Sponsored
Almay Length & Lift Mascara - 0.24 fl oz
$9.39
ColorBlackest Black
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- MASCARA THAT MAGNIFIES: Our gentle, buildable mascara lengthens, lifts, and conditions, ultimately creating a flawless, long lash look without clumping, flaking, or smudging
- CONDITIONING LASH FORMULA: Because we love your delicate eye area, this formula is enriched with a lash caring complex of plant based waxes and conditioners to nourish for healthy looking eyelashes
- SUSTAINABLE FORWARD: To reduce our footprint on the planet, this brush is made of 100% plant derived bristles (that evenly coat lashes from root to tip); the packaging is made with post consumer recycled materials
- FORMULATED WITHOUT: Parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan
- SUITABLE FOR SENSITIVE EYES: As part of the Almay promise, this product is hypoallergenic and ophthalmologist tested; it is also clean, cruelty free, fragrance free, and suitable for sensitive eyes and contact lens wearers
Description
Enjoy visibly longer, lifted lashes in one gentle swipe with Almay Length & Lift Mascara™. This clean, flake-free formula is enriched with a lash-caring complex of plant-based waxes and hair conditioners that nourish for healthy looking eyelashes. Plus, the brush is made of 100% plant-derived bristles that are designed to evenly coat and separate lashes from root to tip. Magnify lashes to your chosen intensity with this smooth, buildable mascara that does not clump or smudge—it’s the perfect finishing touch to any look, be it everyday glam, a smoky eye, or cat eye.
Shades:
• Blackest Black (010)
• Black Brown (020)
• Black (030)
• Waterproof Black (040)
Packaging contains recycled content - Because Almay loves the environment as much as your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free. Suitable for sensitive eyes and contact lens wearers.
Shades:
• Blackest Black (010)
• Black Brown (020)
• Black (030)
• Waterproof Black (040)
Packaging contains recycled content - Because Almay loves the environment as much as your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free. Suitable for sensitive eyes and contact lens wearers.
Suggested Age: 16 Years and Up
Health Facts: Hypoallergenic, Artificial Fragrance-Free
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free, Contains Recycled Content, Post-Consumer Recycled Material
Includes: Mascara, Applicator
Beauty Purpose: Lengthening
Net weight: 28.6 Grams
Features: Smudgeproof, Conditioning, Unscented, Non-Flaking, Ophthalmologist Tested, Non-Clumping
TCIN: 80023140
UPC: 309970143022
Item Number (DPCI): 052-01-6470
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated olive oil stearyl esters, alcohol denat., cera carnauba/copernicia cerifera (carnauba) wax, palmitic acid, stearic acid, triethanolamine, acacia senegal gum, candelilla cera/euphorbia cerifera (candelilla) wax, panthenol, 1,2-hexanediol, aminomethyl propanediol, ascorbyl palmitate, butylene glycol, laureth-20, polyvinyl alcohol, vp/va copolymer, chlorphenesin, phenoxyethanol, black 2 (ci 77266), iron oxides (ci 77499)' '
Shipping details
Estimated ship dimensions: 5.69 inches length x 2.57 inches width x 1.14 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Almay is Target Zero: The Sustainable-Forward Makeup Collection
About the collection
About the collection
With you and Earth in mind, Almay creates makeup for sensitive skin and packaging designed to help reduce waste. These sustainable-forward products have been recognized by the Target Zero initiative; now it’s time for you to find your favorites. And as always, as part of the Almay promise, these beauty products are hypoallergenic, dermatologist tested, clean, cruelty free, and fragrance free.
Discover the Assortment
Almay Clear Complexion Concealer™ is secured with a cap partially made of post-consumer recycled (PCR) materials and backed on 100% sustainably sourced FSI paperboard. Most loved for targeting and clearing pimples, this acne-prone skin concealer is formulated with maximum-strength 2% salicylic acid, prebiotics, and aloe for skin that looks clarified, calm, and healthier.
