Bobbie Organic Original Infant Formula Powder - 14.1oz
$25.99 ($1.84/ounce)
Size14oz
In Stock
Eligible for registries and wish lists
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About this item
Additional product information and recommendations
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- $22.99($1.63/ounce)Buy 1 get 1 25% off Bobbie infant formula4.7 out of 5 stars with 674 ratings
- Highly rated$27.99 - $42.99Buy 1 get 1 25% off Bobbie infant formula on select items4.7 out of 5 stars with 5585 ratings
- $49.38($1.11/ounce)Value Bundle4.4 out of 5 stars with 40 ratings
Frequently bought together
- Highly rated$27.99 - $42.99Buy 1 get 1 25% off Bobbie infant formula on select items4.7 out of 5 stars with 5585 ratings
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Guests are saying
Bobbie formula has garnered positive feedback from guests for its clean and safe ingredients, making it a preferred choice for many parents transitioning from breastfeeding. Guests appreciate the ease of subscription services and the formula's gentle nature on babies' tummies. Many have reported successful experiences with their babies thriving on Bobbie, with fewer digestive issues compared to other brands. Overall, it provides peace of mind for parents seeking quality nutrition for their little ones.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 4326 reviews
easy on tummy: 3.89 out of 5
easy to prepare: 4.43 out of 5
quality: 4.13 out of 5
value: 3.85 out of 5
69% would recommend
386 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2026Verified purchase
(no review title)
Love this formula
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2026Verified purchase
Top first time mom choice
This formula is amazing for combo feeding. I’m not making enough to feed my daughter the whole day but she loves this formula. She is a very gassy girl but this doesn’t seem to agitate her at all. She will take it mixed or just straight formula. Now the only problem is finding a can in store because it seems everyone knows just how great this formula is.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2026Verified purchase
Target is the worst
Sent an open damaged can, expects me to run to store or shipping center to replace it. Terrible customer service. It’s just an ai bot. Better to order from the actual brand
5 out of 5 stars
8 October, 2026
originally posted on Bobbie
Baby girl is loving it!
Noticed an immediate difference in the baby’s preference since the change. No begging for her to finish the bottle. The was no upset tummy with the transition either. Absolutely in love!
5 out of 5 stars
3 October, 2026
originally posted on Bobbie
We love Bobbie.
My original goal was to breastfeed and supplement with formula if I had to. My BF journey didn't go as planned but I felt so confident that my baby was getting the next best thing with Bobbie. We had no stomach issues, no reactions just a happy well fed baby.
5 out of 5 stars
3 October, 2026
originally posted on Bobbie
Very pleased with Bobbi formula
Bobbie was the second formula that I tried for my son. I wanted to breast feed but I couldn’t produce enough and my son had difficulty latching. We started with the brand the hospital gave us and while my son did fine on it I decided to try Bobbie because of the reviews I read about it testing for the least amount of heavy metals. There was one thing I noticed different between the two brands. The color and consistency of the formula. I was able to pump for a little while and offer my son a small amount of breast milk for the first 3 weeks and Bobbie’s appearance was identical to my breast milk. The other brand was thicker and had a slight caramel color to it. It just didn’t seem right. So far my son (who was in the 3rd percentile for his weight at 2 months old) has done very well on Bobbi. At 4 months old he’s still on the low end of the weight percentile but he’s quickly catching up.
5 out of 5 stars
3 October, 2026
originally posted on Bobbie
Baby loves it, less spit
Baby loves it, less spit up and gas than other formulas we tried.
5 out of 5 stars
3 October, 2026
originally posted on Bobbie
Happy Baby, Happy Mom!
We’ve been really happy with Bobbie! It mixes easily, my baby loves it, and it’s been a reliable part of our feeding routine. I also love that the ingredients feel thoughtfully chosen and that I feel good about what I’m giving my baby.
5 out of 5 stars
3 October, 2026
originally posted on Bobbie
The best formula
After getting pregnant with my second baby , I wanted to really research for the best formula and learn from my mistakes from my first baby!! My first baby suffer alot of colics ,spits ups and constipation. After finding Bobbie I am so blessed to have found the best formula my daughter. Her digestion is great , pooping great and no gas discomfort. She loves it and we do too. Since Bobbie is only 0-12 months It will be great to be still part of the Bobbie family if there’s ever a toddler formula in the works in the future👀!!!
5 out of 5 stars
1 October, 2026
originally posted on Bobbie
Staple item
Both of my boys transitioned from BM to this bobbie formula so well and I am so thankful! We just had our third and looking forward to having her be a bobbie baby too!
5 out of 5 stars
30 September, 2026
originally posted on Bobbie
Love it!
