Target New ArrivalsGift Ideas for MomClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessLuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsSpring OutfitsGift Ideas for MomWomen’s Festival OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Purex Fresh Lavender Blossom HE Liquid Laundry Detergent 115 Loads - 150 fl oz - 2 of 4Purex Fresh Lavender Blossom HE Liquid Laundry Detergent 115 Loads - 150 fl oz - 3 of 4Purex Fresh Lavender Blossom HE Liquid Laundry Detergent 115 Loads - 150 fl oz - 4 of 4
Purex Fresh Lavender Blossom HE Liquid Laundry Detergent 115 Loads - 150 fl oz - 1 of 4

Purex Fresh Lavender Blossom HE Liquid Laundry Detergent 115 Loads - 150 fl oz

$9.99 ($0.07/fluid ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists
Available deals

About this item

Highlights

  • Purex Fresh Lavender Fields liquid laundry detergent fights 99% of everyday stains
  • Purex Fresh Lavender Fields delivers up to 30 days of lasting freshness out of storage
  • Infused with calming lavender scent and rich floral notes for nature-inspired freshness
  • 4-in-1 cleaning power: brightens, whitens, fights stains, and delivers lasting freshness
  • 150 fl oz bottle delivers 115 medium loads for long-lasting value
  • Purex Brand has delivered a dependable clean for more than 100 years.
  • Works in all machines, including high-efficiency (HE) washers, in any water temperature
  • Safe for all washable fabrics and colors, including whites, darks, and brights

Description

Purex Fresh Lavender Fields Liquid Laundry Detergent fights 99% of everyday stains while providing up to 30 days of lasting freshness out of storage. Infused with the calming scent of lavender, enjoy nature-inspired freshness with rich floral notes that bring a soothing clean to every load. With 4-in-1 cleaning power to brighten, whiten, power through tough stains, and deliver long-lasting freshness, Purex provides dependable results and value families have trusted for over 100 years. Safe for all washing machines, including high-efficiency (HE) models, and effective in any water temperature.
Scent: Lavender
Health Facts: Aluminum-Free, Bleach-Free, Phosphate-Free, Paraben-Free
Product Warning: Do not ingest, keep out of eyes
Formulation: High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material
Safety and Security Features: Spill-Resistant Lid
Net weight: 150 fl oz (US)
Number of uses: 115
TCIN: 17206874
UPC: 024200050191
Item Number (DPCI): 003-08-0207
Origin: Assem USA w/foreign/dom. parts
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium c12-18 alkyl ether sulfate; sodium carbonate; sodium c10-16 alkylbenzenesulionate, sodium chloride, laureth-12; sodium polyacrylate; fragrances, sodium cocoate, tetrasodium edta: fluorescent brightener 28 sodium salt; colorants, methylisothiazolinone, denatonium benzoate.

Allergens & Warnings:

CAUTION: Avoid contact with eyes. Do not ingest. Contains anionic and/or nonionic surfactants. FIRST AID: In case of eye contact, flush with water. If swallowed, drink a glass of water. Call a physician. KEEP OUT OF REACH OF CHILDREN., CAUTION:EVE IRRITANT MAY BE HARMFUL IF SWALLOWED. Read Caution on back, Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 6.25 inches length x 9 inches width x 10.79 inches height
Estimated ship weight: 10.62 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: is this HE safe for all washing machines

submitted by susan - 2 years ago
  • A: Yes, this is HE and it is safe to use in all washing machines. I have used this in my older model washer that was NOT 'HE' and now I have a new washing machine that's 'HE' and it works the same.

    submitted byTlynfav - 1 year ago

Q: Is there safe to use on darker clothes or colors ?

submitted by Jenni - 7 years ago
  • A: Purex with Crystals Fragrance Lavender Blossom Liquid Laundry Detergent is safe to use on dark and colored clothes.

    submitted byDial Soap Team - 7 years ago
    Brand expert

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

4.7 out of 5 stars with 1847 reviews
cleans effectively: 4.66 out of 5
quality: 4.64 out of 5
scent: 4.63 out of 5
value: 4.66 out of 5
90% would recommend
152 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
1 May, 2026Verified purchase

(no review title)

like the scent and it works real well
deonna
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
26 April, 2026

(no review title)

smells good but not to strong ,leaves clothes fresh and cleans stains with no need for more stain removers needed .
1 reply from Customer Care team - 10 days ago
Glad to hear Purex Fresh Lavender Blossom HE is giving you a light fresh scent and strong cleaning power. Happy it’s handling stains so well for you. JB - Team Clean Adviser
ann
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
23 March, 2026
originally posted on influenster.com
Image

Fresh, clean & long-lasting scent 💜

This detergent works really well and leaves my clothes super clean and fresh. The lavander scent is so nice and lasts a long time without being too strong 💪🏻
MadayR
3 guests found this review helpful. Did you?
4 out of 5 stars
21 February, 2026
originally posted on influenster.com
Image

Good Smell!

