essence What The Fake! Volumizing & Lengthening Mascara - 01 - 0.54 fl oz: Paraben-Free, Vegan, Alcohol-Free
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$4.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 3174 ratings
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4.1 out of 5 stars with 365 ratings
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4.3 out of 5 stars with 1325 ratings
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4.5 out of 5 stars with 354 ratings
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4.3 out of 5 stars with 758 ratings
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4.2 out of 5 stars with 118 ratings
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Guests are saying
This mascara has garnered positive feedback for its ability to volumize and lengthen lashes without clumping. Guests appreciate the soft brush that facilitates easy application and the lightweight formula that keeps lashes looking full throughout the day. While some guests noted issues with smudging and removal, many found it to be a reliable choice for achieving dramatic, beautiful lashes. Overall, it stands out as a favorite among various mascara options.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 204 reviews
easy to apply: 4 out of 5
easy to remove: 4.15 out of 5
long lasting: 3.23 out of 5
quality: 3.23 out of 5
value: 3.46 out of 5
53% would recommend
15 recommendations
5 out of 5 stars
9 February, 2026
originally posted on Cosnova Essence US
Great Features!
I loved this product sooo much! The volume and length it gave me was amazing! I layered the Great Lash mascara over because the product isn’t waterproof. The texture was pretty normal. Although it does have a small plastic smell, I like it!
1 reply from Customer Service team - 2 months ago
This makes us so happy to hear! We're so glad you're loving this mascara!😍
5 out of 5 stars
26 January, 2026Verified purchase
(no review title)
Great for the money!
2 out of 5 stars
29 December, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
- Hair color: Auburn
- Eye color: Blue
(no review title)
Goes on clumpy and is difficult to wash off. I did not notice much difference in lash length.
2 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2025Verified purchase
Doesn't work very well
Thought I would take a chance on this and it was a disappointment. Doesn’t work nearly as well as essence Lash Princess False Lash Effect mascara.
5 out of 5 stars
14 November, 2025
originally posted on Cosnova Essence US
so crushed out on this mascara!!!!!
I wanted a vegan and cruelty free product that is very easy on the budget and provides a lengthy voluminous feathery goodness. In the search I have tried 3 other brand mascaras that fell super short of my lash dreams. I bought this thinking "Yes Please!" to everything the label promised. I didn't have high hopes for the not fluffy brush at first and it quickly proved me wrong. Two coats... and STELLAR!!!!!! STELLAR!!! New mascara FOUND!!! What The Fake, you are my new steady date! PS: I have already cried twice today and lashes are still good to go.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 August, 2025
horrid
literally no volume, no lengthening, and doesn’t hold my lashes up
2 out of 5 stars
22 August, 2025Verified purchase
Wanted to love
Initially, I loved this mascara as I did provide volume and the darkness of the Lashes that I like however, it did transfer like crazy even to the bottom of my eye when I only put a layer or two on the top Lashes returning
3 out of 5 stars
Thumbs down graphic, would not recommend
14 July, 2025Verified purchase
- Skin concern: Sun damage, Acne, Sensitivity, Blackheads, Dullness, Pores, Cellulite
- Eye color: Brown
- Skin tone: Light
- Hair color: Brunette
- Skin type: Normal, Oily, Dry, Combination
mid
clumpy not very voluminous
5 out of 5 stars
Thumbs up graphic, would recommend
20 April, 2024Verified purchase
Keeps the Lash Curled
This mascara is great! It helps to keep the lash curled all day long. The brush is soft, which makes application of the mascara easier.
5 out of 5 stars
Thumbs up graphic, would recommend
20 December, 2023Verified purchase
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Medium
- Eye color: Brown
Best Mascara
This is probably the best mascara I’ve ever used. It feels light and doesn’t clump! It definitely gives my lashes the volume I’ve been looking for.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 December, 2023Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Acne, Dark circles
- Hair color: Brunette
- Eye color: Brown
Meh.
Major fall out. So heavy my lashes can not hold a curl, and I've never ever had an issue with that.
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2023Verified purchase
- Skin concern: Puffiness, Uneven skin tone, Pores, Sun damage, Aging, Dark circles, Sensitivity
- Skin tone: Medium
- Skin type: Combination
- Hair color: Blonde
- Eye color: Brown
Best mascara
Amazing mascara! Volumizes and lengthens without looking clumpy! Stays put all day!
2 out of 5 stars
Thumbs down graphic, would not recommend
23 October, 2023Verified purchase
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Medium
Smudges terribly
Makes my lashes thick and lengthens but can get a little clumpy, but still nice for the price. It is kind of difficult to remove IMO. Definitely need eye makeup remover. However, the worst part is how bad this smudges. I was looking for a mascara that doesn’t transfer to my lids. This does that and gives me raccoon eyes underneath. Hard pass.
4 out of 5 stars
9 July, 2023
originally posted on Cosnova Essence US
Great Quality
I use this almost everyday and it never lets me down
5 out of 5 stars
Thumbs up graphic, would recommend
20 June, 2023Verified purchase
Thick lashes
Makes my lashes so thick!
5 out of 5 stars
Thumbs up graphic, would recommend
15 May, 2023Verified purchase
- Skin type: Dry
- Hair color: Black
- Skin concern: Uneven skin tone, Cuticles, Sun damage, Aging, Dullness
- Eye color: Brown
- Skin tone: Medium
Love the brush
I really like the formula on this mascara. It’s not too thin nor too thick. It doesn’t clump or dry out even after several weeks. I love the brush. It’s shaped like a cone - thin at the tip which makes it easy to apply on shorter lashes near the corner of my eyes, and on bottom lashes. The middle is thicker and really does a good job of volumizing even on my super straight thin and sparse lashes.
3 out of 5 stars
Thumbs down graphic, would not recommend
3 May, 2023
- Skin type: Oily, Combination
- Hair color: Brunette
- Eye color: Green
- Skin concern: Redness, Dark circles, Blackheads, Acne, Pores
- Skin tone: Light
Weighed my lashes down
It weighs my lashes down and is a really thick consistency
5 out of 5 stars
Thumbs up graphic, would recommend
4 March, 2023Verified purchase
Life changing no transfer/smudging
I love this mascara!! I previously tried the essence lash princess in the green tube and hated it. This mascara doesn't transfer to my inner tearduct/ lower lash area like most do. So happy I bought this I think this will be my forever mascara till I feel like buying another try
5 out of 5 stars
4 December, 2022
originally posted on Cosnova Essence US
Feathery/Natural Looking Lashes
I love, love, LOVE this mascara since it makes my lashes look thick, wispy and natural. Better than any expensive mascara hands down.
5 out of 5 stars
24 October, 2022
originally posted on Cosnova Essence US
Incredible result!
My eyelashes are naturally short and with this mascara the length and volume were incredible! I love it!! My eyelashes stayed voluminous and no smudging or transferring. I highly recommend this!