KVD Beauty Good Apple Foundation - Deep 082 - 0.35oz - Ulta Beauty: Noncomedogenic, Vegan, Full Coverage, Cream
$42.50 ($121.43/ounce)
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$14.99
$5 Target GiftCard with $30 beauty products purchase
4.2 out of 5 stars with 2275 ratings
$14.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 4375 ratings
$14.99
$5 Target GiftCard with $30 beauty products purchase
4.2 out of 5 stars with 2275 ratings
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4.8 out of 5 stars with 3830 ratings
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Guests are saying
This foundation has garnered a loyal following for its impressive coverage and skin-like finish, making it a favorite among guests with various skin types. Many appreciate its lightweight feel and the way it enhances their natural beauty, especially for mature skin. While some guests have experienced issues with application and longevity, the overall consensus highlights its ability to provide a flawless look when applied correctly. It's a versatile choice for both everyday wear and special occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 5108 reviews
70% would recommend
24 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
23 March, 2026Verified purchase
- Skin type: Combination
- Hair color: Black
- Skin tone: Medium
- Skin concern: Acne
- Eye color: Brown
Mature skin approved
Amazing light weight buildable coverage. I apply with a flat makeup brush and it looks so natural and stays put through sweat. Highly recommend! I’m a sensitive girl too and have had zero breakouts. Very happy with this purchase.
5 out of 5 stars
13 February, 2026
originally posted on http://www.ulta.com

Pleasantly Surprised by this product!
I received Good Apple Skin-Perfect Hydrating Foundation Balm as a gift, and since I was out of my usual foundation, I used it for a family event. WOW. I am a woman of a "certain" age (60), and I cannot tell you how many people stopped to compliment me on how beautiful my makeup looked! I did nothing different except for my base. I have continued to use the Balm ever since and I STILL get complimented on my makeup on a regular basis. LOVE IT. It doesn't settle into my fine lines and doesn't dry or cake. It offers a wide variety of shades--so the match is pretty perfect. Light to medium coverage, and it doesn't "sweat off." HIGHLY recommend
4 out of 5 stars
4 February, 2026
originally posted on http://www.ulta.com

Surprised
I am not typically a cream foundation girl, but as I've gotten older, I'm trying different things. A little goes a long way and for me it gives me the coverage I need. Of course I'm trying this in the unseasonably cold winter here in Florida so its great! I will rate it again in the summer, hence the 4 stars.
5 out of 5 stars
27 January, 2026
originally posted on http://www.ulta.com

Grew on me over time, now a favorite!
I'm not typically a fan of cream foundations, but this one has shockingly worked for me. For reference, I have combination skin, very dry on the cheeks and tip of the nose and oily everywhere else. I initially tried applying this the way I saw it used in videos to and I hated the way it sat on my skin and separated throughout the day. I shelved it for a while and recently came back to it. I decided to go in lightly instead and just put an extremely thin layer. Let me tell you, THAT was the game changer. I tapped my brush in lightly only two times and that was enough to cover my whole face. The coverage was still shockingly good, I'd say high medium coverage. I usually don't even use concealer with it! It dries down to a nice natural finish and feels so lightweight that I forget it's there. It does transfer a bit unless I powder and set it with a hefty dose of spray, but that's my only really complaint. It can crease a little bit around my smile lines halfway through the day when it's hot and humid, but I can tap a bit of powder or even just tap my finger across to even it back out and I'm good to go. It doesn't emphasize my texture and actually makes my skin look more smooth. It feels and looks so good and combines great coverage with a natural skin-like look that I really appreciate. I'm almost done with this compact and I'm hoping that the new owners of KVD don't shelve this formula!!
5 out of 5 stars
19 January, 2026
originally posted on http://www.ulta.com

Love it, not drying. Many compliments
I purchased the tan 66, keep it in my purse for quick touch ups and it's excellent for my needs. I have mature skin and some foundation settles into lines I didn't even know I had, hence making me look older. This balm glides on, no creasing, and stays put. If desired for a night out, I add a little hourglass setting powder. I also like that it's hydrating, but clearly good products because I have had some that sting my eyes or have heavy fragrance that I literally had to take off in a public bathroom and throw the whole item in the trash. I have been a cushion foundation type for decades, glad to see they have made a comeback.
3 out of 5 stars
6 January, 2026
originally posted on http://www.ulta.com

