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Hearth & Hand™ with Magnolia
Hearth and Hand with Magnolia. Only at Target. Image of Joanna Gaines near a decorated holiday console table, smiling towards the camera.
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Celebrate the everyday with Hearth & Hand™—created exclusively for Target in collaboration with Magnolia, a home & lifestyle brand by Chip & Joanna Gaines.

Explore what’s new & more

First image: decorated cake on a cake stand, surrounded by holiday decor. Smaller images: snowglobe, green wrapped gift, plaid oven mitt, metal snowflake ornaments.

Coming October 24

Holiday decor, dinnerware and more are on the way. Start saving your favorites by selecting the heart button next to items. When they become available, you’ll be able to quickly add them to your cart.
Preview the collection
Potted greenery sitting on a table near a lit Christmas tree.

Little moments of joy

Discover ways to bring cheer into your home this season.

Fully decorated and plated holiday table with brunch items and hot cocoa.

A festive feast

Celebrate the season with a holiday brunch.

Holiday gifts

Kid's toy house

For the kiddos

Surprise and delight the little ones.

Makeup travel bag

For loved ones

Find something tailored to everyone on your list.

Plaid dog bed

For pets

Give something to your furry friends.

Five-person family wearing matching green pajamas

For the family

Make a memory with matching PJs.

Find affordable pieces that fit your style

Plaid table runner with decor on a wood table

Tabletop from 3.99

White ceramic mugs that say "Merry" and "Joy"

Mugs from 3.99

Small faux pine trees on a side table

Accent trees from 4.99

Toy block train set

Holiday gifts from 9.99

Image 1: Brunch items in bakeware. Image 2: Christmas Tree with garland and ornaments. Image 3: Joanna Gaines smiling towards the camera while seated at a holiday decorated table.

Joanna’s Favorites

Discover Joanna’s favorites from the holiday collection and find inspiring pieces for your home.
All her favorites

Explore our 360° rooms

Discover our new pieces & see how they come together.

Living Room

Style your space with holiday cheer.

Dining Room

Set a festive table.

image collage of Chip and Joanna at a St. Jude's event in June. captures the emotion and children effected by the visit.

Good work that matters

Magnolia is committed to supporting local communities and families in need through Hearth & Hand™ with Magnolia. Go to A Bullseye View to read all about Chip & Jo’s garden-themed surprise for St. Jude Children’s Research Hospital kids and their families.
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