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Maybelline Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Eyebrow Gel - 0.05 fl oz. - 2 of 4Maybelline Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Eyebrow Gel - 0.05 fl oz. - 3 of 4Maybelline Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Eyebrow Gel - 0.05 fl oz. - 4 of 4
Maybelline Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Eyebrow Gel - 0.05 fl oz. - 1 of 4

Maybelline Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Waterproof Eyebrow Gel - Black Brown - 0.05 fl oz


Color262 Black Brown
  • 250 Blonde
  • 255 Soft Brown
  • 257 Medium Brown
  • 259 Ash Brown
  • 260 Deep Brown
  • 262 Black Brown

In Stock

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At a glance

About this item

Highlights

  • Meet Maybelline NY’s Build-A-Brow: This easy eyebrow shaper builds real-looking, fuller brows with up to 24HR wear for brows that look so real you can't tell it's makeup; Say goodbye to sparse, thin and uneven looking brows for fuller brows that last
  • Fuller Brows in 2 Easy Steps: Build-A-Brow has a 2-in-1 brow pen plus sealing eyebrow gel; The ultra-precision pen creates hair-like strokes and the clear brow gel locks brows in place with a non-crunchy finish; Sweat & smudge-resistant and humidity-proof
  • Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes; With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
  • Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
  • Maybelline New York: The world’s number 1 makeup brand, from foundation to mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets

Description

Meet Build-A-Brow! The 2-in-1 black brown brow pen + sealing gel that builds a fuller brow in just 2 easy steps. This waterproof eyebrow makeup delivers real-looking, fuller brows for up to 24-hour wear. In fact, brows look so real you can’t tell its makeup! It’s also sweat-resistant, smudge-resistant and humidity-proof. Its ultra-precision pen creates hair-like strokes to mimic the look of actual brow hair, and it’s clear sealing gel locks brows in place with a non-crunchy finish. Available in six brow shades for every brow type. Vegan Formula: no animal-derived ingredients. Ophthalmologist tested.

Before application, shake the pen. Then, start building by flicking the pen upwards to create hair-like strokes while filling in sparse areas. Let the product to dry. Last, use the clear gel to sculpt brows into desired shape and seal for up to 24-hour wear. Use Garnier Waterproof Micellar Water to remove.
Suggested Age: 13 Years and Up
Health Facts: Vegan, Animal By-Product-Free
Color Palette: Dark Tones
Product Form: Liquid Gel
Beauty Purpose: Filling, Shaping
Net weight: .05 fl oz (US)
Features: Smudgeproof, Waterproof, Long Lasting
TCIN: 89247643
UPC: 041554087703
Item Number (DPCI): 052-07-1024
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua / water, glycerin, alcohol, phenoxyethanol, caprylyl glycol, peg/ppg-14/4 dimethicone, pvp, laureth-21, sodium dehydroacetate, peg-40 hydrogenated castor oil, propylene glycol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, triisopropanolamine, [+/- may contain / ci 77266 [nano] / black 2, ci 16035 / red 40, ci 19140 / yellow 5, ci 42090 / blue 1], f.i.l.#n70025296/1, aqua / water, vp/va copolymer, butylene glycol, alcohol, polyvinyl alcohol, pvp, phenoxyethanol, caprylyl glycol, aminomethyl propanediol, carbomer, tetrasodium glutamate diacetate, f.i.l.#n70023606/1

Allergens & Warnings:

CAUTION: FLAMMABLE UNTIL DRY. DO NOT USE NEAR FIRE, FLAME OR HEAT.

Shipping details

Estimated ship dimensions: 0.63 inches length x 1.875 inches width x 5.625 inches height
Estimated ship weight: 0.01 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the form of the Maybelline eyebrow product?

submitted by AI Shopping Assistant - 14 days ago
  • A: The product comes in a liquid gel form for easy application.

    submitted byAI Shopping Assistant - 14 days ago
    Ai generated

Q: Is this product suitable for vegans?

submitted by AI Shopping Assistant - 14 days ago
  • A: Yes, this eyebrow product is vegan and does not contain animal by-products.

    submitted byAI Shopping Assistant - 14 days ago
    Ai generated

Q: What is the main purpose of this eyebrow product?

submitted by AI Shopping Assistant - 14 days ago
  • A: It is intended for filling and shaping eyebrows for a defined look.

    submitted byAI Shopping Assistant - 14 days ago
    Ai generated

Q: What age group is this eyebrow product suitable for?

