Sponsored
Soft & Strong Toilet Paper - up&up™
Only at target
$14.49 ($0.21/100 count)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Packaging may vary. Same trusted quality
- Soft toilet paper offers a comfortable clean
- Septic-safe toilet paper keeps your home moving smoothly
- 2-ply for strength
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 18 rolls
Features: Septic-Safe
TCIN: 75558489
UPC: 013100302271
Item Number (DPCI): 253-06-0076
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP ALL PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS.Shipping details
Estimated ship dimensions: 10.7 inches length x 12.24 inches width x 15.29 inches height
Estimated ship weight: 6.34 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
The recent changes to this toilet paper have left many guests disappointed, as it no longer meets the quality they once loved. While some appreciate its affordability and decent strength, the softness has significantly declined, making it feel rough and thin. Guests are seeking a return to the previous quality, as many have relied on this product for years. It remains a budget-friendly option, but the inconsistency in quality has raised concerns.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 20113 reviews
quality: 3.58 out of 5
softness: 3.52 out of 5
thickness: 3.5 out of 5
value: 3.71 out of 5
63% would recommend
1681 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase
Great product
The best
1 out of 5 stars
Thumbs down graphic, would not recommend
7 November, 2025Verified purchase
Worst TP ever used
Due to the name, I thought this was their equivalent of Charmin. Let me tell you, if it is, they need to go back to the drawing board. This is, without a doubt, the WORST TP I have ever used. The big huge rolls of one-ply that are in stores/restaurants are thicker/softer. My mom's thin, sand-paper-like, one-ply, way-too-expensive recycled TP is softer and stronger than this! If this was $1.00/6 rolls I wouldn't buy it.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 November, 2025Verified purchase
CRAP DELIVERY!!!
THIS ITEM HAS NEVER ARRIVED!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2025Verified purchase
weird texture now
this used to be the go to for our home. now it's subpar quality and I'm not sure what happened.
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Great quality and softness
Great toilet paper, just as good as the name brand!
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
Quality and great price
Great quality and price
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
Highly Recommend
first time trying these bags. I like them better than glad and more reasonable. They stay around yhe trash can doesn't keep falling like others do.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 November, 2025Verified purchase
something changed for the worst
idk what changed in the last few months BUT I'm thinking about switching to something else. It's less durable than before and feels harsher. I had 1 role left of what I bought previously and there's definitely a difference. you would not notice from the packaging. Target whatever you changed undue it asap
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
(no review title)
Great quality and great price
3 out of 5 stars
3 November, 2025Verified purchase
(no review title)
Not that strong
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
(no review title)
Great product holds up for a family of 7!!
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
Best quality for price
I’ve tried other brands when they have been on sale but I always comeback to this one! Best quality for price! Always.
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
Best flushable, soft loo roll-best for you bum
Best loo roll out there! It’s not thin where you need to worry about…nor too thick that it plugs the toilet. (Wait until the spend $50 get $10 back which is on at least once a month and then stock up!)
1 out of 5 stars
Thumbs down graphic, would not recommend
1 November, 2025Verified purchase
Please listen to loyal custoners!!
Please change back to the original. This new “formula” is awful. Not strong at all. Please listen to your loyal customers who have bought this kind for YEARS. I will be changing to a different brand for sure until it’s back to the “old” stuff.
3 out of 5 stars
Thumbs down graphic, would not recommend
1 November, 2025Verified purchase
(no review title)
Reminds me of Angel Soft
1 out of 5 stars
Thumbs down graphic, would not recommend
30 October, 2025Verified purchase
Decreased quality
This toilet paper has changed. It used to be soft and double ply, now its rough and single ply. Definitely lower quality but the price hasn't changed. Won't be buying again. Disappointing.
5 out of 5 stars
Thumbs up graphic, would recommend
29 October, 2025Verified purchase
Toilet paper
Nice toilet paper at a good price
1 out of 5 stars
Thumbs down graphic, would not recommend
28 October, 2025Verified purchase
Quality decreased
This used to be great toilet paper but the last two packages have been awful. It’s rough and breaks apart into little pieces when taking it off the roll. We’re lucky if we can get one full sheet at a time before it tears.
5 out of 5 stars
27 October, 2025Verified purchase
(no review title)
Great price
5 out of 5 stars
25 October, 2025Verified purchase
(no review title)
I had never bought your TP and decided to try it. It’s very much like Charmin and cheaper. I will be buying this again when needed.