Bumble and Bumble. Curl Defining Crème - 8.5 fl oz - Ulta Beauty
$37.00 ($4.35/fluid ounce)
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$8.99($1.50/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 622 ratings
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Guests are saying
This curl defining cream has garnered positive feedback for its ability to enhance curl definition while keeping hair lightweight and moisturized. Guests appreciate its pleasant scent and effectiveness in reducing frizz. Many have found it to be a staple in their hair care routine, providing soft, bouncy curls without the heaviness or stickiness often associated with similar products. However, some guests noted concerns about the packaging and occasional heaviness.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 453 reviews
33% would recommend
3 recommendations
3 out of 5 stars
7 February, 2026
originally posted on http://www.ulta.com

Just ok
I wanted to like this so I kept trying it, adding it into my routine but I just kept having off hair days. I have a mix of curl patterns from (2b, 3a, 3b) and usually use a curl cream and a gel after washing my hair, then I finger curl in sections. This curl cream didn't seem to do anything for me, but it also didn't make anything worse. I used it probably between 6-10 times but I like Paul Mitchel lavender prducta better and they give my hair better hold and shine (and they smell nice, too). For me, this product definitely was not worth it.
3 out of 5 stars
8 October, 2025
originally posted on http://www.bumbleandbumble.com

Their old product as a 5.
I loved the old formula. It smelled great -- citrusy and not too sweet -- and it worked perfectly for my 3b/c hair. I know the current formula isn't that new any more, but I put off buying it in hopes I could find something similar to the old one. No luck, so I'm back, but this is a much heavier cream and the smell is much sweeter, neither of which make me particularly happy. But they might work fine for you and to be honest, I haven't found anything better.
5 out of 5 stars
29 July, 2025
originally posted on http://www.ulta.com

Must have for curly or wavy hair!!!
I love this product. It really defines my curls. It works well and doesn't make my hair feel weighed down. I also love the light and refreshing scent. Give it a try!
1 out of 5 stars
Thumbs down graphic, would not recommend
5 June, 2025Verified purchase
I want my return sent back or a refund ASAP!
Why was my return denied on this item?! It looked used and had a very off putting smell like it was old stock. You guys denied my return - with no reason given- and kept my item. I paid $36 for it! I want my money back! This is corrupt!
5 out of 5 stars
17 February, 2025
originally posted on http://www.bumbleandbumble.com

I have Used This Product for Years
Combined with Gel Oil, it adds enough structure to my curly hair. It last for days.
5 out of 5 stars
4 February, 2025
originally posted on http://www.ulta.com

Better than sex
I hate to report that this is my holy grail hair product. Why do I hate to report this? Well… the price is ridiculous. But for my hair-this is it. I get fairy princess multi day ringlet curls (using the twist and scruch method) that smell incredible. I've been using it for over a decade and I always end up coming back to it. I'm white with thick type 2 waves and curls. Everyone's hair is different but for me this is it!
5 out of 5 stars
4 February, 2025
originally posted on http://www.ulta.com

Better than sex
I hate to report that this is my holy grail hair product. Why do I hate to report this? Well… the price is ridiculous. But for my hair-this is it. I get fairy princess multi day ringlet curls (using the twist and scruch method) that smell incredible. I've been using it for over a decade and I always end up coming back to it. I'm white with thick type 2 waves and curls. Everyone's hair is different but for me this is it!
5 out of 5 stars
13 January, 2025
originally posted on https://www.bumbleandbumble.co.uk/

Best curl cream I have used
I have tried many many curl styling products and have settled on this as it defines my curls and waves perfectly and I do not have a sticky build up residue feeling, so it is perfect for me!!
4 out of 5 stars
17 November, 2024
originally posted on http://www.ulta.com

Curls curls curls!!
I do love this product. Only thing is I do feel I have to wash my hair more often it's definitely heavier than I'm used too
3 out of 5 stars
20 July, 2024
originally posted on http://www.ulta.com

nice but
I have curly hair and i thought this would work. I did not feel like it held my curl. It also had a clay like smell. Not my favorite
5 out of 5 stars
2 July, 2024
originally posted on http://www.ulta.com

I will buy again
Soft bouncy curls.
4 out of 5 stars
19 March, 2024
originally posted on http://www.ulta.com

Love this product
Love how my hair feels and curls
3 out of 5 stars
16 September, 2023
originally posted on http://www.ulta.com

Not for my curls
I have been on the lookout for a product that makes my curls soft. This made my hair very crunchy and wet looking. However it did have a nice smell.
5 out of 5 stars
18 July, 2023
originally posted on http://www.ulta.com

Curl definition for coarse hair
A stylist in Ulta halped me pick this product after seeing my hair & asking what style I wanted. She suggested the same brand of mousse but I couldn't bring myself to pay that much for mousse. I love it!
3 out of 5 stars
25 April, 2023
originally posted on http://www.bumbleandbumble.com

Love the product hate the packaging
I love the product so much but the packaging makes it impossible to use up all of the product. I have to tip the bottle upside down and bang it on the floor to get it out of the cap. For the price, it's not worth only getting to use 1/3 of the product. I wish they would put this in a jar.
5 out of 5 stars
27 February, 2023
originally posted on http://www.ulta.com

Amazing!
Perfect for curl definition and frizz control!
2 out of 5 stars
22 February, 2023
originally posted on http://www.ulta.com

Not worth the price
I was very excited to try this but was quickly disappointed. This product is NOT light at all, it feels heavy and greasy- I ended up having to wash my hair again as it just felt awful & did not control frizz.
3 out of 5 stars
22 January, 2023
originally posted on http://www.bumbleandbumble.com

Not as good as before
I've used this product for years and loved it. The product seems to have changed within the last year though. It used to be whiter and lighter in texture and now it is a cream color and heavier in texture. It still somewhat helps with frizz but weighs down my hair more. Wish they hadn't changed the formula.
3 out of 5 stars
8 January, 2023
originally posted on http://www.ulta.com

Fine Hair Sticky Let Down
For my fine hair, I hoped this would keep my curls together and bouncy. It looked good but getting fingers through hair was a disaster.
5 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2022Verified purchase
Works on fine hair
Light weight, does not weigh down fine hair. Smells good, too!