Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to remove grease and grime from external car surfaces and the outer shroud of a gas grill.
Our Powerful Formula helps you get through more dishes with less dishwashing liquid (vs. Dawn Non-Concentrated)
America's #1 Dish Liquid (Based on Sales)
Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dishwashing liquid dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the Grease Cleaning power of Dawn dishwashing liquid dish soap. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn dishwashing liquid dish soap works harder so you can get back to spending quality time with your family. Dawn dishwashing liquid dish soap can even be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to remove grease and grime from external car surfaces and the outer shroud of a gas grill. Dawn dishwashing liquid dish soap is tough on grease, yet gentle. It's so gentle that Dawn dishwashing liquid helps save rescued wildlife from oil spills. Dawn dishwashing liquid dish soap is Americas #1 Dish Liquid* (*based on sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of eyes, do not use in dishwashers, flush immediately if product enters eyes, keep out of reach of animals, drink water if product is swallowed, keep out of reach of children
Product Form: Liquid
Package Quantity: 1
Recommended Surface Application: Multi-Surface
Product Results: Removes Grease, Removes Dirt, Removes Residue, Used for Cleaning
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).
Shipping details
Estimated ship dimensions: 12.2 inches length x 4.8 inches width x 2.8 inches height
Estimated ship weight: 2.65 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: This is a comment. I was beyond frustrated when my daughter went to clean out the hamster cage with the new dawn and I got really sick. Autoimmune issues. We've used Dawn for all cleaning for 24 yrs. New scent is not working.
submitted by Christa - 2 years ago
A: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.
submitted byDawn - 2 years ago
Brand expert
A: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!
submitted bymartin1223 - 2 years ago
A: Proctor & Gamble brought back the original scent in February 2026 due to widespread consumer feedback. Look for bottles labeled "classic scent."
submitted byAmy - 4 months ago
A: I got my house cleaned from cleaners and they used this product to clean the kitchen. I have been sick since then. Got severe headached and eye irritation.
submitted byEj - 2 years ago
A: Just opened a new bottle today, didn’t know they changed the scent. While I didn’t use enough to make me sick or anything, the new scent is truly horrible so it’s time to change brands, I can’t remember a time I didn’t use Dawn so this is a true bummer. First Tide went to crap now Dawn, I guess everything is just going down hill from here.
submitted by - 2 years ago
A: TARGET please remove this choice, YOU are NOT shipping the Original Scent Dawn, it was discontinued July 2024 per P&G. They "Clean"" Scent STINKS, JUST AWFUL.
CAUTION, !!
submitted byWindy77 - 1 year ago
A: Agreed! New scent is horrible and won't leave hands or dishes! And the ad did show I was getting original scent.
submitted byOldLady - 2 years ago
A: Completely agree! The new scent gave me a horrible allergic reaction and asthma attack. I had to throw away the whole bottle. I had no idea that the classic original scent was gone and replaced!!!
submitted byEliza - 2 years ago
A: The new Dawn scent is horrible. Something in that perfume is bad for people with fragrance sensitivities that never had a problem with original Dawn. Please go back to the tried and true original.
submitted byHadabuckCO - 2 years ago
A: The new scent is not good. Smells like a bad air freshener.
submitted bytanya - 2 years ago
Q: Fyi. This is NOT "original" scent. The "new" scent is absolutely terrible. We've moved to another brand.
submitted by garnettguy21 - 2 years ago
A: This is a comment. The "new" Dawn scent smells terrible. I washed my smoothie cup with this and it smelled like perfume. I don't want my cups or dishes to smell or taste like perfume. The smell is overwhelming. Bring back the "original" scent. Does anyone have any recommendations for a different dishwashing liquid that doesn't smell like perfume?
submitted byLInda - 2 years ago
A: What brand? I hate the smell as well. It won't rinse away. I cannot serve food or cook on dishes that smell like perfume.
submitted byjulie - 2 years ago
A: Agree and the new scent smells awful I had to throw it away!
submitted byToniP - 1 year ago
A: This new scent is disgusting, I cannot figure out why Dawn would change it's tried & true scent and make it smell like air freshener. Let them know! Bring back the original
submitted byKris - 2 years ago
A: Talked to company today. Said the "original Dawn" has been replaced with "Clean Scent'. I told them when washing dishes this new scent caused a lung issue and I couldn't breathe.
submitted byKat - 2 years ago
A: Proctor & Gamble brought back the original scent in February 2026 due to widespread consumer feedback. Look for bottles labeled "classic scent."
submitted byAmy - 4 months ago
A: Yes, please share what brand you moved to. I am boycotting P&G altogether due to the overabundance of perfume they are using, not only in Dawn but Tide, as well.
submitted bySYLP - 2 years ago
A: Nor their "original" dawn scent. They changed the scent and the forumla. The new forumula made my hands sting and itch and hated the smell. I used my beloved Dawn for 30 years, now switched brands.
submitted byKatrina - 1 year ago
Q: COMMENT: We are NOT happy with the "new scent"! Smell is overwhelming and like a bad dryer sheet!
