Tide Original Plus Bleach HE Deep Cleaning Concentrated Laundry Detergent Powder 89 Loads - 129oz
$23.49 ($0.18/ounce)
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
- $19.99($0.18/ounce)$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 304 ratings
- $23.49($0.18/ounce)$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 565 ratings
- $16.99 - $29.99$15 Target GiftCard with $50 household items purchase4.3 out of 5 stars with 1268 ratings
- $17.39($0.11/ounce)$15 Target GiftCard with $50 household items purchase4.7 out of 5 stars with 580 ratings
- $12.99($0.15/fluid ounce)$15 Target GiftCard with $50 household items purchase4.4 out of 5 stars with 1217 ratings
- $14.69 - $24.99$15 Target GiftCard with $50 household items purchase4.8 out of 5 stars with 1881 ratings
- $15.99($0.21/ounce)$15 Target GiftCard with $50 household items purchaseTide Unscented Clean & Gentle HE Deep Cleaning Concentrated Laundry Detergent Powder 68 Loads - 77oz4.4 out of 5 stars with 225 ratings
- Highly rated$4.99 - $24.99$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 9106 ratings
- Bestseller$4.99 - $24.99$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 5939 ratings
- $8.29 - $14.99$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 3016 ratings
- $9.99 - $19.99$15 Target GiftCard with $50 household items purchase4.4 out of 5 stars with 1129 ratings
- $9.99 - $19.99$15 Target GiftCard with $50 household items purchase4.5 out of 5 stars with 330 ratings
- $9.99 - $19.99$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 742 ratings
Frequently bought together
- $23.49($0.18/ounce)$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 565 ratings
- $12.99($0.15/fluid ounce)$15 Target GiftCard with $50 household items purchase4.4 out of 5 stars with 1217 ratings
- $19.99($0.18/ounce)$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 304 ratings
- Bestseller$4.99 - $12.99$15 Target GiftCard with $50 household items purchase4.8 out of 5 stars with 18599 ratings
- Highly rated$4.99 - $18.99$15 Target GiftCard with $50 household items purchase4.8 out of 5 stars with 6620 ratings
- Highly rated$9.99($0.08/count)$15 Target GiftCard with $50 household items purchase4.8 out of 5 stars with 1803 ratings
- Highly rated$4.99 - $29.99$15 Target GiftCard with $50 household items purchase4.4 out of 5 stars with 21272 ratings
- Highly rated$11.79 - $24.99Select items on sale$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 16968 ratings
- Highly rated$12.79($0.06/count)$15 Target GiftCard with $50 household items purchase4.8 out of 5 stars with 49097 ratings
- Highly rated$9.29 - $11.79$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 30939 ratings
- $9.49 - $22.49$15 Target GiftCard with $50 household items purchase4.7 out of 5 stars with 2553 ratings
- See price in cart$15 Target GiftCard with $50 household items purchase4.5 out of 5 stars with 4973 ratings
- Highly rated$4.99 - $18.99$15 Target GiftCard with $50 household items purchase4.8 out of 5 stars with 10808 ratings
- Highly rated$4.99 - $13.99$15 Target GiftCard with $50 household items purchase4.5 out of 5 stars with 5474 ratings
- Highly rated$5.99 - $21.99$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 14681 ratings
- Highly rated$4.99 - $29.99Select items on sale$15 Target GiftCard with $50 household items purchase4.7 out of 5 stars with 30391 ratings
- Highly rated$7.59($0.19/fluid ounce)$15 Target GiftCard with $50 household items purchase4.8 out of 5 stars with 21904 ratings
- Highly rated$9.29($0.19/ounce)$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 13571 ratings
- Highly rated$13.99 - $19.79$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 4360 ratings
- Highly ratedSee price in cart$15 Target GiftCard with $50 household items purchase4.4 out of 5 stars with 36202 ratings
Guests also viewed
- $19.99($0.18/ounce)$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 304 ratings
- $23.49($0.18/ounce)$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 565 ratings
- $12.99($0.15/fluid ounce)$15 Target GiftCard with $50 household items purchase4.4 out of 5 stars with 1217 ratings
- $16.99 - $29.99$15 Target GiftCard with $50 household items purchase4.3 out of 5 stars with 1268 ratings
- $15.99($0.21/ounce)$15 Target GiftCard with $50 household items purchaseTide Unscented Clean & Gentle HE Deep Cleaning Concentrated Laundry Detergent Powder 68 Loads - 77oz4.4 out of 5 stars with 225 ratings
- $6.69 - $15.99$15 Target GiftCard with $50 household items purchase4.5 out of 5 stars with 1435 ratings
- $14.69$15 Target GiftCard with $50 household items purchase4.5 out of 5 stars with 317 ratings
- Highly rated$14.29($0.10/fluid ounce)$15 Target GiftCard with $50 household items purchase4.7 out of 5 stars with 869 ratings
- $12.99 - $24.99$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 1542 ratings
- Highly rated$19.99($0.30/ounce)$15 Target GiftCard with $50 household items purchase4.8 out of 5 stars with 2143 ratings
- $17.39($0.11/ounce)$15 Target GiftCard with $50 household items purchase4.7 out of 5 stars with 580 ratings
- Bestseller$4.99 - $24.99$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 5939 ratings
- $38.93Value Bundle$15 Target GiftCard with $50 household items purchaseDreft Liquid Newborn 150 fl oz Laundry Detergent + 24oz Blissfuls Baby Fresh Scent Laundry Additives3 out of 5 stars with 2 ratings
- $19.99($0.17/fluid ounce)$15 Target GiftCard with $50 household items purchase4.3 out of 5 stars with 336 ratings
- $14.69 - $24.99$15 Target GiftCard with $50 household items purchase4.8 out of 5 stars with 1881 ratings
- Highly rated$12.49$15 Target GiftCard with $50 household items purchase4.2 out of 5 stars with 11422 ratings
- $12.99 - $19.99$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 2672 ratings
- $4.99 - $24.99$15 Target GiftCard with $50 household items purchase4.6 out of 5 stars with 9106 ratings
- $12.99 - $18.99$15 Target GiftCard with $50 household items purchase4.7 out of 5 stars with 5195 ratings
- $24.99($0.17/fluid ounce)$15 Target GiftCard with $50 household items purchase4.4 out of 5 stars with 504 ratings
Related Categories
Guests are saying
This laundry detergent is highly praised for its exceptional cleaning power, particularly on whites and heavily soiled items. Guests appreciate its pleasant scent and effectiveness in removing tough stains, making it a favorite for families and those with sensitive skin. Many guests have noted its long-lasting formula and the convenience of using powder over liquid. However, some have expressed concerns about the scent being too strong or the product not fully dissolving in certain machines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 2088 reviews
cleans effectively: 4.88 out of 5
quality: 4.75 out of 5
scent: 4.58 out of 5
value: 4.53 out of 5
92% would recommend
102 recommendations
1 out of 5 stars
6 August, 2026Verified purchase
(no review title)
i diddnt receive it!!!
