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Giovanni Biotin & Collagen Strengthening Shampoo - 24 fl oz: For All Hair Types, Liquid Form Shampoo - 2 of 4Giovanni Biotin & Collagen Strengthening Shampoo - 24 fl oz: For All Hair Types, Liquid Form Shampoo - 3 of 4Giovanni Biotin & Collagen Strengthening Shampoo - 24 fl oz: For All Hair Types, Liquid Form Shampoo - 4 of 4
Giovanni Biotin & Collagen Strengthening Shampoo - 24 fl oz: For All Hair Types, Liquid Form Shampoo - 1 of 4

Giovanni Biotin & Collagen Strengthening Shampoo - 24 fl oz: For All Hair Types, Liquid Form Shampoo

$19.39 ($0.81/fluid ounce)

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 90 days for a full refund.
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Nicely lathers and deeply cleanses for a beautiful shine
  • Naturally helps strengthen and improve hair texture
  • Infuses deep hydration into each strand for frizz control
  • Vegan Friendly
  • Cruelty Free

Description

Great hair starts here! Help strengthen your tresses with Vitamins that embrace each strand, while Collagen and Biotin work together to help thicken and smooth each hair. leaving an incredible hair texture. Transform your tresses while restoring and providing the consistency needed to finally achieve full volume.

Silky and healthy-looking hair never looked this beautiful.
Hair Type: All Hair Types, Thick, Normal
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Strengthening
Net weight: 24 fl oz (US)
TCIN: 89231614
UPC: 716237189127
Item Number (DPCI): 063-00-0403
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (purified water), cocamidopropyl betaine, sodium coco-sulfate, sodium cocoyl glutamate, sodium lauryl sulfoacetate, glycol distearate, biotin, hydrolyzed vegetable protein (collagen), fragrance, decyl glucoside, sodium hyaluronate (hyaluronic acid), citrullus lanatus (watermelon) fruit extract, fragaria vesca (strawberry) fruit extract, sodium cocoamphoacetate, *vaccinium angustifolium (blueberry) fruit extract, lauryl glucoside, *actinidia chinensis (kiwi) fruit extract, sodium lauryl glucose carboxylate, *euterpe oleracea (acai) fruit extract, sodium lauroyl sarcosinate, *glycerin, polyquaternium-7, guar hydroxypropyltrimonium chloride, leuconostoc/radish root ferment filtrate, potassium sorbate, citric acid, phenoxyethanol, dehydroacetic acid, benzyl alcohol. * organically produced ingredient.

Shipping details

Estimated ship dimensions: 2.7 inches length x 3.3 inches width x 10.1 inches height
Estimated ship weight: 1.8519 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this shampoo contain any animal products?

submitted by AI Shopping Assistant - 4 months ago
  • A: No, this shampoo is vegan-friendly and does not contain any animal-derived ingredients.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Does this shampoo help control frizz?

submitted by AI Shopping Assistant - 4 months ago
  • A: Yes, it infuses deep hydration to each strand, effectively controlling frizz.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What benefits do Biotin and Collagen provide?

submitted by AI Shopping Assistant - 4 months ago
  • A: Biotin helps thicken hair, while Collagen improves texture and restores hair consistency.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Is this product suitable for all hair types?

submitted by AI Shopping Assistant - 4 months ago
  • A: Yes, it is suitable for all hair types, providing strength and hydration for everyone.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What is the main purpose of this shampoo?

submitted by AI Shopping Assistant - 4 months ago
  • A: This shampoo is designed to strengthen hair while improving texture and providing hydration.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What exactly does it smell like? Fruity, floral? Is the smell strong? Does it linger when you're hair is dry.

submitted by maminka - 11 months ago
  • A: The scent of our Biotin & Collagen Shampoo is soft and refreshing - neither overly fruity nor floral. It’s subtle while you use it and dries down to a gentle finish, so it doesn’t leave a strong scent behind once your hair is dry.

    submitted byGiovanni Customer Care - 11 months ago
    Brand expert

Q: CAN U USE THE SHAMPOO AND CONDITIONER ON THICK STRAIGHT HAIR ? THANK U

submitted by TONEW - 2 years ago
  • A: Great hair starts with Giovanni's Biotin & Collagen Shampoo and Conditioner and is recommended for all hair types to restore and provide consistency needed to achieve full volume.

    submitted byGiovanni Customer Care - 1 year ago
    Brand expert

Q: Does the shampoo have glimmer?

submitted by - 1 year ago

Q: Does the Shampoo have glimmer in it?

