Sponsored
Blake Brown Fundamental Strengthening Shampoo - Sandalwood Vanille – Warm Vanilla Fragrance - 14 fl oz
$18.99 ($1.36/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- CLINICALLY PROVEN: Reduces breakage by 92% when using Strengthening Shampoo & Mask together
- IMPROVES OVERALL HAIR HEALTH: Leaves hair stronger, softer, and healthier
- ENCOURAGES LENGTH: Helps strengthen and lengthen hair by protecting against future breakage
- LUXURIOUS FRAGRANCE: Sandalwood Vanille is infused with notes of Vanilla, Dry Ambers, Vetiver, and Sandalwood
- Packaging made of 100% post-consumer recycled materials.
Description
Our Fundamental Strengthening Shampoo is the first step in our Strengthening system.
Elevate your haircare ritual with the Fundamental Strengthening Shampoo, a formula that is clinically proven to reduce breakage by 3.7x after just one use. Enriched with plant proteins, this formula gently cleanses without stripping leaving hair feeling clean and looking healthy and restored. It encourages length by strengthening and preventing damage, while also promoting overall hair health, leaving strands soft, strong, and healthy.
Luxurious Fragrance: Sandalwood Vanille
• Top: Bergamot, Juniper Berry
• Heart: Jasmine, Elemi
• Base: Sandalwood, Vanilla
Product Details:
• 89% agree it gently cleanses while removing oil, sweat, dirt, and product buildup*
• 87% agree it's gentle enough for everyday use
*In a blind consumer study involving 46 participants who used the Strengthening shampoo over 7 days.
How to use:
1. START WITH OUR FUNDAMENTAL STRENTHENING SHAMPOO: Apply to wet hair. Gently massage into scalp. Rinse thoroughly.
2. FOLLOW WITH OUR FUNDAMENTAL STRENGTHENING MASK: Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.
Formulated to be suitable for color treated hair.
Elevate your haircare ritual with the Fundamental Strengthening Shampoo, a formula that is clinically proven to reduce breakage by 3.7x after just one use. Enriched with plant proteins, this formula gently cleanses without stripping leaving hair feeling clean and looking healthy and restored. It encourages length by strengthening and preventing damage, while also promoting overall hair health, leaving strands soft, strong, and healthy.
Luxurious Fragrance: Sandalwood Vanille
• Top: Bergamot, Juniper Berry
• Heart: Jasmine, Elemi
• Base: Sandalwood, Vanilla
Product Details:
• 89% agree it gently cleanses while removing oil, sweat, dirt, and product buildup*
• 87% agree it's gentle enough for everyday use
*In a blind consumer study involving 46 participants who used the Strengthening shampoo over 7 days.
How to use:
1. START WITH OUR FUNDAMENTAL STRENTHENING SHAMPOO: Apply to wet hair. Gently massage into scalp. Rinse thoroughly.
2. FOLLOW WITH OUR FUNDAMENTAL STRENGTHENING MASK: Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.
Formulated to be suitable for color treated hair.
Hair Type: All Hair Types
Health Facts: Lanolin-Free, Dye-Free, Mineral Oil-Free, Sulfate-Free, Animal By-Product-Free, Silicone-Free, Artificial Color-Free, Phthalate-Free, Vegan, Sodium Lauryl Sulfate-Free, Paraben-Free, Sodium Laureth Sulfate-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Contains Recycled Content, Cruelty-Free, Post-Consumer Recycled Material
Beauty Purpose: Damage Repair
Net weight: 14 fl oz (US)
TCIN: 86947992
UPC: 810157940018
Item Number (DPCI): 063-00-0442
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, coco-glucoside, salvia hispanica seed extract, ppg-2 hydroxyethyl coco/isostearamide, panthenol, hydrolyzed quinoa, aloe barbadensis leaf juice*, helianthus annuus (sunflower) seed extract, carthamus tinctorius (safflower) seed oil, glycerin, starch hydroxypropyltrimonium chloride, cocamidopropyl pg-dimonium chloride, guar hydroxypropyltrimonium chloride, glyceryl oleate, dicaprylyl ether, decyl glucoside, phenoxyethanol, sodium benzoate, citric acid, sodium chloride, fragrance. *certified organic ingredient' '
Shipping details
Estimated ship dimensions: 5 inches length x 4.8 inches width x 2.2 inches height
Estimated ship weight: 1.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this shampoo sulfate free?
submitted by Luv2walk - 1 year ago
A: It shows the answer to that in the product images.
submitted bySummer33 - 1 year agoA: Yes. It’s about as natural as it can get
submitted byN - 1 year ago
Q: What are the ingredients? Thank you!
submitted by Erin - 1 year ago
A: If you look at the second photo, you will see the ingredients list on the back of the bottle.