5 out of 5 stars
6 August, 2026Verified purchase
(no review title)
My go to.
5 out of 5 stars
26 July, 2026Verified purchase
(no review title)
I always like how target pack and ship items like everything needs back in several bags but this time something happened they throw in one box detergent and food is not acceptable. Usual they are put bags on the detergent or any kind of chemical and separate from food. Just keep in mind.
5 out of 5 stars
17 May, 2026Verified purchase
(no review title)
Love the smell of this one! As a reseller I wash all clothes prior to selling, this product leaves a light freshly cleaned scent!
5 out of 5 stars
Thumbs up graphic, would recommend
6 March, 2026Verified purchase
Cheapest at Target!
This is my favorite laundry detergent, and I always find it at Target. I even had it delivered a few times, arriving with no issues. Target also has it the cheapest amongst its competitors, so win win!
5 out of 5 stars
Thumbs up graphic, would recommend
1 March, 2026Verified purchase
GOAT
I would never use anything but powdered Tide with bleach. It is the only thing that truly cleans.
5 out of 5 stars
10 February, 2026
originally posted on influenster.com

Good
Very good product i love everything about this product i’m very happy every time I have to buy it Yes yes yes you have to buy itttttttttttttttttttt
5 out of 5 stars
6 February, 2026Verified purchase
Cleans really well, soap dissolves
Cleans really well and smells good to me! I’m a big tide fan and it’s all I will use. I feel like powder lasts longer too! I see folks complaining about soap not dissolving etc…. Maybe your washer is not HE friendly as it should be using this soap, or, you are using to much! I have not had any issues with this soap! I will continue purchasing! Totally worth the buy!
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2026Verified purchase
(no review title)
Best laundry detergent w/bleach
5 out of 5 stars
Thumbs up graphic, would recommend
29 December, 2025Verified purchase
safe for colors
this is the only thing that I have used to get the white coveralls the farm workers use white. and it doesn't mess up the color of other clothes.
4 out of 5 stars
13 December, 2025Verified purchase
(no review title)
The product is reduced for what the price is.
1 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2025Verified purchase
Bad delivery
My 87 year old mother was sent this soap. She is not going to drive to the store to return this damaged box. Keep it. I assure you we will think twice before buying items from you again. This was to help an elderly lady. MY MOM! Keep your replacement we are not scammers. Wal Mart seems to be a better option in the future. Thankyou.
From Tide team
We're sorry to hear about your experience. For delivery and order issues, please reach out to Target directly at 1-800-440-0680 for assistance.
11 months ago
5 out of 5 stars
12 December, 2025
originally posted on influenster.com

Worth to buy
Great and convenient to all want to save time and measurements it help clothes smell fresh take away all the stain I’m in love with it if you all look for and save your time don’t forgot check on it
5 out of 5 stars
22 November, 2025Verified purchase
(no review title)
This detergent is best for white clothes,remove all stains .
5 out of 5 stars
Thumbs down graphic, would not recommend
10 November, 2025Verified purchase
(no review title)
excellent
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase
(no review title)
Amazing
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
Amazing detergent but annoyed with Target for jacking up the price again
If you can find it cheaper elsewhere, get it elsewhere. It’s a fantastic product but I’m unsure as to why Target keeps increasing the price. It cleans better than any other detergent I’ve ever used and I have hard water.
1 out of 5 stars
24 September, 2025
originally posted on tide.com
The Scent is Horrific
I used to wash my clothes in Tide with Bleach in powder form about a decade ago. But somehow, the formula changed into something that smells nauseatingly putrid. It is by no means fresh. I was hanging my clothes on the line, and they smelled sour. I have a regular top-load machine and used one scoop. What in the heck is going on? I had to throw away the newly purchased box because there was no way I could continue smelling this detergent. This formula change upsets me greatly.
From Customer Care team
We're sorry to hear you aren't a fan of the Tide Plus Bleach, Mary, and assure you that we're letting our team know your feedback. We'd like to get more information to help, as well as share this with our Quality Team. When you have a chance, please get in touch with us at (800) 879-8433.
1 year ago
5 out of 5 stars
10 September, 2025Verified purchase
Tide
I love this washing powder and I feel that it cleans our clothes to the fullest bc of the bleach. I would definitely recommend if you have a large family last pretty long.
5 out of 5 stars
Thumbs up graphic, would recommend
24 August, 2025Verified purchase
My favorite product for linens , towels, and whites.
My favorite product for linens , towels, and whites.