Nighttime Baby Lotion - 20 fl oz - up&up™
$4.99
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- $5.69 - $36.99$30 Target GiftCard with $100 diapers & wipes purchase4.2 out of 5 stars with 16139 ratings
- $4.49($0.22/fluid ounce)4 out of 5 stars with 314 ratings
- $5.69 - $36.99$30 Target GiftCard with $100 diapers & wipes purchase4.2 out of 5 stars with 16139 ratings
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Guests are saying
This baby lotion has garnered mixed feedback from guests, with many appreciating its pleasant scent and moisturizing properties. While some guests found it effective for their little ones, others reported issues such as skin irritation and dryness. The lotion is praised for its creamy texture and affordability, making it a popular choice for bedtime routines. However, guests with sensitive skin should approach with caution due to varying reactions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 223 reviews
quality: 3.45 out of 5
value: 4 out of 5
57% would recommend
26 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
15 May, 2026
(no review title)
Terrible. I got a few samples in my registry bag. Liked it at first because it smells very good. Felt like it went on smoothly and all was good. The problem is, after a couple of months of use, my baby started getting these dry patches on her face. She's prone to getting dry skin but coming out of a harsh winter, it should be getting better and not worse. So I switched to Aveeno's eczema therapy - solved the problem in ONE day. So now I know this Target lotion was drying out her skin. Beware if your little one has dry skin.
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase
Magic Sleep Lotion
I received a sample of this lotion in my Target baby registry bag, so I used it after bath time every night. I ended up purchasing the large size because my baby always slept well after using it which is why our house calls it the magic sleep lotion. Great price point and not bad ingredients for some reassurance, even if it is a placebo. Hey, who would want to find out?
5 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2025Verified purchase
Great smell
Great Scent! Rubs in nicely. Pairs well with wash.
2 out of 5 stars
6 June, 2025Verified purchase
Its ok.
Smells good but gave my son tiny red bumps on his face.
5 out of 5 stars
Thumbs up graphic, would recommend
23 April, 2025Verified purchase
Love the smell
It’s so gentle and leaves my baby skin so soft, and I love the way it smells. Awesome price for how much you get.
5 out of 5 stars
Thumbs up graphic, would recommend
26 March, 2025Verified purchase
LOVE IT !
I LOVE IT ! I love the smell and the consistency, the price point makes it even better
3 out of 5 stars
Thumbs down graphic, would not recommend
27 February, 2025Verified purchase
Just an okay moisturizer
This lotion has a strong lavender scent. Not sure if I dislike that more than the fact it doesn’t really blend in fast into the skin. It leaves white strikes in the direction you apply it. Absorption takes a few minutes but does an okay job at moisturizing .I will finish the product but don’t think I’ll repurchase.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 January, 2025Verified purchase
YUCK!
This is by no means anything like Baby Magic or Johnson & Johnson’s baby lotion !!! I was looking to save a little bit of money and get target brand, and when I put it on my skin, I was immediately disgusted. It leaves a waxy, silicone feeling on my skin! Not moisturizing in the least and definitely recommend buying something else 😟
1 out of 5 stars
Thumbs down graphic, would not recommend
29 December, 2024
Big no
It gave my baby twrrible rush and smell is so strong for baby
4 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2024Verified purchase
So so
Great size of bottle for the price, however the smell isn’t really like lavender… it kinda smells like after shave…. Iykyk. But a good lotion if you can get pass the smell
5 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2024
wow
this lotion smells amazing! it’s like a creamy lavender smell, there has to be vanilla in it too or something lol. i’m obsessed & its moisturizing as well.
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2024Verified purchase
Perfect
I love this baby body wash
5 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2024Verified purchase
Love it
We used to love the dove night time lotion, we bought this on a whim and I’ll never go back. It’s so creamy and smells amazing. It doesn’t bother my littles sensitive skin.
5 out of 5 stars
Thumbs up graphic, would recommend
21 August, 2024Verified purchase
Nice scent and good deal
The scent of this lotion is really good. The price is a great deal for the size of the lotion in comparison to others.
5 out of 5 stars
Thumbs up graphic, would recommend
8 August, 2024Verified purchase
Smells nice
I’m an adult but I wanted an affordable body lotion and this one’s great. Smells nice and absorbs quickly.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2024Verified purchase
Rash
Gave my toddler a rash on his face and neck.
5 out of 5 stars
Thumbs up graphic, would recommend
9 July, 2024Verified purchase
Sweet dreams
We love how creamy this lotion is! We use it nightly after shower/ bath time! It helps to set the mood for sleep with the lavender scent! This is a staple in our home!!!
2 out of 5 stars
Thumbs down graphic, would not recommend
1 July, 2024
Skip the generic
It smells good and applies smoothly, but there are hard scent beads that stay on my little one’s skin that I don’t like, seems like it could get in their mouth.
2 out of 5 stars
Thumbs down graphic, would not recommend
27 May, 2024Verified purchase
Not for sensitive skin!
My little ones (3.5 years and 5 months) both tried this and it definitely was a letdown. I thought the red patches on the baby’s skin were just because he’s so young and extremely sensitive. But my daughter tried it and had red flaky patches -after the oozy rash she had. I didn’t take pictures but this was the only different thing in our routine. We are going back to Dove nighttime!
1 out of 5 stars
Thumbs down graphic, would not recommend
23 May, 2024Verified purchase
Hate the new lotion and not worth it
The old baby lotion I used everyday. It was the only lotion that was light and wasn't sticky or oily. The new up and up lotion is sticky and doesn't soak into the skin. I feel like I could jump on the wall and stick. Just don't buy it.