Face Makeup Remover - 5.5fl oz/2pk - up&up™: Hypoallergenic, Oil-Free, Water-Based, Normal Skin
$8.19 ($0.74/fluid ounce)
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Guests are saying
The recent changes to this eye makeup remover have left many guests disappointed, particularly with the new formula and packaging. While some guests appreciate its effectiveness in removing waterproof makeup and its value compared to name brands, others report irritation and ineffectiveness. The product's new design has also led to issues with leaking. Guests who have used the original formula for years are especially unhappy with the changes, hoping for a return to the previous version.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.5 out of 5 stars with 338 reviews
effectiveness: 2.08 out of 5
quality: 2 out of 5
value: 2.23 out of 5
19% would recommend
116 recommendations
1 out of 5 stars
18 May, 2026Verified purchase
(no review title)
Bottle is smaller than before older bottle and new bottle have same fl oz amount i emptied one of the new bottle into the old bottle
5 out of 5 stars
2 May, 2026Verified purchase
(no review title)
Good product
2 out of 5 stars
Thumbs down graphic, would not recommend
12 April, 2026Verified purchase
Dont get this
I got this mistaking it for miceller water and while this does do the job of taking off makeup, its soo so oily, despite it saying it isnt oily. It also makes my eyes feel so uncomfortable. This is not worth it all. Please just buy a micellar water instead.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 April, 2026Verified purchase
Bring back the original
Changed packaging and formula. The original packaging had a better cap to dispense liquid. The new formula burns eyes!
3 out of 5 stars
Thumbs down graphic, would not recommend
26 March, 2026Verified purchase
Bottle Leaks when in Checked Luggage
I think the actual eye makeup remover is fine. But the bottle and cap must have changed. Every single time (and I mean every time) I bring this on a plane in a checked suitcase, it leaks all over. I now know to double bag it in a Ziploc baggie so that it doesn’t ruin everything. It’s extremely annoying and wastes some of the product.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 March, 2026Verified purchase
NOT the same!
I used to buy the Up & Up makeup remover and used it for years with no issues, but when they changed the bottle and label, something changed in the formula, despite the label stating that it was the same. It is definitely not. The new product irritated my eyes so badly, and my eyes got so red, swollen and inflamed that I thought I had an infection. And it doesn’t remove waterproof mascara like it used to either.
5 out of 5 stars
Thumbs up graphic, would recommend
13 March, 2026Verified purchase
(no review title)
Works great, much cheaper than L’Oreal.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 February, 2026Verified purchase
(no review title)
There was something changed in this product that now makes my eyelids very dry and raw.
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2026Verified purchase
The best!
This is the best eye makeup remover have used.
5 out of 5 stars
Thumbs up graphic, would recommend
8 January, 2026Verified purchase
(no review title)
Works just as good as the one we had from Sephora. Why pay more when we can get Target Brand for less! Works for this mom!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 January, 2026Verified purchase
Warning
My lashes have been falling out and breaking like crazy. It took me a while to realize it was from this bc I’ve bought it for so many years. I’d switch between this and the neutrogena, when it was on sale and about a month ago I ran out and started using this new version. Glad I came on here and there were so many reviews. It makes total sense that the formula must’ve been changed. Definitely will not be using this anymore!
5 out of 5 stars
Thumbs up graphic, would recommend
19 December, 2025Verified purchase
Great Eye Makeup Remover
this works as well as the name brand which is much more expensive. I like this and it does not irritate my eyes it gets off waterproof makeup very easily. there is no smell which I appreciate. it's not so greasy that your skin feels slimy later. this is a great value for the price I paid and I'm happy to have two bottles of it versus one and pay more money for the name brand. I have been using this product now for the Last 5 Years. I hope they don't discontinue it.
1 out of 5 stars
10 December, 2025Verified purchase
(no review title)
do not attempt to buy as an alternativeto the old one, waste of money
1 out of 5 stars
Thumbs down graphic, would not recommend
6 December, 2025Verified purchase
Will Not Buy Again
This used to be my favorite eye makeup product for the value and for how well it worked. I loved it. I had been buying the two-pack for years. The new formula is absolutely horrible. It is like wiping your eyes with plain water. It doesn't cleanse easily like before and it is not as gentle as it was. I don't know WHY they changed the formula. I will not buy this product again until they go back to the original formula. So disappointed!
1 out of 5 stars
22 November, 2025Verified purchase
Horriable product
New formula horrible. I been using this product for 20 years and sadly to say I will not buy it anymore. Does not work it’s like a water.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 October, 2025
Allergic reaction - NOT hypoallergenic
Allergic reaction - puffy eyes like others are experiencing
1 out of 5 stars
Thumbs down graphic, would not recommend
30 September, 2025
Go back to the original.
The new packaging is horrible it leaks everywhere and is not user friendly at all, just a huge mess to clean up. With the new packaging they must have changed the formula as well, ruined a great product.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 September, 2025Verified purchase
Not as good
Not as good as Neutrogena
1 out of 5 stars
Thumbs down graphic, would not recommend
10 September, 2025Verified purchase
Didn't do its one job, to s of makeup left after swiping over and over
Sucked, Target brand is so bad
1 out of 5 stars
Thumbs down graphic, would not recommend
1 September, 2025Verified purchase
Run, don't waste your money!
Worst makeup remover I’ve ever used. This use to be great years ago and I purchased it again after several years and it does not work. I have to scrub my eyes so hard to try to get mascara off(no not waterproof) and even after so much scrubbing it doesn’t take off the entire mascara and just gives me raccoon eyes. HORRIBLE