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Sony XR48A90K 48" BRAVIA XR OLED 4K HDR Smart TV with Google TV - 2 of 4Sony XR48A90K 48" BRAVIA XR OLED 4K HDR Smart TV with Google TV - 3 of 4Sony XR48A90K 48" BRAVIA XR OLED 4K HDR Smart TV with Google TV - 4 of 4
Sony XR48A90K 48" BRAVIA XR OLED 4K HDR Smart TV with Google TV - 1 of 4

Sony XR48A90K 48" BRAVIA XR OLED 4K HDR Smart TV with Google TV

$1,399.99

Out of Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by WORLD WIDE STEREO
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Cognitive Processor XR that delivers natural and realistic picture quality
  • Immersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro
  • Immersive audio and dual actuators that vibrate to produce sound from the entire screen
  • Google TV with Google Assistant organizes your content all in one place
  • High-performance gaming with 4K at 120hz, VRR, and HDMI 2.1

Description

Experience stunning OLED performance in a compact, beautifully designed TV that delivers pure blacks, lifelike contrast, and rich, natural color. An advanced cognitive processor intelligently analyzes every scene to enhance depth, texture, and clarity, creating realistic images for movies, sports, and gaming. Immersive audio comes directly from the screen, aligning sound with on-screen action for a cinematic feel without extra speakers. Smart features bring your favorite streaming content together with easy voice search and personalized recommendations. Gamers enjoy smooth, responsive play with high frame rates, low input lag, and next-generation connectivity. Elegant design, flexible stand options, and eco-conscious construction complete a premium entertainment experience that fits perfectly into any space.
Dimensions (Overall): 24.63 inches (H) x 42.13 inches (W) x 2.38 inches (D)
Weight: 29.6 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 200x200
Native screen refresh rate: 120 Hz
Smart platform: Android TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 0 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 8.88 inches
Product Height with Stand: 27.5 inches
Product Width with Stand: 42.13 inches
Screen Size: 48 inches
Battery: 2 AAA Alkaline, Required, Not Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 87088014
UPC: 027242924666
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7 inches length x 46 inches width x 29 inches height
Estimated ship weight: 50 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this TV support Apple Play?

submitted by Chris - 2 years ago
  • A: Hi Chris, thanks for reaching out about the Sony XR48A90K 48" BRAVIA XR OLED 4K HDR Smart TV with Google TV. Yes, you can use Apple® AirPlay® to mirror the display or stream content from your Apple devices to a Google™ TV. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7 am-11 pm CST.

    submitted byRena - 2 years ago
    Target expert support

Q: Costco has 2 years if having extended service it will be 5 years total, why not your company?

submitted by Helen - 2 years ago
  • A: Hi Helen, thanks for reaching out about Sony XR48A90K 48" BRAVIA XR OLED 4K HDR Smart TV with Google TV. To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 2 years ago
    Target staff support

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Guests also viewed

Guests are saying

The Sony A90K OLED TV impresses with its stunning picture quality and immersive sound, making it a top choice for both casual viewers and gamers. Guests appreciate its vibrant colors, excellent 4K clarity, and user-friendly setup. While some mention concerns about limited app storage and remote control usability, the overall experience is overwhelmingly positive, highlighting the TV's ability to enhance movie nights and gaming sessions alike.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1087 reviews
    5 out of 5 stars
    23 May, 2026
    originally posted on sony.com
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    So far so good

    Purchased recently so far quite happy. The unit came with two remote controls it would be helpful to customers if some type of booklet came with the set to explain exactly what each remote does, also explain what each button does. I have relied to download instructions but the description does not match tge units I have.
    Calytom
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on sony.com
    Image

    Delighted

    Absolutely delighted with the TV and the theatre system .
    FloNight
    Did you find this review helpful?
    3 out of 5 stars
    20 May, 2026
    originally posted on sony.com
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    It's a Television!

    It is a television, what am I supposed to say. As with all modern telivisions I would prefer CH1 to be displayed when I press 1 on the remote or select TV as an input, not a menu requiring me to press another button to actually view the channel. The Apps. are standard. The operating system is ok. I dont need to be told what to watch with suggestions, I know my own viewing preferences. I do like the fact my old Sony remote still works with the new TV.
    1 reply from Sony UK team - 4 days ago
    Hi, Thank you for your feedback. We're happy to hear that you're enjoying your XR-48A90K, and happy with the quality we always aim to deliver! Additionally, you can enable the "Power-on behaviour" feature by following the steps here: https://cutt.ly/itNWhOmF Furthermore, you can uninstall or install the desired apps by following the steps here: https://cutt.ly/AtNWkv3C Moreover, if you need any further assistance, you can contact us using the details here: https://cutt.ly/heoRCkdW (Please copy and paste the links into your browser). Menna @Sony Support UK
    TV comments
    Did you find this review helpful?
    4 out of 5 stars
    18 May, 2026
    originally posted on sony.com
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    Good colour