The Almay All-Day Intense Gel Eyeliner™ is not your average eyeliner. This eye-defining essential delivers intense color of a liquid liner wrapped in a pencil barrel made from 85% recycled paper—and lasts all day.
Two of Almay’s mascaras, Almay Length & Lift Mascara™ and Almay Volume & Conditioning Mascara™, are also part of Target’s journey to zero thanks to caps and vials made with PCR materials. Additionally, the brush bristles are 100% plant derived. For the appearance of longer, lifted lashes, choose Length & Lift Mascara; for more voluminous, conditioned lashes, you’ll love Volume & Conditioning Mascara.
With you and Earth in mind, Almay creates makeup for sensitive skin and packaging designed to help reduce waste. These sustainable-forward products have been recognized by the Target Zero initiative; now it’s time for you to find your favorites. And as always, as part of the Almay promise, these beauty products are hypoallergenic, dermatologist tested, clean, cruelty free, and fragrance free.
Discover the Assortment
Almay Clear Complexion Concealer™ is secured with a cap partially made of post-consumer recycled (PCR) materials and backed on 100% sustainably sourced FSI paperboard. Most loved for targeting and clearing pimples, this acne-prone skin concealer is formulated with maximum-strength 2% salicylic acid, prebiotics, and aloe for skin that looks clarified, calm, and healthier.
The Almay All-Day Intense Gel Eyeliner™ is not your average eyeliner. This eye-defining essential delivers intense color of a liquid liner wrapped in a pencil barrel made from 85% recycled paper—and lasts all day.
Two of Almay’s mascaras, Almay Length & Lift Mascara™ and Almay Volume & Conditioning Mascara™, are also part of Target’s journey to zero thanks to caps and vials made with PCR materials. Additionally, the brush bristles are 100% plant derived. For the appearance of longer, lifted lashes, choose Length & Lift Mascara; for more voluminous, conditioned lashes, you’ll love Volume & Conditioning Mascara.
Guests also viewed
Related Categories
Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its hypoallergenic formula and ability to lengthen and lift lashes without clumping. Guests appreciate its smooth application and lightweight feel, making it suitable for sensitive eyes. However, some have experienced issues with flaking and smudging, particularly in humid conditions. Overall, it is seen as a reliable choice for those seeking a natural look without irritation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 784 reviews
easy to apply: 4.14 out of 5
easy to remove: 3.71 out of 5
long lasting: 3.43 out of 5
quality: 3.25 out of 5
value: 3.37 out of 5
48% would recommend
39 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2025Verified purchase
Waste of money
I wanted a conditioning waterproof mascara. This does not seem conditioning at all. It’s dry, flakes and was hard to remove.
5 out of 5 stars
1 September, 2025
originally posted on almay.com
Perfect for my eyes!
I've been using this product since it came out. This replaced my other favorite mascara that was in a white bottle.
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Redness, Sun damage, Puffiness
- Hair color: Brunette
- Eye color: Hazel
I'm in shock! Love this mascara!!
For YEARS I tried expensive mascara looking for one that didn't make my eyelashes look like spider legs! More recently, I needed waterproof mascara because of allergies. This mascara works GREAT for me! I'm in total shock! More expensive does not always equal better!!
3 out of 5 stars
Thumbs down graphic, would not recommend
21 July, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Hair color: Brunette
- Eye color: Brown
Too waterproof for sensitive eyes
Pretty thick and VERY DIFFICULT TO REMOVE. It doesn't bother my eyes during wear so that's nice but even with micellar water for waterproof makeup, it takes a lot of rubbing so defeats the purpose because now my eyes are indeed irritated.
1 out of 5 stars
13 April, 2025
originally posted on almay.com
Doesn’t flake/smudge?
I bought this because my eyes are usually sensitive to mascara, and this also said it doesn’t flake or smudge. It doesn’t bother my eyes, which is great but within a couple hours of wearing it, it does flake and smudge. I have black specks on my face. I wish companies would stop saying their mascara doesn’t do this when in fact it does!!