Please bring back original scent. This one is giving me a headache!!
submitted by Danny and Sara - 2 years ago
A: I got a headache too. Why do companies mess with a classic with strongs sales. Switched brands.
submitted byKatrina - 1 year ago
A: I suggest writing the company as well. Personally, I am boycotting this brand until they bring the old scent back. It’s one thing to introduce a new scent, but to replace the original and trick us with the blue color and the duck? Outrage
submitted bysouthmpls - 2 years ago
A: And the taste doesn't wash off. I'm gonna miss you old Dawn. You are losing customers.
submitted byRaechel S - 1 year ago
A: Call P&G Customer Service give UPC code get money back on a debit card
submitted byN - 2 years ago
A: It smells awful what are you changing too. I also agree that the Tide smells !
submitted byToniP - 1 year ago
A: Proctor & Gamble brought back the original scent in February 2026 due to widespread consumer feedback. Look for bottles labeled "classic scent."
submitted byAmy - 4 months ago
A: We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Danny and Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.
submitted byDawn - 2 years ago
Brand expert
Q: The title says that it's the Original Scent. IS it the Original Scent or is that a mistake? Target is very good about making good on things but I don't want to take any chances. Is it the Original Scent or no?
submitted by Kara - 2 years ago
A: Proctor & Gamble brought back the original scent in February 2026 due to widespread consumer feedback. Look for bottles labeled "classic scent."
submitted byAmy - 4 months ago
A: No they stopped making it in 2024 and now this stuff smells and you waste tons of water trying to get ride of the taste when all you used was a tiny dot on wet hands to wash something. I thought people exaggerated. They did not. It's terrible. I'm done.
submitted byRaechel S - 1 year ago
A: The Dawn Ultra Original Scent has been upgraded, Kara. We recommend reaching out to Target directly to find out if they have the new clean scent.
submitted byDawn - 2 years ago
Brand expert
Q: The description says “original scent” but the pic says “new clean scent.” Which is this? (New scent is disgusting.)
submitted by Emily - 2 years ago
A: Proctor & Gamble brought back the original scent in February 2026 due to widespread consumer feedback. Look for bottles labeled "classic scent."
submitted byAmy - 4 months ago
A: For questions about the product version being offered, please reach out to the Target Team at 1-800-440-0680 for further assistance.
submitted byDawn - 2 years ago
Brand expert
Q: Is this product ph-neutral
submitted by CatShooz - 1 month ago
A: Hi there! We understand your question about whether Dawn Ultra Dishwashing Liquid Dish Soap is pH-neutral. We want to tell you that the version you currently have has a pH approximately between 9.0 and 9.2. Which means they are not neutral. For further questions please feel free to call Dawn at 1-800-725-3296. We will be happy to assist you!
submitted byDawn - 1 month ago
Brand expert
Q: Is this trial / travel size?
submitted by Anonymous - 5 months ago
A: The smaller size available for Dawn Original Scent Ultra Dishwashing Liquid Dish Soap is 14.7 ounces. We don't offer any travel size yet but we will share your comments to our team.
submitted byDawn - 4 months ago
Brand expert
Q: Picture does not match description. Please confirm this is actually ULTRA Dawn.
submitted by Brusher - 8 months ago
A: Thank you so much for your question. We would like to inform you that this is in fact a bottle of Dawn Ultra.
submitted byDawn - 7 months ago
Brand expert
Q: Is dawn usable in dishwasher
submitted by Alygrl471 - 1 year ago
A: Dawn is not designed to be used in the dishwasher.
submitted byDawn - 1 year ago
Brand expert
Q: What temperature does this have to be stored at?
submitted by Customer - 1 year ago
A: We suggest keeping it stored at room temperature.
Dawn Ultra dish soap is praised for its exceptional grease-cutting ability and versatility, making it a favorite for various cleaning tasks beyond just dishes. Guests appreciate its concentrated formula, which allows a small amount to create abundant suds, and its pleasant scent that is not overpowering. However, some guests have expressed concerns about recent changes to the formula and scent, which have led to dissatisfaction. Overall, it remains a staple in many households for its effectiveness and value.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
35894 star ratings
4.4 out of 5 stars with 35894 reviews
cleans effectively
4.4 out of 5
cleans effectively: 4.38 out of 5
quality
3.9 out of 5
quality: 3.93 out of 5
value
3.9 out of 5
value: 3.88 out of 5
59% would recommend
1197 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
31 August, 2026Verified purchase
(no review title)
Cuts grease really well
Robert
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 August, 2026Verified purchase
Great price and value
I have used this brand for years. The grease dissappears unlike other brands. The price was great with the coupon. The bottle is larger than expected.
