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Cheerios Breakfast Cereal - 2 of 4Cheerios Breakfast Cereal - 3 of 4Cheerios Breakfast Cereal - 4 of 4
Cheerios Breakfast Cereal - 1 of 4

General Mills Family Size Cheerios Cereal - 18oz

$5.29 ($0.29/ounce)
FlavorPlain
Size18oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • PANTRY ESSENTIAL: Made with 100% whole grain oats for a morning food your whole family can enjoy; Keep a box on hand as the perfect pantry staple that's ready to eat any time
  • CAN HELP LOWER CHOLESTEROL as part of a heart healthy diet; 3g of soluble fiber daily from whole grain oat foods, like Cheerios, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease - Cheerios provides 1.5g per serving
  • GLUTEN FREE CEREAL: Pour some in a bowl with milk for a great-tasting, gluten free part of an easy breakfast; Pack some in a lunch box or backpack for snacks on the go; Add to homemade cereal bars as snacks for kids
  • WHOLESOME INGREDIENTS: Provides 34g of whole grain (at least 48g recommended daily), a good source of calcium and fiber, and 11 vitamins and minerals per serving; No artificial flavors or colors
  • CONTAINS: One 18 oz Family Size box of Cheerios Breakfast Cereal

Description

Start your day O-so-right with Cheerios Cereal, made with 100% whole grain oats. These little Os with soluble fiber can help lower cholesterol* as part of a heart healthy diet. *Three grams of soluble fiber daily from whole grain oat foods, like Cheerios Cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Cheerios provides 1.5g per serving. Dig into a bowl of this heart healthy cereal with milk as a delicious and wholesome addition to your morning. Every serving of this gluten free, toasted whole grain oat cereal provides 34g of whole grain (at least 48g recommended daily), a good source of calcium and fiber, and 11 vitamins and minerals, with no artificial flavors or colors. Beyond a heart healthy breakfast food for adults, this whole grain cereal makes a quick, gluten free kids snack by the handful. It's even easy to take some cereal to go! Just pack crispy Os in a lunch box or backpack for yummy school snacks. Make it an ingredient in your favorite homemade cereal bars. Or sprinkle some Cheerios in homemade trail mix recipes as tasty snacks for adults. There are 13 servings in this Cheerios Cereal family size box. However you enjoy these tasty little Os, they're a part of General Mills cereals, spreading goodness from tots to grown-ups.

Serving Size: 1.5 cup

Serving Per Container: 13

Amount 1 1/2 cup (39g) of Cheerios:

Calories: 140
% Daily Value*
Total Fat 2.5grm3%
Saturated Fat 0.5grm3%
Trans Fat 0grm0%
Polyunsaturated Fat 1grm0%
Monounsaturated Fat 1grm0%
Cholesterol 0mg0%
Sodium 190mg8%
Total Carbohydrate 29grm10%
Dietary Fiber 4grm15%
Soluble Fiber 2grm0%
Total Sugars 2grm0%
Added Sugars 1grm2%
Protein 5grm0%
Vitamin D 4mcg20%
Calcium 130mg10%
Iron 12.6mg70%
Potassium 250mg6%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount :

Calories: 210
% Daily Value*
Total Fat 3grm4%
Saturated Fat 1grm4%
Cholesterol 5mg1%
Sodium 270mg12%
Total Carbohydrate 38grm14%
Total Sugars 11grm0%
Protein 11grm0%
Vitamin D 6.2mcg30%
Calcium 350mg25%
Iron 12.6mg70%
Potassium 540mg10%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain oats, corn starch, sugar, salt, tripotassium phosphate, vitamin e (mixed tocopherols) added to preserve freshness. vitamins and minerals: calcium carbonate, iron and zinc (mineral nutrients), vitamin c (sodium ascorbate), a b vitamin (niacinamide), vitamin b6 (pyridoxine hydrochloride), vitamin a (palmitate), vitamin b1 (thiamin mononitrate), a b vitamin (folic acid), vitamin b12, vitamin d3.
Features: No Artificial Sweeteners, Non-GMO, No Synthetic Colors, No High Fructose Corn Syrup, No Artificial Flavors, Whole Grain, No Artificial Colors
Dietary Needs: Low Fat, 0 Grams Trans Fat, Gluten-Free, Low Cholesterol, Cholesterol Free, Non-GMO Project Verified, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 18.0 Ounces
TCIN: 81875238
UPC: 016000170032
Item Number (DPCI): 231-00-0978
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.9 inches length x 7.77 inches width x 12.8 inches height
Estimated ship weight: 1.38 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Does this item contain Red40? Or the nasty blue stuff or is it made using natural food colourings (like beets)

submitted by EmmaInWashington - 8 months ago

  • A: It shouldn't. But it does.