submitted by AI Shopping Assistant - 14 days ago
  • A: This product is recommended for individuals aged 13 years and up.

    submitted byAI Shopping Assistant - 14 days ago
    Ai generated

Q: What are the key features of the eyebrow pen and gel?

submitted by AI Shopping Assistant - 14 days ago
  • A: It is smudgeproof, waterproof, and designed for long-lasting wear.

    submitted byAI Shopping Assistant - 14 days ago
    Ai generated

Additional product information and recommendations

Guests are saying

Guests have found this eyebrow product to be a versatile tool for enhancing their brows, offering the ability to create natural to dramatic looks. Its dual-ended design with a fine-tip pen and setting gel is appreciated for convenience and effectiveness. While some guests praise its ease of use and lasting power, others note challenges with color matching and achieving desired hair-like strokes.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 722 reviews
    easy to apply: 3.68 out of 5
    easy to remove: 4.57 out of 5
    long lasting: 3.52 out of 5
    quality: 3.58 out of 5
    value: 3.62 out of 5
    57% would recommend
    35 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 March, 2026Verified purchase

    What happened?

    I thought I found my holy grail brow product, but I have to give it up. This brow pen has been my go-to for over a year but I have bought two in a row that don’t deposit any color. I got one like this a while back, but the next one was fine so I figured it was a fluke. Sad to say it was not and there is clearly a production issue. Will be returning the two defective ones for a refund.
    Kristen
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 March, 2026Verified purchase
    • Eye color: Blue
    • Skin tone: Light
    • Skin type: Normal
    • Hair color: Blonde

    Now orange

    Something changed
    SC
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 March, 2026Verified purchase
    • Skin type: Combination
    • Hair color: Brunette
    • Skin tone: Medium
    • Eye color: Brown

    Love this

    Best eyebrow pen I’ve used. Looks natural and I am for once receiving compliments on my eyebrows!
    Kim
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    27 February, 2026
    originally posted on maybelline.co.uk
    Image

    Waste of money

    I bought this thinking it would be an alternative to bow dye, I was wrong. Hardly any colour, flimsy brush and actually went.on red. Terrible product, won't be buying this again
    Minicooper
    Did you find this review helpful?
    3 out of 5 stars
    30 January, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Combination

    Used to love

    I love this product but I’m not sure what’s going on with it lately. I’ve been using it since 2024. I’ve gone through multiple pens. Usually one pen will last me 5-6 months. But recently these past two pens have run out in 1-2 months and the ink explodes out.
    1 reply from Maybelline Consumer Care team - 2 months ago
    Hi Kaitlin. Thank you for reaching out to Maybelline. We are sorry to hear about the experience you had with the Build-A-Brow 2-in-1 Eyebrow Pen. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you
    Kaitlin
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 December, 2025Verified purchase

    (no review title)

    Comes off as soon as you apply it.
    1 reply from Maybelline Consumer Care team - 4 months ago
    Hi N. Thank you for providing us feedback regarding Maybelline Build A Brow 2 in 1 Eyebrow Pen & Sealing Waterproof Eyebrow Gel. We are sorry that it doesn't stay on we will share your experience with our team as we are always looking for ways to improve our products.
    N
    easy to apply: 3 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    18 October, 2025
    originally posted on maybelline.com
    Image

    Turns Red/Pink

    I love the product and it is so easy to use, but turns red/pink after a bit on the brow 😭
    madmcg
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    17 September, 2025
    originally posted on maybelline.com
    Image

    Doesn’t Work

    This pen has no pigment, the gel part removes what ever color is on the eyebrow.
    WinterViolet
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 September, 2025
    • Hair color: Blonde
    • Skin tone: Light
    • Skin concern: Acne, Blackheads, Uneven skin tone
    • Skin type: Combination
    • Eye color: Brown

    Love love love

    Love!!! So natural and pretty! Definitely recommend
    CB
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 August, 2025Verified purchase

    Watery

    This is not very pigment. I shook it profusely and it was still like lightly printed water. You can just barely see it on my skin in the photo attached.
    1 reply from Maybelline Consumer Care team - 8 months ago
    Hi there, Annadeo! We appreciate you taking the time to reach out about our Build-A-Brow 2-in-1 Eyebrow Gel. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
    Annadeo
    easy to apply: 1 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 August, 2025Verified purchase
    • Skin tone: Light
    • Skin concern: Aging
    • Skin type: Normal
    • Hair color: Blonde
    • Eye color: Green

