Garnier Olia Brilliant Color - 5.3 Medium Golden Brown - 6.3 fl oz: Ammonia-Free, Paraben-Free, Vegan, Permanent Hair Color
$9.99 ($1.59/fluid ounce)
Color FamilyBrown
Color5.3 Medium Golden Brown
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Frequently bought together
- $11.13 - $56.26reg $16.42 - $164.20 Sale5 out of 5 stars with 2 ratings
- $7.99($0.73/fluid ounce)4.4 out of 5 stars with 468 ratings
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Guests are saying
This hair dye product has garnered mixed feedback from guests, with many praising its easy application, pleasant scent, and ability to leave hair shiny and soft. However, some guests expressed disappointment regarding gray coverage and color vibrancy, noting that results did not always match expectations. Despite some concerns, the product is appreciated for its gentle formula and moisturizing properties, making it a viable option for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 11755 reviews
effectiveness: 3.48 out of 5
quality: 3.54 out of 5
value: 3.44 out of 5
60% would recommend
484 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2026Verified purchase
(no review title)
Great item, quick and easy instructions!
3 out of 5 stars
23 October, 2026Verified purchase
(no review title)
It does the job and colors your hair. I wish it lasted a little longer and that it came with a brush applicator. When you squeeze it out and get large clumps on your scalp it’s hard to wash off.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2026Verified purchase
Awful hair dye
This is the worst hair dye that I have ever used. The color is so uneven. I have never had that problem with any other brand I have used. The highly pigmented regions of my hair are darker than expected and dull looking, not shiny at all. I will never use this brand again.
From Garnier Consumer Care team
Hi there, we’re truly sorry this was such a frustrating experience. An uneven color result is not what you hoped for, and we understand why you feel let down. Darker and duller are hallmarks of over absorbed pigment. That will resolve itself gradually as you shampoo. What we don’t understand is why your results are so uneven. If you would like to speak to us directly about your recent purchase, give us a call @ 800-442-7643 9 AM to 5:30 PM ET M – F
3 days ago
5 out of 5 stars
Thumbs up graphic, would recommend
20 October, 2026Verified purchase
(no review title)
Good grey coverage and very natural looking.
5 out of 5 stars
19 October, 2026Verified purchase
(no review title)
I like that is so easy to use and doesn’t stain my skin.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2026Verified purchase
Olia Root Touch Up Review
This product is by far the worst root touch‑up I’ve ever purchased. The shade accuracy is completely off — I selected a light brown, and instead of blending naturally with my hair, it turned my roots a reddish, brassy color that looked nothing like what was advertised. The product also claims to be ammonia‑free, yet the smell tells a very different story. It has a strong chemical odor that absolutely resembles ammonia, which makes me question how this product is being approved and marketed. The information feels misleading, and the results were disappointing to say the least. I do not recommend this product for anyone looking for a reliable, true‑to‑color root touch‑up. Save your money and avoid the frustration — this one does not deliver on its promises.
From Garnier Consumer Care team
Hi. Thank you for reaching out to Garnier. We are sorry to hear about the experience you had with the Olia Hair Color. We would like to speak with you directly about it. Please give us a call at 800-442-7643, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
6 days ago
4 out of 5 stars
15 October, 2026
originally posted on Garnierusa.com
Color
[This review was collected as part of a promotion.] It’s ok, I do prefer other brands but i definitely recommend. I think because I’ve been using another brand for a while I felt a little unsure but it’s a great dye
1 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2026Verified purchase
Like Pouring Milk on Your Head
This is the thinnest hair color I have ever purchased. It runs all over the place and isn't remotely red - more like a dark redwood color. Very dark. Waste of time and money.
From Garnier Consumer Care team
Hi there Marsha, we want to know what happened as much as you do! Olia should be a rich, creamy texture when mixed and applied. If you would like to speak to us directly about your recent purchase, give us a call @ 800-442-7643 9 AM to 5:30 PM ET M – F
10 days ago
1 out of 5 stars
11 October, 2026
originally posted on Garnierusa.com
Save Your Money.