    submitted byAJ - 4 months ago

  • A: Yes, it has red 40 on the ingredient list. :(

    submitted byChristina - 6 months ago

  • A: The General Mills Honey Nut Cherrios Cereal does NOT contain any Red 40 or any other food coloring, check the ingredients listing for each specific Cheerios flavor.

    submitted byTlynfav - 3 months ago

  • A: How much sugar is in this cereal and salt

    submitted byKathy - 2 months ago

  • A: Look where it says 'Details' and you can read all the ingredients and nutritional values, it will show you how much sugar and sodium there is per serving.

    submitted byTlynfav - 24 days ago

Q: Why aren't you showing pictures of the entire box? A lot of food items Target sells has bioengineered ingredients and consumers should be aware.

submitted by No Thank You - 1 year ago

  • A: Confirmed these have bioengineered food ingredients

    submitted byhpycmpr - 1 year ago

  • A: You don't need to see the entire box, look where it says 'Details' and you can read all the ingredients and nutritional values. To answer your question NO the cereal has NO bioengineered ingredients.

    submitted byTlynfav - 6 months ago

Q: dry cups per serving?

submitted by tall - 2 years ago

  • A: It states 12 serving per container but that would be equal to 2oz. per serving. The box is 24oz. so if you want a 1cup serving there would only be 3 servings per box as 8oz. is equal to 1 cup.

    submitted byTlynfav - 1 year ago

  • A: You are confusing weight and volume. The box is measured by weight but the serving is measured by volume. These are very different I have ir and you get quite a few servings er box.

    submitted byUSA - 8 months ago

Q: is this gluten free like other Cheerios?

submitted by gf - 4 years ago

  • A: No, this isn't a Gluten Free cereal. Please refer directly to the product packaging, as formulas can sometimes change.

    submitted byPublished by General Mills - 4 years ago
    Brand expert

  • A: It is gluten free don’t confuse consumers! It doesn’t have any GLUTEN

    submitted byDe - 9 months ago

Q: is this cereal gluten free

submitted by Maggie Mae - 5 years ago

  • A: It's as gluten free as any of the cheerios actually labelled gluten free. They use whole grain oats in all, not certified gluten free oats, so even the ones labeled gluten free may have traces.

    submitted byKatisGlutenFree - 4 years ago

  • A: No, this cereal isn't Gluten Free. Please always check the product packaging to verify whether or not one of our cereals is Gluten Free, as recipes can sometimes change.

    submitted byPublished by General Mills - 5 years ago
    Brand expert

Q: What is the expiration date?

submitted by Unuque - 24 days ago

  • A: It will depend on the individual box you purchase. The box(s) shown in the advertisement online could have been taken in the past. You would have to go to the store and look at the specific box you want to buy or add a note to your shopper if you purchase online.

    submitted byColoradoTarget - 7 days ago

Q: Why is the sugar content not shown on the boxes pictured nor in the details?

submitted by Fred - 3 months ago

  • A: If you look at the ingredients label and click on “show more” and you’ll find the information about sugar content.

    submitted byColoradoTarget - 7 days ago

Q: Are these cereals high in sugar?

submitted by deeangel557 - 10 months ago

  • A: It depends on what Cheerios you get, read where it shows "Details" it will give you all the ingredients and nutritional values of everything in the Cheerios you chose. Original are very low in sugar.

    submitted byTlynfav - 6 months ago

Q: Percentage of sugar?

submitted by yola - 11 months ago

  • A: Depends in which flavor you buy, check out the "Details" to see all the ingredients and nutritional facts. Original are very low, Pumpkin and Fruit are higher, check out in DETAILS for exact values.

    submitted byTlynfav - 6 months ago

Q: can anyone explain the errors on the nutrition label? first of all something is missing in the micronutrients, and apparently milk adds zero protein.

submitted by mom - 1 year ago
See all questions (18)

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Oat Crunch Cheerios have garnered positive feedback for their delicious taste and satisfying crunch, making them a popular choice for breakfast and snacks. Guests appreciate the healthy ingredients, including almonds and whole grains, which contribute to a nutritious start to the day. While some guests have noted changes in flavor or sweetness levels, many still find these cereals to be a delightful addition to their routines, suitable for both adults and children.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 16101 reviews
    quality: 4.3 out of 5
    taste: 4.17 out of 5
    value: 4.25 out of 5
    74% would recommend
    580 recommendations
    4 out of 5 stars
    Thumbs up graphic, would recommend
    18 May, 2026Verified purchase

    Be careful when u open the large box.

    Plain cheerios are my favorite cereal but the size of box is too big and I can’t stand it up in cabinet and it’s kind of messy.
    Sheila
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026

    (no review title)

    It is good
    Dekodah
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    9 May, 2026Verified purchase

    Cheerios Strawberry Protein cereal

    Honestly its delicious! But if youre thinking "Hey, this would be great to add to my diet!", beware. While it has no High Fructose Syrup, and is high on protein, it does have 22% added sugars in each portion. Whether you're looking for something healthy in the morning or are diabetic, I'd skip this and look elsewhere.
    J
    quality: 5 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs down graphic, would not recommend
    7 May, 2026Verified purchase

    Okay with me, if the family size, was more oz.

