Garnier Olia Brilliant Color - 5.3 Medium Golden Brown - 6.3 fl oz
$9.99 ($1.59/fluid ounce)See 1 deal for this item
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$8.99
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3.8 out of 5 stars with 11025 ratings
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4.4 out of 5 stars with 11568 ratings
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3.4 out of 5 stars with 1191 ratings
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Guests are saying
The Olia hair color offers a delightful experience with its easy application process and pleasant scent, setting it apart from traditional box dyes. Guests appreciate the vibrant, natural-looking colors that leave hair feeling soft and shiny. The product is ammonia-free and enriched with oils, ensuring a nourishing treatment while effectively covering grays. With a wide shade range and user-friendly packaging, it is a great choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 11568 reviews
effectiveness: 3.5 out of 5
quality: 3.57 out of 5
value: 3.45 out of 5
61% would recommend
454 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
23 February, 2026Verified purchase
(no review title)
The box was broken
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2026Verified purchase
I
If you have allergies to chemicals, this is a great option to use. Great grey hair coverage too.
2 out of 5 stars
Thumbs down graphic, would not recommend
17 February, 2026
(no review title)
PRO: it didn't burn as much or smell as bad as other box dyes typically do CON: I used soft black and it has the ugliest green undertone that unfortunately shines through when light hits the hair. It also bleeds out like crazy and still is even though I've thoroughly washed my hair 3 times now.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 February, 2026Verified purchase
Not so permanent
It’s the 16th; 11 days since I colored my hair and the permanent color is already fading. I can see my grays and blond hair again. I’m very disappointed as I was trying to find an alternative to paying $250 for coloring my hair. In the 1st photo, you can see that it is dark and in the 2nd you can see the color has faded.
5 out of 5 stars
13 February, 2026Verified purchase
(no review title)
Love it
1 out of 5 stars
12 February, 2026
originally posted on Garnierusa.com
Misleading product
Misleading product hair dye is not natural. It does have a chemicals in it and it’s not all oils I am allergic to hair dye. I always use hair dye that are made out of plants and oils and things like that and this one put me to hospital last night, which it tells you that it’s not a natural product.
1 reply from LeCare team - 13 days ago
Hi Merisa! We are sorry to hear about the experience you had with Olia, 2.11- Platinum Black. We would like to speak with you directly about it. Please give us a call at 1-800-442-7643, M-F, 9-5, ET. It would be helpful if you could have the product box available and provide us with case #45253994 when you call.
5 out of 5 stars
10 February, 2026Verified purchase
(no review title)
The best to cover grey hair and the result will last untill new baby hair appear for thick and long hair you may need two box
4 out of 5 stars
9 February, 2026
originally posted on influenster.com
Olia hair dye leaves your hair soft smooth managea
[This review was collected as part of a promotion.] I ordered and received the olia platinum black hair dye. I was so pleasantly surprised when I finally decided to apply it. It did not smell strong like ammonia like a lot of dyes do. It left my hair so soft and manageable after rinsing it out. My hair had such a glossy shine to it after rinsing the product and drying my hair. It seemed to last quite a long time in my hair as well like it didn't fade and rinse out quickly as some other brands do. I would definitely recommend this hair dye to anyone who has not tried the olia brand line yet you won't be disappointed.
5 out of 5 stars
9 February, 2026
originally posted on garnier.ca
Nice
(This review was collected as part of a promotion.) Exceptional colour with no fear for your hair. No ammonia. 60% oils. Visibly improved hair quality.
5 out of 5 stars
9 February, 2026Verified purchase
(no review title)
Good product
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2026Verified purchase
(no review title)
I like this brand and color
5 out of 5 stars
Thumbs up graphic, would recommend
4 February, 2026Verified purchase
I'll stick with this line moving fwd
this color line is fabulous. the color used, platinum black is beautiful. I'm impressed with its coverage of gray hair
5 out of 5 stars
2 February, 2026
originally posted on Garnierusa.com
Very happy
I have tried all hair coloring brands. Olia is the one I will Stay true to. The color is very natural. I get compliments all the time. Please keep producing this hair dye
5 out of 5 stars
28 January, 2026
originally posted on influenster.com
Great coverage
[This review was collected as part of a promotion.] I applied this product to my hair to cover up some blonde, it was great. Did its job of covering the blonde. My mom loved the color she asked me to buy her one!
1 out of 5 stars
27 January, 2026Verified purchase
Not even half full developer
My box looked like it had been opened and indeed it had. The developer had been tampered with there was hardly any in there. Not sure why the Target employee selected a box that was ripped and defective for my order.
1 reply from Garnier Consumer Care team - 29 days ago
Hi AS. Thank you for reaching out to Garnier. We are sorry to hear about the experience you had with the Olia Haircolor. We would like to speak with you directly about it. Please give us a call at 800-442-7643, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2026Verified purchase
(no review title)
The color is pretty and it leaves your hair feel so soft.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 January, 2026Verified purchase
Buy if you want to waste money.
I was so excited for this. It smells good. But sadly absolutely Zero gray coverage. I’ve it’s comical how ineffective this was. The nozzle tip on the bottle required me to use another tool to brush it into roots. I have dark brown hair. Followed instructions plus 15 min and i have no additional coverage. I’d recommend L’Oréal root rescue as a far superior alternative for grays but they were sold out.
1 reply from Garnier Consumer Care team - 1 month ago
Hello Atxplantlover! We are very sorry to hear that the Olia 3.11 Darkest Platinum Brown did not provide the gray coverage you needed. Our Olia formula is unique because it is 60% oil-based and ammonia-free, which is designed to provide a pleasant scent and high-shine results; however, for very resistant or stubborn gray hair, ammonia-free formulas can sometimes require a more concentrated application to fully penetrate the hair fiber. To improve coverage in the future, we suggest applying the color to your most resistant gray areas first and ensuring they are completely saturated. Regarding the applicator, we appreciate your feedback, as the nozzle is designed for precise parting, but for root-focused application, using a tint brush—as you mentioned—is often a great way to ensure the formula is pressed firmly into the hair for better absorption. While Root Rescue is indeed a fantastic quick-fix for grays, if you are looking for a more permanent solution within the Garnier range, our Nutrisse line is specifically formulated to handle 100% gray coverage. Your feedback is very important to us as we strive to improve the performance of our oil-powered color.
1 out of 5 stars
11 January, 2026
originally posted on Garnierusa.com
Color fading out the hair after a week
The hair dye is starting to fade and is getting out of the hair and i dyed it last week this is a really bad product. I can see my blonde hair coming back but last week it was pretty dark but now it’s just getting blonder.
1 reply from Garnier team - 2 months ago
Hi mmsam11, We are sorry to hear about the experience you had with our Olia Hair Color 5.03 - Medium Neutral Brown We would like to help! Please call Garnier @ 800-442-7643 M-F 9:00am-5:30pm ET., and provide case #44774246. We look forward to your call!
5 out of 5 stars
7 January, 2026
originally posted on Garnierusa.com
Best color I have used
Have been using this product for at least a year. I'm 70 yrs old. Don't know how grey I am because I always have dyed hair but it covers my hair completely No Greys! Hair is so shiny and soft. Olio lasts longer than other products I use. Only problem I have is can't find this shade locally I have to do mail order.
5 out of 5 stars
5 January, 2026
originally posted on influenster.com
Least Damaging Black Dye I’ve ever tried
[This review was collected as part of a promotion.] Everyone knows black box dyes are a dreadful no no, THIS IS NOT ONE OF THOSE DYES. I dye really easy and no damage leaving my hair softer than before. I would say the