Sony XR48A90K 48" BRAVIA XR OLED 4K HDR Smart TV with Google TV
$1,399.99
Out of Stock
Free & easy returns
Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by WORLD WIDE STEREO
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
- $1,235.99reg $1,903.95 Sale1 out of 5 stars with 1 ratings
- $350.95reg $5,999.00 Sale1 out of 5 stars with 4 ratings
Frequently Also Added
- $29.99reg $39.99 Sale3.7 out of 5 stars with 32 ratings
Guests also viewed
- $229.99 - $799.99Select items on sale4.3 out of 5 stars with 2252 ratings
- $199.99 - $479.99Select items on sale4 out of 5 stars with 1037 ratings
- $549.99 - $599.99reg $699.99 - $899.99 Sale4.7 out of 5 stars with 1093 ratings
- $349.99 - $399.99Select items on salex on select items4.1 out of 5 stars with 329 ratings
- $799.99reg $1,599.99 Sale4.5 out of 5 stars with 9 ratings
Guests are saying
The Sony A90K OLED TV impresses with its stunning picture quality and immersive sound, making it a top choice for both casual viewers and gamers. Guests appreciate its vibrant colors, excellent 4K clarity, and user-friendly setup. While some mention concerns about limited app storage and remote control usability, the overall experience is overwhelmingly positive, highlighting the TV's ability to enhance movie nights and gaming sessions alike.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1087 reviews
5 out of 5 stars
23 May, 2026
originally posted on sony.com
So far so good
Purchased recently so far quite happy. The unit came with two remote controls it would be helpful to customers if some type of booklet came with the set to explain exactly what each remote does, also explain what each button does. I have relied to download instructions but the description does not match tge units I have.
5 out of 5 stars
20 May, 2026
originally posted on sony.com
Delighted
Absolutely delighted with the TV and the theatre system .
3 out of 5 stars
20 May, 2026
originally posted on sony.com
It's a Television!
It is a television, what am I supposed to say. As with all modern telivisions I would prefer CH1 to be displayed when I press 1 on the remote or select TV as an input, not a menu requiring me to press another button to actually view the channel. The Apps. are standard. The operating system is ok. I dont need to be told what to watch with suggestions, I know my own viewing preferences. I do like the fact my old Sony remote still works with the new TV.
1 reply from Sony UK team - 4 days ago
Hi, Thank you for your feedback. We're happy to hear that you're enjoying your XR-48A90K, and happy with the quality we always aim to deliver! Additionally, you can enable the "Power-on behaviour" feature by following the steps here: https://cutt.ly/itNWhOmF Furthermore, you can uninstall or install the desired apps by following the steps here: https://cutt.ly/AtNWkv3C Moreover, if you need any further assistance, you can contact us using the details here: https://cutt.ly/heoRCkdW (Please copy and paste the links into your browser). Menna @Sony Support UK
4 out of 5 stars
18 May, 2026
originally posted on sony.com
Good colour
It seems a bit too smart for us !!! Hopefully we will get used to using it.
1 reply from Sony UK team - 6 days ago
Hi, Thank you for your feedback. We are happy to hear that you are enjoying your XR-48A90K, and happy with the quality we always aim to deliver! We hope you continue to enjoy it for years to come! We recommend using our online help guide, as it's really comprehensive and thorough, and you can use the search bar in it to learn more about the XR-48A90K settings, features, and menu options: https://cutt.ly/6tZLL8yt You can also reach the same user guide by pressing the help button on the remote control of the TV. Furthermore, if you need any further assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Please copy and paste the links into your browser). Ismail @Sony Support UK
5 out of 5 stars
10 May, 2026
originally posted on sony.com
A Welcome Change
The picture and sound are both excellent and a huge advancement on my old TV.
5 out of 5 stars
4 May, 2026
originally posted on sony.com
Great TV
Very happy with the appearance and performance of this Sony TV. Both the picture quality and sound performance are exceptional.
4 out of 5 stars
28 April, 2026
originally posted on sony.com
Great clear Sound is possible....