submitted byKrisP - 1 year agoA: Look at the photos! The ingredients are right there.
submitted bySummer33 - 1 year ago
Q: Can you please list the ingredients for these products?
submitted by Erin - 1 year ago
A: Check the photos the ingredients are there already.
submitted bySummer33 - 1 year agoA: Look at the photos!
submitted bySummer33 - 1 year ago
Q: Does the shampoo contain any sulfates?
submitted by AI Shopping Assistant - 3 months ago
A: No, the shampoo is sulfate-free, ensuring a gentle cleanse without harsh chemicals.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What hair types is this shampoo suitable for?
submitted by AI Shopping Assistant - 3 months ago
A: This shampoo is suitable for all hair types, making it versatile for various hair needs.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What are the main fragrance notes in the shampoo?
submitted by AI Shopping Assistant - 3 months ago
A: The shampoo features a luxurious fragrance with notes of sandalwood, vanilla, dry ambers, vetiver, and sandalwood.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Is this shampoo safe for color-treated hair?
submitted by AI Shopping Assistant - 3 months ago
A: Yes, the shampoo is formulated to be suitable for color-treated hair, maintaining color vibrancy.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What are the sustainability claims of this product?
submitted by AI Shopping Assistant - 3 months ago
A: The shampoo is cruelty-free, not tested on animals, recyclable, and contains post-consumer recycled material.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: This made my hair break off. What should I do?
submitted by Coffeelover81 - 10 months ago
A: We’re sorry to hear about your experience! For optimal hair health, it’s important to use the full Blake Brown haircare system as each product is designed to work together. Hair needs a balance of strength and nourishment—too much protein or strengthening ingredients without enough hydration can sometimes make hair feel brittle and prone to breakage. That’s why we recommend alternating between the Nourishing Shampoo and the Strengthening Shampoo to ensure your hair gets both reinforcement and flexibility. Additionally, it’s essential to always follow up with the hair mask after shampooing. This helps replenish moisture, improve elasticity, and maintain healthy, resilient strands. We’d love to help you get the best results—if you have any other questions about your routine, let us know!
submitted byThe Blake Brown Team - 10 months agoBrand expert
Q: Is this shampoo heavy on fine hair?
submitted by Lori - 1 year ago
A: Hi Lori, Thanks for reaching out! Our Fundamental Strengthening Shampoo is formulated to be suitable for all hair types, including fine hair. We recommend adjusting the amount of product to suit your hair’s needs – less is more with fine hair! Let us know if you need any tips!
submitted byThe Blake Brown Team - 1 year agoBrand expert
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3.8 out of 5 stars with 1701 reviews
effectiveness: 2.94 out of 5
quality: 2.93 out of 5
value: 2.81 out of 5
45% would recommend
530 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2025
What a shampoo should be!
This shampoo has replaced everything else I had in my hair routine. The way it deep cleanses the scalp is incredible. My hair feels so refreshed. The scent lingers, but it isn’t overwhelming. I’ve seen less breakage since using this product. My hair feels strong and healthy. I thrive on finding the things that work best for my hair. I feel like I might have a staple in my routine for 2026! I received this product for free in exchange for my honest review.
5 out of 5 stars
12 December, 2025
originally posted on https://www.blakebrownbeauty.com/
What a shampoo should be!
This shampoo has replaced everything else I had in my hair routine. The way it deep cleanses the scalp is incredible. My hair feels so refreshed. The scent lingers, but it isn't overwhelming. I've seen less breakage since using this product. My hair feels strong and healthy. I thrive on finding the things that work best for my hair. I feel like I might have a staple in my routine for 2026! I received this product for free in exchange for my honest review.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 December, 2025Verified purchase
do not recommend
absolutely wrecked my hair
5 out of 5 stars
4 December, 2025Verified purchase
(no review title)
I Love this Product!!!!!! The best quality and scent for a shampoo that I have ever had. It should be sitting on shelves facing the main aisles of the store so other customers can discover it.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 December, 2025Verified purchase
Very bad product 😖
This product was horrible, as someone who takes care of her hair and have tried different products before. first, after I washed my hair, it felt like a rock and frizzy. I couldn't even bare the pain I felt 😭 and I just threw it in the trash!
5 out of 5 stars
2 December, 2025
originally posted on https://www.blakebrownbeauty.com/
Works well!
I received a free sample of this product from PinchMe. It smells lovely and did a good job at cleaning my hair without making it feel stripped or too heavy. Overall, I would recommend this product and would buy it again!
4 out of 5 stars
1 December, 2025
originally posted on https://www.blakebrownbeauty.com/
Amazing scent and effectiveness
I received this as a free sample from PINCHme. The scent is amazing and lasts throughout the day, and I have received several compliments on it already. It cleans my hair very effectively, and I've found that I don't need to wash my hair as often in order to keep it clean. The one downside is that the product does not dispense as easily as I would like, and is a little difficult to handle in the shower.
