Sony XR48A90K 48" BRAVIA XR OLED 4K HDR Smart TV with Google TV
$1,399.99
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The Sony A90K OLED TV has garnered positive feedback for its exceptional picture quality, vibrant colors, and impressive sound. Guests appreciate its ease of use, making it a great choice for those transitioning to smart TVs. The compact size fits well in various spaces, and the built-in Google TV enhances the viewing experience. While some guests noted minor issues with sound quality and remote functionality, the overall satisfaction with the product remains high.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1063 reviews
5 out of 5 stars
31 March, 2026
originally posted on sony.com
THE BEST
This is by a long way the best television I have ever had.
5 out of 5 stars
29 March, 2026
originally posted on sony.com
A90K 48” Sony TV
I replaced my old Sony TV by this new Sony A90K 48” even after just a week it has really impressed the whole family, sound and picture are first class and it was so easy to set up
5 out of 5 stars
29 March, 2026
originally posted on sony.com
Sony OLED is the way to go.
I purchased my new Sony OLED TV a couple of weeks ago and I have to say it’s the best decision I could have made. The picture clarity whilst watching anything produced in 4K is fantastic. The atmos sound is so good there was no need for my sound bar. The choice of apps available is great. I would advise anyone thinking of buying a new tv to definitely give Sony a try.
5 out of 5 stars
29 March, 2026
originally posted on sony.com
Buy Well, Buy Once
This product is so good it's almost dangerous. It was pretty easy to get going and easy to control. What made my jaw open wide was streaming 4k images. It was remarkable in its clarity, contrast and colour. The sound coming from the screen is very effective. There is an assumption that the TV needs a sound bar. Possibly if you watch films containing lots of explosions, but for normal entertainment the sounds is exceptionally clear.
3 out of 5 stars
28 March, 2026
originally posted on sony.com
Needs easy to find manual on internet.
Wheb working properly it is a good product. I have continual problems with it dealing with the incoming internet having to go online and search for a cause and remedy as the tv does not connect to wired wifi on a ad hoc basis. There are no clear instructions on how to remedy these faults.It is not my incoming signal that is the problem but the tv setup. Lack of a clear manual or where to find one online is frustrating and time wasting, as I stated a good( When it works properly). This does not and lack of clear precise instructions are a big failure when things go wrong. I would like to switch it on and find it working this is not always the case. I say again it is not the incoming signal that is at fault but the tv. like
1 reply from Sony support team team - 4 days ago
Hi, Thank you for your feedback. We’re sorry to hear that you're experiencing difficulties with the instructions for your XR-48A90K, this is not the norm, as we strive to deliver the best quality possible. It's worth to mention that Sony is complying with new EU regulations along with our Road to Zero approach to cut down on electronics waste: https://cutt.ly/Or1k7S4k However, you can explore your TV's features using our comprehensive online Help Guide. It's very thorough, and you also have the option to print it directly from this link: https://cutt.ly/KtdO5aGn Regarding the Internet issue, please follow the below steps: 1. Disconnect all the external devices from the TV. 2. Set the date and time: https://cutt.ly/dtAtprlT 3. Unplug the TV from the mains and leave it for 1 minute and then plug it back. 4. Update your software following the steps at this link: https://cutt.ly/2r7cS9Cn 5. Perform factory data reset following the steps at this link: https://cutt.ly/Kr7cSfQG If you need any further assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Please copy and paste links into your browser) Nadine @Sony Support UK
5 out of 5 stars
27 March, 2026
originally posted on sony.com
Sony Bravia tv fantastic quality item
Fantastic tv brilliant picture there’s no better television
5 out of 5 stars
20 March, 2026
originally posted on sony.com
Excellent quality
This television has solved two problems we were having in viewing dramas and films. We can now see what is happening in shots taken in low light and we can hear what actors are saying even when there is loud intrusive "background" music. Both of these features were promised by the OLED screen and the sound zoom facilities. Both delivered.
5 out of 5 stars
13 March, 2026
originally posted on sony.com
A very satisfied user !!