submitted by - 1 year ago

Additional product information and recommendations

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Guests are saying

This shampoo has garnered a mix of experiences from guests, with many praising its ability to enhance hair health, volume, and manageability. Guests appreciate the pleasant scent and the nourishing ingredients like biotin and collagen. While some have reported issues such as hair loss or scalp irritation, the overall consensus leans towards satisfaction, especially for those seeking a product that promotes shine and strength in their hair.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 36 reviews
    effectiveness: 4.36 out of 5
    quality: 4.59 out of 5
    value: 4.57 out of 5
    86% would recommend
    30 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    15 May, 2026Verified purchase

    Aweful

    Makes my scalp break out, itch and hair greasy.
    Mel
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 April, 2026

    Causes Hair Loss for Some Users

    Everytime I use this shampoo, a lot of my hair falls out the next day or right after showering. When I switch to a different brand for several weeks, I’ve noticed my hair stops falling out, but as soon as I return to this shampoo, the issue comes back the next day. My mom doesn’t have an issue with the shampoo, but I’m writing this a caution to anyone thinking of buying this product that there’s a chance it may not work for you and cause unwanted side affects.
    Maria
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 September, 2025Verified purchase

    Negative effect

    Caused more hair loss
    Salome
    effectiveness: 1 out of 5
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    29 November, 2024Verified purchase

    Good shampoo, color safe.

    Over all it is a good brand. It doesn't smell crazy, smooth, the most important, color safe.
    Ayumi
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 October, 2024Verified purchase

    Not for postpartum hair loss

    Really wanted to love this product. However I am currently going through postpartum hair loss and this shampoo ripped my hair in chunks. Very disappointed. Smell was amazing.
    A no for me
    effectiveness: 1 out of 5
    value: 3 out of 5
    quality: 3 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 March, 2024

    Love it!

    Has really helped with maintaining my hair healthy and strong. Would definitely recommend.
    Amy Benitez
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 March, 2024

    5 star

    This product worked amazing on my hair made is supper healthy and smooth. Definitely loved this product.
    Alma Garica
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 March, 2024

    Thicker hair? Yes please!

    I recently started using this shampoo and love it! It smells great and I have noticed less breakage and my hairs feels like it’s already getting thicker.
    Brandy
    quality: 5 out of 5
    value: 5 out of 5
    effectiveness: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 March, 2024

    Best Shampoo

    This Shampoo has helped my hair feel fuller and shinier than ever! My hair is now full of body and smells so fresh! My whole family uses it and loves it. Leaves hair moisturized without weighing it down.
    Alex V
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 March, 2024

    Love, Love, Love

    This is hands down the best shampoo ever! I've experienced more volume in my thin hair and less fall out since using this shampoo. My hair feels thicker, stronger. Smells super fresh and light fragrance remains in your hair until your next wash! Love you Giovanni, thanks for making such a great product!
    Michelle V
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 March, 2024

    Great shampoo

    It moisturized my hair really well. I also enjoy there tea tree line as well
    Ricardo
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 March, 2024

    Love this Shampoo

    I love this shampoo! I even noticed less split ends after a few uses. I also love their line for curly hair.
    Daisy
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 March, 2024

    Great shampoo!

    I have been using this shampoo for a few months and it is great! I have very thin hair and since I've been using this shampoo my hair feels fuller. I just need a little dab of shampoo and lathers very well. Has a great smell too!
    Tea Tree Conditioner
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 March, 2024

    Soft and Shiny

    I tried this shampoo for the first time last night and I will say it was pleasure. Nice smell, rich in lather and left my hair soft and shiny.
    Arlene
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 March, 2024

    Giovanni biotin & collagen

    I love the scent, it leaves my hair shiny, manageable and clean. I’ve seen less hair loss since using this shampoo.
    Viv
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 March, 2024

    Highly Recommend

    I have been using the Giovanni Biotin Shampoo for about 6 months and I really love the way my hair feels and looks. I have also noticed that I am not loosing as much hair since I started using the Biotin & Collagen shampoo.
    LB
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 March, 2024

    Awesome

    After so many shampoos I found the one. It made me hair soft and wavy. It's smells good.
    Best conditioner
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 March, 2024

    Excellent Shampoo

    Absolutely love this shampoo!!
    Steven
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 March, 2024

    The Zohan not needed to make your hair SILKY SMOOTH

    Get this instead. Really enjoyed the scent, not flowery or fruity, if blue had a scent maybe this would be it. Mello and pleasant in shower experience. Hair was beyond soft after using, I generally like the Giovanni products this was one of the better feeling shampoos after showering I have seen from them.
    Daniel
    quality: 5 out of 5
    effectiveness: 5 out of 5
    value: 4 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 March, 2024

    Awesome product

    Love this product, smells great and my hair feels healthy.
    Angie
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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