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Bobbie Organic Original Infant Formula - 2 of 4Bobbie Organic Original Infant Formula - 3 of 4Bobbie Organic Original Infant Formula - 4 of 4
Bobbie Organic Original Infant Formula - 1 of 4

Bobbie Organic Original Infant Formula Powder - 14.1oz

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Size14oz

In Stock

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At a glance

About this item

Highlights

  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
  • Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.

Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.

Suitability: complete infant nutrition—from day one to year one

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Serving Size: 5

Amount :

% Daily Value*
Protein 2g
Total Fat 5.3g
Total Carbohydrate 11g
Water 136g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 2iu
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Chloride 9mg
Choline 25mg
INOSITO 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil; mortierella alpina oil;" calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, di-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12).' '

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., Once mixed, store in refrigerator, use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration at 35-40°F (2-4°C) for more than 2 hours. Avoid extreme temperatures. Once opened, use within 30 days., CONTAINS MILK.
Baby Formula Focus: Immune System Support, Gas, Brain Development, Eye Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels

submitted by MalloryH - 4 years ago
  • A: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.

    submitted byMalloryH - 4 years ago
  • A: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.

    submitted byBobbie - 4 years ago
    Brand expert
  • A: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!

    submitted byMegan Post - 3 years ago
  • A: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods

    submitted byLM - 4 years ago
  • A: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.

    submitted byPatty - 3 years ago

Q: This is acceptable for a cows milk protein allergies?

submitted by Nara - 1 year ago
  • A: Hello Nara! Bobbie formula is not suitable for babies with a cow milk protein allergy or dairy intolerance. If you need more information, don't hesitate to contact us directly. We are on standby ready to help!

    submitted byBobbie - 1 year ago
    Brand expert

Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site

submitted by Concered parent - 1 year ago
  • A: I compared to Bobbie’s website vs Target in store, they are manufactured by different companies and the ingredients are different

    submitted byAmy - 1 year ago
  • A: Hi! No need for concern :) We offer a couple of different can sizes for our original infant formula, with 14.1 oz cans at Target stores nationwide and the 24 oz Biggie and 12.7 oz Bittie sizes exclusive to hibobbie.com. Bobbie Organic Gentle comes in a 14.1 oz can no matter where you buy it!

    submitted byBobbie - 1 year ago
    Brand expert

Q: Does Bobbitt Organic contain high fructose corn syrup?

submitted by Randy - 2 years ago
  • A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.

    submitted byBobbie - 2 years ago
    Brand expert

Q: How many ounces of liquid formula will this make?

submitted by Eric - 2 years ago
  • A: The can states about 106 fl oz

    submitted byDani - 2 years ago
  • A: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.

    submitted byBobbie - 2 years ago
    Brand expert

Q: how many oz of formula does this can make?

submitted by Cb23 - 3 years ago
  • A: The 14 ounce size can makes about 105 fl. oz.

    submitted byBG - 3 years ago
  • A: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.

    submitted byBobbie - 3 years ago
    Brand expert

Q: How long is 1 can usually good for before expiring?

submitted by CW - 3 years ago
  • A: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.

    submitted byBG - 3 years ago
  • A: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.

    submitted byBobbie - 3 years ago
    Brand expert

Q: Is this EBT snap food stamps eligible

submitted by Debo - 3 years ago
  • A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.

    submitted byBobbie - 2 years ago
    Brand expert

Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.

submitted by Madison - 4 years ago
  • A: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.

    submitted byKarenA - 4 years ago
  • A: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?

    submitted byBobbie - 3 years ago
    Brand expert

Q: Why does the container look different from the 14 ounce compared to the 24 ounce container? Are they the same formula?  the 14 ounce cans says it uses whole milk so does the 24 ounce can use it as well?

submitted by Courtney J - 4 months ago
  • A: I’m just realizing that they’re are two different formulas! Shame on target.

    submitted byKate - 3 months ago

Additional product information and recommendations

Guests are saying

Bobbie formula has garnered positive feedback from guests for its clean ingredients and smooth transition for babies from breastfeeding to formula. Many guests appreciate the thoughtful sourcing and organic nature of the product, which provides peace of mind regarding nutrition. The formula is noted for being gentle on babies' stomachs, with minimal fussiness and digestive issues. However, some guests expressed a desire for larger packaging and more convenient options for on-the-go use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 3071 reviews
    easy on tummy: 3.85 out of 5
    easy to prepare: 4.44 out of 5
    quality: 4.12 out of 5
    value: 3.82 out of 5
    69% would recommend
    357 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 March, 2026Verified purchase

    Horrible constipation

    I wanted to like this formula, I really did… it made my newborn so constipated, that his face was so red passing stool, it was horrible!! His stool was so hard and it looked painful, I felt so bad and horrible!! Then organic, or regular one doesn’t matter, they both cause AWFUL constipation. I’m not happy with this formula at all. I will be switching to happy baby.
    Proud dad 123
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 March, 2026Verified purchase

    Good Option if Needed

    Had to use for our breastfed baby for a little and was easy to digest!
    Elizabeth
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    22 March, 2026
    originally posted on Bobbie
    Image

    Great formula

    Baby loves Bobbie! Had to switch to gentle only because he has a sensitive tummy but he handled this formula beautifully for a while!
    Tsivia
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2026
    originally posted on Bobbie
    Image