    It seems a bit too smart for us !!! Hopefully we will get used to using it.
    1 reply from Sony UK team - 6 days ago
    Hi, Thank you for your feedback. We are happy to hear that you are enjoying your XR-48A90K, and happy with the quality we always aim to deliver! We hope you continue to enjoy it for years to come! We recommend using our online help guide, as it's really comprehensive and thorough, and you can use the search bar in it to learn more about the XR-48A90K settings, features, and menu options: https://cutt.ly/6tZLL8yt You can also reach the same user guide by pressing the help button on the remote control of the TV. Furthermore, if you need any further assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Please copy and paste the links into your browser). Ismail @Sony Support UK
    John84
    Did you find this review helpful?
    5 out of 5 stars
    10 May, 2026
    originally posted on sony.com
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    A Welcome Change

    The picture and sound are both excellent and a huge advancement on my old TV.
    Navvy
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on sony.com
    Image

    Great TV

    Very happy with the appearance and performance of this Sony TV. Both the picture quality and sound performance are exceptional.
    Gordon2204
    Did you find this review helpful?
    4 out of 5 stars
    28 April, 2026
    originally posted on sony.com
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    Great clear Sound is possible....

    I've had the A90K for 3 weeks and find it superior to my old tv. Setting it up with external inputs is tricky even being a moderately tech savy person. HDMI randomly fails handshake as did attached soundbar. This is not TV fault more of the limits of the technology I'm told. This probably true when coupled to more than one hdmi input on my case 2 android devices. CoPilot was my saviour in fine tuning the set up which has educated me into the complexities of the connectivity of these devices. I have no hesitation of recommending this TV sound and picturr quality are outstanding. TV channel guide/tuner leave a lot to be desired when compared to modern front end IPTV apps and perhaps this is the difference that Google TV has put upon us. The Sony guide is the better choice from day 1 and clearly works, but if you're an avid TV viewer only (terrestial) you may be a little disappointed. Another disappointing think is having 2 different remotes without explanation one with coloured buttons and numeric pad the other is more streamlined with keys for Netflix, Disney, Prime Video... confusing having to shuffle remotes. Of course a third handpicked for the excellent HT2000 sound bar. To close without the soundbar this TV has excellent sound features my high frequency hearing is reducing and this TV can boost speech above the other sounds in a broadcast....outstanding.
    1 reply from Sony UK team - 21 days ago
    Hi, Thank you for your feedback. We're happy to hear that you're enjoying your XR-48A90K, and happy with the picture and sound quality we always aim to deliver! Yet, we are sorry to hear that you're facing difficulties with it. You can use the following link to help you with the initial setup process, if needed again: https://cutt.ly/0e1b2oAa Additionally, regarding the HDMI issue, please try the steps here and test again: https://cutt.ly/RtXe0Vji Furthermore, you can learn more about the differences between the two included remote controls at this link: https://cutt.ly/YtXe2MTB And to learn more about the buttons and functions of the remote control, you can use this link: https://cutt.ly/htXe9E5V Moreover, if you need any further assistance, do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Please copy and paste the links into your browser). Menna @Sony Support UK
    DaveMacc
    Did you find this review helpful?
    1 out of 5 stars
    26 April, 2026
    originally posted on sony.com
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    Manual required

    Would like a simple manual. In particular to know how to switch to Freesat.
    1 reply from Sony support team team - 21 days ago
    Hi, Thank you for your feedback. We’re sorry to hear that you're facing difficulties setting up Freesat on your XR‑48A90K. Regarding the manual guide, it's worth to mention that Sony is complying with new EU regulations along with our Road to Zero approach to cut down on electronics waste: https://cutt.ly/Or1k7S4k However, you can explore the features of your TV by using the online manual guide as it's very comprehensive and thorough: https://cutt.ly/KtdO5aGn Also, you can find instructions on how to setup Freesat on your TV here: https://cutt.ly/6tXwzRZn If you need any further assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Please copy and paste links into your browser) Nadine @Sony Support UK
    Geoff679
    Did you find this review helpful?
    4 out of 5 stars
    23 April, 2026
    originally posted on sony.com
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    Not enough memory.

    Picture quality and performance in general is excellent - I’m puzzled why Sony didn’t give us enough memory to store more apps leaving us with apps that we don’t need but can’t uninstall to leave space for the ones we do want.
    1 reply from Sony support team team - 1 month ago
    Hi, Thank you for your feedback. We’re happy to hear that you're enjoying the picture quality of your XR-48A90K. Yet, we're sorry to hear about your disappointment regarding the internal storage. This is not the experience we aim to provide, as we continuously strive to deliver the best possible quality. We appreciate your feedback. Hearing from our customers helps us continuously improve our products to align with your preferences. Rest assured that we've raised it to the concerned team for future consideration. However, we recommend using an external USB device to move your downloaded apps to the drive. If you need any further assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
    An de
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on sony.com
    Image

    TV review

    Very happy with the quality. Great all round sound.
    Mac26
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on sony.com
    Image

