Maybelline Serum Lipstick with Hyaluronic Acid - Satin - 104 Maybe Its Intense - 0.12oz
In Stock
Eligible for registries and wish lists
Available deals
$5 Target GiftCard with $30 beauty products purchase
In-store or Online ∙ Show items and details
At a glance
About this item
Additional product information and recommendations
Discover more options
- Highly rated$9.89$5 Target GiftCard with $30 beauty products purchase4.4 out of 5 stars with 18223 ratings
Frequently bought together
- Highly rated$7.99$5 Target GiftCard with $30 beauty products purchase4.7 out of 5 stars with 4814 ratings
- $9.99$5 Target GiftCard with $30 beauty products purchase4.6 out of 5 stars with 603 ratings
- $14.99$5 Target GiftCard with $30 beauty products purchase5 out of 5 stars with 1 ratings
- $12.00$5 Target GiftCard with $30 beauty products purchase4.8 out of 5 stars with 267 ratings
- $11.99$5 Target GiftCard with $30 beauty products purchase4.1 out of 5 stars with 1266 ratings
- $10.00$5 Target GiftCard with $30 beauty products purchase4.5 out of 5 stars with 635 ratings
- Highly rated$7.99$5 Target GiftCard with $30 beauty products purchase4.7 out of 5 stars with 4814 ratings
- $9.99$5 Target GiftCard with $30 beauty products purchase4.3 out of 5 stars with 688 ratings
- $15.00$5 Target GiftCard with $30 beauty products purchase4.1 out of 5 stars with 2177 ratings
- $12.00$5 Target GiftCard with $30 beauty products purchase4.8 out of 5 stars with 267 ratings
- $4.99$5 Target GiftCard with $30 beauty products purchase4.1 out of 5 stars with 37 ratings
- $11.99$5 Target GiftCard with $30 beauty products purchase4.1 out of 5 stars with 1266 ratings
Guests also viewed
- Highly rated$6.89$5 Target GiftCard with $30 beauty products purchase4.5 out of 5 stars with 7667 ratings
- $7.99$5 Target GiftCard with $30 beauty products purchase4.3 out of 5 stars with 2067 ratings
- Highly rated$9.89$5 Target GiftCard with $30 beauty products purchase4.4 out of 5 stars with 18223 ratings
- $9.99$5 Target GiftCard with $30 beauty products purchase4.7 out of 5 stars with 1950 ratings
- $8.39 - $9.99$5 Target GiftCard with $30 beauty products purchase4.6 out of 5 stars with 1192 ratings
- $9.99$5 Target GiftCard with $30 beauty products purchase4.5 out of 5 stars with 771 ratings
- $8.99$5 Target GiftCard with $30 beauty products purchase4 out of 5 stars with 1009 ratings
- $10.99$5 Target GiftCard with $30 beauty products purchase4.3 out of 5 stars with 1943 ratings
- $15.00$5 Target GiftCard with $30 beauty products purchase4.7 out of 5 stars with 427 ratings
- $5.99 - $7.00$5 Target GiftCard with $30 beauty products purchase4.2 out of 5 stars with 5846 ratings
- $10.00$5 Target GiftCard with $30 beauty products purchase4.5 out of 5 stars with 2916 ratings
- $6.49$5 Target GiftCard with $30 beauty products purchase4.6 out of 5 stars with 687 ratings
- $8.99$5 Target GiftCard with $30 beauty products purchase4.6 out of 5 stars with 66 ratings
- $6.49$5 Target GiftCard with $30 beauty products purchase4.6 out of 5 stars with 1453 ratings
- $11.99$5 Target GiftCard with $30 beauty products purchase4.2 out of 5 stars with 827 ratings
4.6 out of 5 stars with 610 reviews
easy to apply: 4.71 out of 5
easy to remove: 4.67 out of 5
long lasting: 3.63 out of 5
quality: 4.04 out of 5
value: 4.06 out of 5
64% would recommend
48 recommendations
5 out of 5 stars
27 April, 2026
originally posted on influenster.com

