Sponsored
b.tan 'glow your own way' Shimmer Self Tanner - 16 fl oz
$14.99
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At a glance
Sponsored
About this item
Highlights
- I'm perfect for anyone looking for a golden glow
- I'm a clear + transfer-resistant gel
- I'm infused with golden shimmer for instant illumination + glow
- Use me daily to build a new tan or touch up an old one
- I'm enriched with hyaluronic acid + vitamin c for ultimate hydration
- I have a delicious, tropical scent
Description
shimmer like that bright diamond you are while you get you get your glow on. for a glimmerin' shimmerin' night out, or any time you please. locked in with skincare heroes vitamin c + hyaluronic acid to keep you hydrated while you sparkle. use this on the daily to gradually increase your glow.
Scent: Tropical
Health Facts: Contains Vitamin C, Contains Hyaluronic Acid
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Gel
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Beauty Purpose: Sunless Tanning
Net weight: 16 fl oz (US)
Features: Fast Drying
Street Date: January 1, 2025
TCIN: 92463341
UPC: 9347108046495
Item Number (DPCI): 037-11-4776
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua, eau), dihydroxyacetone, polysorbate 20; glycerin, sodium acryloyldimethyltaurate/vp crosspolymer, sodium polyacryloyldimethyltaurate, sodium hyaluronate, cocos nucifera (coconut) fruit extract, saccharum officinarum (sugarcane) extract, ascorbic acid (vitamin c) panthenol, phenoxyethanol, ethylhexylglycerin, fragrance (parfum), caloum sodium borosilicate; silica, tin cide, iron oxide (ci 77491), titanium dioxide (ci 77891).
Shipping details
Estimated ship dimensions: 1.929 inches length x 3.525 inches width x 7.575 inches height
Estimated ship weight: 1.28 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the texture of the self-tanner?
submitted by AI Shopping Assistant - 19 days ago
A: The self-tanner comes in a clear, transfer-resistant gel form for easy application.
submitted byAI Shopping Assistant - 19 days agoAi generated
Q: How does the product enhance the skin's appearance?
submitted by AI Shopping Assistant - 19 days ago
A: It contains golden shimmer for instant illumination and a radiant glow.
submitted byAI Shopping Assistant - 19 days agoAi generated
Q: What scent does this self-tanner have?
submitted by AI Shopping Assistant - 19 days ago
A: It features a delicious tropical scent that enhances the tanning experience.
submitted byAI Shopping Assistant - 19 days agoAi generated
Q: What key ingredients are included for hydration?
submitted by AI Shopping Assistant - 19 days ago
A: The product is enriched with hyaluronic acid and vitamin C for ultimate hydration.
submitted byAI Shopping Assistant - 19 days agoAi generated
Q: What is the main purpose of this self-tanner?
submitted by AI Shopping Assistant - 19 days ago
A: This self-tanner is designed for sunless tanning, providing a golden glow without sun exposure.
submitted byAI Shopping Assistant - 19 days agoAi generated
Q: Is this product transfer proof?
submitted by Anonymous - 5 months ago
A: hi lovely! the lightweight formula is rinse-free and transfer-free to keep your tan routine super easy! 🥰
submitted byproduct expert - 3 months agoBrand expert
Q: Will this stay on if you go swimming or will it fade or just come off?
submitted by Tara - 5 months ago
A: hey lovely, each time you get your skin wet, you'll find that you lose a little bit of color as your skin cells shed naturally in the water. you won't lose it totally if you ensure your skin is hydrated! you can also top up your color each day with a gradual tan moisturizer.
submitted byproduct expert - 3 months agoBrand expert
Q: Would this leave an warm tone tan or a cool tan?
submitted by Tara - 6 months ago
A: Hi there! It's definitely a warm finish, but not orange! If you're familiar with our other products, it matches the tone of the rest of the collection. Thanks for checking in to make sure you have the best experience possible!
submitted byproduct expert - 6 months agoBrand expert
Q: How long are you supposed to leave it on before washing it off
submitted by Lily - 8 months ago
A: hey babe! glow your own way shimmer does not require a rinse so you can leave it on until your next shower! 🥰
submitted byproduct expert - 3 months agoBrand expert
Q: does your skin go back to its original color?
submitted by Emma - 8 days ago
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4 out of 5 stars with 1 ratings
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Guests are saying
The b.tan glow your own way gradual tan gel is a favorite among guests for its lightweight gel texture, pleasant scent, and subtle shimmer that enhances the skin's glow. Many appreciate its easy application and quick drying time, making it ideal for those looking for a natural-looking tan without the sticky residue. While some guests noted the need for even application to avoid streaks, the overall feedback highlights its effectiveness as a gradual tanner that builds color beautifully over time.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 187 reviews
blends in easily: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
75% would recommend
4 recommendations
5 out of 5 stars
22 August, 2025
originally posted on mine
SPARKLE AND TANN
I LOVEEEEE THISSSSS every shade of this self tanner is SO GOOD. this one makes you sparkle! Smellls awesome, fades nicely, and you can def build it up!
