L'Oreal Paris EverPure Sulfate Free Blonde Shampoo - 8.5 fl oz: For Colored & Dry Hair, Daily Vegan Formula, Fig & Coconut Scent
$9.99 ($1.18/fluid ounce)See 1 deal for this item
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4.2 out of 5 stars with 2323 reviews
effectiveness: 4.13 out of 5
quality: 3.94 out of 5
value: 3.92 out of 5
62% would recommend
27 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
26 March, 2026Verified purchase
Purple shampoo is great to balance color
Gentle and thorough cleansing. Does a very good job at reducing brassyness of my hair color.
5 out of 5 stars
Thumbs up graphic, would recommend
23 January, 2026Verified purchase
(no review title)
Love this shampoo works just as well as the more expensive brands and smells great
4 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025Verified purchase
(no review title)
I used the product left my hair less brassy and but shiny. Unfortunately, left my hair feeling very dry the days following. I would strongly recommend a deep down conditioner along side it. I care about dryness over appearance. I give the product 6 out 10. The goal was to get rid of brassy appearance. Then again I used the product only 1x. Goodluck.
2 out of 5 stars
Thumbs down graphic, would not recommend
1 November, 2025Verified purchase
Breakage and dey hair
I truly have my suspicions that after using this shampoo and conditioner combo three times I experienced some serious breakage on my color treated blonde. It’s like all of a sudden when I put my hair in a bun it’s a lot smaller, and I have broken pieces in the front and also my layers look like a shop job suddenly which means breakage…and that’s only in the past 3 weeks where I’ve used this product 3 times. I can’t say for sure of course but it’s suspicious that I’m noticing so much breakage at the same time I’ve switched products. If you go deep enough in the reviews past the incentive ones there’s other girls saying this same thing! I have super long hair and I’m not willing to risk any more breakage or hair loss so this is going into the trash!
1 reply from L'OrealParisProductExpert team - 5 months ago
We are sorry to hear about the experience you had with L'Oreal Paris EverPure Sulfate Free Blonde Shampoo. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025
Good products
It’s perfect my hair very soft and manageable exactly what I want 👏🏻👍
4 out of 5 stars
Thumbs up graphic, would recommend
17 June, 2025Verified purchase
Loreal Shampoo
Makes my hair soft and shiny :) I have very thick curly/wavy blonde hair.
5 out of 5 stars
Thumbs up graphic, would recommend
1 June, 2024Verified purchase
Amazing
I can’t say enough good things about this shampoo… I have used the matrix shampoos for years and I recently purchased this because of the convenient price. I have blonde highlights and this shampoo is amazing! I wish I would have purchased this sooner! I lost so much hair with other shampoos and I barely lose any hair with this! Also keeps my blonde looking so good! No need for additional purple shampoo. I will always buy this from now on!
2 out of 5 stars
8 April, 2024
originally posted on lorealparisusa.com
Left a grimy feeling
I’m thrilled this is vegan and cruelty free. I stopped using L’Oreal products for that reason. I’ve L’Oreal shampoo/conditioner before and have had a relatively pleasant experience. Unfortunately this kind made my hair feel like there was a coating on it. It didn’t feel truly clean. I saw a review mention “tacky” and I would agree with that. The smell was too strong for me and didn’t give that fruity and clean smell and feel. Much more musky and earthy. I remembered using the “moisture” version of the EverPure line and would trade in the blonde for that one if I could.
2 out of 5 stars
Thumbs down graphic, would not recommend
12 November, 2023Verified purchase
Not that great
It has a good scent to it but the color isn’t very effective. I have very fine hair and it just left my hair kinda sticky and hard to brush through. I’m sure it works for different hair types other than thin types.
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there! Thank you for reaching out to us about your experience with the EverPure Sulfate Free Blonde Shampoo. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
5 out of 5 stars
Thumbs up graphic, would recommend
2 March, 2023Verified purchase
Shampoo=Love It. Conditioner=Awful.
The shampoo is great, it leaves my hair feeling clean and healthy. I have blonde, color-treated hair and it helps with brassiness, but can be used daily, unlike many purple shampoos. I’m not a fan of the scent, and if I could change one thing about this shampoo, it would be that. The matching conditioner is horrible though, and I would not recommend using it. It left my hair feeling dirty and heavy.
1 out of 5 stars
31 October, 2022
originally posted on lorealparisusa.com
No major difference
I don't see the big change in my hair. It just cleans it. No radiance in your colour.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2022Verified purchase
Itchy. Dry. Flat.