    Best Decision

    Best decision that my husband and I could make for our newborn. My daughter was having a hard time gaining weight after being discharged. Doctors recommended that we supplement with formula, we decided on Bobbi due to the organic, honest and trustworthy formula. Our daughter is gaining weight the needed weight and we have not stopped feeding her. We also love the subscription, we will never run out of her formula. Delivered right to our door is amazing for first time parents.
    Kristen M.
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2026
    originally posted on Bobbie
    Image

    Trusted the First Time, Chosen Again for Baby #2

    We used Bobbie with our first baby, so it was an easy decision to use it again for our second. This time around, we felt even more confident going straight to formula—and it’s been just as great of an experience. It’s gentle on baby’s stomach, mixes easily, and gives us so much peace of mind with the quality ingredients. So nice having something we trust for both of our babies.
    Kelsey
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on Bobbie
    Image

    Only the Best for My Baby

    We tried all the free formulas and Bobbie was the best. Easy to mix with my breast milk and quickly got my baby boy's weight on. He is chunky and healthy and smiling and laughing all the time. He sucks this formula down!
    Antoinette
    Did you find this review helpful?
    4 out of 5 stars
    15 March, 2026
    originally posted on Bobbie
    Image

    Can size

    We enjoy Bobbie formula. This is our second baby and our first time using Bobbie. She was strictly breastfed and when we introduced Bobbie it was seamless. My only complaint would be the size of the cans. They are small compared to others on the market therefore the can does not last as long.
    Stephanie W.
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    15 March, 2026
    originally posted on Bobbie
    Image

    Love it

    Love this formula. Haven’t experience any constipation since switching to this formula.
    Ashley
    Did you find this review helpful?
    5 out of 5 stars
    14 March, 2026
    originally posted on Bobbie
    Image

    The Best

    I decided to exclusively formula feed my newborn son and bright the formula to the hospital so we could feed him after he was born. The ladies in the labor and delivery and postpartum care floor were so interested in the formula and had added it to their list of organic formulas. My son absolutely loves it and our pediatricians happy with his health and weight gain. Thanks Bobbie!
    Ondraya
    Did you find this review helpful?
    5 out of 5 stars
    13 March, 2026
    originally posted on Bobbie
    Image

    Amazing

    My baby loves the formula! Significantly less spit up than other formulas we’ve tried. Also having the delivery timing on a set schedule makes it so I don’t even have to think about her food. Couldn’t recommend the company enough!
    Elizabeth R.
    Did you find this review helpful?
    5 out of 5 stars
    13 March, 2026
    originally posted on Bobbie
    Image

    We have been using this

    We have been using this formula for a couple months now and loving it. We are currently combo feeding, which was an intimidating process to start but using Bobbie made it an easy transition because I know the ingredients are clean and the best for my baby.
    Danielle
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    10 March, 2026
    originally posted on Bobbie
    Image

    Made by mom for moms!

    We love Bobbie! My son just turned one and we’re still using it as we transition him to whole milk. It’s been refreshing knowing he’s not being exposed to any bad ingredients and also that what he is digesting is safe. I was only able to exclusively pump for him for 2 months, but Bobbie helped me have no guilt in that because I believe in this company that much!
    Stephanie W.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 March, 2026Verified purchase

    Severe constipation

    Smells funny and made my baby severely constipated for weeks. Had to give him Miralax daily. Switched to HappyBaby Stage 2 formula and now my 9 month old is indeed much happier!
    Mj
    easy on tummy: 1 out of 5
    easy to prepare: 5 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    7 March, 2026
    originally posted on Bobbie
    Image

    Breastmilk to formula

    My baby was exclusively breastfed for 9 months. We tried to introduce formula around 5 months and she REFUSED it. We gave Bobbie a chance after researching and we have successfully transitioned within a week. We are so happy with Bobbie!
    Maia
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on Bobbie
    Image

    10/10

    I was so nervous to start combo feeding but Bobbie made me so comfortable. My baby loves it and I love that I have another way to feed him. There's no icky smell and it's made my whole feeding journey easier.
    Dana
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    5 March, 2026
    originally posted on Bobbie
    Image

    Great Formula

    My baby has taken this formula from birth. It has all the nutrients she needs and she never had any issues. I was fully prepared to have to try multiple formulas but all she needed was Bobbie!
    Lily D.
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    4 March, 2026Verified purchase

    Darker one from Target

    Here’s the main difference between buying Bobbie Organic Infant Formula (or similar sizes) directly from the official Bobbie site versus getting it (including a 40 oz can size) through Target or other retail outlets: I rather order it from the original manufacturer.
    Rose
    easy on tummy: 4 out of 5
    easy to prepare: 5 out of 5
    quality: 3 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 February, 2026Verified purchase

    (no review title)

    The formula powder is easy to dissolve in the water and smells great.
    Blanca
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    26 February, 2026
    originally posted on Bobbie
    Image

    Feeding with confidence

    When my breastfeeding journey ended sooner than I wanted I was so discouraged and guilty of formula feeding with the products the mainstream brands contain. After multiple attempts with other products Bobbie is the perfect fit for our girl! She is happy, fed, and healthy!
    Erika N.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 February, 2026Verified purchase

    Bobbie gentle vs Bobbie Organic

    We just recently switched our bay (6months) from the Bobbie Gentle to this organic formula, figured since he’s been on solids for a few weeks that it would be okay to switch. It was a smooth transition! No fussiness, gas or excessive spit up! A plus that this formula dissolves into the water quicker. We are absolutely happy with Bobbie ❤️
    AOH
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    Did you find this review helpful?

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