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Bobbie Organic Original Infant Formula - 2 of 4Bobbie Organic Original Infant Formula - 3 of 4Bobbie Organic Original Infant Formula - 4 of 4
Bobbie Organic Original Infant Formula - 1 of 4

Bobbie Organic Original Infant Formula Powder - 14.1oz

$25.99 ($1.84/ounce)

Size14oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
  • Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.

Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.

Suitability: complete infant nutrition—from day one to year one

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Serving Size: 5

Amount :

% Daily Value*
Protein 2g
Total Fat 5.3g
Total Carbohydrate 11g
Water 136g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 2iu
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Chloride 9mg
Choline 25mg
INOSITO 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil; mortierella alpina oil;" calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, di-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12).' '

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., Once mixed, store in refrigerator, use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration at 35-40°F (2-4°C) for more than 2 hours. Avoid extreme temperatures. Once opened, use within 30 days., CONTAINS MILK.
Baby Formula Focus: Immune System Support, Gas, Brain Development, Eye Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.03 inches length x 3.93 inches width x 3.93 inches height
Estimated ship weight: 1.08 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels

submitted by MalloryH - 4 years ago
  • A: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.

    submitted byBobbie - 4 years ago
    Brand expert
  • A: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!

    submitted byMegan Post - 4 years ago
  • A: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods

    submitted byLM - 4 years ago
  • A: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.

    submitted byPatty - 3 years ago
  • A: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.

    submitted byMalloryH - 4 years ago

Q: This is acceptable for a cows milk protein allergies?

submitted by Nara - 1 year ago
  • A: Hello Nara! Bobbie formula is not suitable for babies with a cow milk protein allergy or dairy intolerance. If you need more information, don't hesitate to contact us directly. We are on standby ready to help!

    submitted byBobbie - 1 year ago
    Brand expert

Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site

submitted by Concered parent - 2 years ago
  • A: I compared to Bobbie’s website vs Target in store, they are manufactured by different companies and the ingredients are different

    submitted byAmy - 1 year ago
  • A: Hi! No need for concern :) We offer a couple of different can sizes for our original infant formula, with 14.1 oz cans at Target stores nationwide and the 24 oz Biggie and 12.7 oz Bittie sizes exclusive to hibobbie.com. Bobbie Organic Gentle comes in a 14.1 oz can no matter where you buy it!

    submitted byBobbie - 2 years ago
    Brand expert

Q: Does Bobbitt Organic contain high fructose corn syrup?

submitted by Randy - 2 years ago
  • A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.

    submitted byBobbie - 2 years ago
    Brand expert

Q: How many ounces of liquid formula will this make?

submitted by Eric - 3 years ago
  • A: The can states about 106 fl oz

    submitted byDani - 3 years ago
  • A: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.

    submitted byBobbie - 2 years ago
    Brand expert

Q: how many oz of formula does this can make?

submitted by Cb23 - 3 years ago
  • A: The 14 ounce size can makes about 105 fl. oz.

    submitted byBG - 3 years ago
  • A: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.

    submitted byBobbie - 3 years ago
    Brand expert

Q: How long is 1 can usually good for before expiring?

submitted by CW - 3 years ago
  • A: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.

    submitted byBG - 3 years ago
  • A: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.

    submitted byBobbie - 3 years ago
    Brand expert

Q: Is this EBT snap food stamps eligible

submitted by Debo - 3 years ago
  • A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.

    submitted byBobbie - 3 years ago
    Brand expert

Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.

submitted by Madison - 4 years ago
  • A: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.

    submitted byKarenA - 4 years ago
  • A: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?

    submitted byBobbie - 4 years ago
    Brand expert

Q: Is this formula suitable for infants with dietary restrictions?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, it's gluten-free and certified organic, making it suitable for infants with specific dietary needs.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

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Guests are saying

Bobbie formula has garnered positive feedback from guests for its clean ingredients and smooth transition for babies from breastfeeding to formula. Many guests appreciate the thoughtful sourcing and organic nature of the product, which provides peace of mind regarding nutrition. The formula is noted for being gentle on babies' stomachs, with minimal fussiness and digestive issues. However, some guests expressed a desire for larger packaging and more convenient options for on-the-go use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 3898 reviews
    easy on tummy: 3.87 out of 5
    easy to prepare: 4.43 out of 5
    quality: 4.12 out of 5
    value: 3.83 out of 5
    69% would recommend
    363 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 May, 2026

    Breastfed Baby Took Bobbie w/ No Issues

    I wanted a clean formula to start supplementing my baby with at 9 months old. She didn’t even spit up at all and transitioned onto Bobbie perfectly! Highly recommend.
    Marissa H
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on Bobbie
    Image

    BEST FORMULA

    We love Bobbie formula! It’s clean, gentle on our baby’s stomach, and mixes easily. Our baby takes it with no issues, and it gives us real peace of mind. Highly recommend!
    Daniel G.
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on Bobbie
    Image

    He likes it!

