Toddler/Kids' Shampoo Lightly Scented - 20oz - up&up™: Hypoallergenic, Liquid Form, Basic Cleansing
$4.99 ($0.25/fluid ounce)
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Guests are saying
This shampoo is a favorite among guests for its pleasant scent and gentle formula, making it suitable for children and even adults. Many appreciate its effectiveness in cleansing without causing dryness or irritation. The convenient pump design adds to its appeal, while some guests have noted concerns about lather and packaging durability. Overall, it offers a great value for families looking for a reliable hair care solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 63 reviews
quality: 4.25 out of 5
value: 4.5 out of 5
84% would recommend
19 recommendations
2 out of 5 stars
25 May, 2026
Not worth it
Trying something different for my 4 year old and would not recommend. This smells great but the quality just isn’t there and it does sting eyes more.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 May, 2026
(no review title)
You can’t call it hypoallergenic when there is coconut in a product. Coconut is a tree nut and some people are very allergic to tree nuts.
5 out of 5 stars
8 April, 2026Verified purchase
(no review title)
Love the scent , also use it as a body wash for my little one! I wish there was a lotion with that scent
2 out of 5 stars
30 March, 2026
Stings eyes :(
Ouch! This “tear-free” shampoo stings eyes. My child has said that it runs into her eyes very easily and hurts! I can attest that it hurt my eyes too and does run into eyes easily. I don’t care for the lack of lather and that it doesn’t wash well. Smells good :)
5 out of 5 stars
Thumbs up graphic, would recommend
22 February, 2026Verified purchase
Smells so good!
My kids (4 & 1.5) both love this shampoo. They don’t complain about it hurting their eyes and it smells soo good! Also properly cleansed my daughter’s hair & helped with her dry scalp. 100% recommend!
1 out of 5 stars
17 February, 2026Verified purchase
(no review title)
I don’t really know how good the shampoo is, but I bought both this and the toddler body wash in a pickup. The pump from the body wash was already busted when I got it. The first time I went to use this shampoo, the pump busted the same way. I will not be buying these again because of the inconvenient, cheap packaging alone.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 February, 2026Verified purchase
Caused hair loss for both my kids
Smells nice and initially enjoyed the product. However, months later and I noticed my daughter’s hair was falling out and she had a lot of baby hairs coming through. It wasn’t until my older son had to use this shampoo for about a week that he told me he was losing a lot of hair with this shampoo and that’s when I knew for sure the shampoo was causing hair loss.
5 out of 5 stars
Thumbs up graphic, would recommend
14 January, 2026Verified purchase
Love it for elementary age kiddos!
Love this shampoo! Have two kiddos who are learning to bathe/shower by themselves and other shampoos don't always get their hair clean. This does! Rinses out well, smells pleasant but not overpowering, keeps their hair grease-free longer and just all-around a winner!
5 out of 5 stars
Thumbs up graphic, would recommend
18 December, 2025Verified purchase
love it
I have been using this for a few years now. My twins have such sensitive skin and all we could use was Aveeno. That added up quickly. We tried this body wash and shampoo and haven't went back to Aveeno. So in love!
5 out of 5 stars
Thumbs up graphic, would recommend
31 August, 2025
Great for the Entire Family!
You can’t place an age on hair care. This product is suitable adult use as well. This shampoo and the matching conditioner, leave my hair smelling delicious and feeling soft with no dryness on the scalp. Great for the ENTIRE family!
3 out of 5 stars
Thumbs down graphic, would not recommend
28 July, 2025Verified purchase
Wont buy again
Just switched my 4 year old to this. It smells SO good but makes his hair feel greasy not even 12 hours later.
5 out of 5 stars
Thumbs up graphic, would recommend
19 July, 2025Verified purchase
Definite Rebuy!
Smells amazing! Clean and light scent but doesn’t dry out my toddlers scalp. We use daily. Great value and will be repurchasing.
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2025Verified purchase
New Favorite Toddler Shampoo
My new favorite shampoo and conditioner for my twin boys with very different hair types. It leaves both their heads soft, shiny, and smelling sooo good!
5 out of 5 stars
Thumbs up graphic, would recommend
3 June, 2025Verified purchase
BUY IT!
GREAT shampoo for toddlers. I wanted something that wouldn't dry my daughter's hair out and this keeps it soft and shiny. Paired with the conditioner and it's a solid win in our book!
4 out of 5 stars
24 April, 2025
Light fun shampoo
Great size and pump. Used it on my 3 year old and it lathers up nicely, and rinses cleanly. The coconut scent is a bit strong, so best to make sure family members are ok with the scent first! It would be nicer if it was toned down and paired with a fruit, like lime.
5 out of 5 stars
Thumbs up graphic, would recommend
15 April, 2025
Reliable clean
I really enjoyed this soap. It has a nice fragrance but it isn't too strong or overpowering. It lathers up very well and allows me to get a good shampoo in my kid's hair. It rinses out easily. The kids only complaint is that they wish a few more bubbles went along with the soap when it rinsed off in the tub, but there's always bubble bath for that.
4 out of 5 stars
Thumbs up graphic, would recommend
14 April, 2025
Love the smell of this shampoo
This shampoo is gentle on the skin and hair. It has a great smell and the bottle with the pump is really easy to use. It does not lather as well as I would like. Easy to wash away but does not create many bubbles.
5 out of 5 stars
Thumbs up graphic, would recommend
14 April, 2025
Love it
This shampoo was great for my little guy. The smell was absolutely wet. The shampoo was great on his hair. No reaction and great ingredients. The size of the bottle was perfect and lasted lots of showers and baths.
5 out of 5 stars
8 April, 2025
So far so good.
So far I like the scent. My kids love the green bottle and the way it smells. I like that it has a pump to it. One of my kids had sensitive skin and can break out with other washes, this one seems to not bother them thankfully.
5 out of 5 stars
Thumbs up graphic, would recommend
6 April, 2025
Gentle
I got this for my grandson. His mother prefers gentle products with little To no perfume or dye because his skin is so sensitive. This seems to work well, so far no reaction on the skin and it works well to clean his hair.