1 out of 5 stars
6 January, 2025
originally posted on almay.com
IT SMELLS SO BAD
i dont know if its just only mine but its smell rlly bad and its not rlly that good
4 out of 5 stars
15 November, 2024
originally posted on almay.com
Wow Truly
I normally get irritated with most name brand mascaras because they either make my eyes burn all day, break lashes, clump up, hard to wash off or are too watery... Honestly this one does none of those im surprised! It cheap and affordable also! I suggest brown or brown black, if you don't have black or really dark hair. It will look more natural
5 out of 5 stars
14 November, 2024
originally posted on almay.com
Best Mascara for my sensitive eyes
I have tried all the expensive mascaras that are supposed to be for sensitive eyes. They all burned and made my eyes itch and water. This mascara has had no affect on my eyes and the watering is gone. Such a relief to not have burning eyes all day.
3 out of 5 stars
23 September, 2024
originally posted on almay.com
I bought an Almay Mascara
I bought an Almay Mascara, but i'm dissapoinded with this product because it says that it is anti-allergic, but is NOT. My eyes itch all the time, but when I don't use the product I'm OK. I have always bought Almay products, but it's really upseting to find out that the product does NOT work as you say it does.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 September, 2024
Don't waste your $, was all dried up
Just bought this mascara this morning, opened the package and tried to use it. It was all dried up. Left barely any mascara on my lashes; tried it on my finger and saw just a few black crumbs. Had to throw it out, wasted $10. 😩
4 out of 5 stars
28 August, 2024
originally posted on almay.com
Wand not clearing enough product/clumping
I have been buying this product for years, I am a fan of it's hypoallergenic qualities. I am a contact wearer and it does not flake. My issue with the last tube I bought. It does not remove enough product from the wand when I pull it out of the tube and makes it very clumpy.
1 out of 5 stars
3 August, 2024
originally posted on almay.com
Messy, terrible, no control
I have been using mascara for 50 years, so I know a really bad one when I use it. I had tried Almay mascara about ten years ago and did not like it. I thought maybe there was a better product now, but it is terribly messy, flaky and frustrating.
2 out of 5 stars
30 June, 2024
originally posted on almay.com
Clumps a lot after usage
I have been using the waterproof in this brand for a long time and very disappointed in how it clumps in no time. It is not what I wanted.
5 out of 5 stars
3 June, 2024
originally posted on almay.com
My new holy grail mascara!
This mascara is fabulous for getting all of your eyelashes coated, zero clumping, smooth glide and no raccoon eyes! Gives amazing length, lift and makes your eyes pop! Does it get any better? Please don’t discontinue this mascara Almay! It’s THAT GOOD!
1 out of 5 stars
31 May, 2024
originally posted on almay.com
Sensitive Eyes Still Irritated
This formula is supposed to be hypoallergenic? It bothered my eyes greatly about 4 hours after putting it on. It also doesn’t lift my lashes like I wanted. Ridiculous.
4 out of 5 stars
Thumbs up graphic, would recommend
18 May, 2024
- Skin tone: Light
subtle mascara
added color to lashes without being overbearing, however the waterproof one is very difficult to remove with different makeup removers (so i guess the waterproof lives up to the promise)
5 out of 5 stars
Thumbs up graphic, would recommend
4 April, 2024Verified purchase
Great Mascara!
I’ve used this mascara for years and love it!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 March, 2024Verified purchase
- Skin type: Dry
- Skin tone: Medium
Too gloppy and goooey
Very gloppy. Brush is awful.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 February, 2024Verified purchase
- Skin type: Oily
- Skin tone: Light
I do not recommend
I wanted to try a new mascara, so bought this. Even though I bought waterproof, by the end of the day, I had black residue under my eyes. Made me look like I had raccoon eyes. So, two weeks after purchasing, I’m buying something else.
3 out of 5 stars
Thumbs down graphic, would not recommend
12 January, 2024Verified purchase
- Skin type: Dry
- Eye color: Green
- Hair color: Blonde
- Skin tone: Light
Not great
This was okay for like 2 weeks - nothing special but did the job. After that, it dried out and got incredibly clumpy.