Clear, first class picture & sound. Easy to use hand held controller. Instruction leaflet unambiguous. Best in the business
5 out of 5 stars
11 March, 2026
originally posted on sony.com
Could no be better
Picture is mindblowing could not be better, Sound is now better after a few tweaks. Smart remote is slightly complicateed but will learn in time, I bought the TV after recomendations from a TV repair gentleman in Cornwall. including the store to purchase from.
4 out of 5 stars
8 March, 2026
originally posted on sony.com
There are so many features that I’m still descover
This is a marvellous tv the picture is a delight. I was surprised at first, the black contrast took some getting used to but it’s a natural reproduction and is easy on the eye.
1 reply from Sony UK team - 25 days ago
Hi, Thank you for your feedback. We're happy to hear that you're enjoying your XR-48A90K, and happy with the picture quality we always aim to deliver! We hope you continue to enjoy it for years to come! Furthermore, if you need any assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Copy and paste the link in your browser). Menna @Sony Support UK
5 out of 5 stars
7 March, 2026
originally posted on sony.com
Fantastic!!
Our first OLED screen and it is fantastic, especially for showing 4K UHD movies. Very grateful that Sony make the 48" OLED TV as we could not have the 55" and above in our sitting room. Overall the TV was easy to set up. However, we could have benefited from more guidance via the installation steps on setting up the audio system correctly (took a long time to discover the right HDR-ARC options).
4 out of 5 stars
6 March, 2026
originally posted on sony.com
Poor information
There is very little information to tell you what the buttons on the remote controare for.
1 reply from Sony support team team - 26 days ago
Hi, Thank you for your feedback. We’re sorry to hear that you're experiencing difficulties with the remote-control instructions. It's worth to mention that Sony is complying with new EU regulations along with our Road to Zero approach to cut down on electronics waste: https://cutt.ly/Or1k7S4k The voice remote controller comes with enhanced smart TV functionalities, including voice commands, which can be used to control various aspects of the TV and connected devices using the built-in microphone for voice control. The standard remote control includes essential buttons and more functions. You can learn more here: https://cutt.ly/btToD2NN You can also find more about the functions of the remote controllers here: https://cutt.ly/AtToA4go If you need any further assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
5 out of 5 stars
3 March, 2026
originally posted on sony.com
Good visuals and sound
Just purchased. Still learning the functions but seems excellent.
5 out of 5 stars
27 February, 2026
originally posted on sony.com
Amazing Sound Technology
I bought this a month ago and the sound quality has transformed my enjoyment of watching TV. Far superior technology to side/rear speakers TVs or soundbar boosters. Now I never miss a word of diction and live sport is a joy - just like I'm in the crowd.
5 out of 5 stars
25 February, 2026
originally posted on sony.com
Excellent picture and sound quality. Easy setup
The TV was easy to set up. It has two remote controls - one has fewer buttons but does all the common stuff. The other looks more like a “standard” remote control and I guess will allow me to do some things more easily. The GoogleTV part of this was easy to set up, and we got on line very easily. Picture quality is fantastic compared with what we had been used to, and the sound quality is great, too.
4 out of 5 stars
24 February, 2026
originally posted on sony.com
Lovely with one minor niggle
Lovely TV. Superb picture and I really wanted a Google TV so I could put apps on it (to get rid of bloatware + do proper streaming from my NAS drive). job done! Issues preventing 5 stars only one really - an integrated short power cable you can't change - I was wall mounting the tv so want a longer cable - had to splice the mains wire which I assume voids the guarantee. Unacceptable on such an expensive TV in my view! Oh - and the TV is quite thick compared to some newer TVs - I don't care, but if thats your thing,.....