I've had the A90K for 3 weeks and find it superior to my old tv. Setting it up with external inputs is tricky even being a moderately tech savy person. HDMI randomly fails handshake as did attached soundbar. This is not TV fault more of the limits of the technology I'm told. This probably true when coupled to more than one hdmi input on my case 2 android devices. CoPilot was my saviour in fine tuning the set up which has educated me into the complexities of the connectivity of these devices. I have no hesitation of recommending this TV sound and picturr quality are outstanding. TV channel guide/tuner leave a lot to be desired when compared to modern front end IPTV apps and perhaps this is the difference that Google TV has put upon us. The Sony guide is the better choice from day 1 and clearly works, but if you're an avid TV viewer only (terrestial) you may be a little disappointed. Another disappointing think is having 2 different remotes without explanation one with coloured buttons and numeric pad the other is more streamlined with keys for Netflix, Disney, Prime Video... confusing having to shuffle remotes. Of course a third handpicked for the excellent HT2000 sound bar. To close without the soundbar this TV has excellent sound features my high frequency hearing is reducing and this TV can boost speech above the other sounds in a broadcast....outstanding.
1 reply from Sony UK team - 21 days ago
Hi, Thank you for your feedback. We're happy to hear that you're enjoying your XR-48A90K, and happy with the picture and sound quality we always aim to deliver! Yet, we are sorry to hear that you're facing difficulties with it. You can use the following link to help you with the initial setup process, if needed again: https://cutt.ly/0e1b2oAa Additionally, regarding the HDMI issue, please try the steps here and test again: https://cutt.ly/RtXe0Vji Furthermore, you can learn more about the differences between the two included remote controls at this link: https://cutt.ly/YtXe2MTB And to learn more about the buttons and functions of the remote control, you can use this link: https://cutt.ly/htXe9E5V Moreover, if you need any further assistance, do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Please copy and paste the links into your browser). Menna @Sony Support UK
1 out of 5 stars
26 April, 2026
originally posted on sony.com
Manual required
Would like a simple manual. In particular to know how to switch to Freesat.
1 reply from Sony support team team - 21 days ago
Hi, Thank you for your feedback. We’re sorry to hear that you're facing difficulties setting up Freesat on your XR‑48A90K. Regarding the manual guide, it's worth to mention that Sony is complying with new EU regulations along with our Road to Zero approach to cut down on electronics waste: https://cutt.ly/Or1k7S4k However, you can explore the features of your TV by using the online manual guide as it's very comprehensive and thorough: https://cutt.ly/KtdO5aGn Also, you can find instructions on how to setup Freesat on your TV here: https://cutt.ly/6tXwzRZn If you need any further assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Please copy and paste links into your browser) Nadine @Sony Support UK
4 out of 5 stars
23 April, 2026
originally posted on sony.com
Not enough memory.
Picture quality and performance in general is excellent - I’m puzzled why Sony didn’t give us enough memory to store more apps leaving us with apps that we don’t need but can’t uninstall to leave space for the ones we do want.
1 reply from Sony support team team - 1 month ago
Hi, Thank you for your feedback. We’re happy to hear that you're enjoying the picture quality of your XR-48A90K. Yet, we're sorry to hear about your disappointment regarding the internal storage. This is not the experience we aim to provide, as we continuously strive to deliver the best possible quality. We appreciate your feedback. Hearing from our customers helps us continuously improve our products to align with your preferences. Rest assured that we've raised it to the concerned team for future consideration. However, we recommend using an external USB device to move your downloaded apps to the drive. If you need any further assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
5 out of 5 stars
19 April, 2026
originally posted on sony.com
TV review
Very happy with the quality. Great all round sound.
5 out of 5 stars
19 April, 2026
originally posted on sony.com
Stunning Tv
Absolutely stunning Tv. I always buy Sony for their quality and reliability. The A90 pairs so well with my Ps5 Pro and has greatly enhanced gaming and immersion. Thank you Sony. A class act.
5 out of 5 stars
18 April, 2026
originally posted on sony.com
lovely picture easy set up
I have only just been able to put my TV up in my new home. I purchased the XR-42A90K. and I love it. Lovely clear picture and also love the remote - it's so heavy and robust and gives a real luxury feel. The TV is very easy to set up and easy to use the APPs too.
