$24.99 when purchased online
Target Online store #3991
About this item
Highlights
- USDA ORGANIC: Bobbie is always made from non-GMO ingredients and never has corn syrup, palm oil or maltodextrin.
- EASY ON TUMMIES: With a 60:40 whey to casein ratio, Bobbie is modeled after breast milk and designed to be easy on babies' tummies
- FOUNDED BY MOMS: Bobbie is the only mom-founded and led infant formula company in the US.
- ORGANIC MILK: Partnering with small, family-owned farms across the country, Bobbie is proud to be made from organic, grass-fed cows on Organic Valley farms.
- EU STYLE: DHA plays a key role to supporting the development of brain and eyes. In the US, there is no requirement for DHA in infant formula, Bobbie contains 20mg/100kcal and is the only US formula to meet the EU's stringent DHA standards.
Description
The first of its kind, Bobbie Organic Infant Formula is a USDA Organic, EU-style infant formula that meets all FDA requirements. It is a complete nutrition milk-based powder modeled after breast milk and is easy on tummies. It is non-GMO and doesn't have corn syrup, palm oil, or maltodextrin. It includes iron to support brain development and meets the EU requirements for DHA in infant formula. Bobbie is the first US infant formula to receive both the Clean Label Purity Award and Clean Label Pesticide-Free Certification.
Bobbie is founded and led by moms. They wanted an infant formula they were proud to feed their babies. Bobbie Infant Formula is for full term babies 0-12 months and supports your baby’s immunity and growth.
Bobbie is here to shake the stigma around feeding and to help support your (and your baby's) feeding journey. We lost sleep over this so you don't have to.
Bobbie is founded and led by moms. They wanted an infant formula they were proud to feed their babies. Bobbie Infant Formula is for full term babies 0-12 months and supports your baby’s immunity and growth.
Bobbie is here to shake the stigma around feeding and to help support your (and your baby's) feeding journey. We lost sleep over this so you don't have to.
Serving Size: 5 fl oz
Amount DILUTED: EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 725mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mcg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic canola oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic canola lecithin, schizochytrium sp. oil*, mortierella alpina oil**, calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherol concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains: milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur.Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Gas, Brain Development, Eye Development, Easy to Digest
Features: All Natural, Non-GMO
Dietary Needs: Gluten-Free, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.03 inches length x 3.93 inches width x 3.93 inches height
Estimated ship weight: 1.22 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.6 out of 5 stars with 1787 reviews
easy on tummy: 3.86 out of 5
easy to prepare: 4.48 out of 5
quality: 4.14 out of 5
value: 3.83 out of 5
69% would recommend
317 recommendations
Combo feeding perfection
5 out of 5 stars
Thumbs up graphic, would recommend
Anonymous - 4 days ago, Verified purchaser
I use Bobbie for combo feeding and love it. My baby has had no issues transitioning to part formula with this brand and compliments my breastmilk perfectly. I will continue to get Bobbie!!
Too much foam
3 out of 5 stars
Thumbs down graphic, would not recommend
NCrosz - 5 days ago, Verified purchaser
I really wanted Bobbie to be the formula that worked for us. It’s one of the few brands that I feel comfortable giving to my baby based on what’s in it and what’s not in it. Unfortunately I could not make a single bottle with Bobbie without a ridiculous amount of foam/bubbles. I tried warming the water before and after adding the formula, I tried using a spoon to mix instead of shaking the bottle, using a formula pitcher to mix, and I tried using an immersion blender. I got the least amount of bubbles using a spoon to mix, but it was still too foamy and I’m afraid it was giving my son a lot of gas.
Incredible!
5 out of 5 stars
Ryan L. - 15 days ago
originally posted on Bobbie
Bobbie is everything we were looking for in a formula for our baby. Can’t recommend it enough!
We love Bobbie!
5 out of 5 stars
Jenna M. - 15 days ago
originally posted on Bobbie
I used Bobbie for both of my boys and it was such a life saver. I loved having confidence in a product that I was feeding my babies. Thank you Bobbie!
Miracle Works for Allergies
5 out of 5 stars
Thumbs up graphic, would recommend
Ss - 15 days ago
Bobbie made it possible for me to be a working mom. I was a VP of finance at the time I found out I could not breastfeed my baby at work, and needed to supplement my milk. This is all natural and fit the gap that I needed. I’m so grateful to Bobbie I could cry as my son was allergic to every single other formula on the market.