My son really likes it and it doesn't smell! It does get pretty frothy when shaking the bottle but needs a minute to settle.
5 out of 5 stars
29 September, 2026
originally posted on Bobbie
Just like mama's milk!
I love how this formula has already been tested for harmful things and how it has the most simplest ingredients! My baby loves it and it is important for me because I combo feed. 🥰❤️
3 out of 5 stars
29 September, 2026
originally posted on Bobbie
People like it.
A lot of people like this formula, which is why I decided to try! And I’m sure it’s absolutely nothing wrong with the formula itself but on our end after four months of breast-feeding, my supply dropped and I had no other choice other than two supplement with formula I chose Bobbie because of the great things I’ve heard about it and unfortunately, my baby had a horrible reaction. We were only able to try it out for one week in a couple days and she started getting really sick spit up so thick that you could pick it up and poop dark green and fully mucus. Once we stopped and switched over to something else, she was fine, but unfortunately, that was our experience. Again, I don’t think it’s anything wrong with the actual formula itself, but she did not have a good reaction. Just because a lot of people like it doesn’t mean it’s always gonna be good for your baby, but try it out.
5 out of 5 stars
29 September, 2026
originally posted on Bobbie
Love this formula
So happy I made the switch to Bobbie. My daughter loves it and I love that it’s safe, healthy, and made with care.
5 out of 5 stars
28 September, 2026
originally posted on Bobbie
2nd son, 2nd subscription!
My first pregnancy/son in 2023 was a crazy birth. I really wanted to try to BF but it just wasn’t in the cards with how I was feeling postpartum. Bobbie was the only can of formula we wanted in the house. We had 1 can “just in case” and the day we got home we went for it and never looked back. I cried when I made his last formula bottle and cancelled our subscription. 😂 Fast forward to this year, 2026.. I had an amazing birth with my second and wanted to combo feed. I wasn’t producing enough for him (he’s a big boy!!) and triple feeding, washing all the bottles and pump parts, trying to chase around my very active 3 year old, etc was really weighing on me. I was devastated to give up pumping / BF but with a (very) busy toddler boy and a newborn it was really affecting my mental health. One day I was dropping big brother off at preschool and his teacher pulled me aside and said whatever you’re doing, keep doing it. Write a manual. This kid is amazing and so smart, so kind, so advanced. His vocab, his mannerisms, he’s just amazing. Naturally I walked out and sobbed both happy and emotional postpartum tears in the parking lot. That was the day I drove home and packed up my pumps, latched my baby for one last time, and called it a day with BF. If my fully formula (Bobbie only!!) fed son was getting these compliments and living his absolute best life, I knew my second would too!!! We’re on Gentle and he’s doing amazing. Thank you for this product and for always keeping our kiddos healthy and happy!! 🤍💚🩷
1 out of 5 stars
27 September, 2026
originally posted on Bobbie
Buried scoop
Each time I open a new can I have to DIG to the bottom of the can to get the scoop out. This is ridiculous, and the scooper should be right at the top.
5 out of 5 stars
26 September, 2026
originally posted on Bobbie
Perfect formula
We have tried a lot of different formulas with my son, but none of them have been as kind to his tummy as Bobbie. We love it!
5 out of 5 stars
25 September, 2026
originally posted on Bobbie
Great product but questionable marketing
My baby drinks 95% breastmilk but has one bottle of Bobbie per day at the end of the day and it is going great. I was nervous about introducing formula because my first baby was 100% exclusively breastfed, but I have had no issues introducing it to my second baby and he does not seem to notice the difference. He has had zero issues with digestion on it! I love your product and would give it 5 stars. I would highly recommend it to all my girlfriends. However, one critique I do have is some of your marketing. I think your constant advertising with random D list influencers (some lady named Nara Smith??) is not doing you any favors. I'm not sure why some irrelevant person like that is being used to market your formula as if she is any sort of authority figure on infant nutrition. I would skip the D list celebrities and focus on marketing efforts with an actual M. D. as the face of your materials.
5 out of 5 stars
24 September, 2026
originally posted on Bobbie
Love Bobbie
We love our Bobbie!! The organic infant formula is the one our baby likes that most. This is our second baby in two years that we’ve used Bobbie for and we wouldn’t change a thing. They make it so easy being able to set up an automatic renewal and it being delivered to our front door. I don’t have to go to the store or even think about it. Thank you ⭐️⭐️⭐️⭐️⭐️
5 out of 5 stars
Thumbs up graphic, would recommend
23 September, 2026Verified purchase
Trued and true
I’ve used Bobbie for my now four year old and my 6 month old. I love how clean and safe the ingredients are.