 reply from Customer Care team - 3 months ago
We're sorry to hear this, and we're happy to help. Our formula hasn't changed in the fashion you think it has and the formula remains the same except for the removal of fillers. Due to this, our dosing scoop has also changed and you should notice that using slightly less packs the same cleaning power and odor removal. All our laundry detergents are designed to provide good overall cleaning. Detergents help water to penetrate fabrics and then loosen dirt from them. They also suspend dirt in the water, so it doesn't go back onto the fabric. It is possible the soil from the garments has redeposited on the fabric. Overloading the washing machine prevents sufficient mechanical agitation, which results in a negative effect on stain removal performance. Correct dosage of detergent/additive: Incorrect addition or under dosage of the detergent/additive results in a negative effect on stain removal performance, as the product was not available at the correct point of the cycle or there was not sufficient product available in the wash. It could also be time for a monthly washing machine cleaning to clear residues left in the machine that also could affect performance. So we can help further, please give us a call at 1-800-879-8433, M-F 9am-6pm EST.
5 out of 5 stars
Thumbs up graphic, would recommend
27 August, 2025Verified purchase
Great detergent
I like the scent of this soap not too strong. I also like that it doesn't leave soap residue on my clothes.
2 out of 5 stars
Thumbs down graphic, would not recommend
6 August, 2025Verified purchase
Tide
What happened to the scent that tide used to have? There is literally zero scent left after the wash is done!
1 reply from Tide team - 4 months ago
Thank you for sharing this with us! Our products undergo rigorous quality checks to ensure they reach you in perfect condition. When using Tide Powder Laundry Detergent, measure and use at least the recommended amount, ensuring all soils are removed from the fabrics. Also, be careful not to overload the washer so items can circulate freely. What you've described is not what we'd expect, and we'd like to learn more to share this with our Quality Team. When you have a moment, please give us a call at (800) 879-8433, 9 am-6 pm EST, Monday-Friday.
5 out of 5 stars
21 July, 2025
originally posted on tide.com
Tide powder original
Only one that really works without overpowering scent. Works great in front loader
1 out of 5 stars
Thumbs down graphic, would not recommend
9 July, 2025
Yuck
Smells terrible! Nothing like Tide I remember from childhood.
1 reply from Tide team - 5 months ago
We appreciate your loyalty and want you to know that alot of research, and consumer feedback, is taken into account to create products we believe everyone would love. If you are looking for the Tide Original scent we recommend trying our Tide Mountain Spring, as it is similar to the original Tide scent. Thank you so much for sharing your comments, and we'll be sure to share that you'd like to see the past version of the Tide Original scent brought back.
5 out of 5 stars
Thumbs up graphic, would recommend
6 July, 2025Verified purchase
Best Powder Detergent
I have gone back to using powder Tide. It works well as it gets stains and dirt out of clothing. No strong scent.
2 out of 5 stars
8 June, 2025
originally posted on tide.com
Cured smelly washer, but don't like the old scent.
We bought powder for the first time in a while to see if it cured a smelly front loader. It did. But, it doesn't smell anything like I remember. Liquid smells so much better. Sigh. Can't win.
1 reply from Customer Care team - 6 months ago
Matt, we're so very sorry that our Tide Powder doesn't have the same exact fragrance you have come to know, love, and trust over the years. As you can imagine, the formula has changed since it's been around, but whenever we make changes, we do extensive quality and consumer testing to get the scent just right. Your feedback is important to us, and we'd love to connect about this. Please call us at (800) 879-8433.
1 reply from Customer Care team - 6 months ago
Matt, we're so very sorry that our Tide Powder doesn't have the same exact fragrance you have come to know, love, and trust over the years. As you can imagine, the formula has changed since it's been around, but whenever we make changes, we do extensive quality and consumer testing to get the scent just right. Your feedback is important to us, and we'd love to connect about this. Please call us at (800) 879-8433.
1 reply from Customer Care team - 6 months ago
Matt, we're so very sorry that our Tide Powder doesn't have the same exact fragrance you have come to know, love, and trust over the years. As you can imagine, the formula has changed since it's been around, but whenever we make changes, we do extensive quality and consumer testing to get the scent just right. Your feedback is important to us, and we'd love to connect about this. Please call us at (800) 879-8433.
4 out of 5 stars
27 April, 2025
originally posted on tide.com
The only laundry soap I can use
The real “original Tide” in powder form is the only detergent I’m not allergic to. All liquid laundry soaps give me a rash and I haven’t been able to figure out exactly what ingredient or ingredients cause my horrible reaction. Any box with the OXY label, even in powder form, gives me a violent reaction. I will acknowledge OXY cleans well, but not worth the all over rash. It seems the company keeps trying to “improve” TIDE but I like the TIDE of 25 years ago and wish they’d go back to that.
1 out of 5 stars
24 April, 2025
originally posted on tide.com
Miss the old scent
Please give us an option to buy the old scent! I've tried to get used to it, I only use Tide it's the best, but I just can't stand the new smell. And I REALLY miss the old one. I use free and clear now but I'd rather the real original. This is like "New Coke," I'm sure some people like it but others would like the old option back! Again, excellent at cleaning clothes but I can't stand the new smell.
1 reply from Customer Care team - 7 months ago
We appreciate your loyalty to Tide, and for sharing your thoughts with us. Feedback like this is very important to us, so we'll be sure to let the rest of our team know you'd like to see the previous version available. If you ever have questions or would like to share more, we invite you to give us a call at (800) 879-8433.
5 out of 5 stars
Thumbs up graphic, would recommend
12 April, 2025Verified purchase
Great product
Our clothes are clean & smell fresh. The only detergent I use.