1 reply from Sony UK team - 1 month ago
Hi, Thank you for your feedback. We're happy to hear that you're enjoying your XR-48A90K, and happy with the quality we always aim to deliver! We hope you continue to enjoy it for years to come! Additionally, we appreciate your feedback regarding the length of the power cable, and regarding the thickness of the TV. Hearing from our customers helps us continuously improve our products to align with your preferences. Rest assured that we've raised it to the concerned team for future consideration. Furthermore, if any further assistance is needed, feel free to contact us using this link: https://cutt.ly/heoRCkdW (Copy and paste the link in your browser). Menna @Sony Support UK
2 out of 5 stars
22 February, 2026
originally posted on sony.com
Disappointed...very disappointed
I have had Sony Bravia's down the years, Sony camera's Sony Video camera's, sound systems, sound bars, photoframes etc etc....utter Sonyphile based on quality and performance...........right up until the last KD 3D TV....this I recently "upgraded" to this model.....what a disappointment...spent a great deal of money etc etc....Google TV....cannot alter aspect ratio on smart tv...only on external inputs....so example BBC I Player wrong aspect, looks weird....if 2016P selected, great in UHD with Sky etc....but change to normal TV ....poor picture....need to change to 1080P everytime....really wish I hadn't bothered....hopefully others will see what a trial you will have....very disappointed. No more Sony for me on anything now....
1 reply from Sony UK team - 1 month ago
Hi, Thank you for your feedback. We're sorry to hear that the XR-42A90K didn't meet your expectations. This is not the experience we aim to provide, as we continuously strive to deliver the best quality possible. You can set your TV as a basic TV instead of a Google one by removing your Google account, following the steps here: https://cutt.ly/GtWIqDEy Additionally, you can adjust the aspect ratio and viewable screen area by following the steps here: https://cutt.ly/ltWIw0ud Regarding the picture quality issue, try to adjust the picture settings to your desired options following the steps in the link above and test again. If the issue remains, try to improve your TV reception signal strength by following the steps here: https://cutt.ly/8tWIy1S0 Furthermore, if you need any further assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Menna @Sony Support UK
4 out of 5 stars
22 February, 2026
originally posted on sony.com
As a high definition TV with good sound certainly.
Picture and sound quality very good, strong depth of colour. Assembly of the stand legs, particularly screwing legs into deeply recessed holes in the back of the TV was a real challenge took 40 minutes of cursing!! Needs a redesign.
1 reply from Sony UK team - 1 month ago
Hi, Thank you for your feedback. We're happy to hear that you're enjoying your XR-48A90K, and happy with the picture and sound quality we always aim to deliver! Yet, we are sorry to hear that you're facing difficulties attaching the TV stand. You can easily attach the TV stand by following the steps on page 1 here: https://cutt.ly/GtWlGJBx Furthermore, if any further assistance is needed, please feel free to contact us using this link: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Menna @Sony Support UK
4 out of 5 stars
22 February, 2026
originally posted on sony.com
Good TV for the Money, does have some misgivings.
The picture is Clear vibrant, colours are excellent. Remote control buttons are very small, channel menu tv guide button is placed in the wrong position and much to small. No instruction book, remote receiver needs to be at the top of the tv unit. The program guide list / text is much to small so needs to be larger / more readable like our previous Panasonic TV. We brought this Sony TV because the Satellite Guide Text is in the Freesat sensible order like our previous Panasonic.
1 reply from Sony support team team - 1 month ago
Hi, Thank you for your feedback. We’re happy to hear that you're enjoying the picture quality of your XR-48A90K. Yet, we're sorry to hear that the remote control didn't meet your expectations. This is not the experience we aim to provide, as we continuously strive to deliver the best possible quality. We appreciate your feedback regarding the design and size of the buttons of the remote control. Hearing from our customers helps us continuously improve our products to align with your preferences. Rest assured that we've raised it to the concerned team for future consideration. Regarding the instruction book, it's worth to mention that Sony is complying with new EU regulations along with our Road to Zero approach to cut down on electronics waste: https://cutt.ly/Or1k7S4k However, you can explore your TV's features using our comprehensive online Help Guide. It's very thorough, and you also have the option to print it directly from this link: https://cutt.ly/KtdO5aGn If you need any further assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
5 out of 5 stars
22 February, 2026
originally posted on sony.com
Top quality, excellent picture
One of the few "small" 4k tvs available I am very happy with my purchase. An excellent quality picture and, though quite complicated to set up, I was impressed with the way it automatically tuned in to my sony av system. Upscaling dvds in fantastic too. I've had Sony tvs for decades and they have all been top quality.