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PATTERN Treatment Mask - 15 fl oz - Ulta Beauty: Textured Hair Curl Enhancing Cream for Softening & Hydrating - 2 of 4PATTERN Treatment Mask - 15 fl oz - Ulta Beauty: Textured Hair Curl Enhancing Cream for Softening & Hydrating - 3 of 4PATTERN Treatment Mask - 15 fl oz - Ulta Beauty: Textured Hair Curl Enhancing Cream for Softening & Hydrating - 4 of 4
PATTERN Treatment Mask - 15 fl oz - Ulta Beauty: Textured Hair Curl Enhancing Cream for Softening & Hydrating - 1 of 4

PATTERN Treatment Mask - 15 fl oz - Ulta Beauty: Textured Hair Curl Enhancing Cream for Softening & Hydrating

$17.40 reg $29.00
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At a glance

About this item

Highlights

  • Features & Benefits:
  • Delivers slip, curl elongation and definition to coils
  • Hair will be left hydrated, silky and pampered
  • Strengthens and fortifies curls
  • Infused with Rice Water Ferment, Hibiscus and Moringa Seed Extract
  • Helps revives limp curls
  • Helps decreases breakage
  • Hydrating without weighing down curls
  • Great for 3B-4C
  • Research Results:
  • Clinically proven to deliver slip, curl elongation & definition to coils.**
  • **according a third-party stud
  • Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone
  • Other: Cruelty-free, Vegan, Nut Free
  • Fragrance: Founder Tracee Ellis Ross picked this to be clean and not over-powering. Key Notes: Orange Blossom and Geranium
  • Who is it for: Ideal for curly, coily and tight textures.
  • Usage: Apply on wet, detangled hair before or after cleansing depending on preference. Let sit on hair for 5-10 minutes. Then rinse.

Description

Our rice water-infused Treatment Mask has softening and strengthening ingredients such as Rice Water Ferment and Moringa Seed Extract to deliver slip, curl elongation, and definition. The protein-infused Treatment Mask leaves curly hair hydrated, silky and pampered.
Hair Type: Curly, Textured
Product Form: Cream
Beauty Purpose: Softening, Curl Enhancing, Hydrating
Net weight: 15 fl oz (US)
TCIN: 82550479
UPC: 810015151051
Item Number (DPCI): 342-03-3707
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, polyquaternium-37, cetrimonium chloride, glycerin, saccharomyces/rice ferment filtrate, hydrolyzed rice protein, butylene glycol, hibiscus esculentus seed extract, caesalpinia spinosa fruit pod extract, moringa oleifera seed extract, helianthus annuus (sunflower) sprout extract, sodium benzoate, disodium phosphate, citric acid, behentrimonium chloride, hydrogenated castor oil/sebacic acid copolymer, panthenol, dicaprylyl carbonate, quaternium-80, isopropyl alcohol, propylene glycol, chlorphenesin, lauryl glucoside, aminomethyl propanol, ethylhexylglycerin, potassium sorbate, tetrasodium edta, fragrance/parfum, limonene, geraniol, phenoxyethanol

Allergens & Warnings:

CAUTION: IF PRODUCT ENTERS THE EYE, WASH OUT THOROUGHLY WITH PLENTY OF CLEAN WATER.

Shipping details

Estimated ship dimensions: 3.5 inches length x 3.5 inches width x 3.375 inches height
Estimated ship weight: 1.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

The treatment mask has garnered positive feedback for its ability to deeply hydrate and rejuvenate curls, making them soft, shiny, and manageable. Many guests appreciate its effectiveness in enhancing curl definition and reducing dryness, with some noting significant improvements after just one use. However, a few guests experienced mixed results, particularly with certain hair types. Overall, it is a popular choice for those seeking to improve their hair's health and appearance.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 2779 reviews
    50% would recommend
    8 recommendations
    5 out of 5 stars
    20 May, 2026
    originally posted on PATTERN Beauty
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    Great product

    [This review was collected as part of a promotion.] I love this product, I use it after having my protective hair style. It softens and hydrates my hair and adds a shine. It makes my hair easier to manage before shampooing
    Victoria G.
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on PATTERN Beauty
    Image

    Brings life back to my curls

    [This review was collected as part of a promotion.] Brings life back to my curls. I don't have much time to wear masks on a regular basis. But only 5-10 mins of this mask and my curls are ready to reabsorb product and look perfect!
    Jazmin D.
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2026
    originally posted on PATTERN Beauty
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    Now a monthly regiment

    [This review was collected as part of a promotion.] Enjoyed the process with the streamer. My coils look so healthy and received a boost of shine.
    Lynette T.
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on PATTERN Beauty
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    It works great 😊

    [This review was collected as part of a promotion.] I love the product but I unable to afford the subscription for several months I have grays and it helped with moisturizing my natural curls. I used less hold product.
    Vickie J.
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on PATTERN Beauty
    Image

    Treatment Mask

    [This review was collected as part of a promotion.] This mask feels soooo good in your hair it's incredibly moisturizing. After I rinsed it out, my hair felt so soft even the next day. My hair has been feeling less dry since the first time I used it. Definitely a game changer and worth it. I use masks once a week but this mask you can use it every two weeks, depending on hair damage and dryness.
    Ariana B.
    Did you find this review helpful?
    1 out of 5 stars
    28 February, 2026
    originally posted on http://www.ulta.com
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    It didn't work for me

    I'm on a quest to find a deep conditioner I love. I thought this one could be it as I have fine high porosity 4C hair. This was TERRIBLE, left my hair dry, brittle and had an allergic reaction on my scalp. Driest and flakiest it's ever been.
    Josie
    Did you find this review helpful?
    5 out of 5 stars
    23 February, 2026
    originally posted on PATTERN Beauty
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    Moisturizing