Teara
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
28 August, 2026Verified purchase
(no review title)
Hate the new scent
1 reply from Dawn team - 3 days ago
Hi Rob! Thank you for sharing your feedback. We understand how disappointing it can be when a familiar scent changes. We’re happy to let you know that the original fragrance has been reintroduced and is now labeled Dawn Ultra Classic Scent. We hope you’ll consider giving it another try! If you have any questions, please contact Dawn at (800) 725-3296.
Rob
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 August, 2026Verified purchase
for various things
multi purpose cleaner
Sathaphone
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
23 August, 2026Verified purchase
(no review title)
This company experiments and tests on live animals. I will never buy this product again
1 reply from Dawn team - 6 days ago
We understand your concerns about animal testing. P&G has not tested a finished product on animals in over a decade. However, some countries still require animal testing by law, which P&G is working to eliminate globally by supporting alternative methods. We would love to hear more about your experience and assist you further, so please call us at (800) 725-3296.
Did you find this review helpful?
5 out of 5 stars
21 August, 2026Verified purchase
(no review title)
love it
Target lover
Did you find this review helpful?
5 out of 5 stars
20 August, 2026Verified purchase
(no review title)
This soap is amazing and what I can do it outlshines all of their soaps
Did you find this review helpful?
1 out of 5 stars
20 August, 2026Verified purchase
Wasteful Pour Spout
They've changed to a pour spout top which causes you to dump out a ton of soap. So very wasteful and will not be buying Dawn anymore.
1 reply from Dawn team - 10 days ago
Hello Melissa! We are sorry to hear about your experience with the new pour spout on the Dawn Ultra Dishwashing Soap. We understand that the new design might seem to dispense more soap than intended, leading to a feeling of wastefulness. The redesigned cap on the Dawn Ultra EZ Refill jugs is actually meant to offer better control and faster refills without glugging, and it features an angled pour spout that docks to the refill bottle for stability. This update aims to reduce waste and improve your experience when refilling smaller bottles. We apologize for any inconvenience this has caused and would appreciate it if you could contact us at 1-800-879-8433 for further assistance.
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
18 August, 2026Verified purchase
Best soap for dishes
Best soap to wash dishes. Leaves no residue. I will never use another brand.
Dl
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 August, 2026
(no review title)
great
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
15 August, 2026Verified purchase
Sso back to my storyabout Jill not the negative cashier
Why was Jill so incredibly ignorant on this next fact. Company coupon will be honored. As long as the company actually sells this product. She me trying to explain. SHE WAS NO. Then some male employee came over to see this extremely negative Customer. I was trying to pay… then I thought that I just paid
1 reply from Dawn team - 10 days ago
Hello Vincent! We are very sorry to hear about your frustrating experience at the store. It sounds like there was a misunderstanding regarding a coupon for Dawn Ultra Dishwashing Soap. For assistance with coupon issues, please contact us directly at 1-800-879-8433 so we can better assist you. For any concerns related to customer service during your shopping experience, please reach out to Target Customer Service at 1-800-440-0680.
Vincent Sapochetti
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 August, 2026Verified purchase
(no review title)
Omg this help remove heavy grease from my cat 🐈, a life saver
Short
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 August, 2026Verified purchase
(no review title)
Nice scent
cleans effectively
4.0 out of 5
cleans effectively: 4 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
14 August, 2026
originally posted on influenster.com
I’m not satisfied with this product
It foams well,washes away grease, but Ialso really doesn’t like this smell. Not bad packaging. The product has a normal density and lasts a long time
YuliaV
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 August, 2026Verified purchase
(no review title)
Works well
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
14 August, 2026
originally posted on dawn-dish.com
Bring back the classic Dawn
Hate the new formulation and the scent is too strong. The new formulation does not work as well. Dishes are still greasy. Have to wash twice to get them clean. You have to use more product and really hot water to get greasy dishes clean! The scent leaves a terrible residual smell!
1 reply from Customer Care team - 11 days ago
Hello! We are sorry to hear that the new Dawn Ultra formulation did not meet your expectations in cleaning power or scent. While the fragrance has changed, the cleaning performance should remain strong, so we will definitely share this feedback with our team. We are happy to share that the Classic Scent version has been reintroduced and is now available under the name Dawn Ultra Classic Scent. If you have any questions or would like assistance, please call us at (800) 725-3296. We are here to help!
ab2026
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 August, 2026Verified purchase
(no review title)
I love
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 August, 2026Verified purchase
Good travel size
Great travel size with multi use purpose.
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 August, 2026Verified purchase
My go to dish soap!
Dawn is my go to dish detergent. Dependably cleans every time.
