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Soft & Strong Toilet Paper - up&up™
Only at target
$14.49 ($0.21/100 count)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Packaging may vary. Same trusted quality
- Soft toilet paper offers a comfortable clean
- Septic-safe toilet paper keeps your home moving smoothly
- 2-ply for strength
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 18 rolls
Features: Septic-Safe
TCIN: 75558489
UPC: 013100302271
Item Number (DPCI): 253-06-0076
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP ALL PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS.Shipping details
Estimated ship dimensions: 10.7 inches length x 12.24 inches width x 15.29 inches height
Estimated ship weight: 6.34 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
The recent changes to this toilet paper have left many guests disappointed, as it no longer meets the quality they once loved. While some appreciate its affordability and decent strength, the softness has significantly declined, making it feel rough and thin. Guests are seeking a return to the previous quality, as many have relied on this product for years. It remains a budget-friendly option, but the inconsistency in quality has raised concerns.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 20290 reviews
quality: 3.56 out of 5
softness: 3.5 out of 5
thickness: 3.49 out of 5
value: 3.69 out of 5
63% would recommend
1710 recommendations
1 out of 5 stars
24 November, 2025
(no review title)
PSA: When the quality went south, I went northern from that Intelligent & Last place. Great quality for about the same price, and the rolls last longer. Also, no more toilet paper dust all over my floor and baseboard anymore!
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
very thin 2 ply
thin, surprised it's 2 ply it's so thin.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
Not soft at all!
[This review was collected as part of a promotion.] So we tried this due to a promotional sale they were running and it being a lot of sqft for the money. However this was a mistake!! We usually get sams club brand and this was no competition. This stuff is rough. It actually caused some damage in the southern region due to being too rough. I won't be buying this again nor will I recommend it to anyone.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 November, 2025Verified purchase
What Happened?!
I have bought this toilet paper for years and it was always my go-to. I found that in the past month or so they have changed how they make this and it is absolutely horrible. It falls apart and breaks into pieces and leaves lint everywhere. the worst part is when you're wiping and it breaks midwife. I don't have to go into detail about how gross this is. If my finger breaks through this toilet paper one more time I might just scream. Absolutely not buying again until they go back to the regular formulation!
5 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2025Verified purchase
Huge fan, gets the job done.
My favorite toilet paper
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
I loved
I love them very good quality. I ordered one pocket every two weeks.
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
(no review title)
I always get this, Cheap and good.
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
TP
Nice quality toilet paper for an even better price. Love all of the up and up brand products!
5 out of 5 stars
19 November, 2025Verified purchase
(no review title)
i love these toilet paper target is the best
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
(no review title)
👍👍
2 out of 5 stars
Thumbs down graphic, would not recommend
18 November, 2025Verified purchase
poor quality
the quality of this toilet paper has gone downhill. it's very thin now
1 out of 5 stars
Thumbs down graphic, would not recommend
16 November, 2025Verified purchase
Poor Quality
I don’t know why, but Target decided to change how they make their toilet paper. It shreds with every wipe, and breaks apart easily. It used to not be like this. I’m very disappointed.
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
Toilet Paper
Quality toilet paper.
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
A+
Nice and soft!
3 out of 5 stars
Thumbs up graphic, would recommend
15 November, 2025Verified purchase
...for the money
not the best, but it gets the job done.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 November, 2025Verified purchase
Lost its strength. 
This was my favorite, until this last purchase. It is no longer strong at all. It shreds and tears very easily. Something must have changed in the making of this TP. What happened? On the hunt again for better, less expensive item.
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
Best Toliet Paper
[This review was collected as part of a promotion.] I was pleasantly surprised by how soft and strong this toilet paper is! It feels comfortable to use and doesn’t fall apart like some other brands. The rolls are tightly packed, so they last a while, and the texture is smooth without being too thin. Definitely something I’ll keep buying for my home.
5 out of 5 stars
10 November, 2025Verified purchase
(no review title)
My favorito
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase
(no review title)
very good for the cost
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase
(no review title)
Very durable! Worth the money