Great pigmentation and they smell like chocolate!!
[This review was collected as part of a promotion.] I love both of these!! One is matte and the other one satin and both feel so soft on the lips. They’re long lasting and pigmented. But what I loved the most was that both smell like chocolate, or at least to me they do. Also, they layer very well with the lipliners.
5 out of 5 stars
27 April, 2026
originally posted on influenster.com

Hydrating color with a comfortable glossy finish
[This review was collected as part of a promotion.] i was really impressed with this serum lipstick from maybelline, the formula is very hydrating and keeps my lips soft for hours without feeling heavy. the pigmentation is pretty and buildable, you can go for a natural look or layer it up. the finish is shiny yet comfortable, not sticky at all. the packaging is also sleek and practical. perfect if you want color + hydration in one product
4 out of 5 stars
24 April, 2026
originally posted on influenster.com

Nice formula - a little drying
[This review was collected as part of a promotion.] This lipstick goes on beautifully - like a serum! - and the color stays really nicely. It feels amazing on and would have been an easy five star except my lips look so dry when I’m wearing this ! I don’t even tink they feel dry, but the product settles into every line and makes me look older than I usually feel. I compensate with a bit of gloss on top, but that impacts how long wearing it is. I still say this beats a lot of more expensive products ve tried & I find myself reaching for it often.
3 out of 5 stars
22 April, 2026
originally posted on maybelline.com
A Work In Progress
Product color (satisfactory); Quality (transfers easily/will not stay on lips more than a few minutes); Price (unreasonable for current quality); Packaging appearance (acceptable); Availability (Easily found) The digital try-on is satisfactory. "Speed Walk"
1 reply from Consumer Care Center team - 14 days ago
Hello! Thank you for sharing your feedback on our Moisturizing Serum Lipstick. We are glad to hear the shade Speed Walk worked well for you and that it was easy to find. We are sorry to hear the wear and transfer did not meet your expectations, and we have shared your comments regarding the formula and value with our team. We appreciate you also sharing your thoughts on the packaging and digital try-on experience. XO
5 out of 5 stars
22 April, 2026
originally posted on influenster.com

Love this Lipstick
[This review was collected as part of a promotion.] I loved the texture of Maybelline’s serum lipstick. It was smooth. It provided great coverage and it made my lips look alive. I’m excited about continuing its use.
1 out of 5 stars
21 April, 2026
originally posted on influenster.com

No color
[This review was collected as part of a promotion.] I don’t like this lipstick. There wasn’t any color when I applied it. It didn’t even look like I had any lipstick on at all. The packaging isn’t too bad and I didn’t really notice much of a scent.
1 reply from Consumer Care Center team - 5 days ago
Hello! Thank you for sharing your feedback on our Moisturizing Serum Lipstick. We are sorry to hear the color was more subtle than you expected and didn't give you the look you were going for. This formula is designed to nourish your lips with serum-level care while providing a natural wash of tone-enhancing color. We have shared your comments regarding the pigment with our team for future consideration. For a bolder finish, you might enjoy exploring our Color Sensational The Creams collection for high-pigment shades. We hope you find a new favorite with us soon. XO
5 out of 5 stars
20 April, 2026
originally posted on maybelline.com
Soft and beautiful
So far I’ve purchased Crop Top, Open Late and maybe its Maybelline in Matte- Can’t wait to try more
5 out of 5 stars
15 April, 2026
originally posted on influenster.com

Ahhhhmazing to say the least.
[This review was collected as part of a promotion.] Without saying too much, this lipstick STAYS. It did not disappoint after a long day, evening date and then some! It was the perfect consistency and did not flake or peel on me! The color was so pretty on and goes with almost any outfit! I couldn’t recommend it more!
5 out of 5 stars
Thumbs up graphic, would recommend
10 April, 2026Verified purchase
- Skin tone: Light
- Skin type: Normal
(no review title)
The color is a beautiful shade of pink
4 out of 5 stars
8 April, 2026
originally posted on influenster.com

