Sponsored
Dark and Lovely Fade Resist Rich Conditioning Hair Color
$6.99 ($1.13/fluid ounce)
Color401 Hazelnut Brown
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
- SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
- VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
- UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
Description
Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: Curly, Textured
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 30 minutes
TCIN: 76578322
UPC: 075285015971
Item Number (DPCI): 063-01-7049
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
cream developer: 1190015 - aqua / water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. f.i.l. d209747/3, rich conditioning color: 1242145 a - aqua / water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, polyquaternium-6, ammonium hydroxide, oleyl alcohol, fragrance, resorcinol, p-phenylenediamine, thiolactic acid, edta, erythorbic acid, m-aminophenol, 2,4-diaminophenoxyethanol hcl, n,n-bis (2-hydroxyethyl)-p-phenylenediamine sulfate, bht. f.i.l. d239571/1, nourishing care conditioner: 1213520ss4 - aqua / water, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera / candelilla wax, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, phenoxyethanol, trideceth-6, linalool, argania spinosa kernel oil, glycine soja oil/soybean oil, tocopherol, chlorhexidine digluconate, cetrimonium chloride, sodium hydroxide. f.i.l. d234847/1' '
Shipping details
Estimated ship dimensions: 6.49 inches length x 3.46 inches width x 2.51 inches height
Estimated ship weight: 0.52 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Essence Festival of Culture
About the collection
L’Oreal USA is a proud to be joining the ESSENCE Festival of Culture in a three-year sponsorship of the annual event. ESSENCE Festival of Culture mobilizes, informs and uplifts the largest global gathering of everyday, multigenerational Black women in a safe space to achieve new levels of sisterhood, personal development, wealth creation, civic engagement & community leadership.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
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Guests are saying
Dark Lovely Fade Resist is an excellent choice for guests seeking a vibrant and long-lasting hair color that nourishes textured or relaxed hair. The easy application process, eco-friendly ingredients, and included moisture mask contribute to healthy, shiny results. While some guests noted that the color may fade sooner than expected, many appreciated the rich pigmentation and minimal scent, making it a standout option for bold hair transformations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3124 reviews
effectiveness: 3.22 out of 5
quality: 3.22 out of 5
value: 3.42 out of 5
55% would recommend
113 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
25 November, 2025Verified purchase
Works well for newbies!!
I was very happy with this product. I had never dyed my hair and decided to try this based on reviews. It worked great and my hair was very moisturized. I am 100% natural and my curls remained intact. I used it to cover some stray grays and it worked great!!
2 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2025
Disappointed and Dry
I used the violet purple box, and got red hair lol. I have natural, straight, medium dark brown hair. According to the box, with my shade, it shouldve been some shade of deepness with purple shone through. All I have is a glorified red-brown. Also my hair is extremely dry and way more damaged after this box compared to any other box brand I have used before. None have made my hair so damaged as this one. I actually have never experienced issues with dry hair after a box dye, and I've been using them for years, waiting minimum 1 year between uses. I would not recommend the brand nor the shade violet/purple.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
(no review title)
fades to fast
5 out of 5 stars
21 November, 2025Verified purchase
(no review title)
It work
5 out of 5 stars
21 November, 2025
originally posted on influenster.com
Perfect shade of red for fall without bleaching 🍁
[This review was collected as part of a promotion.] I absolutely love the reddish brown color! This hair coloring kit was very easy to use. The instructions were clear on how to mix and apply the products, so the hair dyeing process went by quickly. It did not have an overpowering chemical smell plus the moisture mask left my hair healthy and hydrated.
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
Perfect blonde
My favorite blonde hair color. Bright and vibrant every time.
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
(no review title)
Dyes pretty well. I totally recommend it!
1 out of 5 stars
15 November, 2025
originally posted on softsheen-carson.com
Horrible
I purchased 2 kits none of them came with the powder I wasted my money you guys need to do a recall.
1 reply from SoftSheen-Carson team - 10 days ago
Hi Zychia! We are sorry to hear that your Dark & Lovely, Honey Blonde kit was missing the high lift booster packet. Please reach out to us for assistance at the 800 number on the box. It would be helpful to have the products with you and please provide us with case #43679678 when you call.
3 out of 5 stars
9 November, 2025Verified purchase
(no review title)
Unfortunately it didn’t do anything to my hair. I’m not sure why but I bought two boxes and it only colored my roots sadly. I’ve never had that issue using dark and lovely
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025Verified purchase
Don't do it
This product failed it only lighted a portion of my hair and the part that it did lighten did not even come close to the color on the box. Extremely disappointed 😕
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
Perfect black, no mess
Stays a decent length of time, a beautiful black. No complaints on my natural hair.
5 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025Verified purchase
(no review title)
Good product
5 out of 5 stars
22 October, 2025
originally posted on influenster.com
Lasting color, vibrant, and soft on the hair
[This review was collected as part of a promotion.] Beautiful lasting color, leaves hair feeling rich and vibrant. Beautiful redish orange color, like an almost natural redhead. Easy packaging with instructions super easy application process.
5 out of 5 stars
15 October, 2025
originally posted on influenster.com
RREEEDD
[This review was collected as part of a promotion.] First off the packaging was very cute and the shade of it was exactly what I expected. The application process was easy and it gave my hair a shine.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025Verified purchase
Will not get again
Did not like at all color wasn’t great made my hair feel dry after
5 out of 5 stars
8 October, 2025
originally posted on influenster.com
Great
[This review was collected as part of a promotion.] Very vibrant and long lasting. I absolutely love this color. It’s especially a beautiful color since fall is coming up. I highly recommend. Easy instructions and easy to follow. Great package and the scent isn’t strong at all
5 out of 5 stars
7 October, 2025
originally posted on influenster.com
Lovely
[This review was collected as part of a promotion.] It’s a very beautiful color the Result is beautiful it brings everything so you can apply the uniform color and everything is fine the price is affordable and its fragrance is normal it does not smell very strong I like it it is confliable.
5 out of 5 stars
7 October, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] I like this product. It probably would have worked better if I bleached my hair or lightened it first but It definitely gave me some color that you can see in the sunlight
4 out of 5 stars
5 October, 2025
originally posted on influenster.com
Amazingggg!!!
[This review was collected as part of a promotion.] 💜✨ My Experience with Dark & Lovely Fade Resist – Vivacious Red (#394) ✨💜 This hair dye truly surprised me! The color came out vivid, deep, and shiny, exactly as shown on the box. I loved that it doesn’t dry out the hair — instead, it leaves it soft and healthy-looking with a beautiful shine. After several washes, the shade remains just as intense, keeping that vibrant touch that makes your hair look stunning under the sun ☀️. Plus, it has a pleasant scent and the application process was easy and quick. 🔥 If you’re looking for a bold, energetic red, I definitely recommend this one! #DarkAndLovely #FadeResist #VivaciousRed #RedHair #HairGoals #AfroHair #HealthyHair #VibrantColor #HonestReview #BeautifulHair
1 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2025
WRONG COLOR IN BOX
Wrong color in box and realized it the hard way. Very disappointed
1 reply from Soft Sheen Team team - 2 months ago
Hi Jasmine. We are sorry to hear about your experience with SSC Dark & Lovely Fade Rest Rich Conditioning Hair Color. Please give us a call at 800-442-4643 M-F 9am to 5pm EST and provide the advisor taking your call with case #43104370. Please have the product available when calling.