Titanium shades are offered as semi-permanent and demi-permanent formulas. Some are direct (super‑pigmented) dyes that function like semi‑permanent color and are applied without a developer.
Direct titanium dyes are applied to clean, dry hair and do not require a developer. Follow the product's processing time (often around 20 minutes); manufacturers may recommend applying heat during processing to intensify the color.
Common additives include keratin and argan seed oil blends for conditioning and protection. Some formulas also list aloe vera, vitamin E, or other nourishing ingredients.
Some titanium hair colors are advertised as ammonia-free; at least one product in these listings also claims to be free of ammonia, peroxide, and alcohol for a gentler formula. Check the specific product label to confirm any chemical-free claims.
Titanium shades are available as semi-permanent, demi-permanent, and direct (super‑pigmented) dyes. Some direct dyes are formulated to be applied without a developer.
Some titanium direct (super‑pigmented) dyes are described as lasting up to about 30 shampoos. Semi‑ and demi‑permanent formulations are described as long‑lasting or fade‑resistant but often do not specify a shampoo count.
Some titanium toner/demi products advertise increased shine (for example, '2x the shine') and manufacturer-stated heat protection (listed as 'up to 450 degrees' in these results). These products are often formulated with keratin and argan seed oil blends. Check the product label for exact claims and units.
Follow the product label: apply direct dyes to clean, dry hair (they may give truer tones on pre‑lightened hair), observe the stated processing time (some list about 20 minutes), and using heat during processing is often recommended to boost vibrancy. Rinse thoroughly and follow with shampoo and conditioner.