Great color
[This review was collected as part of a promotion.] I received this product in exchange for an honest review. I really enjoy using this lipstick, because I love how it is matte and they have some really great more neutral colors. I do have to reapply after I eat, but I feel that it’s common for a lot of lipstick. I am pleased with how the color blends in with my lips. I would definitely consider buying this when I run out of the one I have.
5 out of 5 stars
Thumbs up graphic, would recommend
5 April, 2026Verified purchase
A gem in the Maybelline line!
This formula is amazing and pigmented! I'd put it up against some of the higher end brands any day. Slightly blurring, high color payoff, and moisturizing.
4 out of 5 stars
5 April, 2026
originally posted on influenster.com

Great color
[This review was collected as part of a promotion.] Such a great lipstick. The serum makes it go on smoothly and feel so nice on the lips. The pigment is great and the application is nice. It wears well, a great addition too my makeup bag!
5 out of 5 stars
2 April, 2026
originally posted on influenster.com

Feels so smooth
[This review was collected as part of a promotion.] Perfect shade for everyday wear. Adds just enough color without being overpowering. It feels super smooth and hydrating on my lips. The packaging is so cute too!
5 out of 5 stars
31 March, 2026Verified purchase
- Skin tone: Medium
- Skin type: Dry
Good so far
Picked #3 and the color shows really nice on my lip. I just dab it lightly on my lips and it already shows up beautiful Just make sure to use the lip scrub to remove dead skin before applying it. It lasts long but also transport around
5 out of 5 stars
30 March, 2026Verified purchase
- Eye color: Brown
- Skin type: Oily
- Skin tone: Medium
- Hair color: Blonde
(no review title)
True color
5 out of 5 stars
29 March, 2026
originally posted on influenster.com

Comfortable matte lipstick that feels smooth on th
[This review was collected as part of a promotion.] i actually like this lipstick . even though it has a matte finish, it doesn’t feel dry on the lips like most matte formulas. it applies super smoothly and the color looks really nice and even . it gives that soft matte look without making my lips look cracked is comfortable to wear and pretty easy to reapply throughout the day
5 out of 5 stars
28 March, 2026Verified purchase
- Skin type: Normal
- Hair color: Blonde
- Eye color: Hazel
- Skin tone: Medium
Maybe it's......
Maybe this lipstick is fabulous!
3 out of 5 stars
27 March, 2026
originally posted on influenster.com

One dimensional
[This review was collected as part of a promotion.] I like the color. I’m not sure about the matte. It kinda just sits there, flat and doesn’t really give dimension. The serum is a nice addition though but I’m not getting the plump. It takes a lot to alter my lips with plumping promises. A little too thick for me.
1 reply from Consumer Care Center team - 1 month ago
Hi CarlyY! We appreciate the honest review! It sounds like you enjoy the pigment but were looking for a bit more 'wow' factor in the dimension. Since our Serum Lipstick is a matte formula, it stays velvety rather than shiny. If you're looking for that plumping sensation and more dimension, you might love pairing this with our Lifter Gloss with Hyaluronic Acid, for that high-shine 'plumped' look right over your favorite color!
5 out of 5 stars
26 March, 2026Verified purchase
- Skin tone: Light
- Hair color: Auburn
- Skin type: Combination
- Eye color: Blue
- Skin concern: Aging
Maybelline serum lipstick
Love this color and lipstick
3 out of 5 stars
25 March, 2026
originally posted on influenster.com

Classic
[This review was collected as part of a promotion.] It has a smooth classic look. It is easy to apply and has a long wear. It doesn’t have a strong scent but the scent that is present is subtle. Overall 6/10.
1 reply from Consumer Care Center team - 1 month ago
Hey! We're so glad you enjoyed the smooth, classic look and easy application of our Moisturizing Serum Lipstick. We've noted your feedback, as we're always looking for ways to improve our formulas. We hope you continue to enjoy the weightless, serum-level hydration this lipstick brings to your routine! XO