EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Soft & Strong Toilet Paper - up&up™

Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4
$14.49 when purchased online
Target Online store #3991

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 18 rolls
Features: Septic-Safe
TCIN: 75558489
UPC: 013100302271
Item Number (DPCI): 253-06-0076
Origin: Assem USA w/foreign/dom. parts

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP ALL PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS.

Shipping details

Estimated ship dimensions: 10.05 inches length x 14.54 inches width x 12.81 inches height
Estimated ship weight: 6.4 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

This toilet paper offers a balance of affordability and functionality, making it a popular choice for families. Many guests appreciate its decent softness and strength, especially for the price. However, some have noted a decline in quality with recent changes, leading to mixed experiences. Overall, it remains a reliable option for everyday use, especially for those looking to stock up without breaking the bank.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 20181 reviews
    quality: 3.7 out of 5
    softness: 3.67 out of 5
    thickness: 3.62 out of 5
    value: 3.82 out of 5
    67% would recommend
    2101 recommendations

    Rips easily and leaves mess

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Elizabeth - 1 day ago, Verified purchaser
    Worst toilet paper I’ve ever gotten.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Unsatisfied

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Emily B - 2 days ago, Verified purchaser
    Even though it is 2 ply each one is very thin. This toilet paper used to be very good and it's obviously made by a new manufacturer but still call it by the same name
    quality: 2 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    NO stars! Product changed!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Linda - 3 days ago
    Wow. I have bought this toilet paper for years. What happened!? The quality has tanked! Going from a soft but sturdy paper to a stiff scratchy trash! We HATE it and I'm stuck with a large package. It's like the cheap paper in a dirty gas station toilet, you know, one on that lonely highway but you have to use it. No receipt and threw away the outer wrap or I would return it. It is now JUNK!! Loosely rolled, less on roll, tube mashed flat and paper like the texture of tree bark. No more Target TP for us.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Great TP at a fantastic price

    5 out of 5 stars
    Thumbs up graphic, would recommend
    StPaulRed - 3 days ago, Verified purchaser
    We were Ch***in users for so many years. Finally tried this brand and will be staying with it!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Toliet paper

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jane - 4 days ago, Verified purchaser
    I was happy with the toilet paper
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Wish it was a little more thicker

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Sue - 4 days ago, Verified purchaser
    Quality and Price and shipping availability
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Quality changed for the worse

    2 out of 5 stars
    Raina - 4 days ago
    They changed their quality! Used this product for years and now it’s paper thin and rough. And they charge more for it! Quality down price up😡
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Definitely not true to its name

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Lizzaurie - 4 days ago, Verified purchaser
    Buying this for years but since they changed the “formula” for lack of a better way to say it, it is not even a little soft and rolls up when used. It’s definitely not the same as it used to be.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Thank you

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Danille Reevis - 5 days ago, Verified purchaser
    Very helpful and handy we stay on the reservation and it's hard going shopping out of town lots of here have no ride and this really helps thank you very much have a blessed day
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Might be strong but definately not soft!

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Girlmom2 - 5 days ago, Verified purchaser
    It works but definitely not soft as the name implies. Even my kids asked what was wrong with the new toilet paper lol Will be switching back to the ultra soft target brand. Worth the extra money.
    quality: 3 out of 5
    softness: 1 out of 5
    thickness: 3 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?

    Not a fan

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    YLeib - 6 days ago, Verified purchaser
    This is very reasonable price wise but you get what you pay for. Each ply is very thin and the 2 plies are not joined at all. Every time you pull it off they come apart and rip at different places. I’m not someone that complains. I’m just disappointed. Target usually has great products.
    quality: 2 out of 5
    softness: 4 out of 5
    thickness: 2 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?

    TP

    4 out of 5 stars
    Thumbs up graphic, would recommend
    trainerjill - 7 days ago, Verified purchaser
    it's toilet paper. in bulk. what more do you need to know?
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    High quality

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Diamond - 8 days ago, Verified purchaser
    Best price in town !!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Packaging issues

    1 out of 5 stars
    Michelle - 8 days ago, Verified purchaser
    The center of many of the rolls cannot be used on my toilet paper roll dispenser. They are either missing the cardboard center, or too crushed to fit the metal roller through. Will not buy again.
    quality: 2 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?

    better then other out there

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Cheap - 8 days ago, Verified purchaser
    does the job, the up up brand is good
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Awful - don't waste your money

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Cindy - 9 days ago, Verified purchaser
    Awful excuse for “soft snd strong” as it’s now more like tissue paper and there is nothing soft about it. Used to be my go to but will NOT be buying this again.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    12 guests found this review helpful. Did you?

    Do not buy all the good reviews are old for

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Julia - 9 days ago, Verified purchaser
    Target should not allow the older reviews to be seen after they changed the formula. I have bought this toilet paper for at least 10 years and it was good quality good price. Now it feels like public bathroom paper towels. It has zero absorption doesn’t work do not buy!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    10 guests found this review helpful. Did you?

    Changed Quality

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Kris - 9 days ago, Verified purchaser
    Quality change. Been using this TP for YEARS and the last pack I purchased has felt rough and thin. I've noticed similar reviews in the other target TP packs. Will have to change what I purchase :(
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    13 guests found this review helpful. Did you?

    Quality changed, buyer beware

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    DaveLa391 - 9 days ago, Verified purchaser
    We’ve been buying this for years but quality just took a major nose dive. Just as bad as the cheapest pack at a dollar store now stay far away, more like sand paper now.
    quality: 1 out of 5
    softness: 1 out of 5
    value: 1 out of 5
    10 guests found this review helpful. Did you?

    good

    5 out of 5 stars
    Thumbs up graphic, would recommend
    browniss - 11 days ago, Verified purchaser
    good reminds me of charmin
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy