ColourPop Pretty Fresh Concealer - 90W Medium - 0.3oz: Full Coverage, Finish, Face Application, Brush-On
$9.00
In Stock
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Guests are saying
This concealer has garnered praise for its hydrating formula, buildable coverage, and smooth application, making it a favorite among guests. Many appreciate its ability to blend seamlessly without settling into fine lines or looking cakey. The product is versatile, suitable for both full coverage and natural looks, and is particularly favored for its long-lasting wear. However, some guests have noted issues with color oxidation and packaging.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 1705 reviews
easy to apply: 4.09 out of 5
easy to remove: 4.2 out of 5
long lasting: 3.51 out of 5
quality: 3.46 out of 5
value: 3.69 out of 5
52% would recommend
61 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
11 July, 2026Verified purchase
- Skin concern: Dark circles
- Skin tone: Light
- Skin type: Combination, Dry
- Hair color: Blonde
My GOAT
I have tried sooo many concealers out there and I’ll tell you why this is my favorite one. For one it’s not drying… I hate when concealers are dry and cakey and don’t set well. Some also are spotty and weird in some spots. This is actually perfect where it feels a bit hydrating and lets my skin move naturally… This is surprisingly consistent within application and consistent formula with every purchase. I use quite a bit, bc I’m a full coverage queen. For the natural girls, this will work too bc it’s buildable! That’s what I love about it too. Before I set my foundation, I use this on top of my foundation under and above my eyes, above my mouth area, and highlighted areas. I’ll let it sit for a few minutes before blending so it can give me more coverage and then I’ll set everything with Coty airspun powder. Brush everything off with a large brush then contour! You won’t be oily throughout the day either, if you set it well, it will stay that way! Girl I am telling you just buy it. You’ll love it! 🥰
2 out of 5 stars
Thumbs down graphic, would not recommend
6 July, 2026Verified purchase
- Skin tone: Light
- Skin type: Normal
Changes color
Consistency is nice, medium coverage and not drying. However the color changes drastically as it oxidizes
5 out of 5 stars
Thumbs up graphic, would recommend
3 May, 2026Verified purchase
- Eye color: Blue
- Skin concern: Redness, Acne, Dark circles
- Skin type: Dry
- Hair color: Blonde
- Skin tone: Light
good for dry skin
doesn’t crease and blends easily
1 out of 5 stars
16 April, 2026Verified purchase
(no review title)
I didn’t receive this Item
5 out of 5 stars
Thumbs up graphic, would recommend
23 March, 2026Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Dullness, Redness, Dark circles
- Eye color: Blue
- Hair color: Blonde
Tarte Tape Concealer Dupe! Buy it!
A total dupe for Tarte Tape Concealer at a third of the price. The coverage is superior and buildable. And no creasing as of yet. I will be buying this again!! Fabulous! - 48 years old w/dry sensitive rosacea skin.
4 out of 5 stars
Thumbs up graphic, would recommend
23 January, 2026Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Redness, Sensitivity
- Hair color: Blonde
- Eye color: Blue
few issues
very good formula, don't really like the packaging because it can end up seeping out of the cap, and sometimes it is hard to get an even blend, but I really like it, the coverage is good and not super cakey
5 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Pores, Dullness, Sun damage, Uneven skin tone, Puffiness, Calluses, Cellulite
- Hair color: Brunette
- Eye color: Grey
The best for aging skin!!
This doesn't settle in my under eye ceases or fine lines. I've tried every "moisturizing" or concealer specifically for aging skin & they don't work like this very inexpensive one. I will continue to buy this ColourPop concealer!!