Worst Shampoo I've ever used. It kept my hair from brassy blonde but terrible in every other way. I had an itchy scalp with flat/dry hair. I didn't realize how bad this shampoo is until I switched to a shampoo I used previously. I never write reviews but I had to for this because it was just such a bad experience.
1 reply from L'OrealParisProductExpert team - 4 years ago
Hi there! Thank you for sharing your feedback on our EverPure Sulfate-Free Blonde Shampoo. We are so sorry to hear about the experience you had. For further assistance, please give us a call at 800-322-2036, M-F 9:00 am – 5:30 pm ET and provide reference #22768763.
5 out of 5 stars
Thumbs up graphic, would recommend
15 July, 2022Verified purchase
great product
Great for helping to tone down brassiness -- which is especially needed during the months of summer. The smell is very nice too!
1 reply from L'OrealParisProductExpert team - 4 years ago
Hi there! We appreciate you sharing your thoughts regarding L'Oréal Paris EverPure Sulfate-Free Blonde Shampoo. We are glad you like the product! Your comments will be shared with the team. Thank you for providing your feedback to us!
3 out of 5 stars
14 June, 2022
originally posted on lorealparisusa.com
My new favorite scent
This shampoo isn't super toning for my level 8 highlighted hair, but its still a decent shampoo that is worth using solely for the intoxicatingly delicious scent! I am so obsessed with the way this smells, if it were a perfume it'd be my signature scent. OBSESSED sometimes I use it to wash my body just so I can smell like this all day.
1 reply from L'Oreal Consumer Care team - 4 years ago
Hi Mag1999! Thanks so much for sharing your experience after trying out the EVERPURE Blonde Shampoo. The opinions of our consumers are important to us when making decisions about our products. We value your honest feedback and your comments will be shared with those in our company responsible for this product group. For a deeper toning result, you may wish to try the EVERPURE Sulfate-Free Brass Toning Purple Shampoo. Color protection plus neutralizes brassy yellow and orange tones. Premium quality formula for color treated, blonde, bleached, highlighted brown, sliver hair. Sulfate free, paraben free, no harsh salts, vegan formula. We have provided the link below and we thank you for choosing L'Oreal! https://www.lorealparisusa.com/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo
1 out of 5 stars
Thumbs down graphic, would not recommend
18 April, 2022Verified purchase
Not a fan
This made my hair have a greasy texture after my hair was dry I will not buy again or recommend.
1 reply from L'OrealParisProductExpert team - 4 years ago
Hi Ashley. Thank you for reaching out to L'Oreal regarding the EverPure Blonde Shampoo. We are sorry your results were not what you were expecting and we want to help you. Please call us at 800-631-7358, M-F, 9am – 5:30pm, ET and provide the reference number 21482210. We look forward to hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
5 April, 2022Verified purchase
Didn't work for me.
This is the first time I have used this product, and the last. I only used it for 5 days, it left a heavy almost greasy texture to my hair.
1 reply from L'OrealParisProductExpert team - 4 years ago
Hi Dorries, Thank you for giving the EverPure Sulfate Free Blonde Shampoo a try! We consider direct consumer feedback like yours is priceless. It helps us improve our products and deliver the best-in-market products we strive for!
5 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2021Verified purchase
Good product!
Nice product, good quality!
1 reply from L'OrealParisProductExpert team - 5 years ago
Hi Kari! Thank you for using L'Oreal Paris EverPure Sulfate Free Blonde Shampoo, and for sharing that it is a nice shampoo of good quality! We appreciate your feedback and will be sharing it with others in our company. Thank you for trying this product and hope you continue to explore our other products with confidence!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 May, 2021Verified purchase
Doesn't seem to clean my hair
I have been using this shampoo and the matching conditioner. I am not sure if it’s one or both, but my hair never feels clean. I literally wash and dry my hair and it already looks and feels dirty.
5 out of 5 stars
12 February, 2021
Shampoo and conditioner
Makes my hair brighter and smells very good!!!
1 reply from L'OrealParisProductExpert team - 5 years ago
Hi there! Thank you for sharing with us some feedback on our L'Oreal Paris EverPure Sulfate Free Blonde Shampoo. We are happy to hear you enjoy the product. Try pairing with our L'Oreal Paris EverPure Sulfate Free Blonde Conditioner to complete the routine for the best results. We hope you will continue to use our products with great satisfaction!
1 out of 5 stars
Thumbs down graphic, would not recommend
27 December, 2020
Drying and damaging
When applying a normal amount, it didn’t This shampoo and conditioner left my hair a tangled, very dry, brittle mess. I noticed more hair than usual coming out after I used it, too. I threw away this shampoo and conditioner after giving it a few tries.