    Baby liked it both mixed with breastmilk & by itself! Momma likes that it is organic & free of chemicals.
    Brittney C.
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on Bobbie
    Image

    Life saver!

    Bobbie saved the day for my newborn and I when breast feeding was not working for me & my family. We tried Bobbie after trying a few other formulas that my baby did not take well. The transition to Bobbie formula has been smooth and easy!
    Shannon
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on Bobbie
    Image

    Amazing choice

    We started using this after a free sample from baby list and it has been amazing!
    Madisyn
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026Verified purchase

    (no review title)

    My little girl was exclusively breastfed till I lost most of my supply randomly at 10 months pp, this is the only formula she has taken well to and that has helped her reflux!
    Mary
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on Bobbie
    Image

    We love Bobbie!

    Our little one loves Bobbie! And we love it too knowing it’s full of clean ingredients and nutrients.
    Alex
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026
    originally posted on Bobbie
    Image

    love this formula!

    my baby was so happy and started sleeping significantly better when we switched to bobbie :)
    Emily S.
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026
    originally posted on Bobbie
    Image

    First formula we tried, and stay with Bobbie since!

    My baby was on this formula since she was born. I had tried other formulas when we were in the hospital, but I loved the ingredients in this formula and then switch to the Whole Milk formula for more nutrition, and have stay with Bobbie since. She always burped well and never had tummy issues!
    Karina
    Did you find this review helpful?
    3 out of 5 stars
    14 May, 2026
    originally posted on Bobbie
    Image

    Gassy baby

    Unfortunately this was not a good fit for our baby’s tummy. He was super gassy, uncomfortable, and even had a formed stool as a result. Seems like great ingredients/formula but not right for our child
    Maureen M.
    Did you find this review helpful?
    3 out of 5 stars
    13 May, 2026
    originally posted on Bobbie
    Image

    Probiotics

    Overall we were excited to use your formula. We have had problems with constipation, we have a two week old baby girl. I’m looking into some type of probiotic drops or switching to Nara Organics but I’d like to stay with Bobbie if I can find some good drops to add in.
    Emily M.
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on Bobbie
    Image

    An easy transition from exclusively breast feeding

    I started producing less breast feeding and stressed about my baby not eating enough. I decided to supplement with formula and decided on Bobbie. Baby has had no issues on the transition and I’m so happy! She’s gaining weight steadily, minimal gas, and normal wet diapers and poops
    Shelby
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on Bobbie
    Image

    Had to supplement my milk

    Had to supplement my milk supply, my baby takes this very well!
    Jenna
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on Bobbie
    Image

    So incredible!

    My baby loved this, it was great on his sensitive belly! I love how clean the ingredients are
    Jenifer B.
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on Bobbie
    Image

    Daughter loves this

    I was originally giving my daughter only breastmilk and when my supply began to dip around 10 months, I was worried about her transition and how she would adjust to formula, after talking to friends and doing a ton of research, I decided to go with Bobbie and my daughter took to it very easy and loves it and it’s gentle on her tummy.
    Monique c.
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on Bobbie
    Image

    Bobbie really did change our lives

    Bobbie changed our life. After losing my BF milk supply, we tried so many different formulas. None of them were right for my baby girl. She was always in so much tummy pain. Until we found Bobbie. Shes no longer in pain! Shes my happy baby again.
    Rebekah P.
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on Bobbie
    Image

    LOVE LOVE LOVE

    WE LOOOOOVE!! Tried Bobbie and then a competing brand and went right back to Bobbie 🐣
    Bree
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on Bobbie
    Image

    Happy Baby!

    My baby loves this formula! It is easy on her tummy and she has been drinking it for 6 months! Love the great quality ingredients that bobbie uses and that they test their formula to make sure it is safe! I love my bobbie subscription, it makes it easy to get enough formula!
    Emma
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on Bobbie
    Image

    BobbieBaby

    Thanks to Bobbie for having delivering best formula thats 100% organic & closer to breast milk and without having palm or corn syrup.
    Pankaj B.
    Did you find this review helpful?
    5 out of 5 stars
    10 May, 2026
    originally posted on Bobbie
    Image

    Great!

    Been using Bobbie for my baby since she was a newborn. It’s been great especially when we combo fed her. Now she’s exclusively on Bobbie!
    Daisy
    Did you find this review helpful?

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