1 out of 5 stars
Thumbs down graphic, would not recommend
17 July, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
New formula , oxidizes! Do not recommend
Bought for years but my recent buy the color oxidized bad. I don't even know if I should try another lighter color or find another go to concealer. Disappointed in colourpop. Why would you change an already good formula. I conpared it to my previous bottle and it turned 2 shades darker after applying.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 June, 2025
- Skin tone: Light
- Skin type: Combination
- Eye color: Hazel
- Hair color: Brunette
No coverage extremely sheer
Literally zero coverage. It’s like a tinted serum or moisturizer. You can actually see that it’s mixed with something white in the tube. The reason ratings are so high on target app is because the parameters are ease of application, removal, price, quality & how long it lasts. Nothing rating the look, coverage, formula itself.
5 out of 5 stars
Thumbs up graphic, would recommend
2 June, 2025Verified purchase
- Skin tone: Medium
- Skin concern: Dullness
- Eye color: Brown
- Skin type: Dry
- Hair color: Brunette
Great!
Love this. Goes on smooth and prefer this over my expensive concealer
5 out of 5 stars
Thumbs up graphic, would recommend
20 May, 2025Verified purchase
Holy Grail Concealer
I was on the hunt for a concealer that I liked for YEARS. I'm super picky because I want a nice layer of coverage for my dark circles, but I have freckles so didn't want something too full coverage because I usually wear only concealer with no foundation. This is perfect-- I get the coverage I want without looking like I clearly have concealer on. I have repurchased probably 5 or 6 times now. Highly recommend!
5 out of 5 stars
Thumbs up graphic, would recommend
7 May, 2025Verified purchase
Great coverage, Lightweight
Concealer provides a lightweight full coverage that allows for a fresh clean look without a heavy or cakey appearance. Temperatures skyrocket where I live but with this product, my makeup stays strong and intact and looks good all day. Highly recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 May, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
Oxidation changing color reviews
They need to fix the issue and remove this from the shelves. All the reviews about oxidation changing the colors are 100% accurate. Do not purchase.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 April, 2025
- Hair color: Brunette
- Skin type: Dry
- Skin tone: Light
- Eye color: Hazel
- Skin concern: Sun damage, Dark circles
Orange and oxidated
Well, the recent reviews are accurate. I ordered this concealer for pick up in shade 40 N. What I ended up getting was tan and orange. It had oxidized so bad in the container. I thought maybe somebody had made a mistake. Nope! The box read the exact color I ordered. Be careful if you’re ordering online.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 April, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
Worst concealer
Super disappointed worst concealer ever . It creases and makes your under eyes very dry. If you have oily skin it would probably work out for you .
1 out of 5 stars
Thumbs down graphic, would not recommend
6 April, 2025
- Skin tone: Light
- Skin type: Normal
Something is very off. This changes color as you blend
I bought fair (second to lightest available at my local target) and it oxidizes as soon as I blend it. The color shift is so dramatic and nothing like my skin tone or the advertised color. Will be returning for a full refund.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 March, 2025Verified purchase
oxidizing issue??
Ive used this product for years, I repurchased and the product oxidized 3 shades darker right when I apply?? awful and really disappointing. Will be throwing it away.
1 out of 5 stars
Thumbs up graphic, would recommend
28 February, 2025Verified purchase
Forumla issue?? Normal shade is now too dark
This has been my usual go-to concealer for about a year now and I love it... I am so disappointed to see that many others like myself have ran into the issue of purchasing our normal shade, and it turning out to be much darker than usual. I hope Colourpop can fix this issue asap :(
1 out of 5 stars
Thumbs down graphic, would not recommend
28 February, 2025Verified purchase
- Skin tone: Medium
- Hair color: Grey
- Skin type: Dry
- Eye color: Blue
- Skin concern: Dark circles
Too dark.
I got the 60N and it is so dark. Much darker than my foundation. So be prepared. It says light but it is anything but light.
2 out of 5 stars
Thumbs down graphic, would not recommend
6 February, 2025Verified purchase
This used to be my perfect match
I LOVED this concealer but the color of it has changed. I used it side by side with an old Colourpop Light 60N and its significantly darker. Bummer.