Cadillac of formula
5 out of 5 stars
Lisa Z. - 16 days ago
originally posted on Bobbie
We have been so happy with Bobbie formula for our baby! She’s been doing so well with it and we feel confident in what we’re giving her. Thank you, Bobbie!
Good formula
5 out of 5 stars
Barbara c. - 18 days ago
originally posted on Bobbie
I love this formula already because I was trying a good formula for my baby and no one was good for him! And the boobies formula is the only one that he liked and still good with for about 3 months! 🙌🏼🫶🏻
The best experience.
5 out of 5 stars
Amy C. - 23 days ago
originally posted on Bobbie
I was so nervous to switch from breast feeding to formula feeding. I supplemented for a while but ultimately made the switch to 100% and our girl couldn’t be thriving more. We couldn’t be happier with Bobbie
Great experience
5 out of 5 stars
Mary H. - 26 days ago
originally posted on Bobbie
Baby was exclusively fed breastmilk for 5 months and is now 100% on Bobbie at 8 months old and loving it! It was an extremely easy transition for her - she wasn’t phased when the milk in bottle switched from breastmilk to Bobbie
Huge relief
5 out of 5 stars
Dana E. - 29 days ago
originally posted on Bobbie
I was so conflicted about ending my breastfeeding journey before a year. I did lots of research and decided to try Bobbie. Turns out I was worried about nothing. My baby loves his formula and is gaining weight and growing like a weed. It melts into warm water easily. Finding and using Bobbie has been the healthiest choice for both me and my baby and I am grateful.
Baby has been enjoying the
5 out of 5 stars
Rebecca P. - 30 days ago
originally posted on Bobbie
Baby has been enjoying the formula, only thing I wish was that the containers were bigger. We go through them too fast.
Thriving
5 out of 5 stars
Ashley C. - 1 month ago
originally posted on Bobbie
There aren’t enough good things to say! From the formula itself, to the customer service, there’s really no comparison. Highly recommend!
Daughter didn’t like it
1 out of 5 stars
Nicole A. - 1 month ago
originally posted on Bobbie
My daughter did not like Bobbie. I found it mixed terribly and left her gassy.
Awesome
5 out of 5 stars
Joseph M. - 1 month ago
originally posted on Bobbie
Formula has been a hit since the beginning. Luckily our baby is only formula fed which helps out and she loves this formula. She is 4 months old and drinking 7oz per feeding.
We found the one!
5 out of 5 stars
Thumbs up graphic, would recommend
Theerealmc - 1 month ago
Baby boy loves this formula and is thriving on it.
So convenient
5 out of 5 stars
Brittany B. - 1 month ago
originally posted on Bobbie
We have been combo feeding with Bobbie and the ability to easily adjust our subscription by text is so convenient. Our baby loves her formula and easily goes back and forth between breastmilk and Bobbie. We started combo feeding around 3 months and she had minimal spit up / discomfort introducing formula.
I don’t like that you defaulted the selection to 5 stars
1 out of 5 stars
Brenna H. - 1 month ago
originally posted on Bobbie
Listen, I love your product. I love that it’s clean, I love that my baby loves it. But it is a disservice to yourselves to default a selection for the rating & for that reason I selected 1 star. Defaulting the selection is putting bias onto the responder, and ultimately letting bias into your reporting. Which is really uncool.
Bobbie > Boobie
5 out of 5 stars
Jacqueline S. - 1 month ago
originally posted on Bobbie
Really. My son will no longer drink breastmilk since introducing Bobbie for combo feeding!
LOVE IT
5 out of 5 stars
Amanda C. - 2 months ago
originally posted on Bobbie
My baby loves Bobbie and it loves him back. He doesn't spit up, has no issues going potty, and has no gas. Best formula ever. It's like he is having my breastmilk. I was really worried about the transition to formula but it has been extremely smooth!
Easy transition
5 out of 5 stars
Kaitlin K. - 2 months ago
originally posted on Bobbie
My breast feeding journey was not easy and switching to Bobbie was seamless. My son is thriving and sleeping better and less fussy than before on just my breastmilk.