$14.49 when purchased online
Target Online store #3991
About this item
Highlights
- Packaging may vary. Same trusted quality
- Soft toilet paper offers a comfortable clean
- Septic-safe toilet paper keeps your home moving smoothly
- 2-ply for strength
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 18 rolls
Features: Septic-Safe
TCIN: 75558489
UPC: 013100302271
Item Number (DPCI): 253-06-0076
Origin: Assem USA w/foreign/dom. parts
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP ALL PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS.Shipping details
Estimated ship dimensions: 10.05 inches length x 14.54 inches width x 12.81 inches height
Estimated ship weight: 6.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
This toilet paper offers a balance of affordability and functionality, making it a popular choice for families. Many guests appreciate its decent softness and strength, especially for the price. However, some have noted a decline in quality with recent changes, leading to mixed experiences. Overall, it remains a reliable option for everyday use, especially for those looking to stock up without breaking the bank.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 20087 reviews
quality: 3.72 out of 5
softness: 3.68 out of 5
thickness: 3.63 out of 5
value: 3.83 out of 5
67% would recommend
2074 recommendations
Quality has tanked
1 out of 5 stars
Thumbs down graphic, would not recommend
- 12 hours ago, Verified purchaser
We have been buying this for years and the quality of this toilet paper has been slowly waning since 2018 when the roll length shortened. Since then the texture has slowly become less soft but still comparable to other more expensive brands. We’ve never really had too much to complain about but that is no longer the case. The tissue is actually “paper” now, there is an audible crunch when unrolling it. Maybe it is strong but it in no way resembles soft in any manner of the word! Totally unacceptable, I promptly returned this catastrophe and encourage anyone with a similar opinion to do the same!
Great TP
5 out of 5 stars
Thumbs up graphic, would recommend
Jay Bird - 13 hours ago, Verified purchaser
Love this TP feels good for my bun
Great value
5 out of 5 stars
Thumbs up graphic, would recommend
Julia - 18 hours ago, Verified purchaser
Great price! We’ve been buying this for years.
Send paper toilet to Chicago, when i live in Houston
1 out of 5 stars
Thumbs down graphic, would not recommend
Bad experience - 1 day ago, Verified purchaser
They send the paper toilet to Chicago, I am in Houston
Bad quality now
1 out of 5 stars
Thumbs down graphic, would not recommend
Pi - 2 days ago, Verified purchaser
The quality is so bad now. Rough!!!
Reveiw
5 out of 5 stars
Thumbs up graphic, would recommend
Lt - 2 days ago, Verified purchaser
Fair price good quality
Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Elizabeth - 2 days ago, Verified purchaser
Worst toilet paper I’ve ever bought. Gift bag tissue is better than this.
CHANGED PRODUCT...now it's CRAP
1 out of 5 stars
Thumbs down graphic, would not recommend
toostrong - 3 days ago, Verified purchaser
They changed this TP after being the same for years. Now I have a new 30 pack and it is completely different. This is false advertising and bad business. I would like my money back, but I had already unpacked it and would have to use gas to go back. I'm not sure if I can use it. It has a weird texture that I think might be hard on sensitive skin.
Quality changed
1 out of 5 stars
Thumbs down graphic, would not recommend
DB - 4 days ago, Verified purchaser
Something’s changed…used to be great but last purchase was terrible. Keeps sticking to itself and shedding all over the place as you unroll it.
Horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Mabel - 4 days ago, Verified purchaser
Product quality has changed. It feels like 1 ply and is very scratchy
Target generic nails it!
5 out of 5 stars
Whynomama - 4 days ago, Verified purchaser
Perfect knockoff. Strong and soft.
Better than name brand
5 out of 5 stars
Jo - 4 days ago, Verified purchaser
These are great. Haven’t bought name brand is years.
Saddened.
2 out of 5 stars
Thumbs down graphic, would not recommend
TMB - 4 days ago, Verified purchaser
I too thought I just got a bad batch this time around... I have been buying this toilet paper for YEARS. It was wonderful. Now the toilet paper at work is softer. Disappointing. Be better Target. My ratings would have been all 5-star prior to my most recent purchase.
That thick
4 out of 5 stars
Thumbs up graphic, would recommend
Slp - 5 days ago, Verified purchaser
Nice size roll. Thick paper
Product has changed
1 out of 5 stars
Thumbs down graphic, would not recommend
Jess - 6 days ago, Verified purchaser
I have purchased this toilet paper for years. They changed something. It’s paper thin and feels like a paper towel. Not soft, absorbent or strong. Will not be purchasing again.
Not the same as in the past
2 out of 5 stars
Thumbs down graphic, would not recommend
Reviewer - 6 days ago, Verified purchaser
Something has changed and this toilet paper is no longer soft. It now has a very cheap and card-boardy feeling lacking its prior softness.
Degraded quality of Target brand TP
1 out of 5 stars
Thumbs down graphic, would not recommend
TargetShopper - 6 days ago, Verified purchaser
You changed the quality of this product. We always ordered this specific toilet paper but this time the quality is bad, the paper is rough and scratchy like one that you would find in a cheap hotel. It used to be soft like the Charming brand. What happened?
Up and up
5 out of 5 stars
Thumbs up graphic, would recommend
B - 7 days ago, Verified purchaser
Just like brand names but better and cheaper
Product changed!! Thumbs down!!!
1 out of 5 stars
Suzanne - 7 days ago, Verified purchaser
Boooo!!! They changed this toilet paper!! A big thumbs down for me, I will never buy it again. I’ve been buying it for a couple of years now and it was soft and strong. It was just as good as Charmin this last time I bought it August 2025, it is so different. It’s dry and rough. It’s terrible. I’m so disappointed. It was always a really good toilet paper at a great price. Forget about it now. I will pay the extra money for Charmin. I’m so disappointed!! Target why???
Satisfied with this
5 out of 5 stars
Thumbs up graphic, would recommend
bjofny - 8 days ago, Verified purchaser
Soft. Affordable. Doesn't fall apart like some cheap store brands.