    [This review was collected as part of a promotion.] I use this once a week. I love how it moisturizes my hair. The scent is very mild, which I love. I don’t want to be overpowered by the scent of hair products.
    Maria S.
    Did you find this review helpful?
    3 out of 5 stars
    23 February, 2026
    originally posted on PATTERN Beauty
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    Don't Like It

    My first Pattern product that I don't like. I hate that I purchased 3 of these when they were on sale. The product had no slip and it left my hair hard. I wasted my money. Usually Pattern products are the truth for my hair.
    Mrsc313
    Did you find this review helpful?
    5 out of 5 stars
    12 February, 2026
    originally posted on PATTERN Beauty
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    Soft!

    [This review was collected as part of a promotion.] This is the most hydrating mask I ha ve ever used. So soft!
    STEPHANIE M.
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on PATTERN Beauty
    Image

    Magic in a bottle!

    [This review was collected as part of a promotion.] I absolutely LOVE Products! My hair has never felt and looked more healthy and beautiful in my life. I purchased Hydration Shampoo, Palo Santo medium conditioner, detangling gel, treatment mask and Pattern Mouse. These items have taken my damaged dry curls to amazing ringlets and I also use them on my daughter. Wow! Definitely will be a life long Pattern user. These products have brought so much confidence back to me and my looks, I packed away all my hot tools and just let my hair naturally do its thing. Thank You Pattern!! LOVE IT!
    Abbie C.
    Did you find this review helpful?
    5 out of 5 stars
    9 February, 2026
    originally posted on PATTERN Beauty
    Image

    Best treatment mask out there

    [This review was collected as part of a promotion.] My holy grail mask for treating my curls to uber hydration, definition, and shine. It's a regular fit in my routine
    Dawn P.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 January, 2026
    originally posted on PATTERN Beauty
    Image

    Pattern understands Curls! Clean & Moisturized

    [This review was collected as part of a promotion.] I have been so happy with Pattern. The shampoo absolutely amazing and the leave in Conditioner, hair treatment mask. . . you see results after one use. I am replacing all other products to Pattern. My hair loves Pattern!
    myesha b.
    Did you find this review helpful?
    5 out of 5 stars
    16 January, 2026
    originally posted on PATTERN Beauty
    Image

    A Must Have!

    [This review was collected as part of a promotion.] PATTERN’s Treatment Mask paired with the Moisture Milk has been exactly what my curl routine was missing. My curls stay moisturized and defined without feeling greasy or weighed down. Since adding these products to my weekly routine, my coils have been defined, fluffy, and most importantly HYDRATED. I have a 3c/4a coily curl pattern and I seriously struggle with retaining moisture and definition. I also love a good slick-back pony or bun, so I was looking for an addition to my routine that could revive my curls, encourage moisture, and help me stretch my wash days so I could wear my hair out longer without losing definition. With these products together, that’s exactly what I got!
    Raquelle Q.
    Did you find this review helpful?
    5 out of 5 stars
    5 January, 2026
    originally posted on PATTERN Beauty
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    A Must Have For Color Treated Hair

    [This review was collected as part of a promotion.] This product is a must have if you have color treated hair! I bleached my hair to platinum blonde after two sessions and my hair was super dehydrated, this hair mask paired with the medium conditioner is a thirst quencher!!
    Mo M.
    Did you find this review helpful?
    5 out of 5 stars
    19 November, 2025
    originally posted on http://www.ulta.com
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    Pre-poo Gamechanger

    I use this product as a prepoo before shampooing and deep-conditioning. It makes my curl pop!! I love to use it when I wash/condition before heat styling. For me, it really is a gamechanger in the overall health of my hair.
    Kimmy
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2025
    originally posted on PATTERN Beauty
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    Treating myself

    [This review was collected as part of a promotion.] This mask is a treat for my hair. After applying I follow up with the intensive conditioner and step. My Coils are so hydrated.
    Kim B.
    Did you find this review helpful?
    5 out of 5 stars
    4 October, 2025
    originally posted on PATTERN Beauty
    Image

    Game changer

    [This review was collected as part of a promotion.] I had to stop and take this time to give my review. PATTERN products are a complete game changer for me. I never thought my curls could look so amazing. I switched from Shea Moisture products to PATTERN, and it is such a significant difference. My hair responded so well to PATTERN, it was instant. I feel so beautiful in my natural hair and PATTERN just took it to another level. Thank you Tracee!! I love PATTERN.
    Stacee W.
    Did you find this review helpful?
    1 out of 5 stars
    2 October, 2025
    originally posted on PATTERN Beauty
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    First and last time

    I will never buy this again. I put it on my hair and the product got on my scalp and caused a painful burning sensation for 3 days. My question is why is rubbing alcohol in a hair product. . . no one wants dry hair.
    Beverly C.
    Did you find this review helpful?
    5 out of 5 stars
    8 September, 2025
    originally posted on http://www.ulta.com
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    AMAZING 😻

    This mask just gives my hair that extra umph that I've been needing. I use this mask every few weeks when my hair is dryer than usual and I always follow it up with the Pattern Intensive Conditioner and my hair is SO soft and lucious for days! I love it!!
    Kuira
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2025
    originally posted on PATTERN Beauty
    Image

    Over and over

    [This review was collected as part of a promotion.] I keep buying these products over and over because they are so fantastic. They give my 4C hair beautiful definition and wash day hydration.
    Monica B.
    1 guest found this review helpful. Did you?

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