$24.99 when purchased online
Target Online store #3991
About this item
Highlights
- Certified USDA Organic: Meets the strictest organic standard in the world.
- EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
- Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
Description
Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Serving Size: 5 fl oz
Amount DILUTED: EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 725mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mcg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic canola oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic canola lecithin, schizochytrium sp. oil*, mortierella alpina oil**, calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherol concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains: milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur.Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Gas, Brain Development, Eye Development, Easy to Digest
Features: All Natural, Non-GMO
Dietary Needs: Gluten-Free, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Frequently bought together
More to consider
$0.69 - $23.49
$20 Target GiftCard with $100 select babycare purchase
4.1 out of 5 stars with 25162 ratings
$2.29 - $39.99
$20 Target GiftCard with $100 select babycare purchase on select items
4.8 out of 5 stars with 16013 ratings
$2.39 - $44.99
$20 Target GiftCard with $100 select babycare purchase on select items
4.8 out of 5 stars with 24576 ratings
$0.69 - $23.49
$20 Target GiftCard with $100 select babycare purchase
4.1 out of 5 stars with 25162 ratings
$0.69 - $23.49
$20 Target GiftCard with $100 select babycare purchase
4.1 out of 5 stars with 25162 ratings
Discover more options
$41.99($1.75/ounce)
10% off ByHeart whole nutrition infant powder formula
4.4 out of 5 stars with 1159 ratings
$22.99($1.63/ounce)
Buy 1, get 1 25% off Bobbie whole milk infant formula
4.5 out of 5 stars with 236 ratings
Related Categories
Guests are saying
Bobbie formula has received overwhelmingly positive feedback from guests, highlighting its clean ingredients and effectiveness in supporting healthy growth for babies. Many guests appreciate the gentle nature of the formula, which has helped alleviate tummy issues and promote smooth digestion. The subscription service is also praised for its reliability, ensuring that families have consistent access to this high-quality product. Overall, Bobbie is seen as a trusted choice for parents transitioning from breastfeeding to formula feeding.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 2283 reviews
easy on tummy: 3.87 out of 5
easy to prepare: 4.48 out of 5
quality: 4.14 out of 5
value: 3.83 out of 5
69% would recommend
322 recommendations
Try it!!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Lilred - 7 days ago, Verified purchaser
My absolute favorite formula. No gassy baby here & she LOVES it.
Great formula option
5 out of 5 stars
Taylor N. - 12 days ago
originally posted on Bobbie
We switched my preemie twins to Bobbie after the neosure. They’ve thrived with this and we love the clean ingredients!
Seriously just get Bobbie!
5 out of 5 stars
Caylin - 13 days ago
originally posted on Bobbie
My little one loves this formula! Super gentle on his stomach and he had very bad reflux in the beginning. Bobbie was the only formula that got us through his reflux phase! Highly recommend and the branding is so fun!
Life Saving!!!!
5 out of 5 stars
Dereck P. - 13 days ago
originally posted on Bobbie
Bobbie infant formula was a life saver for me and my husband ~ and our little girl! We had struggled for weeks with stomach problems with our little one, and it took the specialist over a month to get us in. So, I changed what I could to hopefully get answers sooner - we switched from a formula with Soy, to Bobbie Organic formula. Within one week, our babies stools were back to normal, and all stomach upset was gone. Ultimately, I chose Bobbie for their high standards and how well they scored on the formula vs. heavy metals testing. Over all, we love the switch! Would recommend to anyone.
Great formula
5 out of 5 stars
Kim - 14 days ago
originally posted on Bobbie
Happy to give my baby corn syrup free organic formul
Highly recommend
5 out of 5 stars
Bonnie - 14 days ago
originally posted on Bobbie
Very happy using Bobbie formula for many reasons. When I started to combo feed I didn’t know which brand was best and there was too many options. I feel confident that Bobbie is high quality and healthy. Additionally the subscription and delivery is just one less thing to worry about.