    Stunning Tv

    Absolutely stunning Tv. I always buy Sony for their quality and reliability. The A90 pairs so well with my Ps5 Pro and has greatly enhanced gaming and immersion. Thank you Sony. A class act.
    Noire
    Did you find this review helpful?
    5 out of 5 stars
    18 April, 2026
    originally posted on sony.com
    Image

    lovely picture easy set up

    I have only just been able to put my TV up in my new home. I purchased the XR-42A90K. and I love it. Lovely clear picture and also love the remote - it's so heavy and robust and gives a real luxury feel. The TV is very easy to set up and easy to use the APPs too.
    SACC
    Did you find this review helpful?
    5 out of 5 stars
    17 April, 2026
    originally posted on sony.com
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    Just getting used to features

    I bought this television a month ago and am enjoying the clarity on the screen
    Kids4
    Did you find this review helpful?
    4 out of 5 stars
    15 April, 2026
    originally posted on sony.com
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    Picture and sound quality is great, the remote not

    Bought this 3 weeks ago and knew the picture and sound quality would be good and it doesn't disappoint. That said the down sides are: 1) The remote is very small and hence so are the buttons. 2) The TV response to any buttons is slow.
    1 reply from Sony UK team - 1 month ago
    Hi, Thank you for your feedback. We're happy to hear that you're enjoying the picture quality of your XR-42A90K. Yet, we're sorry to learn that you're experiencing difficulties with your remote control. We appreciate your feedback regarding the size of the remote control. Hearing from our customers helps us continuously improve our products to align with your preferences. Rest assured that we've raised it to the concerned team for future consideration. Regarding the slowness issue, please try the steps at this link and test again: https://cutt.ly/xtHucyLV If the issue remains, please make sure to follow the steps below: 1. Disconnect all externals (e.g., Sky box, Ariel cable, HDMI cables, USB, etc.). 2. Make sure the software is updated using this link: https://cutt.ly/stHuvoSn 3. Remove the cached data: Press HOME, then select [Settings] → [Storage and Reset] → [Internal storage] → [Cached data] → then select [Yes]. 4. Perform a factory data reset: https://cutt.ly/Te8KAecf Furthermore, if you need any further assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Please copy and paste the links into your browser). Ismail @Sony Support UK
    Yaccoff
    Did you find this review helpful?
    4 out of 5 stars
    15 April, 2026
    originally posted on sony.com
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    I like it very much - but

    This is a very good tv. The picture, sound and features are excellent. One aspect that falls short is the programme guide. The screen display is too small and can’t be easily read from a normal tv viewing distance, requiring you to move closer to the tv to read the text, and this is very annoying. Also the display is multi coloured which is distracting and confusing.
    1 reply from Sony UK team - 1 month ago
    Hi, Thank you for your feedback. We're happy to hear that you're enjoying your XR-42A90K, and happy with the picture and sound quality we always aim to deliver! Yet, we're sorry to learn that you're not fully satisfied with the design of the EPG. We appreciate your feedback, hearing from our customers helps us continuously improve our products to align with your preferences. Rest assured that we've raised it to the concerned team for future consideration. Furthermore, if you need any assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Please copy and paste the link into your browser). Menna @Sony Support UK
    Charlieboy1
    Did you find this review helpful?
    3 out of 5 stars
    15 April, 2026
    originally posted on sony.com
    Image

    Disappointed

    Not pleased with product. Does not revert to last channel when switching on even though set up to do so
    1 reply from Sony UK team - 1 month ago
    Hi, Thank you for your feedback. We're sorry to hear that the XR-42A90K didn't meet your expectations. This is not the experience we aim to provide, as we continuously strive to deliver the best quality possible. Please make sure to enable the power-on behaviour feature by following the steps here and test again: https://cutt.ly/5tHi1LNb If the issue remains, try the steps below: 1. Disconnect all externals (e.g., TV box, Ariel cable, HDMI cables, USB, etc.). 2. Unplug the TV from the mains and leave it for 1 minute, and then plug it back in. 3. Make sure the software is updated using this link: https://cutt.ly/ZtHi0ErB 4. Remove the cached data: Press HOME, then select [Settings] → [Storage and Reset] → [Internal storage] → [Cached data] → then select [Yes]. 5. In case the issue persists, perform a factory data reset by following the steps here: https://cutt.ly/RtHi05LB Furthermore, if you need any further assistance, please feel free to contact us using the details here: https://cutt.ly/heoRCkdW (Please copy and paste the links into your browser). Menna @Sony Support UK
    Eric 45
    Did you find this review helpful?
    5 out of 5 stars
    10 April, 2026
    originally posted on sony.com
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    Upgrade to OLED!

    Extremely pleased with new television. Wonderful picture and the first OLED to add to our Sony collection!
    Pussand boots
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2026
    originally posted on sony.com
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    Great Quality

    My partner bought one of these TV’s about a year ago and I just could not get over tge quality of the picture and sound. I finally went out and bought one for my own home so now it doesn’t matter where we stay we have top class viewing.
    Pishy
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on sony.com
    Image

    Brilliant picture

    Only had it 4 days but very happy so far , still learning how to use it
    Cjt58
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on sony.com
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    THE BEST

    This is by a long way the best television I have ever had.
    The Tellly
    Did you find this review helpful?

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