Kitsch Moisturizing Coconut Oil Shampoo - 12oz: For Curly & Coily Hair, Paraben-Free, Vegan, Amber Scent
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4.1 out of 5 stars with 94 ratings
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4.3 out of 5 stars with 108 ratings
$13.99($4.37/ounce)
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4.7 out of 5 stars with 152 ratings
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4.2 out of 5 stars with 33 ratings
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4.8 out of 5 stars with 4029 ratings
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4.5 out of 5 stars with 28 reviews
effectiveness: 3.5 out of 5
quality: 5 out of 5
value: 4.5 out of 5
50% would recommend
2 recommendations
5 out of 5 stars
22 March, 2026
originally posted on Kitsch
I love this shampoo!
This smells SO good and works great. Would absolutely recommend. Use this with the conditioner and my hair is really soft and clean.
5 out of 5 stars
12 March, 2026
originally posted on Kitsch
Simply amazing
I’m on my third use of the shampoo and conditioner. My hair is dry and very kinky but after using this combo my hair is soft and shiny. Loving it thus far.
5 out of 5 stars
22 February, 2026
originally posted on Kitsch
Shampoo
I absolutely love all the products I have recieved from Kit*sch. They leave my hair soft, clean and my hair does not have to be washed daily. I live their new product liquid shampoo. Easier to use but in any case I will not switch to anything else!
2 out of 5 stars
22 February, 2026
originally posted on Kitsch
This smells good but seems to be drying out my hair
I wanted to love this and it smells good but it is drying out my scalp. I am not sure if I am allergic to something and it makes my scalp flaky.
5 out of 5 stars
11 February, 2026
originally posted on Kitsch
Love it
Love that they are in liquid now. I absolutely love kitsch products.
3 out of 5 stars
Thumbs down graphic, would not recommend
26 January, 2026Verified purchase
(no review title)
I have type 4b hair that gets really dry. This shampoo is good for a pinch but it’s not something I reach for often. It does smell incredible and maybe if my hair was in a healthier state (postpartum) it would do it for me but for now I don’t think it’s a good fit.
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026
shampoo
really recommend shampoo, foamed really well in my hair, a little bit goes a long way. 10/10 recommend and smells really well!!
5 out of 5 stars
8 June, 2025
originally posted on Kitsch
Moisturizing Shampoo
Kitsch Moisturizing Coconut Oil Liquid Shampoo has a light fragrance of coconut. It is easy to lather. It moisturizes my hair and deeply cleans it. My scalp feels really clean without any residues. It is easy to apply and easy to rinse off.
5 out of 5 stars
4 June, 2025
originally posted on Kitsch
AMAZING
This shampoo is great, despite me not being part of the target demographic (I have typical Caucasian hair that is NOT kinky/coily/curly and is well past butt-length). The initial consistency is nothing out of the ordinary, but then it lathers beautifully and creates such a luscious and rich foam, and it spreads very easily. I was also really enjoying taking my time working it in because THE SCENT. I did get a bit nervous when rinsing it out, though, because my hair felt oddly slippery and I thought it may have left an oily film behind... Nope! I guess that's just what my hair feels like when it's actually moisturized, haha. I carried on with the conditioner and then proceeded with my regular minimal effort after-shower routine (microfiber towel wrap then air dry), and I am so pleased! My scalp is refreshed, my roots are squeaky clean, the little baby hairs and growth aren't looking so frazzled, and I did not experience any irritation (I didn't even have to scrub as much/hard as I usually do so my head is happy). I would have ZERO qualms with making this my go-to shampoo!
4 out of 5 stars
4 June, 2025
originally posted on Kitsch
Curly girl moisture
It's hard to find a good moisturizing shampoo for curly hair and this fits the bill. The scent is pleasant but doesn't linger too much that it competes with product scents, it rinses out nicely and left hair feeling clean and soft.
4 out of 5 stars
4 June, 2025
originally posted on Kitsch
very good
I really loved it for my hair type and just with one use it was my favorite so far
5 out of 5 stars
4 June, 2025
originally posted on Kitsch
Works Beautifully
The coconut oil liquid shampoo has a beautiful and unique fragrance. My curly hair is super soft and frizz free.
3 out of 5 stars
3 June, 2025
originally posted on Kitsch
Not for my hair type
I tried the moisturizing coconut oil liquid shampoo complementary for my review. The shampoo smells good. It worked through my hair ok. I felt it took more effort to rinse out. I think it left my hair feeling heavy and a little frizzy.
4 out of 5 stars
3 June, 2025
originally posted on Kitsch
Softer hair
The shampoo gently cleanses while moisturizing. My hair feels healthy and soft. I really enjoyed the coconut oil scent.
5 out of 5 stars
3 June, 2025
originally posted on Kitsch
Love it
The liquid version is a great addition to the Kitsch brand. My hair is softer and more manageable after using this shampoo.
5 out of 5 stars
3 June, 2025
originally posted on Kitsch
Smells amazing!
Love the smell and my hair feels so soft after using it!
5 out of 5 stars
3 June, 2025
originally posted on Kitsch
New Holy Grail!!
All the kitsch shampoos I’ve tried tended to be pretty stripping for my hair, but not this one. I absolutely loved it and the scent is to die for.
4 out of 5 stars
3 June, 2025
originally posted on Kitsch
Moisturizing Coconut Oil Liquid Shampoo
Loved the ulta rich coconut oil which was very moisturizing! This shampoo is specifically created for curly hair! It gently cleanses the hair to leave it refreshed and clean. I recommend it!
5 out of 5 stars
3 June, 2025
originally posted on Kitsch
Amazing Shampoo
I really loved this shampoo. It smells amazing and felts so nice. It lathered so nicely in my hair, I was so impressed. It nourished my hair so nicely. I could not be happier with this shampoo.
5 out of 5 stars
3 June, 2025
originally posted on Kitsch
New favorite
This was such a great addition to my hair care routine! It did an excellent job leaving my hair more moisturized without issues like leaving residue!