The best!
5 out of 5 stars
Rachel S. - 17 days ago
originally posted on Bobbie
I exclusively breast fed for 6 months. I wanted to combo feed at 6 months to transition my son to formula. I started with another brand that gave him a terrible rash. I very quickly did some research and came across Bobbie. We have been so happy with Bobbie ever since and have had no issues! Baby loves it and we love knowing we are giving him formula with safe ingredients. I would 100% recommend to anyone!
Love!
5 out of 5 stars
Raelynn - 17 days ago
originally posted on Bobbie
This is the first formula and only formula I tried when converting my baby from breast to bottle! I have had no issues and baby loves it and I love it because of the clean ingredients!
Used this my whole first year
5 out of 5 stars
Gina - 17 days ago
originally posted on Bobbie
Tried so many different ones but loved the organic and baby loved the taste and gentle formulation.
Helped with GERD
5 out of 5 stars
Nick - 17 days ago
originally posted on Bobbie
Tried multiple different formulas to help with my newborn's GERD. Bobbie was the only one that made a difference and led to easier feedings and longer naps.
Great So Far
5 out of 5 stars
Casey V. - 17 days ago
originally posted on Bobbie
Bobbie was a pretty seamless transition when we began supplementing around 8 months. Baby loves it so far and I feel confident in the ingredients.
Baby Loves
5 out of 5 stars
Susana Z. - 17 days ago
originally posted on Bobbie
Having trouble producing enough breast milk for my baby I turned to Bobbie. She has been responding well to it. We combo feed Bobbie and breast milk and baby has been gaining weight well and is happy!
Love!!
5 out of 5 stars
Thumbs up graphic, would recommend
anonymous - 19 days ago, Verified purchaser
Absolutely Love this product!!! tried a few other formulas before this one nothing worked for my little man..
Packaging needs improvement
4 out of 5 stars
Alexa S. - 20 days ago
originally posted on Bobbie
Bobbie formula is great! But the packaging sucks. Kendamil packaging is the best I’ve seen. Bobbie would be perfect if packaging was improved so I didn’t have to dig to the bottom of the can to find the scoop.
So glad we switched to Bobbie!!
5 out of 5 stars
Amy J. - 20 days ago
originally posted on Bobbie
Our baby used to be on the Enfamil Gentlelease formula due to his sensitive stomach, but his poops were consistently green, frothy, and runny. I also really didn’t like the ingredients in that formula, with the first ingredient listed being corn syrup solids. We switched to Bobbie organic and hoped that it would be easier on our baby’s stomach with the cleaner ingredients, and we have been so pleased with it! Our baby no longer has green runny poops and the clean ingredients give me much more peace of mind. I would recommend Bobbie to anyone who is looking for an amazing clean formula, the subscription service makes it so easy to get as well!
Great fit from the start!
5 out of 5 stars
Tessa - 21 days ago
originally posted on Bobbie
We started out combo feeding with Bobbie and it was gentle on my daughters stomach. We now fully formula feed and it has been a great fit from the beginning!
Love it
5 out of 5 stars
Hillary - 22 days ago
originally posted on Bobbie
This was the perfect transition after weaning. Baby never batted an eye with the change. I was nervous about potential tummy troubles but we have had zero issues
Saved our Lives
5 out of 5 stars
Kristina - 22 days ago
originally posted on Bobbie
We found Bobbie during the formula shortage of 2021, and we stuck with it for our second baby born in 202. I wouldn't use anything else to help us in this journey
wonderful formula
5 out of 5 stars
Faisa - 23 days ago
originally posted on Bobbie
Great formula, better than any others I have used in the past.
Love it so far!
5 out of 5 stars
nicolette - 23 days ago
originally posted on Bobbie
my baby started with similac in the hospital, but we switched to bobbie shortly after coming home. he has been doing great on it so far, my only complaint is it would be nice if the cans came in bigger sizes!