5 out of 5 stars
17 April, 2026
originally posted on sony.com
Just getting used to features
I bought this television a month ago and am enjoying the clarity on the screen
4 out of 5 stars
15 April, 2026
originally posted on sony.com
Picture and sound quality is great, the remote not
Bought this 3 weeks ago and knew the picture and sound quality would be good and it doesn't disappoint. That said the down sides are: 1) The remote is very small and hence so are the buttons. 2) The TV response to any buttons is slow.
1 reply from Sony UK team - 1 month ago
Hi, Thank you for your feedback. We're happy to hear that you're enjoying the picture quality of your XR-42A90K. Yet, we're sorry to learn that you're experiencing difficulties with your remote control. We appreciate your feedback regarding the size of the remote control. Hearing from our customers helps us continuously improve our products to align with your preferences. Rest assured that we've raised it to the concerned team for future consideration. Regarding the slowness issue, please try the steps at this link and test again: https://cutt.ly/xtHucyLV If the issue remains, please make sure to follow the steps below: 1. Disconnect all externals (e.g., Sky box, Ariel cable, HDMI cables, USB, etc.). 2. Make sure the software is updated using this link: https://cutt.ly/stHuvoSn 3. Remove the cached data: Press HOME, then select [Settings] → [Storage and Reset] → [Internal storage] → [Cached data] → then select [Yes]. 4. Perform a factory data reset: https://cutt.ly/Te8KAecf Furthermore, if you need any further assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Please copy and paste the links into your browser). Ismail @Sony Support UK
4 out of 5 stars
15 April, 2026
originally posted on sony.com
I like it very much - but
This is a very good tv. The picture, sound and features are excellent. One aspect that falls short is the programme guide. The screen display is too small and can’t be easily read from a normal tv viewing distance, requiring you to move closer to the tv to read the text, and this is very annoying. Also the display is multi coloured which is distracting and confusing.
1 reply from Sony UK team - 1 month ago
Hi, Thank you for your feedback. We're happy to hear that you're enjoying your XR-42A90K, and happy with the picture and sound quality we always aim to deliver! Yet, we're sorry to learn that you're not fully satisfied with the design of the EPG. We appreciate your feedback, hearing from our customers helps us continuously improve our products to align with your preferences. Rest assured that we've raised it to the concerned team for future consideration. Furthermore, if you need any assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Please copy and paste the link into your browser). Menna @Sony Support UK
3 out of 5 stars
15 April, 2026
originally posted on sony.com
Disappointed
Not pleased with product. Does not revert to last channel when switching on even though set up to do so
1 reply from Sony UK team - 1 month ago
Hi, Thank you for your feedback. We're sorry to hear that the XR-42A90K didn't meet your expectations. This is not the experience we aim to provide, as we continuously strive to deliver the best quality possible. Please make sure to enable the power-on behaviour feature by following the steps here and test again: https://cutt.ly/5tHi1LNb If the issue remains, try the steps below: 1. Disconnect all externals (e.g., TV box, Ariel cable, HDMI cables, USB, etc.). 2. Unplug the TV from the mains and leave it for 1 minute, and then plug it back in. 3. Make sure the software is updated using this link: https://cutt.ly/ZtHi0ErB 4. Remove the cached data: Press HOME, then select [Settings] → [Storage and Reset] → [Internal storage] → [Cached data] → then select [Yes]. 5. In case the issue persists, perform a factory data reset by following the steps here: https://cutt.ly/RtHi05LB Furthermore, if you need any further assistance, please feel free to contact us using the details here: https://cutt.ly/heoRCkdW (Please copy and paste the links into your browser). Menna @Sony Support UK
5 out of 5 stars
10 April, 2026
originally posted on sony.com
Upgrade to OLED!
Extremely pleased with new television. Wonderful picture and the first OLED to add to our Sony collection!
5 out of 5 stars
7 April, 2026
originally posted on sony.com
Great Quality
My partner bought one of these TV’s about a year ago and I just could not get over tge quality of the picture and sound. I finally went out and bought one for my own home so now it doesn’t matter where we stay we have top class viewing.
5 out of 5 stars
4 April, 2026
originally posted on sony.com
Brilliant picture
Only had it 4 days but very happy so far , still learning how to use it
5 out of 5 stars
31 March, 2026
originally posted on sony.com
THE BEST
This is by a long way the best television I have ever had.