Not Your Mother's aura boost Antifrizz Shampoo - 13oz: Basic Cleansing, For All Hair Types, Liquid Formula
$8.99
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- $13.99($1.17/fluid ounce)was $15.99 New lower priceCoupon: $3 off4.6 out of 5 stars with 940 ratings
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Guests are saying
This shampoo offers a delightful blend of effective cleansing and frizz control, making it a great choice for guests seeking manageable hair. Many appreciate its pleasant scent and the way it leaves hair feeling clean and soft without stripping natural oils. While some guests experienced dryness, the overall feedback highlights its ability to enhance shine and reduce frizz, especially when paired with the conditioner. Its appealing packaging and affordability further add to its charm.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 94 reviews
effectiveness: 1 out of 5
quality: 1.5 out of 5
value: 1.5 out of 5
0% would recommend
2 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
28 May, 2026Verified purchase
(no review title)
Unfortunately this did not make my hair less frizzy and it also made it feel like straw I’m pretty disappointed :( back to searching for a new shampoo/conditioner. I wish more brands offered samples so we don’t have to buy whole bottles and waste money
1 reply from NYM Team team - 7 days ago
Hey Katie! 💛 We’re really sorry you had that experience. If you’re down, we can totally help you with a personalized rec based on your hair type + what you’re looking for ✨ Feel free to hit up our Social Media team — they’ve got you and will make sure you get the best possible experience with our products 😊
1 out of 5 stars
Thumbs down graphic, would not recommend
14 May, 2026Verified purchase
(no review title)
Completely dried mine and my daughters hair out after one use
1 reply from NYM Team team - 25 days ago
Hi Elizabeth! We’re so sorry to hear about your experience. Would you like a personalized recommendation based on your hair type and needs? We invite you to reach out to our Social Media team — they’ll be happy to assist you and ensure you have the best experience with our products!
3 out of 5 stars
11 May, 2026
originally posted on NYM
Aura Boost Shampoo
Still on the fence about this shampoo.My hair is still prett frizzy
5 out of 5 stars
14 March, 2026
originally posted on influenster.com
Loved this product
[This review was collected as part of a promotion.] Very good for the value loved the packaging and appearance of the product I was able to lather my hair perfectly and the absorption is amazing. For this price it is an amazing product
5 out of 5 stars
9 March, 2026
originally posted on influenster.com
Buy this you wont regret
[This review was collected as part of a promotion.] The smell is good i will buy it again. Combined with the conditioner, i didnt expected to be this good. I totally recomend it for people fighthing frizz
5 out of 5 stars
1 March, 2026
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] Love this product, do kinda recommend for people with curls I haven’t seen they messed up my hair it usually made my curls much better but depending your hair reacts.
2 out of 5 stars
20 February, 2026
originally posted on influenster.com
Mediocre shampoo didn’t eliminate frizz
[This review was collected as part of a promotion.] This shampoo has a nice coconut scent and it cleansed my hair and scalp well. However, the shampoo didn’t deliver on its claims, my hair didn’t appear any less frizzy after using this product.
5 out of 5 stars
8 February, 2026
originally posted on influenster.com
Make my hair clean
[This review was collected as part of a promotion.] The shampoo made my hair for absolutely clean. I haven’t doing it your scalp so if it does not get clean really good. I just scratch for days and then I’m having to rewash my hair and this absolutely amazing it doesn’t make my hair oily and the scent is amazing.
5 out of 5 stars
1 February, 2026
originally posted on influenster.com
Recommended
[This review was collected as part of a promotion.] This shampoo is best anti frizz i ever had. It’s very effective and lasts long. Makes my hair shiny and frizzz free. I really enjoyed washing with this shampoo and esp the smell is so so good.
5 out of 5 stars
1 February, 2026
originally posted on NYM
Buy buy buy
Hair feels dry, frizzy, and hard to manage — flyaways everywhere with no sleekness. After: Hair looks smoother, shinier, and with noticeably reduced frizz once washed — especially when used with conditioner. Many people say it tames frizz and leaves hair feeling softer with a nice berry-vanilla scent.
4 out of 5 stars
29 January, 2026
originally posted on influenster.com
Good pair
[This review was collected as part of a promotion.] Smells really good and definitely helps with frizz, it didn’t weigh my hair down or mess with my scalp either. I think it’s a really good frizz duo for the price point, I used both the shampoo and conditioner
5 out of 5 stars
27 January, 2026
originally posted on influenster.com
Great!
[This review was collected as part of a promotion.] Smells amazing. Works great with the conditioner. Helps manage frizz and leaves a softness and shine to your hair. I would def purchase again! Leaves no residue and doesn’t weigh your hair down even if you have fine hair.
5 out of 5 stars
15 January, 2026
originally posted on influenster.com
Excellent
[This review was collected as part of a promotion.] The texture it leaves on the hair, its effectiveness after washing, the shine it leaves at the end, and the fact that it leaves the scalp clean…..
5 out of 5 stars
12 January, 2026
originally posted on influenster.com
Great product
[This review was collected as part of a promotion.] Great shampoo! Lathers great (I double shampoo) and my hair always looks and feels so clean after I use this! Makes my hair look amazing and clean for about 4 days
5 out of 5 stars
8 January, 2026
originally posted on influenster.com
Nice shampoo from Not Your Mother’s Anti Frizz lin
[This review was collected as part of a promotion.] This Not Your Mother’s Aura Boost Ant Frizz Shampoo is very creamy and lathers well. It cleans my scalp and smells amazing. I will purchase this shampoo once I’m out. The packing is nice and easy to use. I do enjoy this shampoo. It smells great!
5 out of 5 stars
7 January, 2026
originally posted on influenster.com
it is not a good product. I would not recommend it
[This review was collected as part of a promotion.] after utilizing both products for two tries, I noticed that this shampoo and conditioner we're leaving my hair, very dry, causing a lot of breakage. I would not recommend it to anyone. My hair is very curly and I was not easy to manage after washing my hair. I had to go back and make sure to moisturize it. Sometimes I had to go back and wash it a second time because of how hard my hair would end up my scalp felt dry and sometimes it would hurt one good thing that it does have is a good smell. The fragrance was really good however, the product itself did not match a good review.
4 out of 5 stars
4 January, 2026
originally posted on influenster.com
Love it
[This review was collected as part of a promotion.] This is a thick anti frizz shampoo and it works so well. I love the scent and the packaging as well. It feels very cleansing and it is safe for weekly use.
5 out of 5 stars
4 January, 2026
originally posted on influenster.com
I like its smell and it provides shine, take good
[This review was collected as part of a promotion.] I like this shampoo, I don’t dry my hair and my scalp, I don’t think I have dandruff, I have baby lights, that is, my hair is bleached and needs strong maintenance so I can recommend it because it never damaged it or ruined it. I use it often I literally wash my hair daily if I come from the gym or 4 times a week and I can say that it provides shine and softness. I like that with the first application it cleans your hair, and it smells too good.
3 out of 5 stars
2 January, 2026
originally posted on influenster.com
Ok!
[This review was collected as part of a promotion.] This conditioner is great! It lathers nicely, smells great and rinses out completely. I like the bottle a lot too. Not your mother’s is a staple in my shower!
5 out of 5 stars
2 January, 2026
originally posted on influenster.com
Not your mothers
[This review was collected as part of a promotion.] Leaves no Residue no irritation leaves hair amazing great texture great for dry frizzy curly hair I absolutely love will be buying again recommended very known in the curly hair community great texture great coverage lathers great clarifying