The sent was good not too overpowering and it lasted awhile. Overall Purex products are good, especially this one. It didn’t leave any stains or anything.
JacquelineM
2 guests found this review helpful. Did you?
5 out of 5 stars
19 February, 2026
originally posted on influenster.com
Image

Cleans well, affordable from a trusted brand, and

I've been using this product and honestly, I really like it. The packaging look sturdy and practical, and it's easy to handle even though iit's a large bottle. The lavender scentis really nice and leaves my clothes smelling fresh for days without being too strong. In terms of performance, it clans every day laundry well and helps a lot with common stains. The dosing is simple since the cap measures the right amount, and I don't need to use too much product for it to work. I also like that Purex is a well known and trusted manufacturer, and you can tell they focus on making affordable products that still delivergood quality. Overall, I think it's a detergentthat does its job, last s long time, and leaves clothes clean with a delicious scent.
LazaraV
1 guest found this review helpful. Did you?
5 out of 5 stars
29 January, 2026
originally posted on influenster.com
Image

Clean

Ooo...i tried this when I ran out of detergent and ran to convient store. I was impressed. Great value, works on all fabrics. The scent is wonderful Does it work as cleaning.
sylvial48_2642
1 guest found this review helpful. Did you?
5 out of 5 stars
29 January, 2026
originally posted on influenster.com
Image

Effective, affordable detergent that cleans well a

Purex Dirt Lift Action Fresh Lavender Blossom with Crystals Laundry Detergent cleans clothes effectively and leaves them smelling fresh. It works well in a regular wash cycle and helps remove everyday stains without needing extra detergent. The lavender scent is noticeable but not overpowering, and clothes come out feeling clean and soft. The large bottle lasts a long time, making it a good overall value for families and regular laundry use.
dayanaf52_2663
Did you find this review helpful?
5 out of 5 stars
25 January, 2026Verified purchase

(no review title)

Very good
1 reply from Customer Care team - 2 months ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
Isabel
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
21 January, 2026Verified purchase

(no review title)

First time buying it. It does clean the clothes. Leaves a soft delicate fragrance.
1 reply from Customer Care team - 2 months ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
Ruby
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2026Verified purchase

(no review title)

Nice bit overpriced
Kyle
cleans effectively: 4 out of 5
quality: 3 out of 5
scent: 5 out of 5
value: 4 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
7 January, 2026Verified purchase

No longer a fan

This used to be a favorite for me. In recent years, it seems to have changed and doesn't have the same cleaning power or scent it used to. Seems watered down or otherwise not what it used to be.
DEEDEE
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase

(no review title)

It’s a awesome product
1 reply from Customer Care team - 2 months ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
Brenda
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
30 December, 2025
originally posted on influenster.com
Image

Effective laundry detergent with a fresh lavender

Purex Dirt Lift Action Fresh Lavender Blossom with Crystals Laundry Detergent delivers a pleasant lavender scent and solid cleaning power for everyday laundry. Its formula helps lift dirt and stains while leaving clothes smelling fresh without overwhelming fragrance. Works well in both standard and high-efficiency machines, and the added scent crystals boost long-lasting freshness. A dependable detergent that balances cleaning performance with a comforting lavender aroma.
norap45_9643
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
27 December, 2025Verified purchase

amazing product

First time using and I am not disappointed. I love its hint of cleanliness, fresh smell. It is not overpowering, nor does it smell like a lavender takeover. I don't want to smell like laundry detergent. It is concentrated and it does a great job of cleaning our things.
Donna
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
23 December, 2025
originally posted on influenster.com
Image

Great detergent

I really like this detergent. The fresh lavender blossom is just amazing writing and writing your clothes powerful clean remove all distance. It’s just one of the best . I like the way they close come up out of the washing machine clean it smells good and we won’t cut. Does the job a affordable for a family of four
niobysl_6157
Did you find this review helpful?
5 out of 5 stars
28 November, 2025Verified purchase

(no review title)

Good
Albina
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
21 November, 2025Verified purchase

(no review title)

[This review was collected as part of a promotion.] I love Purex. Smells good.
Patricia
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
20 November, 2025Verified purchase

(no review title)

Great price
1 reply from Customer Care team - 6 months ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
Lvjarmom
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025Verified purchase

Dissppointed

I recieved 1 that leaked all over and into ox was not packaged well
Tammatha
cleans effectively: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs down graphic, would not recommend
11 November, 2025Verified purchase

(no review title)

love it
1 reply from Customer Care team - 6 months ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
marta
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy