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Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™ - 2 of 4Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™ - 3 of 4Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™ - 4 of 4
Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™ - 1 of 4

Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™

$2.99

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At a glance

About this item

Highlights

  • Compare to Desitin® Diaper Rash Cream
  • Diaper rash ointment features zinc oxide to protect against wetness
  • Hypoallergenic, paraben-free formula is gentle on your little one’s skin
  • Soothing aloe and vitamin E help treat diaper rash

Description

Treat your baby's diaper rash with this up&up™ Creamy Diaper Rash Ointment with aloe and vitamin E. The zinc oxide skin-protectant combines with soothing aloe and vitamin E to treat and prevent diaper rash. This product is hypoallergenic and dermatologist tested, so your little one gets nothing but the best.

We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Suggested Age: 0-2 Years
Health Facts: Hypoallergenic, Contains Zinc Oxide, Contains Aloe, Contains Vitamin E
Product Warning: Keep out of reach of children
Product Form: Ointment
Active Ingredient(s): Zinc Oxide 13%
Package Quantity: 1
Net weight: 4 Ounces
Features: Pediatrician Tested
TCIN: 11312703
UPC: 199579000013
Item Number (DPCI): 007-08-0032
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

zinc oxide' '13.0%

Purpose

Skin protectant

Uses

Uses helps treat and prevent diaper rash, protects chaled skin due to diaper rash and helps seal out wetness

Directions

Directions Change wel or solled diapers promptly. Cleanse the diaper area. Allow to dry. Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged.

Other information

Other information store between 20° and 25℃ (68° and 77° F)

Inactive ingredients

aqua, mineral oil, petrolatum, beeswax (cera alba). dimethicone, sorbitan sesquioleate, microcrystalline wax peg-30 dipolyhydroxystearate, aloe barbadensis leaf extract, tocopheryl acetate, glycerin, caprylyl glycol, phenoxyethanol, ethylhexylglycerin.

Shipping details

Estimated ship dimensions: 2 inches length x 7.4 inches width x 1.4 inches height
Estimated ship weight: 0.3086 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this supposed to be watery?

submitted by Sihli118 - 7 months ago

  • A: I bought this today, 11/17/2025, and it squirts clear watery liquid. I shook it up, kneaded it, and it did slowly come out white cream. But later, after a while, it was water again.

    submitted byHappied - 7 months ago

  • A: I bout my 4/2/26 and it is super watery. Even after shaking and kneading. I hate it.

    submitted byFahh - 2 months ago

  • A: Hello Sihli118 - We appreciate your interest in this item. Yes, the up&up Creamy Diaper Rash Ointment is expected to have a watery and liquidy consistency. Happy shopping at Target. – Alvin

    submitted byAlvin - 7 months ago
    Target staff support

Q: What active ingredient is used in this diaper rash ointment?

submitted by AI Shopping Assistant - 2 months ago

  • A: The ointment contains 13% zinc oxide as its active ingredient to protect against wetness.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What age group is this product suitable for?

submitted by AI Shopping Assistant - 2 months ago

  • A: This diaper rash ointment is suggested for use in infants aged 0 to 2 years.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this product tested by professionals?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, the formula has been pediatrician tested to ensure safety and effectiveness for babies.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this ointment contain any harsh chemicals?

submitted by AI Shopping Assistant - 2 months ago

  • A: The formula is hypoallergenic and paraben-free, making it gentle on sensitive skin.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What soothing ingredients are included in the ointment?

submitted by AI Shopping Assistant - 2 months ago

  • A: The ointment includes soothing aloe and vitamin E to help treat and prevent diaper rash.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this wipe off hands easily?

submitted by Ashley - 1 year ago

  • A: Hello Ashley - Thank you for your Question! The Creamy Diaper Rash Ointment is from Target owner brand- up&up™. We would love to help you out, please reach out to Guest Relations at 1-800-440-0680 and we will assist you with it. Have a great day! - Eram

    submitted byEram - 1 year ago
    Target staff support

Q: has this cream been discontinued? unable to find it anywhere in stock.

submitted by Nancy - 5 years ago

  • A: No, it is hard to find, but it is around. I had a hard time finding it too.

    submitted byChristina - 5 years ago

Q: Should it have a foil seal under the cap? The one I received did not.

submitted by Vegasmom - 6 years ago

  • A: Hi Vegasmom - Thanks for stopping by! No, this diaper rash ointment does not have a foil under the cap. I hope this helps! - Katrina

    submitted byKatrina - 6 years ago
    Target staff support

Q: Is this product cruelty free in all stages of production?

submitted by Agatha - 4 months ago
See all questions (10)

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Guests are saying

This diaper rash cream has received mixed feedback from guests, with many expressing disappointment over its watery consistency and separation issues. While some guests appreciate its affordability and effectiveness in treating diaper rashes, others find it messy and difficult to apply. The product's performance varies, with some guests noting it works well for sensitive skin, while others recommend opting for name-brand alternatives for better results. Overall, guests suggest considering this cream for its value but caution about its usability.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.4 out of 5 stars with 865 reviews
    quality: 2.07 out of 5
    value: 2.26 out of 5
    26% would recommend
    315 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 May, 2026Verified purchase

    (no review title)

    We used to love these and now it’s so watery. Waste of money since we’ve opened and thrown away multiple. Don’t buy.
    Cheri
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    27 May, 2026Verified purchase

    So terrible and can not be spread easy because its so oily and separated.

    Separated Product
    lolo
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 May, 2026Verified purchase

    Unusable

    Why, Target? WHY!? Who knows if it works as rash ointment. It’s literally straight liquid, incredibly messy and impossible to use. You’re literally squirting water on your child’s butt. Purchased twice thinking it was a fluke, it is not, it just sucks.
    Victoria
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 May, 2026Verified purchase

    absolutely not

    I had a rash in my armpit and was suggested to put some diaper rash creme on it to help before going to the doc. This is something I'd done before but with A&D. This creme burned like fire. I would NEVER put this on my baby. I had purchased it because were expecting, and I'm throwing it away because I couldn't immagine being an infant and not able to say that it felt like hot coals on my skin. I immediately had to wipe it off as a grown woman.
    Carlie
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 May, 2026Verified purchase

    (no review title)

    I bought this in store. It was either expired or it is made out of terrible quality. There was a lot of liquid in it and the cream itself was separating and was impossible to actually apply on the baby.
    Lucia
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    8 May, 2026Verified purchase

    Gross

    I bought this cream because it was less expensive and the same ingredients as Desitin and it is super watery no matter how much you shake it up. The consistency is gross. Worth it to spend the extra for the real stuff.
    Liz
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    5 May, 2026Verified purchase

    Hated this one- try the purple UpandUp one next

    I would certainly not recommend this. The ointment separates fairly easily and due to the bottles design it cannot be re-shaken in order for the mixture to be re-homogenized. Also spreading this on your child’s bottom is difficult since it’s separated, so it’s an uneven spread as well. I think we may use us a few times and it’s going into the trashcan for good. However, I would recommend the target version of this. It is purple and is up and up should be right next to this one in the similar display area area that one I’ve had really good luck with, and I have not needed to shake that one up at all. It stays creamy for much longer longer.
    AppleBottemJeaans
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 April, 2026Verified purchase

    first miss for up&up products...

    Grainy and SUPER runny. Pretty bummed about this and really hoping they revisit this product and make some improvements. Up&Up are the only diapering products my baby tolerates and would love to have this in our home.
    drus
    quality: 1 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 April, 2026Verified purchase

    Terrible

    This used to be great and work amazing on my baby. But now the formula is watery, messy, and not worth the 3 bucks.
    Victoria
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    27 April, 2026Verified purchase

    (no review title)

    Separates badly. You can get it creamy again by putting it in the fridge but shortly after taking it or again it reseperates. You cannot shake it to get it mixed together. Useless product
    preslea
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 April, 2026

    (no review title)

    We were gifted this “cream” at our baby shower. But when it came time to use it, nothing but liquid. I hope everything gets sorted
    Keahi
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 April, 2026

    Watery cream - not worth it!

    The formulation is terrible. Can't be called creamy at all when it's watery and separated. Doesn't even rub into skin because of the separation. Returning and buying the name brand.
    Mindy
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 April, 2026Verified purchase

    Don't bother. Spend $3 more on the name brand

    Zero stars. Liquid completely separated from the cream, totally unusable.
    H
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 April, 2026Verified purchase

    Why is this so watery??

    Made a big mistake and bought 2 of these. Should have read reviews but bought in a hurry. Terrible quality.
    Ali
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 April, 2026Verified purchase

    Do not buy

    I bought this thinking it would be a decent comparison to name brand. Upon opening for first use, it separated and oil squirted out everywhere. The cream eventually came out, but very liquid-y. When i shook the bottle to see if I could get it to blend, it sounded like water inside. Seems like it separates as soon as the seal breaks. Spend the extra money and buy name brand
    rnmerm
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 April, 2026Verified purchase

    Unusable... don't buy

    Cream and water are separated and it is unusable. I threw it away. I wish I had read the reviews before buying it. So disappointed because usually the Up&Up brand is a great value.
    Laura
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    14 April, 2026Verified purchase

    Who approved this ish ?!?

    Just like all of the other reviews, DO NOT WASTE YOUR MONEY!!! It is completely separated and is just a watery, clumpy mess! Impossible to even use on your child. Had to throw it away immediately after opening, as it was pouring watery oil out everywhere! Target you need a total rework on this because this is not it!
    hllow
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 April, 2026Verified purchase

    Subpar

    Water separates from cream and is not useable.
    KC
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 April, 2026Verified purchase

    (no review title)

    Very watery and separated. Just spend the extra 2 dollars and get the name brand
    hannah
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 April, 2026Verified purchase

    Dreadful

    This cream turned out to be a titch of cream with a TON of water. You can shake the tube and hear it slosh. Don't waste your money.
    AnnOllie
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

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