It doesn't work anymore. I had used this dye (Darkest Brown) several times in the past and it worked fine. Well a few months ago, it didn't stick whatsoever. My hair looked the same as it did prior to applying. I figured then that I had done something wrong on my part and left it at that. Well fast forward a few months later, and the same thing happens again. Only this time I left the dye on for longer before rinsing so there's no reason it shouldn't have worked. I've dyed my hair plenty of times to know that I'm not the problem and it's the product. Save your money.
5 out of 5 stars
Thumbs up graphic, would recommend
9 October, 2026Verified purchase
Good Color
Good coloring for my hair.
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2026Verified purchase
dando color a mi cabello
me encanto el color se mira natural
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2026Verified purchase
Darkest brown
My favorite thing about this hair dye is that it’s a cream, so it doesn’t run all over the place. Darkest brown is a perfect natural looking black. (Top is my natural hair color and bottom is darkest brown.)
5 out of 5 stars
25 September, 2026
originally posted on Garnierusa.com
Incredible texture after application, long-lasting color.
[This review was collected as part of a promotion.] This dye didn't burn my scalp or damage my hair; it left it feeling soft, and the color lasted a long time. It doesn't have a strong smell, and the instructions make it quite easy to apply.
2 out of 5 stars
Thumbs down graphic, would not recommend
21 September, 2026Verified purchase
Skip this one
Horrible root/grey coverage. Not vibrant color like photos- disappointing and would not use again or recommend
From Garnier Consumer Care team
Sarah thank you for letting us know. We’re sorry the Olia 4.62 - Dark Garnet Red didn’t look as vibrant as you expected from the photos and that you weren’t satisfied with the root/gray coverage We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There are many reasons why haircolor results can come out so differently. If you would like to speak to us directly about your recent purchase, give us a call @ 800-631-7358 M-F 9 am-5:30 pm ET
29 days ago
1 out of 5 stars
Thumbs down graphic, would not recommend
20 September, 2026Verified purchase
(no review title)
the color mix is very watery and no gray coverage. the amount of color in one box is enough for a short (just below ear) and thin hair
From Garnier Consumer Care team
• Hi there Mary, wow, there’s a lot going on with your kit and none of it sounds normal for this hair color. We want to understand what happened just as much as you do. Please call us @ 800-442-7643 and have the product with you if available. We look forward to speaking with you.
1 month ago
5 out of 5 stars
14 September, 2026
originally posted on Garnierusa.com
Hair looks shiny healthy, and beautifully blended.
[This review was collected as part of a promotion.] The application was easy and the hair color came out beautiful and natural looking. It was just slightly lighter than expected but overall love it. I would definitely use it again..
5 out of 5 stars
29 August, 2026
originally posted on Garnierusa.com
Great product
[This review was collected as part of a promotion.] The smell is great, it was an easy application, rinsing and overall processing was not too bad. The processing time was fairly quick would recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 August, 2026
Does not cover grays
I'm a medium brown & have some baby grays on my temple that curl out, so I wanted to try this dye that says 100% gray coverage. I got the medium golden for a summer look... it didn't even tint the grays. I took me 20 minutes to apply throughout my hair, then 30 minutes to leave the dye in... Grays are still visible & I look more like a red head.
From Garnier Consumer Care team
Hello VK! We are so sorry to hear that the Garnier Olia Brilliant Color - 5.3 Medium Golden Brown did not provide the gray coverage or the shade result you were hoping for. Stubborn gray hairs, particularly around the temples, can sometimes be more resistant to color absorption, and a helpful tip for better coverage is to apply a little extra product directly to those specific gray areas first and gently press it into the hair before processing. We truly appreciate you sharing your experience with us, and we will gladly pass your feedback along to our product development team.
2 months ago
5 out of 5 stars
Thumbs down graphic, would not recommend
9 August, 2026Verified purchase
great
my go to hair Color, love it for my Grey hairs .
1 out of 5 stars
Thumbs down graphic, would not recommend
2 August, 2026Verified purchase
Burned my skin!
I was surprised when this highly rated dye gave me chemical burns on my forehead and back of my neck. I’ve used so many box dyes and this has never happened to me before, and I have sensitive skin too. I even wiped excess dye off right away that was on my skin.
From Garnier Consumer Care team
Hello rtc0707! We are very sorry to hear about your experience with our Olia Oil Powered Ammonia Free Permanent Hair Color. We would like to speak to you directly about this. Please contact us at 800-4GARNIER M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
3 months ago