Doesn't work well with my older skin
I have worn this for several years and only recently atopped using it. I love the color choices and the coverage. However, it creases very quickly and very badly on my aged skin. I tried all sorts of primer to prevent the creasing and nothing worked. I also noticed that before I use it all….the color goes from being beautiful when first opened to giving me an orange look before it is all used up. I wear makeup every day so it doesn't get old enough that it should be doing that. It wastes about 1/4 of the product. It's a bit pricey to be having to throw that much away. If you are younger and have fewer lines, it mught work well for you.
5 out of 5 stars
22 December, 2025
originally posted on http://www.ulta.com

My favorite
I love the way it goes on. It covers but doesnt look cakey, it doesn't set in my lines on my face. It also matches my skin great. I have been having trouble getting it in stores. That would be my only complaint.
5 out of 5 stars
20 December, 2025
originally posted on http://www.ulta.com

I've used so many popular brands and this is it!
First of all i've had the hardest time finding a foundation that actually matches my skin tone which is like a medium, but with cool tones and that just doesn't exist, this matches me almost perfectly. Also all of my other foundations cause laugh lines and this one doesn't. It gives me such an airbrush look, and I do not need a primer with it. I have some discoloration from cystic acne, and it immediately covers it up. I don't even really need concealer. Overall, it's just a really great product.
5 out of 5 stars
13 December, 2025
originally posted on http://www.ulta.com

i would buy this product again
very satisfied with product
5 out of 5 stars
17 November, 2025
originally posted on http://www.ulta.com

My favorite
Application, texture, coverage, shade, its all a dream.
4 out of 5 stars
16 November, 2025Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
- Skin type: Normal, Combination
- Skin concern: Aging, Uneven skin tone, Sun damage, Dark circles
Pricey but good coverage
This has pretty good coverage without looking “thick”. I feel like it’s expensive for what you get but it does last awhile. Overall it’s good.
5 out of 5 stars
12 November, 2025
originally posted on https://kvdbeauty.com/

Best ever!
I love this product, way better than any foundation I have tried! Feels great on my skin and looks perfect! I tend to have oily skin and with this product I was not shiny.
5 out of 5 stars
10 November, 2025
originally posted on http://www.ulta.com

GREAT for DRY SKIN and FINE LINES
I love this makeup! I have normal/dry skin and it hydrates well without being thick, oily, or heavy. I have light warm/olive toned skin color Medium 027 is perfect for the winter. I will go one shade darker for the summer just to add a little extra color. I use Lancôme Dual Finish Powder Foundation (dry not wet) to set the makeup and it lasts all day. Stays on even when I've been swimming or working out and sweating.
1 out of 5 stars
18 October, 2025
originally posted on http://www.ulta.com

Terrible
Literally melts off my face and i have dry skin. Ive tried different primers and it always ends up making me so oily. I never write reviews good or bad but this was just so terrible it deserved one
4 out of 5 stars
20 August, 2025
originally posted on https://kvdbeauty.com/

4 Stars
I like that it gives good coverage. My dislike is it doesn't sponge on good. The foundation is hard. Have too spoon out of compact to sofen up. But great coverage.
5 out of 5 stars
14 August, 2025
originally posted on http://www.ulta.com

I absolutely adore this foundation!
This foundation is one of my holy grails. It takes some time experimenting with the application but once you get it down it literally wears so well! If you get too heavy handed applying it I can guarantee you won't like it. Also, Light 018 is literally the best shade match I've ever had with a foundation!
5 out of 5 stars
14 August, 2025
originally posted on https://kvdbeauty.com/

It suitable for my sensitive
It suitable for my sensitive skin with excellent result. .
5 out of 5 stars
6 August, 2025
originally posted on http://www.ulta.com

I absolutely love this foundation!
Yes, a little goes a long way and I use my fingers to blend, but it's fantastic, the color match is perfect and is hydrating and covers the lines and texture on my 49 year old face. I totally recommend for dry, mature skin.
5 out of 5 stars
29 July, 2025
originally posted on http://www.ulta.com

Excellent
It works great for me. I was looking for a light hydrating makeup with full coverage that is vegan and cruelty free and this seems to be it!
5 out of 5 stars
26 July, 2025
originally posted on http://www.ulta.com

I have been using this for over five years.
This has been my everyday product for over five years. There is not a day where I don't use it, I have been using it as my bronzer. There's nothing like this in my opinion. I have sensitive skin and I'm prone to break out and this has never made me break out. I have gotten many of my friends on it. You won't regret it!