    Plain kind, late supper.
    Carman
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 May, 2026Verified purchase

    (no review title)

    great strawberry flavor
    Kali
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    3 May, 2026Verified purchase

    Taste like cardboard & low nutritional value

    Sometimes foods that add protein to boost nutritional value taste like cardboard because of what kinda of protein they use and failure to compensate in the recipe for dryness and taste. You know this tastes wrong and your kids will tell you right away that something is wrong with their cereal. Sadly i haven’t found one of Cheerios protein flavors that measured up to the organic brands that have been at this for years. I have also found that the organic brands have MUCH LESS sugar and are *naturally* fortified with more vitamins and minerals. Cheerios says on its box that it is “bioengineered food”. 🤨 NUTRITIONAL VALUE: Cheerios Protein cereals are below other mass market cereals. Photo below is a side beside of nutrition details of a Cheerios Protein(left) and regular Life Cereal (right) Compare. Cheerios has only 4 grams more of protein BUT Life Cereal surpassed it in the other nutritional categories while using less added sugars. Cheerios has 20% DV of Iron and life has 70% Iron. Cheerios 20% DV Folate and Life 60% DV Folate. If you are a woman these 2 minerals matter and these differences should. So stop making yourself eat stuff eat food that tastes like cardboard! Read labels. Satisfy your cells and your palettes. Cheerios Protein cereal flavors didn’t do that for our family.
    Linda
    quality: 2 out of 5
    taste: 1 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    1 May, 2026Verified purchase

    consistently good

    a long time favorite. consistently good. great source of iron
    Ellie
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 April, 2026Verified purchase

    Selling Food past expirstion date.

    Expired date march 2026. Shame on you.
    Nilda
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 April, 2026Verified purchase

    STRAWBERRY BANANA

    Strawberry Banana is AMAAAAZingly delicous. Taste like a smoothie. Not artificial I love it dry as a snack.
    Dogi
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 April, 2026Verified purchase

    (no review title)

    expired
    Bootsy mom
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    20 April, 2026Verified purchase

    Wrong price

    Was overcharged, was supposed to be 2 for $8.00 and it rang up full price for both boxes
    Donna
    quality: 5 out of 5
    taste: 5 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 April, 2026Verified purchase

    (no review title)

    Likes
    Mine
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    8 April, 2026
    originally posted on cheerios.com
    Image

    Why change?

    I eat Cheerios every day because I really enjoy the taste. As soon as I had my first spoonful from the most recent box I had purchased at the grocery store I immediately knew something was different (and not in a good way). I tried some without milk and confirmed my suspicions. Not even close. It is almost tasteless compared to what I am accustomed to and whatever taste it has is not at all enjoyable. In fact it tastes similar to those less expensive "non-brand" labels I've tried in the past. I have had three bowls since and have decided I do not want to eat this for breakfast any longer. I'm not one to throw things away, especially since this is in a double box (I go through a double box on my own in two weeks), but I have to make an exception this time. Not sure why a company with an 80-year reputation would choose to change a product so drastically other than possibly to save money. I can't imagine that the decision was made as a result of taste "improvements".
    Nico
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 April, 2026Verified purchase

    Awful!

    Used to be my favorite, but they've changed the recipe. The last 5 boxes were awful. I couldn't even eat them and I will not take a chance again.... 5 times is too many chances.
    bellashops
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    6 April, 2026Verified purchase

    LOVE

    one of our faves by far
    Hide13
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on cheerios.com
    Image

    A bowl of Cheer

    Delicious and nutritious! Whether for a morning breakfast or a late night snack, I know I can count on Cheerios to fill me up and give me what my body needs to keep g-O-ing. They are definitely one of my go-tos.
    H-84
    Did you find this review helpful?
    3 out of 5 stars
    27 March, 2026
    originally posted on cheerios.com
    Image

    Stop with the heart shapes!

    I have been eating Cheerios for over 60 years, but the heart shapes ruin my enjoyment. They just break apart and I am left with a box of broken pieces. I will be eating store brand until this is stopped.
    NannyBeBe
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 March, 2026Verified purchase

    (no review title)

    The heart cheerios are adorable! Love! Thje best oat cereal available for sure!
    Daniel
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    14 March, 2026Verified purchase

    (no review title)

    First Cheerio I don't really like
    Backache Betty
    taste: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 March, 2026Verified purchase

    Taste great!

    I buy the cinnamon flavor. It’s so good. You don’t feel guilty eating a bowl because you’re adding some protein. Better alternative to other sugary cereals.
    Luli
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
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