3 out of 5 stars
30 November, 2025
originally posted on https://www.blakebrownbeauty.com/
Its ok
I received this shampoo to try for free from Pinchme and I do really love how it smells. This shampoo had my hair feeling clean and the light woodsy fragrance was really nice. My biggest problem was the shape of the container and how difficult it was to get the product out. Also the odd shape did not fit well in my shower. If it was in a different container I would purchase.
5 out of 5 stars
29 November, 2025
originally posted on https://www.blakebrownbeauty.com/
Wonderful shampoo and mask
The scent of these turns my shower into a spa oasis, a lovely sandalwood and vanilla that you can still enjoy afterwards on your hair ( has real staying power even the next day). The formulas themselves are hydrating and the mask is thick and creamy. I'm very happy with the way my hair feels and looks now. My hair is dry and damaged and these really help it a lot, even the shampoo is non drying which is rare even in high end brands I have tried (so many)! One thing I would say is if you don't like sandalwood then try this in another scent because the results are so worth it.
5 out of 5 stars
29 November, 2025
originally posted on https://www.blakebrownbeauty.com/
I loved it
I received this product for free to test and I love it honestly. I typically have dry looking curly said but it's been so much softer and shinier since beginning the shampoo and hair mask, I've even recommended it to my sister for her kids hair.
5 out of 5 stars
29 November, 2025
originally posted on https://www.blakebrownbeauty.com/
good product
Overall, it is a good product. I would recommend that you would buy this product. It smells good and it worked very well. It was better than I expected. It did its job. I also really liked the packaging.
4 out of 5 stars
29 November, 2025
originally posted on https://www.blakebrownbeauty.com/
Blake Brown Fundamental Strengthening Shampoo
I received a free sample of Blake Brown Fundamental Strengthening Shampoo from PinchMe. I love the smell of this product. It is strong and lingered in my hair for days even with additional products added after use. I didn't like that the shampoo doesn't produce many suds and didn't feel like it cleansed my hair well. I used another shampoo afterward to fully clarify. I would recommend this product for the smell alone. It is a strengthening shampoo, not clarifying, so that may explain the lather.
5 out of 5 stars
28 November, 2025
originally posted on https://www.blakebrownbeauty.com/
Luxurious
Complimentary gift from PinchMe. This shampoo provides a luxurious lather, leaving hair soft, smooth, and manageable.
3 out of 5 stars
28 November, 2025
originally posted on https://www.blakebrownbeauty.com/
Not a fan
Blake Brown Fundamental Strengthening Shampoo and Mask wasn't as great as I thought it would be. The smell was okay if you like to smell woodsy all day. This shampoo didn't do much for moisturizing my hair, and my hair is extremely dry. I won't be purchasing this shampoo in the future. I received this as a free sample in exchange for my honest review.
5 out of 5 stars
28 November, 2025
originally posted on https://www.blakebrownbeauty.com/
The moisturizing hair mask..A++
I LOVED the hair mask! I'm extremely picky when it comes to hair products. My hair felt so nice and healthy! I've bought 2 more tubs since. LOVE LOVE LOVE!
5 out of 5 stars
28 November, 2025
originally posted on https://www.blakebrownbeauty.com/
smells and feels so good
honest review of free product. the smell of this shampoo is out of this world. it works without being harsh, cleans well, and doesn't contribute to grease. it's, like, perfect.
5 out of 5 stars
27 November, 2025
originally posted on https://www.blakebrownbeauty.com/
Love love love everything about it!
We received this as a sample from PinchMe. Wow! That's all I have to say. My 18 year old daughter is now OBSESSED with this. It's smells amazing, the packaging makes you feel like you're sitting in the lap of luxury, and the way your hair feels so silky smooth is just … glorifying. We are now more fans of Blake Lively than ever before. Thank you PINCHMe and Blake Lively for developing this masterpiece!
1 out of 5 stars
Thumbs down graphic, would not recommend
27 November, 2025Verified purchase
Causes dry frizzy hair and rash all over body with super itchy scalp
This product ruined my hair
5 out of 5 stars
26 November, 2025
originally posted on https://www.blakebrownbeauty.com/
Great shampoo!
I received this product for free to try out. I absolutely love this shampoo! The scent is so pleasant and relaxing. I have very oily hair and this shampoo does a great job. It doesn't leave my hair dry or stripped. It leaves my hair well moisturized. I highly recommend this product!
5 out of 5 stars
25 November, 2025
originally posted on https://www.blakebrownbeauty.com/
Great shampoo
I received a free sample of this product. I've been using it for a few weeks now along with the hair mask, and my hair is so shiny and soft. It has a very pleasant scent. Highly recommend!