5 out of 5 stars
20 August, 2025
originally posted on influenster.com
Love the gel consistency
[This review was collected as part of a promotion.] B.tan glow your own way is the first gel tanner I’ve used and I really like the application. The gel glides on easily and the shimmer makes you glow immediately. The color it leaves is nice, whether you have a base tan or not.
4 out of 5 stars
15 August, 2025
originally posted on influenster.com
Adds color but needs to be darker
[This review was collected as part of a promotion.] It’s a natural color, the smell is minimal. It takes a bit to build but it lasts a few days even through showering. I think it was not as dark and I just wish it was a little darker.
5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2025Verified purchase
Works soooo well!
This stuff really works! My legs are ghost white since they never see the sun. Just one coat of this stuff made my legs come to life so that they actually matched my arms. If you have extremely fair skin I would suggest trying one coat first and wait until the next day to see if you need another coat. I wish I had taken a before & after picture!
5 out of 5 stars
9 August, 2025
originally posted on influenster.com
NOT STICKY! GREAT BRAND
[This review was collected as part of a promotion.] So I have used the b. Tan self tanners in the past like the mouse and loved it! This shimmer gel is not different, great smell, easy to apply and doesnt feel sticky! I highly recommend this brand to anybody thinking of using it.
3 out of 5 stars
22 July, 2025
originally posted on influenster.com
Looks great on the skin and smells amazing
[This review was collected as part of a promotion.] The product smells amazing. I didn’t notice any staining, but also I didn’t notice any difference in skin tone after applying. I love the glitter effect and the application is smooth. The top was busted off during shipping, so I’m not sure how that affects the tanning, which is why I went ahead and gave three stars.
3 out of 5 stars
22 July, 2025
originally posted on influenster.com
Would recommend
[This review was collected as part of a promotion.] Good product not overly scented in a little sticky up when applying but I love the little glimmer it gives you a great substitute for body glitter.
4 out of 5 stars
21 July, 2025
originally posted on influenster.com
A pleasant surprise!
[This review was collected as part of a promotion.] I was hesitant at first since I’ve never use a self-tanning product; however, this one is quite nice! There wasn’t a sticky residue after applying, and the shimmer gave my skin a subtle glow. I did notice that the product had a strong artificial smell, but it did dissipate a little while after application.
5 out of 5 stars
20 July, 2025
originally posted on influenster.com
Fav self tan
[This review was collected as part of a promotion.] I love this self tan! It’s super easy to apply and goes on evenly. I think it smells good too. You only have to stand for about 10 minutes before it dries and you are good to put clothes on without worry of staining them.
3 out of 5 stars
20 July, 2025
originally posted on influenster.com
Tan and shimmery glow!
[This review was collected as part of a promotion.] As an avid hiker and outdoors person, that summer Tevas tan is too real. Sunscreen strategically placed wasn’t doing the job so I was happy to receive this self tanning product to even my tan out. The glow is gorgeous but note if you’re not putting it everywhere it’s noticeable where you do place it so this would be better for full body tanning. The product absorbs well but make sure to evenly apply or you’ll have streaks. I had to get used to application. It lasts a little while and not much clothing or bedding transfer at all. I’d recommend if you need a good base glow.
3 out of 5 stars
19 July, 2025
originally posted on influenster.com
It smells good
[This review was collected as part of a promotion.] The scent of this tanning product was so good, I was really pleasantly surprised by it. The texture was like a hair gel almost, I liked that because you could see where the product was. The glitter part of it looked really pretty in the bottle, but I just couldn't see more than a speck of glitter here and there on my skin. I didnt notice any staining on the palms of my hands because I washed them right after applying. I liked that this tanner was light and really gradual. I already had a Texas heat tan going on, I think a little more time will tell if it tans a little more evenly.