    Great for blondes

    Have a hard time getting a brow pencil that works for my fair hair. This one is great. Easy to build layers with it too. Holds all day, and looks natural.
    SLS
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 August, 2025Verified purchase
    • Skin concern: Aging, Puffiness
    • Skin tone: Light
    • Eye color: Green
    • Hair color: Brunette
    • Skin type: Combination

    Easy to appply

    This is my favorite brow pencil
    Luv2shp
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    27 July, 2025
    • Skin type: Normal
    • Skin concern: Aging, Dark circles
    • Hair color: Brunette
    • Skin tone: Light
    • Eye color: Brown

    Skip This One

    I bought this because it was convenient to have both the pen and gel in one product. The pen side is terrible. No pigment. Tip isn’t all that thin. I really had to work it to get anything on my face. The color was just not there. It just ended up looking like I colored my eyebrows with a brown marker. Not even crayola marker. More like rose art marker. It was bad. I thought maybe the gel part would help it. Hoping for a miracle. Nope. It’s a very lightweight gel. But lightweight enough it didn’t really hold anything in place. It wasn’t crusty or crunchy but it was like I just put water on my brows. Both sides of this need improved.
    Sarjane1983
    easy to apply: 2 out of 5
    easy to remove: 3 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    12 July, 2025
    • Skin tone: Light
    • Eye color: Brown
    • Hair color: Brunette
    • Skin type: Normal

    not waterproof

    The brown is very red, and the pen part is definitely NOT WATERPROOF. It comes off if you sweat a little. Not sure about the waterproof ability of the gel as I barely have any eyebrow hair.
    1 reply from Maybelline Consumer Care team - 8 months ago
    Hi Sarah. Thank you for reaching out regarding Maybelline Build A Brow 2 in 1 Eyebrow Pen & Sealing Eyebrow Pen & Sealing Eyebrow Gel. Please contact us directly @800-944-0730 9am to 5:30pm EST for assistance. Please have the product available when calling.
    Sarah
    easy to apply: 3 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    23 June, 2025
    originally posted on maybelline.com
    Image

    Easy to use

    I was hesitant at first, I wasn’t sure how difficult the application was going to be with the tube being a little bit thick. It honestly didn’t matter it worked great. I love the easy application and how my eyebrows look. I will try how “waterproof” it is . Over all it is a great product .
    Jb35
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 May, 2025Verified purchase
    • Eye color: Brown
    • Skin concern: Acne
    • Skin type: Combination
    • Hair color: Black
    • Skin tone: Medium

    Natural brows

    Love! Very natural and i have thin eyebrows This was great solution for in between eyebrow threading visit
    LT
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    14 April, 2025
    originally posted on maybelline.com
    Image

    "Build a Brow" Nope

    I would not recommend this brow product. I agree with the other gals about this brow product. It doesn't have a thick consistency, which it needs to show you have product on your brow, and it wipes right off even after letting it dry which it doesn't dry. Don't waste your money nor time on this product.
    Suzanne52
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 April, 2025Verified purchase
    • Skin type: Normal
    • Skin concern: Uneven skin tone
    • Skin tone: Light
    • Hair color: Blonde

    Color is off fir me

    I think it would have worked well had it been the right color. Unfortunately, the soft brown was a reddish tone. Hard to find a brown in a neutral tone on most brands. Tried the ash. The tone was right but too dark.
    Smarteblond
    easy to apply: 3 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    25 March, 2025
    originally posted on maybelline.co.uk
    Image

    Would not waste your money

    I bought this as well as other products but very disappointed with those, it was great the first day the second it was all dried out and no product coming out I shook it up but still useless had to revert to my pencil
    Maria1982
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    11 March, 2025
    originally posted on maybelline.com
    Image

    Needs Improvement

    Bought this brow pen yesterday 3/10/25. Went to use it this morning, it was dried out. There was hardly any actual product that came out. I shook the pen before use as always (I do like the pen). Barely anything appeared. I even tried on a tissue, barely any product coming out. Very disappointing, because I really like this brow pencil.
    1 reply from Consumer Care Center team - 1 year ago
    Hi there! Thank you for reaching out about our Build A Brow 2 in 1 Brow Pen and Sealing Gel Eye Makeup. We are sorry to hear about your experience and would like to speak to you about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET, when calling please have the reference number of 40150458. We look forward to speaking with you!
    JClarkTexas
    1 guest found this review helpful. Did you?

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