4 out of 5 stars
19 July, 2025
originally posted on influenster.com
Tan + sparkle in one swipe
[This review was collected as part of a promotion.] I received the product for free from Influenster B.tan in exchange for my honest review. It gives a subtle tan with a gorgeous golden shimmer that catches the light beautifully. The gel texture is lightweight, non sticky, and dries fast—perfect for a quick boost before a night out. Smells great too!
5 out of 5 stars
19 July, 2025
originally posted on influenster.com
Excellent gradual tanner!
[This review was collected as part of a promotion.] This is a gradual self-tanning product which I like to have in rotation year round. I really like the gel formulation that absorbs and dries quickly, the subtle gold shimmer and the fact that the scent is barely there and does not smell like a self tanner. I like the pump bottle too. I’d definitely buy this one!
5 out of 5 stars
17 July, 2025
originally posted on influenster.com
Glowy tanner
[This review was collected as part of a promotion.] I have been using this product during the last month or so and I enjoy it. I put it on by the pool on a sunny day and I loved the scent and the texture of it. I do tan naturally so I didn’t really notice too much a difference or if my tan was a result of the sun or this product but nonetheless I use it because it gives me a nice glow!
4 out of 5 stars
14 July, 2025
originally posted on influenster.com
Smells fabulous but as beginner left streaks
[This review was collected as part of a promotion.] Arrived open so there was a bit of clean up before use, but on the plus side - it smells incredible if you like coconut scents! Application is ok, goes on clear so can’t really tell shade right away but it does have a beautiful shimmer and dries pretty quickly. I’m a first time self-tanner so not much to compare it to, but it did leave a glow with some streaks here and there - might just be user error! Will continue using until I perfect my technique.
3 out of 5 stars
14 July, 2025
originally posted on influenster.com
Pretty shimmer self tanner
[This review was collected as part of a promotion.] This b.tan self tanner was fairly easy to apply the pump dispenses easily and smells pretty good. I applied to my left leg only to compare. I applied with a sponge on exfoliated skin and slept with it overnight in the morning. The color was good, a light medium brown tan color, no orange color here, just a nice brown color with a hint of shimmer. I didn't apply moisturizer lotion to my knees before, and that's where it shows streaks that were user error on my part. It takes practice, so I would recommend gradually adding a little at a time so it doesn't get streaky. I will definitely continue using this as needed. This is great for people who don't tan like me. I get splotchy white spots in the sun, so this self tanner is good for me.
3 out of 5 stars
12 July, 2025
originally posted on influenster.com
The Shimmer is Fire!
[This review was collected as part of a promotion.] Ok so out of all of the b.tan products I have tried I like this one the best. It's not without its issues but unlike the other ones I've tried at least on me this one actually does give me a golden glow. What's working: the shimmer... it leaves your skin a little glittery a little flirty a little sexy I like it. It also does actually bronze the skin. What's not working at least for me was that it's really hard to get it even. Without a tint it's hard to evenly disperse it on the skin so I wound up with a few patches. Also definitely wash your hands thoroughly when you're done of course you want your hands to be bronzed too so you want to get some of it on there but you have to make sure that you wash between your fingers because otherwise you're going to have some dark lines in between your fingers. Overall I gave it a three because it could use some improvement but it actually wasn't that bad I will definitely use the rest of my container and try to find ways to distribute it better so I don't get patchy.
2 out of 5 stars
7 July, 2025
originally posted on influenster.com
Easy to use but ineffective
[This review was collected as part of a promotion.] I really wanted to like this tanning gel. The scent is fairly faint and pleasant, a little goes a long way, it's not difficult to apply, and the glitter is a nice shimmery addition. Unfortunately, it rubs off, leaving streaks on my skin and marks on my clothing. And while I knew it would be subtle, it's very subtle. I used it twice to try to build a little more color, but it was still a very light tan. And when I showered the next day, it just washed off completely.
4 out of 5 stars
4 July, 2025
originally posted on influenster.com
Love
[This review was collected as part of a promotion.] I loved this tanner. This might even be my favorite tan from b.tan. I love them all, but the glitter in this one really just made it perfect! My new go-to.
4 out of 5 stars
1 July, 2025
originally posted on influenster.com
Nice glow to your Tan
[This review was collected as part of a promotion.] B..Tan a glowing gel has the light sent easy to apply, but I recommend using gloves. It’s a gel texture for the absorption of the product. It doesn’t take too much time to dry. I recommend having a base tan before using it . This product will enhance share pre-tan give you a glow and some shimmer. Has a light sent to it, not overpowering.